In today's episode, you'll discover:

1. How to challenge the traditional approach to sales presentations by shifting the focus from slides and scripts to performance and presence.

2. Shares how sales professionals can transform routine pitches into engaging, trust-building experiences that move buyers to action.

3. Practical ways to elevate delivery, communicate value with clarity, and use storytelling and presence to stand out in competitive sales conversations.

To support these three takeaways, I chose a quote from Robert McKee:

"Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience."

About Carmen Sederino:

Carmen Sederino is the founder of Illuminated Story and a performance expert specializing in high-stakes communication. She helps executives, founders, and professionals transform presentations into compelling, story-driven experiences that build trust and inspire action. With over 18 years of managing a $300M portfolio, Carmen blends corporate strategy with theatrical training to develop executive presence. Through her Illuminated Story Method®, she equips leaders to communicate with clarity, confidence, and lasting impact in critical moments.

How to Get in Touch with Carmen Sederino:

Website: https://illuminatedstory.com/about/

Email: carmen@illuminatedstory.com.au

Gift: https://illuminatedstory.com/masterclass/

Stalk me online!

Linktr.ee: https://linktr.ee/conniewhitman

Communication Style Assessment (CSA)™: https://changingthesalesgame.com/communication-style-assessment/

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

Performance Over Presentation with Carmen Sederino (Episode 261)