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Jeff Zito
Foreign.
Podcast Host/Announcer
Thanks for checking out another episode of the Celebrity Jobber podcast streaming on Apple Podcasts, Spotify, Iheart, or wherever you listen to podcasts, please hit that subscribe button. Would also love a five star rating. Please leave a review. You can check out past guests and episodes online@celebrityjobber.com who are these celebrities? What did they do before? That's the big question that we try to get answered. We just try to find out what trajectory they were on prior to fame. Maybe their fame ended up just being by accident or it could be something that they've worked towards their entire career. And maybe they were on a certain path and had a few turns and twists that led them to where they are now. My guest today, John Taffer, who's the host of Bar Rescue on Paramount Network, now in its 10th season. I had John on as a guest back about a year ago. It was episode number 129. If you wanted to go back and check it out. We talked about Jon Taffer's early life growing up, about his family business, which was in the marketing world. We talked about his idea for Bar Rescue and the pitch that he made in front of all these TV people. And we talked about what his first job was, which was a delivery driver for a liquor store back when he was 16 years old growing up in New York. Okay, so on this episode of Celebrity Jobber, I thought it would be interesting to dig a little deeper into Jon's early life and the jobs that he had because there are many things that Jon Taffer has accomplished more so than the show Bar Rescue and opening up his own bars and restaurants. This guy has done many, many things. He's lived a very interesting life. And I bet you also didn't know John Taffer is one of the people responsible for the NFL Sunday ticket, where now people can just purchase all the football games in the NFL and watch on their home TV each and every Sunday. Really interesting stuff we didn't cover in the first episode and we're going to cover it now. He's the host of Bar Rescue, John Taff. My guest this week on Celebrity Jobber,
Podcast Intro/Outro Voice
the Celebrity Jobber Podcast with Jeff Szeto. If you like what you hear, please subscribe, give a five star rating and leave a review. Check out all our past episodes on Apple Podcasts, Spotify or wherever you pod. What if these celebrities weren't famous? What would they have become? What was their first job? We're about to find out.
Podcast Host/Announcer
Hey, John.
John Taffer
Hey, Jeff.
Jeff Zito
Can you hear me? All right.
John Taffer
I can. How you Doing?
Jeff Zito
Oh, great.
Podcast Host/Announcer
I'm doing.
Jeff Zito
I'm doing great. So last time we talked, we talked all about your life before you got into, you know, bar rescue, which I remember.
John Taffer
That was a good talk. I remember.
Jeff Zito
Fascinating, fascinating stuff. So I wanted to dive a little bit deeper into some of that I wanted to talk about. This was the ninth, when we talked. It was the ninth season of bar rescue. We're talking tenth season today. You were telling me that you're from a family of entrepreneurs and they were in the marketing world.
Podcast Host/Announcer
How did growing up in those surroundings with your family being marketers kind of influence you in kind of doing what you're doing now?
John Taffer
I think. I think it does. I think it matters. My grandfather actually gets credit for inventing direct mail.
Podcast Host/Announcer
Really?
Jeff Zito
I guess that all the time.
John Taffer
Yeah. When he was young in Brooklyn, his parents were legally blind, and he. He only made it to school to 14. And his F. Father had a newspaper stand. It's a classic story. And he used to. He bought a printing press. Well, printing press. And he printed flyers, and he'd stick them in his father's newspapers on the corner. Wow. And then he started stuffing them in mailboxes. And then before he knows that, he had a little storefront, and they were doing all this marketing and such in Brooklyn, New York. And then a big ad agency bought his company.
Podcast Intro/Outro Voice
Wow.
John Taffer
And then he became vice president of the large ad agency. So I've always been around entrepreneurs. My family's also had products. My grandfather invented a wedding doll called Betsy Wet. My mother's name was Yetzi, so it looked like my mother. And so I've had a rich group of entrepreneurs around me that have inspired me, you know, to do well, have also taught me at a young age that you can do well. And so much of teaching your children isn't that you should do well. They need to understand that they can do well. If they try, that it does work. You will be successful. It's worth it. My family showed me it was worth it to try.
Podcast Intro/Outro Voice
So I did Celebrity Jobber, the Celebrity Jobber podcast with Jeff Zito.
Jeff Zito
Tell me a little bit about why you studied political science. You went to the University of Denver, you graduated high school, you were a political science major. What was in your mind at that time? What did John Taffer want to become at that time?
