Podcast
Category of One with Re Perez
Hosted by Re Perez · EN
Category of One is a space for real conversations with epic humans who lead with identity, creativity, and originality. Hosted by Re Perez, this podcast explores the stories and perspectives of founders, innovators, investors, and thought leaders who shaped their success by honoring what makes them unique. Each episode reveals the insights and bold decisions that helped them elevate their business, strengthen their brand, and grow as humans. If you’re ready to lead with who you are and step into your own category of one, you’re in the right place.
10episodes
Episodes
Newest firstAll episodes
Building a Category of One Brand Through Systems, Identity, and Love | Dr Eric J Roman
Feb 1200:33:16Tap to summarizeWhat if the systems that scale your business could also restore your life, your relationships, and your sense of joy? Dr Eric J Roman is a former dentist turned CEO and systems architect who has helped build organizations responsible for billions in annual revenue, while redefining what authentic leadership and personal branding really mean.Known for his recipe and rhythm framework, Dr Eric J Roman breaks down how to build a Category of One brand through systems, identity, and alignment, without sacrificing fulfillment. This conversation explores leadership systems, personal growth, and why love and joy are not soft ideas in business, but strategic advantages for entrepreneurs who want sustainable success.Key Insights:✅ Building A Category Of One Brand Starts With Identity And Self Awareness✅ The Same Systems That Scale A Business Can Restore Life And Relationships✅ Recipe Creates Consistency, Rhythm Creates Growth And Freedom✅ Systems Are Meant To Serve The Leader, Not Become A Prison✅ Fulfillment In Business Comes From Alignment, Not Endless Accumulation✅ Love And Joy Are Strategic Advantages In Modern LeadershipChapters:0:00 Why Success Without Fulfillment Feels Empty0:59 What It Means To Be A Category Of One2:49 Why Most People Never Identify Their Unique Ability5:17 Naming Transitions And Letting Go Of Old Identities7:21 Using Rhythm To Evolve As A Leader8:35 When Systems Become A Prison10:22 How Systems Scaled The Business First12:54 Recipe And Rhythm Explained Simply15:42 Why Action Matters More Than Manifestation17:18 Applying Systems To Life, Family, And Leadership21:54 Futurist Thinking And Creating A Love Filled Future24:26 Redefining Joy, Fulfillment, And Success27:14 Authenticity, Unique Ability, And Personal Brand29:37 BUFFO Framework And Becoming Category Of One30:31 Where To Learn More About Dr Eric J Roman👤 Guest Info:Website: https://www.drericjroman.comInstagram: https://www.instagram.com/drericjromanLinkedIn: https://www.linkedin.com/in/drericjroman/YouTube: https://www.youtube.com/@drericjromanStay Connected with Re Perez: Website: https://reperez.com/IG: https://www.instagram.com/the.re.perez/LinkedIn: https://www.linkedin.com/in/re-perez-brandingBook: “Your Brand Should Be Gay (Even If You’re Not)” https://reperez.com/book“A Category of One brand is built on a personal philosophy, not a marketing plan.” Re Perez
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Why Agencies Get Stuck in the Same Category—and How to Become the Obvious Choice | Brent Weaver
Feb 500:40:09Tap to summarizeWhat happens when your company has outgrown its brand, but the market still sees an earlier version of you?I’m joined by my longtime friend and client Brent Weaver, CEO of E2M Solutions. Brent leads a 300+ person white label services company serving digital agencies across WordPress, eCommerce, SEO, and AI-powered solutions. He’s built and exited multiple businesses, and today he’s guiding E2M through a defining season of growth, reinvention, and strategic clarity.Brent shares the emotional moment when E2M’s internal evolution no longer matched its external expression, and how adopting a Category of One mindset reshaped confidence, positioning, and decision-making across the business. We also talk about AI, in-person events, and what it takes to stand apart in a crowded industry with conviction.Key TakeawaysBrand as Perception Framework – Shapes trust before sales conversationsClarity Reduces Leadership Drag – Decision-making becomes lighter and fasterConsistency Builds Market Trust – Alignment reinforces credibility over timeCategory Recognition Matters – Buyers need a mental containerEmbodied Branding Fuels Confidence – Leaders show up anchored and certainInnovation Signals Category Leadership – Actions reinforce differentiationWhere to Find Our GuestBrent Weaver’s Website: https://e2msolutions.comBrent Weaver on LinkedIn: https://linkedin.com/in/brentweaverBrent Weaver on Substack: https://brentweaver.substack.comStay Connected with Re PerezWebsite: https://reperez.com/IG: https://www.instagram.com/the.re.perez/LinkedIn: https://www.linkedin.com/in/re-perez-brandingBook: “Your Brand Should Be Gay (Even If You’re Not)” https://reperez.com/book“A Category of One brand is built on a personal philosophy, not a marketing plan.” Re Perez
