Most AI conversations in higher education focus on the academic side. The administrative side gets less attention and is producing the bigger near-term financial wins for institutions willing to govern the rollout.

In this episode of the Changing Higher Ed® podcast, Dr. Drumm McNaughton speaks with Justin Beck, CEO of Gravyty, about how AI is being applied across enrollment and advancement at institutions including Empire State University, Florida Southwestern State College, and Boise State University.

Drawing on his career across Blackboard, Instructure, Kaltura, and now Gravyty, Beck walks through the specific case studies behind administrative AI adoption: a reported 4% year-over-year retention gain at Empire State, 90% first-contact resolution of admissions inquiries at Florida Southwestern, and an 87% increase in donor volume at Boise State. He also explains where institutions go wrong, including bots that loop the way call-center bots loop and set-it-and-forget-it deployments that drift out of alignment within weeks.

This conversation is especially relevant for presidents, boards, and enrollment and advancement leaders building the business case for administrative AI and the governance to back it.

Topics Covered

Why administrative AI is producing measurable financial gains while most institutions still treat AI as an academic policy question
The retention math: how a 4% lift can translate into multi-million-dollar revenue protection at a mid-size institution
How AI sorts and triages carries admissions volume that hiring cannot keep up with
Why a poorly designed enrollment chatbot is worse than no chatbot at all
How AI surfaces structural fragmentation across student-facing offices
Advancement AI's real value: donor prioritization, not email generation
What good governance and human-review cadence actually look like in practice

Real-World Examples Discussed

Empire State University: a 25% engagement lift and a 4% year-over-year retention gain after deploying AI virtual assistants across roughly eight departments
Florida SouthWestern State College: 90% first-contact resolution of admissions inquiries and time to class registration cut in half
Boise State University: an 87% increase in donor volume, a 50% increase in donor interaction and response, and $635,679 raised through an AI-assisted advancement channel
A Missouri institution where an AI web crawler surfaced three different admissions deposit dates published on three active web pages
A New York institution where more than 40% of questions coming into the financial aid office had nothing to do with financial aid

Three Key Takeaways for Higher Education Leadership

Move quickly, with an acceptable use policy on the books and defined institutional outcomes the AI work is supposed to drive
Control what you can control while pulling stakeholders in, including the faculty committee model
Iterate often on a recurring governance cadence, because the technology is changing month by month

Institutions that do not use AI to improve administrative efficiency are incurring opportunity costs in every cycle.

Read the transcript: https://changinghighered.com/administrative-ai-in-higher-ed-finding-revenue-friction/

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