"As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them." – John F. Kennedy. Recently, I have been working with several banks across the US. In Step 2 of my sales process, I teach how to authentically and organically build rapport with clients and prospects and at networking events. I created a template and am working on another AI tool (more to come on that in the future) that I share with the people in the class to create a dynamic Value Statement to use in various venues and situations.

At the top of the worksheet, I ask everyone to write some fun facts about themselves and then fun facts about their organization. Most people find this exercise challenging to share fun facts about themselves and ultimately create a VS that is predominately about the organization because we are taught how to play small and how not to brag or appear arrogant.

The reality is that a strong Value Statement should reflect the cool and unique things about you. People do business with people they know, like, and trust, yet we give that power by bragging about our organization.

YouTube: https://youtu.be/aDIZsbkzEzE

About Connie Whitman: Known for her high-energy, passionate, heart-centered, and enthusiastic approach to sales, teaching, and coaching, Connie Whitman has been the CEO of Changing the Sales Game for 20+ years, helping business owners, leaders, and sales teams build powerhouse organizations.

Connie is a four-time #1 International Best-Selling author, including her book ESP (Easy Sales Process): 7-Steps to Sales Success, speaker, and podcast host. Her inspired teaching, transformational tools, and content ensure business owners and salespeople grow their revenue streams through enhanced communication skills.

She is thrilled to share inspiring content on her international podcasts "Changing the Sales Game" and "Enlightenment of Change."

Stalk me online! LinkTree: https://linktr.ee/conniewhitman

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ENCORE: Your Value Statement to Generate Sales Quickly and Easily with Connie Whitman (episode 194)