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“Profit Goals Are Side Effects.” Real KPIs for Sustainable Founder-Led Business Growth | Jeff Cayley
Jan 2900:33:08Tap to summarizeWhat if profit isn’t the goal, but the byproduct?This conversation explores what actually creates sustainable business growth once the early wins are behind you. It looks at why so many founders end up building businesses that feel fragile, stressful, or hollow, and what changes when the focus shifts toward real KPIs that support longevity, customer loyalty, and a business you genuinely enjoy running.Jeff Cayley is an entrepreneur who proves business can be wildly successful and wildly fun. As the founder of Worldwide Cyclery and KETL Mountain Apparel, he’s built two multi-million-dollar brands that embody adventure, authenticity, and humor. He’s mastered a playbook that ditches hustle culture in favor of lifestyle, substance, and long-term thinking. The conversation stays grounded in business fundamentals, founder philosophy, and why building something you want to live inside changes everything.Key TakeawaysWhy Profit Shows Up – What founders measure before revenue appearsThe KPI Shift – Which metrics quietly drive long-term growthFounder Decisions – How lifestyle choices shape business outcomesCustomer Devotion – What turns buyers into vocal advocatesBrand Longevity – Why some businesses compound while others fadeLivable Businesses – What changes when founders enjoy the buildWhere to Find Our GuestJeff Cayley’s Brand: https://ketlmtn.com/KETL on Instagram: https://www.instagram.com/ketlmtn/KETL on YouTube: https://www.youtube.com/@KETLStay Connected with Re PerezWebsite: https://reperez.com/IG: https://www.instagram.com/the.re.perez/LinkedIn: https://www.linkedin.com/in/re-perez-brandingBook: “Your Brand Should Be Gay (Even If You’re Not)” https://reperez.com/book“A Category of One brand is built on a personal philosophy, not a marketing plan.” Re Perez
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“I Came Out at 42, Married, With Kids” – A Founder’s Journey to the Other Side of Fear | Alon Ozery
Jan 2100:38:42Tap to summarizeThere are moments in life when the truth stops waiting patiently. It asks to be lived, even when doing so puts everything you’ve built at risk.In this conversation, I sit down with Alon Ozery to talk about what it means to come out later in life while married with children. Alon shares the years of denial, the quiet fear of losing his family, and the moment when staying hidden became no longer possible. What stands out is not just the courage it took to tell the truth, but the relief that followed once he did.Alon is an entrepreneur, former co-CEO of a successful North American bakery, author of Even the Sidewalk Could Tell, and now an energy guide and coach. We explore how coming out at 42 reshaped his relationship with his kids, his sense of leadership, his connection to money, and his willingness to live in alignment with who he actually is. This episode is an honest look at what opens up when identity comes forward and life reorganizes around truth.Key TakeawaysTruth Surfacing - The quiet realization that the life he built no longer matched who he actually wasEmbodied Honesty - What changed the moment he finally said the words out loudLeadership Evolution - How coming out reshaped his confidence, leadership, and relationship to powerFamily Redefined - The hardest fear he carried about his kids and what actually happened insteadEnergetic Integrity - Why hiding drained him and what became possible once that energy returnedFreedom Lived - What life, work, and self trust look like on the other side of telling the truthWhere to Find Our GuestAlon Ozery’s Website: https://alonozery.comAlon Ozery on Instagram: https://www.instagram.com/ozeryalonBook “Even the Sidewalk Could Tell”: https://alonozery.com/book/Links & ResourcesStay Connected with Re PerezWebsite: https://reperez.com/IG: https://www.instagram.com/the.re.perez/LinkedIn: https://www.linkedin.com/in/re-perez-brandingBook: “Your Brand Should Be Gay (Even If You’re Not)” https://reperez.com/book“A Category of One brand is built on a personal philosophy, not a marketing plan.” Re Perez
