40:I[185,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/1s-yni1uf2lwd.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/3b4qrzgkt_l12.js","/_next/static/chunks/15lgs8s22dk5l.js"],"SendEmailButton"] 46:I[45269,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/1s-yni1uf2lwd.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/3b4qrzgkt_l12.js","/_next/static/chunks/15lgs8s22dk5l.js"],"SignupCTA"] 3a:["$","div",null,{"className":"flex flex-wrap items-center gap-x-4 gap-y-1 font-mono text-[12px] uppercase tracking-[0.1em] text-[color:var(--fg-3)]","children":[["$","time",null,{"dateTime":"2026-07-28T07:00:00.000Z","children":"July 28, 2026"}],["$","span",null,{"aria-hidden":true,"children":"·"}],["$","span",null,{"children":"00:38:18"}],false]}] 41:T4e6,

What if raising your prices is the fastest way to sell more? The real cost of underpricing isn't fewer sales. It's the buyers you attract.

Most business owners assume lower prices reduce risk and make selling easier. In reality, they can make your product easier to compare, compress your margins, and quietly reduce the value of your business. The conversation shifts from why your solution is different to why you're cheaper.

Premium pricing creates a different buying experience. Instead of comparing numbers, prospects begin asking better questions. That change affects more than revenue. It influences profitability, positioning, customer behavior, and ultimately the long-term value of the company.

Tom Kubiniec is a serial entrepreneur who has built three successful companies by challenging conventional thinking. He shares why his company dramatically increased prices and watched sales accelerate instead. His experience challenges one of the most common assumptions founders make about pricing and reveals why the cheapest path can become the most expensive business decision.

Learn more about your ad choices. Visit megaphone.fm/adchoices

42:Tbb7,