Podcast
The WELL Optimized Podcast
Hosted by Heather Hamilton · EN
The WELL Optimized Podcast is your go-to resource for building a trustworthy, traffic-driving online presence—especially in high-trust, high-impact industries like health, wellness, beauty, law, and finance.
Hosted by Heather Hamilton, founder of Well Optimized SEO, this show dives into what it really takes to grow your business online where credibility isn’t optional. You'll learn how to create content that ranks and resonates, get clear insights into SEO and digital marketing strategy, and hear candid conversations with business owners who are doing it their own way.
Whether you're optimizing your website, your content, or your mindset—you're in the right place.
13episodes
Episodes
Newest firstAll episodes
Should You Move Your Website For SEO?
Oct 1400:27:45Tap to summarizeThinking about switching platforms because someone told you “WordPress is better for SEO”? Let’s unpack that. In this episode, we break down what actually impacts your rankings, what doesn’t, and when moving your website really makes sense.From WordPress and Shopify to Squarespace, Wix, Webflow, and Showit — we’re covering how each platform stacks up for SEO, what hidden costs to watch out for, and how to protect your traffic if you ever do migrate.If you’ve been wondering whether to move your site, this episode will help you make a confident, informed decision.💡 In This Episode:Why you might be thinking about moving your siteWhat actually affects SEO — and what doesn’tReal talk: WordPress vs. Wix vs. Squarespace vs. ShopifyWhen a site migration actually makes senseHow to move your site without losing SEO equityA step-by-step checklist for safe migrationThe truth about “better SEO” - it’s not your CMS, it’s your strategy🔗 Resources Mentioned:Blog: Should You Move Your Website for SEO?Well Optimized SEO WorkshopsFree Consultation Call - Book Here
Transcribe →ADA Compliance and SEO: Why Accessibility Matters for Your Website
Sep 1800:07:38Tap to summarizeAccessibility extends far beyond the physical world—it applies to your website, too.In this episode, we break down why ADA compliance is about more than just checking a legal box. It’s about creating an inclusive digital space that works for everyone. And, when you make your site accessible, you’re also making it more SEO-friendly.We’ll cover:Why ADA compliance matters for all businesses How accessibility and SEO share the same ultimate goal: a better user experienceThe overlap between assistive technology (like screen readers) and voice search optimizationPractical ways ADA compliance supports technical SEO, on-page SEO, and user engagementAt the end of the day, accessibility comes first. SEO just happens to benefit along the way.Links & Resources:Read more on our blogBook a consult call to get an audit for your website
Transcribe →Search Behavior Is Changing: How to Update Your SEO Strategy for 2025 & Beyond
Aug 1100:19:19Tap to summarizeSearch isn’t what it used to be. In 2025, people are searching in full sentences, skipping the Google search bar, and turning to AI tools, social platforms, and even their phone cameras to find answers and products. If your SEO strategy is still focused only on short keywords and traditional search, you’re leaving money on the table.In this episode, we break down the biggest shifts happening in search behavior right now—plus how to adapt so your business shows up wherever your audience is looking. We’ll cover:Why searches with 5+ words are growing 1.5x faster than short queriesHow Gen Z is reshaping search with AI, voice, image, and social platformsThe rise of Google Lens and what “commercial intent” means for your salesSimple SEO updates to future-proof your strategyHow to align Google, social, and AI-driven search into one cohesive planSearch is becoming more human, more visual, and more multi-platform than ever. The businesses that win will be the ones that evolve with it.Resources & Links Mentioned in This Episode:Book a call with Well Optimized SEOFollow Well Optimized SEO on InstagramRead the full blog: Search Behavior Is Changing: How to Update Your Strategy
Transcribe →Google AI Mode: What it Means for Your Business
Jul 800:18:52Tap to summarizeGoogle just launched AI Mode, and it’s reshaping how users interact with search results. Instead of a page full of links, users can now get AI-generated summaries, follow-up prompts, and explore subtopics—all without clicking through to your site.In this episode of The Well Optimized Podcast, we break down:What AI Mode is and how it worksThe rise of clickless search and what it means for organic trafficWhy less traffic doesn’t necessarily mean fewer leadsHow to keep showing up in AI-powered resultsKey strategies for future-proofing your content and SEOWhether you're running your own site or managing marketing for clients, this episode will help you understand the next evolution of search—and how to adapt your strategy.🧩 What You'll Learn:The difference between classic search and AI ModeHow Google is using summaries and follow-up promptsTips for maintaining visibility with multimodal contentWhy brand authority and off-page signals matter more than everHow to rethink success metrics in a clickless search world🔗 Resources & Links:🎙️ Read the full blog + listen on our site📅 Join our next SEO workshop: Tech SEO Basics – July 23💬 Connect With Us:Instagram: @welloptimizedseoWebsite: welloptimizedseo.comWork with us: Book a free consult
Transcribe →Stop Using ChatGPT for SEO (The Right Way to Use AI)
Jun 4, 202500:22:46Tap to summarizeChatGPT is a powerful tool—but it’s not an SEO strategy. In this episode, we break down what AI can do to support your SEO workflow, what it can’t do (and why that matters), and how to use tools like ChatGPT without tanking your rankings. Whether you’re DIY-ing your SEO or working with an agency, this episode will help you use AI the right way.🔍 What You’ll Learn:Why ChatGPT can’t replace keyword research, competitive analysis, or technical auditsWhat tasks AI actually supports in your SEO workflowCommon AI mistakes we see (and how to fix them)How to blend human-led strategy with smart automationWhy YMYL businesses (health, finance, law, etc.) need to be extra cautious with AI content💡 Quick Takeaways:Think of ChatGPT like a smart intern—it needs direction and oversight.AI doesn’t pull real keyword data or understand your audience’s intent.Over-relying on ChatGPT for SEO can lead to thin, generic, unranked content.SEO still starts with strategy: data, intent, and structure first—then AI.📌 Links & Resources:Full Blog: How to Use ChatGPT Without Hurting Your SEOBook a Free SEO Consult👋 Let’s Connect: Follow @welloptimizedseo on Instagram or visit welloptimizedseo.com for SEO strategy, audits, and monthly content plans.