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How Category of One Brands Are Built Through Conviction | Angelique L Rewers
Jan 1500:44:26Tap to summarizeThere comes a point where opportunity is no longer the issue. Conviction is. I see it again and again with founders who have the talent, the track record, and the results, yet feel an invisible ceiling they cannot explain.This conversation with Angelique Rewers, CEO and founder of BoldHaus, stayed with me because it speaks directly to that moment. Angelique has helped more than 15,000 entrepreneurs across 72 countries land and work with corporate clients, and what defines her work is not just expertise. It is the conviction she brings into every decision, every brand evolution, and every community she builds.We explore what it looks like to trust who you have always been, why brands eventually outgrow identities that once served them, and how community begins to feel real ownership when a brand is built from truth. We also get into how expert-based entrepreneurs stay relevant as AI reshapes organizations, where the money is moving, and why lived experience remains the deepest source of authority.Key TakeawaysConviction as Identity – Unwavering belief becomes the foundation of category leadershipPurpose in Motion – Aligned intention activates energy others instinctively trustBrand as Community – Shared identity transforms customers into devoted advocatesClarity Over Noise – Precise self-definition cuts through saturated markets effortlesslyEmbodied Expertise – Lived experience creates authority no content strategy replacesFuture-Focused Relevance – Clear positioning aligns expertise with where opportunity is movingWhere to Find Our GuestAngelique L Rewers on LinkedIn: https://www.linkedin.com/in/angeliquerewers/Angelique L Rewers on Instagram: https://www.instagram.com/angeliquerewers Angelique L Rewers on YouTube: https://www.youtube.com/angeliquerewersLinks & ResourcesBold Haus’ Website: https://www.boldhaus.comStay Connected with Re PerezWebsite: https://reperez.com/IG: https://www.instagram.com/the.re.perez/LinkedIn: https://www.linkedin.com/in/re-perez-brandingBook: “Your Brand Should Be Gay (Even If You’re Not)” https://reperez.com/book“A Category of One brand is built on a personal philosophy, not a marketing plan.” Re Perez
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The Lie We Tell Ourselves About Money (And Why It Keeps Us Stuck) | Garrett Gunderson
Jan 700:31:18Tap to summarizeMoney, identity, and the stories we carry, quietly shape how we lead and build. This conversation with Garrett Gunderson moves beyond tactics and into the internal narratives that influence our financial decisions, our sense of worth, and how present we feel in our lives.Garrett has written ten books, with multiple Wall Street Journal bestsellers and Killing Sacred Cows reaching the New York Times list. His work centers on helping entrepreneurs keep more of what they make without cutting back on the life they want to live. Alongside his work in financial education, he has a comedy special on Amazon Prime, delivers a one-man-show keynote, and is consistently ranked as a top speaker at major events. What stood out most in this conversation was Garrett’s honesty around money stories, presence, and building a life you don’t want to escape from. It reinforced something I deeply believe. Money follows value, and value begins with clarity and alignment.Key TakeawaysThe Money Story Runs Everything - Self-perception silently shapes every financial decisionProtective Lies Keep Us Stuck - Unspoken narratives preserve shame and limit growthHonesty Creates Financial Freedom - Awareness dissolves patterns blocking wealth creationClarity Begins With Desire - Knowing what you want restores personal powerWealth Is Presence - Alignment allows ease, spaciousness, and grounded leadershipWin First Then Play - Fulfillment comes from meaning embedded in the workWhere to Find Our GuestGarrett Gunderson’s Website: https://garrettgunderson.comGarrett Gunderson on Instagram: https://www.instagram.com/garrettbgunderson Garrett Gunderson on YouTube: https://www.youtube.com/@GarrettGundersonTV Links & ResourcesStay Connected with Re Perez: Website: https://reperez.com/IG: https://www.instagram.com/the.re.perez/LinkedIn: https://www.linkedin.com/in/re-perez-brandingBook: “Your Brand Should Be Gay (Even If You’re Not)” https://reperez.com/book“A Category of One brand is built on a personal philosophy, not a marketing plan.” Re Perez
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Playing Is The Ultimate Leadership Skill! How “Weird Inner Child" Defines Purpose | Yanik Silver