John Taffer
Well, you know, I grew up a little older than you, of course, buddy. So when I grew up, we had some of the race riots and all those kind of things. Ugly periods of America. Not that we don't have Some be periods. Now, unfortunately, it still goes on. But I was very political. I really wanted to change the world, and I wanted to make a world a better place. But my minor was cultural anthropology, which really connected with me even more than politics. I'm glad I didn't go into politics. But cultural anthropology taught me the study of primates and primate societies. And I've realized how you are. First you go to your prime instincts, and then things change. So what is your prime instinct? If I drop you in a situation, are you defensive? Are you aggressive? Are you intuitive? Do you have pride? Do you have shame? What are all of these primal instincts within you and how do they react? Because when I try to change your behavior, I try to do it in a primal sense.
Jeff Zito
You know, John, you're a deep thinker. I like. I like that. You were telling me about your very first job, and you said you were 16 years old. You were a delivery driver for a liquor store.
John Taffer
That's right.
Jeff Zito
You. You were telling me all about this job, but one thing slipped past me and I got to ask. You were also a drummer. You played drums professionally. You were. You were a paid drummer. Tell me a little bit about that point in your life.
John Taffer
Yeah, when I was young, I took drum lessons for nine years. Very, very serious drummer. And I played professionally. Matter of fact, when I went to California, I was playing drums at the Troubadour, which I became manor manager of later. So, yes, the music is what got me into the nightclub business, which got me to where I am today. I was actually sitting with Doug Wet, who owned the Troubadour. Famous, famous guy in his house. We were doing a booking calendar, and he looks at me and goes, here, you run it. And he threw the keys at me. And the next day I was running a nightclub and I just fell in love with it. And, you know, it's interesting. In the music world, there's two things about music. There's playing it and making it, and then there's displaying it, exhibitioning it. I became an expert of playing music to audiences. I own the only patent ever issued by the federal government for music management in a hospitality property. It's a system of managing beats per minute and structure and instrumentation. Styles of music to create flows on the dance floor, to create a left turn. Everybody walks off, another group walks on, the cash registers get hit. Another shift. People walk off, people walk on, the cash registers get hit. If the DJ doesn't know that stuff, the cash register doesn't get its hit. So I am an expert at displaying Music, playing it. I know the difference of 10 songs in 10 different orders and which order is going to work best.
Jeff Zito
You know what's crazy, John? People think that stuff's just an accident.
Podcast Host/Announcer
You're telling me that you've got an
Jeff Zito
idea of, you know, beats per minute and when people are going to get on the dance floor when a new group's going to that.
Podcast Host/Announcer
I, I thought it's just this guy's
Jeff Zito
up there playing whatever. It's not.
John Taffer
I can turn tables faster by adjusting beats per minute, my music program. I can change demographics massively. If I play three female vocalists in a row in a dance club, all the gang members disappear. They hate female vocalists. There's a lot of sciences to displaying of music. So what's happened is I've become more of an expert displaying and exhibiting music than I did when I was actually playing it.
Jeff Zito
Wow, you're a big research guy. Tell me, tell me a little bit about how, how you were credited with creating the NFL Sunday ticket. Because that was another thing I had no idea that you were involved in. And this is something that I've been subscribing to now for years.
Podcast Intro/Outro Voice
The Celebrity Jobber podcast with Jeff Sido.
Podcast Host/Announcer
Celebrity Jobber how you were credited with
Jeff Zito
creating the NFL Sunday ticket. Because that was another thing I had no idea that you were involved in. And this is something that I've been subscribing to now for years.
John Taffer
Yeah. Back in the mid-90s, a company called Comsat, which owned all the pay per view movie channels and they managed all the satellites in the sky, hired my company to do a fe feasibility study for what was called out of market sports programming. So in essence, I could sell the Dallas Cowboy signal to somebody in New York. They'd get the local coach show and they'd get that gain. So they hired my company to do a feasibility study for it. So we did and we an assessed the industry and we determined it was a real market for this. And we got paid a lot of money for doing this feasibility study. And then Comstack comes to us a second time and says, wow, we really like this. Tell us what the product would look like. Well, while we're developing a second phase of the work, while we're developing that compression was invented and compression means I could receive multiple satellite signals on one transponder. Before that, you remember, sports bars had a quarter of an acre behind them with like six analog dishes. Now I only needed one, so that was the opportunity to give you seven games at the same time. Then we created the product, gave them that document. So now they had the feasibility and they had the product and pricing from us. They came to us a third time and said, who will buy it, John? So we created a list of the marketing universe of all the companies that they would buy the subscription. We gave it to comstack, comstack took it to the NFL to buy the license to do this. The NFL said, wow, this is great, let's do it ourselves. They put me on a board of NFL Enterprises and it turned into Sunday tickets.
