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Artificial intelligence is compelling managed service providers to rethink where value is created, shifting the opportunity from resale and token margins to advisory services, implementation, optimization, lifecycle management, and measurable business outcomes. As customers look for partners that can turn AI ambition into practical systems, the MSP market is likely to split between providers with deep expertise and those left supporting yesterday’s model. Duane Barnes, president of RapidScale, joins Channelnomics’ Larry Walsh on Changing Channels to discuss how AI is reshaping managed services.

Channelnomics: https://channelnomics.com/
LinkedIn: https://bit.ly/2NC6Vli
X (formerly Twitter): https://x.com/channelnomics

About Larry Walsh:

Bio: https://www.channelnomics.com/about
LinkedIn: https://www.linkedin.com/in/lmwalsh2112/

About Duane Barnes:

LinkedIn: https://www.linkedin.com/in/duanebarnes/

About RapidScale: https://rapidscale.com/