Jan 100:32:53Tap to summarizeSomewhere along the way, leadership started to get associated with being serious, controlled, and composed. This conversation brings it back to something more honest. Play, curiosity, the part of you that knew who you were before you learned how to perform.Yanik Silver and I move through the territory of identity, creativity, and leadership from lived experience. We talk about growing up feeling different, trusting that difference, and allowing it to shape the work instead of hiding it. We explore how play keeps you connected to your inner signal, how creative practices like journaling and daily art create clarity over time, and how embodiment changes the way leadership actually feels in the body. Yanik shares how the Mayan calendar, the idea of a thousand suns, and following creative impulses have guided the way he builds, leads, and lives.Yanik is the creator of the Cosmic Journal, the author of Evolved Enterprise, and the founder of Maverick1000, a global community of entrepreneurs committed to impact, creativity, and contribution. He’s also someone who refuses to take himself too seriously while doing meaningful work in the world. This conversation is for anyone who has felt out of place, questioned the cost of fitting in, or sensed that their leadership wants to come from a more playful, embodied, and truthful place.Key TakeawaysPlay is a Living Practice – Leadership stays human through curiosity and presenceLet Natural Weirdness Lead – Trust the path your nature keeps revealingChip Away Constructed Self – Remove layers until essence becomes undeniableProlific Energy Comes From Rhythm – Create daily from consistency, not pressureThe Body Is a Source of Truth – Let embodied awareness guide aligned decisionsWhen You Fully Light Your Sun – Radiate embodied truth that naturally multiplies impactWhere to Find Our GuestYanik Silver on Instagram: https://www.instagram.com/yaniksilver Links & ResourcesYanik Silver’s Website: https://1000sunsparks.comMaverick 1000’s Website: https://maverick1000.com/ Stay Connected with Re PerezWebsite: https://reperez.com/IG: https://www.instagram.com/the.re.perez/LinkedIn: https://www.linkedin.com/in/re-perez-brandingBook: “Your Brand Should Be Gay (Even If You’re Not)” https://reperez.com/book“A Category of One brand is built on a personal philosophy, not a marketing plan.” Re Perez
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The Octopus Expert: Build A Fanatical Community That WANTS To Buy From You! | Warren K Carlyle IV
Dec 2200:51:29Tap to summarizeCould your childhood obsession be a clue to your life's work? That question sits at the center of this conversation with Warren, because everything he’s built started with genuine fascination and the courage to follow it all the way through.Warren K. Carlyle IV is the founder of OctoNation, the world’s largest octopus fan club, and his work is a masterclass in brand clarity, community building, and ethical growth. We talk about launching OctoNation in the middle of the night, how a single book reshaped his identity, and why fully owning the “OctoKing” name changed how people related to his message. His story shows what happens when you commit to a clear narrative and let people rally around it.Our conversation expands beyond octopuses into the mechanics of building a fanatical community that actually wants to buy. Warren breaks down his seven Cs framework and how consistency, shared language, and real connection create trust over time. This is about leadership, embodiment, and choosing clarity again and again so your brand becomes something people recognize, remember, and want to be part of.Key TakeawaysClarity Creates Gravity - People immediately recognize where they belong.Identity Leads First - Embodied leadership sets brand direction clearly.Consistency Builds Trust - Repeated language strengthens recognition over time.Community Is Relational - Shared identity deepens loyalty and participation.Ethical Growth Scales - Aligned offers convert without friction.Where to Find Our GuestOctoNation’s Website: https://octonation.comOctoNation on Instagram: https://instagram.com/octonationLinks & Resources“Secrets of The Octopus” by Sy Montgomery: https://books.disney.com/book/secrets-of-the-octopus/ Stay Connected with Re PerezWebsite: https://reperez.com/IG: https://www.instagram.com/the.re.perez/LinkedIn: https://www.linkedin.com/in/re-perez-brandingBook: “Your Brand Should Be Gay (Even If You’re Not)” https://reperez.com/book“A Category of One brand is built on a personal philosophy, not a marketing plan.” Re Perez
