Most organizations default to replicating data: copying it from source systems into warehouses and lakes so their tools can reach it. Anu Jain, founder and CEO of Nexus One, thinks that's the wrong answer. Malcolm isn't so sure and that's where it gets interesting.

📌 In this episode:

Why the official count of data sources is always an undercount: shadow data, unstructured data, and legacy systems mean the real number is far higher than anyone reports

The case for virtualization over replication: bring the compute to the data, leave it where it lives, and collapse deployment timelines from months to days

"Information yield" — the metric Walmart once reported publicly and stopped, and why AI is about to force every CDO to bring it back

Why centralize-vs-decentralize is a false choice: the Venn diagram reality of golden records, distributed data, and why you need governance across all of it regardless

💬 The takeaway: "Think of CDOs as refineries. You have all this raw data. The question is: how are you enabling your organization to extract value and can you put a metric to it?" — Anu Jain

About the host + guest: Malcolm Hawker is a former Gartner analyst, Chief Data Officer at Profisee, Editor-in-Chief of CDO Matters, and host of the CDO Matters Podcast. Anu Jain is founder and CEO of Nexus One, former CEO of Think Big Analytics, and a veteran of IBM Watson and Teradata. He publishes in Fortune and is active on LinkedIn.

Subscribe to CDO Matters Monthly → https://profisee.com/cdo-matters-community/#join-community

Follow Malcolm on LinkedIn → https://www.linkedin.com/in/malhawker/

Guest Anu Jain → https://www.linkedin.com/in/anujain/