40:I[185,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/1s-yni1uf2lwd.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/3b4qrzgkt_l12.js","/_next/static/chunks/15lgs8s22dk5l.js"],"SendEmailButton"] 46:I[45269,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/1s-yni1uf2lwd.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/3b4qrzgkt_l12.js","/_next/static/chunks/15lgs8s22dk5l.js"],"SignupCTA"] 3a:["$","div",null,{"className":"flex flex-wrap items-center gap-x-4 gap-y-1 font-mono text-[12px] uppercase tracking-[0.1em] text-[color:var(--fg-3)]","children":[["$","time",null,{"dateTime":"2026-08-04T07:00:00.000Z","children":"August 4, 2026"}],["$","span",null,{"aria-hidden":true,"children":"·"}],["$","span",null,{"children":"00:38:23"}],false]}] 41:T490,

Your sales team may not be your biggest revenue problem.

Every day, customers decide whether they'll buy again based on interactions that have nothing to do with your salespeople.

Most CEOs invest heavily in sales while assuming the rest of the organization simply supports the process. But every customer interaction either builds confidence or quietly weakens it. The cost rarely appears as a single lost deal. It shows up over time through slower growth, lower customer lifetime value, fewer referrals, and opportunities that never fully develop.

If that sounds uncomfortable, it should. The real exposure often isn't inside the sales department at all.

Mark Kapczynski of Control Media works with private equity portfolio companies and mid-market businesses to help align sales, marketing, and customer-facing teams around revenue growth. His perspective challenges a common assumption many CEOs don't realize is limiting the business until the numbers begin reflecting it.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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