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Stop Chasing Perfection: Your Home Is Your Identity! (Choose The Right One...) | Scott Harris
Dec 1800:26:33Tap to summarizeBuying a home often looks like a transaction from the outside, yet the real story begins long before anyone steps into a property. Over the years, my friendship with Scott Harris has given me a front-row seat to how he blends data, intuition, and humanity into this process. Scott is one of the top 250 real estate agents nationwide with more than 2 billion sold since 2003, the founder of Magnetic, and the author of "The Pursuit of Home”.Our conversation explores the emotional path every buyer walks. Scott talks about the moment Magnetic came to life, the realities behind buyer readiness, why so many people experience regret, and the inner work that surfaces during the search for a home. We look at how alignment, communication styles, and clarity reveal themselves throughout the journey. This dialogue offers a grounded view of what it means to choose a home that reflects who you are becoming.Key TakeawaysHome as Identity – Choosing a home reflects identity, values, and life vision.The Magnetic Method – A clarity-driven framework for aligned decision-making.Emotional Readiness – Buyer hesitation reveals internal alignment gaps.Alignment in Relationships – Communication patterns shape shared life decisions.The Power of Making Offers – Embodied action creates real clarity and truth.Clarity Over Perfection – The right home supports aligned living and leadership.Where to Find Our GuestMagnetic’s Website: https://www.magneticre.comScott Harris on Instagram: https://instagram.com/scottieharrisScott Harris on LinkedIn: https://www.linkedin.com/in/harrisresidential/Scott Harris on TikTok: https://www.tiktok.com/@scottharrisfindinghomeScott Harris on YouTube: https://www.youtube.com/@magneticreLinks & ResourcesThe Pursuit of Home Assessment and Resources: https://pursueyourhome.comStay Connected with Re PerezWebsite: https://reperez.com/IG: https://www.instagram.com/the.re.perez/LinkedIn: https://www.linkedin.com/in/re-perez-brandingBook: “Your Brand Should Be Gay (Even If You’re Not)” https://reperez.com/book“A Category of One brand is built on a personal philosophy, not a marketing plan.” Re Perez
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Let’s Retire Retirement: Design a Life You Don’t Need to Escape From | Derek H Coburn
Dec 1100:42:21Tap to summarizeWhat if the idea of retirement has been steering people away from the life they actually want? That question came alive for me as Derek and I talked about the beliefs, habits, and cultural narratives that shape how we work and how we live.I met Derek years ago, and I have watched him move through fatherhood, loss, selling his business, and the deep inner work that followed. Hearing him describe the conditioning he outgrew, the calm he has cultivated, and the way he is choosing joy and presence today made this conversation especially meaningful. We explore the moment he realized the retirement model was broken, the math that shifts everything, and the urgency of spending time with the people who matter. Derek brings a thoughtful and grounded point of view that invites all of us to rethink how we design our lives now.Key TakeawaysChoosing a Life You Feel Now – Joy expands when you bring your desired future into your present daily experience.The Cost of Deferring Happiness – Delaying fulfillment leads to regrets that appear when people finally reach traditional retirement age.Identity Beyond Conditioning – Awareness of old patterns creates space for calm, authenticity, and deeper alignment.The Math of Working Longer – Extra years of contribution increase financial freedom and expand opportunities for meaning.Time as a Wake Up Call – Seeing how little time remains with kids and aging parents adds clarity to what deserves attention.Habits That Create Alignment – Daily practices support the most grounded and energized version of yourself.Where to Find Our GuestDerek Coburn’s Website: http://www.derekcoburn.comDerek Coburn on LinkedIn: https://www.linkedin.com/in/derekcoburn/CADRE on Instagram: https://www.instagram.com/cadredc Links & ResourcesOrder ‘’Let’s Retire Retirement’’ Today: https://www.derekcoburn.com/#order-packagesStay Connected with Re PerezWebsite: https://reperez.com/IG: https://www.instagram.com/the.re.perez/LinkedIn: https://www.linkedin.com/in/re-perez-brandingBook: “Your Brand Should Be Gay (Even If You’re Not)” https://reperez.com/book“A Category of One brand is built on a personal philosophy, not a marketing plan.” Re Perez
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