Jeff Zito
You got a little, you got a little piece of that every year because
Podcast Host/Announcer
it was your idea.
John Taffer
No, I don't get a piece of it. But I was paid very, very well. When I.
Jeff Zito
Okay, man, I tell you what, John, you know, when I think about all the things that you've done and have accomplished, you know, being a, having a TV show, to me just, I mean, it doesn't fit. You told me they, they talked to you in the beginning and they said it's not going to work. It too old, it's not the right demo. And here we are Talking about the 10th season of Bar Rescue and you got like, it's on Paramount network, by the way. Sunday, February 22, the premiere of season 10 of Bar Rescue.
John Taffer
Double episode too. Double episode two in a row that night.
Jeff Zito
Chris Kirkpatrick from NSYNC is going to be on this season. I got a story for you about Chris Kirkpatrick from NSync. Many years ago, before he was married to his new beautiful wife, we, we spent a night together in a bar in Fort Myers downtown, shooting pool. And let me tell you, there was a bartender at Fat Cats Drink Shack was what it was called. And me and him both, we really like that. She was a really nice girl.
John Taffer
Let's just say that he's a very good guy.
Jeff Zito
Great guy.
John Taffer
Yep.
Jeff Zito
Tell me a little bit about Bar Season 10 of Bar Rescue and, and you know, don't give it away, but we all know you go in there, you get pissed at some, at some bar owners that really are being dumb, drinking on the job, just not managing it properly. Tell me a little bit about this season, 10th season and what we can expect.
John Taffer
You know, it's interesting. I'm going to give you, here's an episode. You're 55 years old, you've already lost your house. You're living in your parents basement. You've blown their retirement, all gone. And now their house is about to be repossessed.
Jeff Zito
How do you let that happen?
John Taffer
And now I'm dropped in to save this guy's bar. I can't just save his bar. I got to save his parents house.
Podcast Intro/Outro Voice
Wow.
John Taffer
So that's the depth of failure that we're dealing with. Let me give you another one in debt. $300,000. You're drunk, you're sitting in your bar all night drinking, your wife is home, you've already lost the car, you're about to lose your house, you have two kids, your wife hasn't been able to buy them clothes or anything in six months because you're so broke. And you're sitting there on a bar stool drinking.
Jeff Zito
John, is, is the problem here 90% of the time alcoholism with these bar owners.
Podcast Intro/Outro Voice
Is it the celebrity Jobber podcast with Jeff Zito? The celebrity Jobber podcast with Jeff Zito.
Jeff Zito
John, is, is, is the problem here 90% of the time alcoholism with these bar owners, Is it or no?
John Taffer
I would say alcoholism is about 20, 25%.
Jeff Zito
Oh, wow.
John Taffer
You know, a lot of it is what I'm going to call a social distortion. They think by hanging out and socializing with people, they're going to make money. But the bar business is about marketing and promotions and it's a challenging business, Jeff. You got to work it every day to get bodies in that building and make it work. And they just typically don't do that. You know, they lack pride, et cetera. So my job is to come in and shake them up. Because every failing bar has a failing owner. If I don't fix them, I don't fix anything.
Jeff Zito
And can you think is. I mean, I guess you can't tell me, but there's gotta be some, some success story that, I mean, you can't tell us because we. This is why we gotta watch Bar Rescue. I mean, John's just telling you about an example of forget the bar, his family's house and his parents house is on the line because the guy can't. What happens to these people, John? They just get. Just get in so deep. They just keep rolling the dice. It seems like very relatable people know how that goes.
John Taffer
Overwhelmed. The bills are over. Think about this. The first thing they think about when they wake up in the morning, Jeff, are the bills and the pressure. The last thing they think about when they go to sleep at night is the same thing. So they're in a bad psychological place and I got to break these patterns. And I do it in that primal way that we're talking about. You know, I go at these instinctual ways. It's the best way I can change their behavior.
