Podcast
CEIBS Master Class
Hosted by CEIBS Marcom · EN
CEIBS provides China knowledge within a global context. Our CEIBS Master Class podcast features insights from renowned CEOs & experts on business and economics who have headlined our popular Master Class lecture series and other events. New episodes are released on iTunes Podcast, Stitcher and Blogger. Find the video version on iTunes and Blogger.
10episodes
Episodes
Newest firstAll episodes
Unilever CEO Paul Polman on the Value of Taking the Long-term View
Jul 20, 2017Tap to summarizeAhead of his Master Class at CEIBS, the Unilever boss shared his views on the value of taking the long-term view in business, and provided tips for Chinese companies going global. Highlights from his lecture during the Master Class are here.
Transcribe →China’s Belt & Road Initiative – What’s next?
May 18, 2017Tap to summarizeA day after major global players, who had gathered in Beijing, ended talks about China’s Belt & Road Initiative, CEO of the Economist Intelligence Unit Robin Bew shares his thoughts on what’s next for the New Silk Road during a talk at CEIBS Shanghai Campus.
Transcribe →The Making of BMW's Startup Garage
Apr 7, 2017Tap to summarizeCEIBS Associate Professor of International Business and Strategy Shameen Prashantham met up with Head of BMW Startup Garage Gregor Gimmy in Munich. Listen as Gimmy explains how he pulled off a “startup” inside such a huge and very traditional corporation. Read Prof. Prashantham's article Microsoft Starts Up in which he shares his insights on how large companies can work with new ventures to drive innovation. Read more about Prof. Prashantham's research on how multinationals can engage with emerging market startups here. Find out about Prof. Prashantham's book, Born Globals, Networks and the Large Multinational Enterprise here. In the book he explores international entrepreneurship and the influence that multinational enterprises have on the accelerated globalization of young firms. Visit BMW Startup Garage here.
Transcribe →How Fosun Helps Thomas Cook Break Into China’s Travel Market
Mar 20, 2017Tap to summarizeMember of the Board of Thomas Cook China Reto Wilhelm explains why and how his company entered the Chinese travel market.
Transcribe →Bitcoin Part 2 - The World’s First Digital Asset
Mar 9, 2017Tap to summarizeBobby Lee, Co-founder and CEO of the world’s longest-running and largest bitcoin exchange company BTCC and CEIBS Global EMBA 2012, explains bitcoin’s unique features.
Transcribe →Bitcoin Part 1 - Bitcoins vs Banks: Anonymity vs Security
Mar 9, 2017Tap to summarizeBitcoin is a cryptocurrency and a payment system introduced at the end of 2008. Bobby Lee, Co-founder and CEO of the world’s longest-running and largest bitcoin exchange company BTCC and CEIBS Global EMBA 2012, explains the pros and cons of having a bitcoin account versus traditional banking.
Transcribe →Entrepreneurs, Take Your Moon Shots!
Dec 12, 2016Tap to summarizeDr. Peter H. Diamandis, Founder & Chairman of the X Prize Foundation, and Co-Founder & Executive Chairman of Singularity University shares his views on education, AI (artificial intelligence) and entrepreneurship with CEIBS E-Platform’s Sammi Shen.
Transcribe →Talking with Former Sony Chairman & Quantum Leaps Founder Nobuyuki Idei
Nov 29, 2016Tap to summarizeFormer Sony Chairman and Founder of Quantum Leaps Nobuyuki Idei talks with CEIBS E-Platform’s Sammi Shen about his years at Sony, entrepreneurship, and how artificial intelligence will help transform the world of business. Quantum Leaps is an innovation consulting and investment firm. Visit the company website
Transcribe →Silicon Valley venture capitalist reveals the secrets of entrepreneurship
Nov 18, 2016Tap to summarizeSteve Hoffman (a.k.a. Captain Hoff) is a serial entrepreneur, author, investor, and the Captain and Chairman of Founders Space. During his visit at CEIBS, Hoffman revealed the differences between Chinese & American entrepreneurs and what traits make them successful. He also spoke about what mistakes should be avoided and how to start over again if you fail.
Transcribe →Luxury Brand Management Through Emotions
Nov 3, 2016Tap to summarizeMichaela Merk, Associate Professor of Luxury Marketing, Retail and Digital Management at University Paris Dauphine, says prestige brands hoping to successfully adapt to – and even thrive in – today’s digital world need to remember that it all comes down to people. “Growing digitalisation drives, and needs, growing humanisation,” said the author of Luxury Sales Management, Winning over the Strategies of your Brand Ambassadors. This means transforming sales teams, already in traditional bricks and mortar stores, into brand ambassadors.
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