Strap in for another exciting episode of Channel Chatter! This week, Kevin Sabourin chats with Matt Roskie from Magni America, a brand shaking up the construction and rental equipment world with innovative technology and sleek European design. From his roots in the ad agency biz to leading U.S. marketing operations for Magni, Matt talksw us through the world of rotating telehandlers, Ferrari-red machines, and the ever-changing landscape of dealer networks.

We dive deep into the challenges and opportunities of building a dealer network, leveraging cutting-edge safety tech, and navigating the ups and downs of the construction industry. Whether you’re a channel pro, a sales maverick, or just love cool machinery, this episode is packed with tips, tricks, and behind-the-scenes stories that’ll leave you inspired.

Key Takeaways:

The power of Magni’s rotating telehandlers and their game-changing safety tech
How Matt leverages his ad agency background to support U.S. dealers
Insights on dealer training, rental trends, and overcoming market challenges
Why personalized support and innovative tools are essential in today’s market

Timestamps:

0:00 - Welcome Matt Roskie to Channel Chatter
3:00 - The story of Magni: From Italy to U.S. construction sites
8:30 - Rotating telehandlers: A new frontier in rental & sales
15:00 - Dealer support: Training, tools, and co-op programs
20:45 - Industry trends: What’s hot and what’s next
30:00 - Leveraging tech & influencer marketing to boost awareness
45:00 - Closing thoughts and actionable insights

👀 Watch now to hear how Magni is reshaping the heavy equipment landscape and why Matt’s mantra is all about getting the job done right.

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Hashtags:
#ChannelChatter #MagniAmerica #Telehandlers #ConstructionInnovation #HeavyEquipment #DealerSupport #MachineryTech #RotatingTelehandlers #EquipmentRental #MarketingStrategies #ChannelSales #LeadershipInBusiness #IndustryInsights #CustomerExperience #SalesAndMarketing #DealerDevelopment #B2BMarketing #ConstructionTrends #Podcast #BusinessGrowth

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