Jeff Zito
And it Seems like it's tough love, too. You go in there, really, no question. You go in there really heavy. You, you know, shame these people quite a bit. And then there's a turnaround. Sometimes they don't turn around. A lot of the times they buy in, right?
John Taffer
Most of the time they do.
Jeff Zito
Most of the time they do. And then do you just know when you're at a situation and you just know it's. It's hopeless.
John Taffer
And you just, you know, it's interesting when I do, when I'm successful, Jeff, their posture changes. They're walking different. They're facial. They have confidence. They're excited. They're not ashamed anymore. When the transformation happens, I can feel it. I can see it. It's amazing. When I leave that bar, I can tell you if they're going to make it or not, just on the way the owner is acting. And so that's why I focus so much on them and changing their behavior. Building the bar is easy, Jeff. I can build bars all day long. You know, they're the challenge.
Jeff Zito
The guy that was running a bar and tried to make it a strip club, Remember that guy? Yes, he does. He didn't make it, did he? No, no, of course he didn't make. I knew that was not going to last.
John Taffer
No, because he wanted a strip club. He wanted his customers didn't.
Jeff Zito
Man, I got to tell you, what's next, John. I mean, look at. You're an entrepreneur. You've done all these things we talked about. You know, you were a professional drummer. Your first job was delivering liquor. You managed the Troubadour, a legendary club. You've probably seen many famous bands perform there. You've invented the Sunday ticket, came up with the concept of bar rescue.
Podcast Host/Announcer
I know you own your own bars
Jeff Zito
and restaurants, but what's next? You got anything else in the hopper?
John Taffer
Well, we just launched Taffer's Brown Butter Bourbon in Georgia, our third state. We're very excited about that. It's doing really, really well. If you haven't tried it, you should. And we just opened our third Taffer's Tavern in downtown Atlanta, our midtown Atlanta store, just this week. So those two things just happened this week. So we're very, very busy, and it's exciting time. And the years on bar rescue. I can't believe it.
Jeff Zito
15 years. So 10 seasons.
Podcast Host/Announcer
15 years.
John Taffer
Yep. 23 epis.
Jeff Zito
The. The restaurant you just opened in Orlando, was it last year?
John Taffer
We just opened that about. About five months ago.
Jeff Zito
We opened five months ago. It's doing great. I. I can't wait to try it. February 22nd, a double episode, season 10. But going on for the last 15 years, this guy you got, you gotta. You're. You're an intimidating guy, John, but there's something about you. Once you get to know you, you know, that you're. It's all about the love. But right in the beginning, man, I wouldn't mess with you, that's for sure. Paramount network. It's February 22nd, 10th season of Bar Rescue. John Taffer, final word. What were you gonna say? Sorry there.
John Taffer
I'm just gonna say, Jeff, I do a lot of interviews. Buddy, you're terrific. I love that you do your research. You take it to a different level than everybody else does. So you do a great job. I enjoy talking with you. Let's do it again soon.
Jeff Zito
Means a lot. Thanks, John. Take care.
John Taffer
You too, buddy.
Podcast Host/Announcer
You know, there's something really relatable about this show. You don't have to necessarily own a bar to get into why this show is successful. You know, John goes into a struggling bar and you get to see why the bar isn't profitable. Like he said, it's overwhelming the bills. You're waking up in the morning, these guys get into it really deep and mortgaging their home and their parents home. And then sometimes there's alcoholism, which you can definitely think would be a common denominator in the bar business, but not, not as much as I thought. John said about 20, 25% is alcoholism. You see why some of these bars slash businesses are failing, frankly, just mismanagement. John Taffer comes in, fixes the problem, and whether they take his advice or not, generally determines whether or not the bar will be quote, unquote, rescued or goes out of business and becomes something else. John was a professional drummer. He took lessons for years, starting when he was just a kid and was drumming professionally at the world famous Troubadour in Los Angeles. And him playing music at that bar led him to ultimately managing the Troubadour, getting him into the nightclub business. And then obviously, what I thought was amazing was that Jon Taffer is one of the individuals responsible for the NFL Sunday ticket. Talked about how he and his company did all of this research, talked about the technology changing where compression would give you the ability to watch all these games at once instead of having a half an acre in the back of your bar with all these different satellite dishes to catch each signal for each game. The NFL thought it was such a great idea, they ended up putting Jon Taffer on their board and executed the NFL Sunday ticket themselves. So really interesting story. And think about it. You know, when John went to college, a political science major with an anthropology minor, he says back in those days, you know, the world was in a crazy place and he wanted to change the world. So it seems like John Taffer could have easily went into the direction of politics or, or become some sort of political activist. Really interesting story. Really good guy. The 10th season of Bar Rescue on the Paramount Network Sunday nights at 10pm and of course streams on Paramount Plus. And like I said earlier, the original episode with Jon Taffer on the Celebrity Jobber podcast, episode number 129. If you wanted to go back in time and check out that episode, you can do so by going to celebrityjobber.com can check out all of our past guests and episodes and we're streaming on Apple Podcasts, Spotify, iHeartRadio, Heart. Wherever you listen to podcasts, we're on all of them. So please hit that subscribe button and would love a five star rating. Please leave a review. You can also follow on Instagram Celebrity Underscore Jobber Underscore Podcast. Or you can go to the YouTube channel, which is YouTube.com the@signcelebrity jobber. Who were these people? Before fame, John Taffer wasn't trying to be a celebrity. He was in the food and beverage business. He ran bars, nightclubs, and ultimately that led him to be a very, very successful guy. One thing that I've learned, Jon Taffer was told he was too old to do the bar rescue show. Not the case. But then again, Jon Taffer was a pretty successful guy even before Bar Rescue. But anyway, it's never too late. So thanks for checking out another episode of the Celebrity Jobber podcast. And until next week, I'll see you then. I'm Jeff Zito.
Guest: Jon Taffer (Host of Bar Rescue)
Date: February 28, 2026
Topic: Delving into Jon Taffer’s career before fame, his entrepreneurial roots, surprising achievements (like NFL Sunday Ticket), and what truly makes a bar succeed or fail.
This episode of the Celebrity Jobber Podcast with Jeff Zito features Jon Taffer, renowned host of Bar Rescue. The conversation explores the pivotal jobs and life experiences that paved Taffer’s path to television stardom, including his formative family background in marketing, a stint as a professional drummer, and his surprising role in the creation of the NFL Sunday Ticket. The episode underscores the concept of being a "jobber"—an ordinary person on the verge of something big—and asks what might have become of Taffer if his breaks hadn’t come along.
Taffer credits his success to growing up around entrepreneurs, particularly in marketing, which shaped his attitude toward business and risk-taking.
Fun Fact: Taffer’s grandfather is credited with inventing direct mail, starting by placing flyers in newspapers in Brooklyn.
As a teenager, Taffer was a delivery driver for a liquor store at 16, and later became a paid, professional drummer.
The Science of Nightlife & Music Management:
Ten Seasons In:
Memorable & Emotional Episodes:
The Turnaround:
Fun Call-back: The infamous “strip club” bar client—Taffer recalls bar concepts that were doomed from inception, not because of the customers but because of the owner’s misguided vision. (15:51)
Launched Taffer’s Brown Butter Bourbon (now in three states).
Opened a third Taffer’s Tavern in Midtown Atlanta, as well as a location in Orlando just five months ago.
Bar Rescue enters its tenth season (15 years on air).
Quote: “Building the bar is easy, Jeff. I can build bars all day long… They’re the challenge.” (15:44 – John Taffer)
On entrepreneurial teaching:
On crowd psychology and bar management:
On Bar Rescue’s approach:
On the personal change in owners:
On the role of alcoholism in bar failures:
A nod to the host:
The conversation is candid, direct, and filled with motivational and practical wisdom. Taffer’s approach reflects a blend of tough love, deep psychological insight, and years of entrepreneurial hustle. Whether discussing the intricacies of nightclub management, the pitfalls of bar ownership, or improbable success stories, the episode is a tribute to resilience, adaptability, and the transformative power of self-belief and hard work.
“It’s never too late. Jon Taffer was told he was too old to do the Bar Rescue show. Not the case. But then again, Jon Taffer was a pretty successful guy even before Bar Rescue.” (Summary by Jeff Zito)
Recommended for: Fans of Bar Rescue, entrepreneurs, hospitality professionals, and anyone interested in behind-the-scenes stories of reinvention and grit.