Transcribe →Will AI Replace SEO? How to Stay Visible in AI Search
May 5, 202500:23:54Tap to summarizeAI is changing how we show up for people and where.In this initial episode, we’re digging into how tools like Google’s AI Overviews, ChatGPT, Perplexity, and more are transforming how users search—and what that means for your SEO strategy. More to come on this topic, but this is the overview and starting point to understanding AI and search.We cover the basics of:What AI search engines are and how they workThe rise of clickless search and what it means for trafficWhether AI is replacing SEO (spoiler: nope, but it is evolving it)5 actionable ways to optimize your site for AI search resultsWhy digital PR, technical SEO, and topical authority matter more than everHow to track AI search traffic in GA4 and why you shouldKeep your business ahead of the curve.🔎 Read more here: https://welloptimizedseo.com/blog/will-ai-replace-seo/Want to know if your site’s ready for AI search? Let’s chat—schedule a free consultation at welloptimizedseo.com
Transcribe →What is Your Money Your Life in SEO?
Apr 22, 202500:19:32Tap to summarizeIf your business deals with health, wellness, money, safety, or law —you’re in Google’s high-stakes category. In this episode of the WELL Optimized Podcast, we’re breaking down what YMYL (Your Money or Your Life) means, why it matters for your SEO strategy, and what you need to be doing differently if you run a business in a high-trust, high-impact industry like health, wellness, beauty, law, or finance.We’ll talk about how Google evaluates trust and credibility, how to write content that ranks and builds client trust, and the common mistakes we see small businesses make when trying to show up online.🧠 What You’ll Learn in This Episode:What is YMYL content?The types of businesses Google classifies as “high risk” for misinformationExamples of YMYL industries and what qualifiesWhy YMYL matters for SEO:How Google’s algorithm treats these sites differentlyThe importance of E-E-A-T (Experience, Expertise, Authority, Trust)Common SEO mistakes in YMYL industries:Not showing credentials or who’s behind the contentWriting generic content instead of demonstrating subject-matter expertiseIgnoring credibility signals like reviews, bios, citations, or FAQsBest practices for creating trustworthy content:What to include on your About page and service pagesHow to structure content with E-E-A-T in mindTips for boosting authority as a newer business🎯 Takeaways:If your content could impact someone’s physical, financial, or emotional safety—assume Google is watching.Show who you are, why you're qualified, and how you help—on every page.It’s not just about keywords. It’s about building trust—online and off.🔗 Links & Resources:Google’s Search Quality Evaluator GuidelinesWELL Optimized SEO Workshops
Transcribe →Time To Execution: A Success Metric
Apr 1, 202500:20:09Tap to summarizeDone is better than perfect, and taking action beats overthinking every single time. You can build the most beautiful board, brainstorm like a pro, color-code your Google Calendar —but if you're not executing? You're just giving yourself a false sense of progress.Time to execution matters. The longer you sit on an idea, the heavier it gets. It starts to feel bigger, scarier, more impossible. But momentum loves motion. So start messy. Start imperfect. Start with a coffee-stained post-it note and build something weird. Then go back and fix it later. Just start.There are times when you SHOULD slow down, though. And we cover those in this episode, too. Certain things DO call for more time and thoughtfulness (partnerships, legal matters, financial leaps, etc). Above all, remember that rest is not a reward; it’s a requirement. And with quiet comes CLARITY. In this episode, I share my tips and tricks for quick execution without getting overwhelmed about having the perfect end product.👉 Action Homework: Take messy action on something you've been sitting on.Links & Resources:💡 Apply to Be a Guest – If you’re a builder, creator, side hustler, or obsessive hobbyist, I’d love to hear your story! Apply here.🎙️ Subscribe & Review – If you enjoyed this episode, share it with a friend, leave a rating, and write a review. It helps a ton!Mentioned in this episodeSEO Workshops for Small Business Owners (grab a recording or attend the next one!)🌎 Connect with HeatherWebsite: welloptimizedseo.comInstagram: @welloptimizedseoLinkedIn: https://www.linkedin.com/in/heather-nicole-hamilton/ 📩 Got a topic or question? Email me at heather@welloptimizedseo.com
Transcribe →What is Holistic SEO? Plus, What SEO Is and Is Not
Mar 11, 202500:29:28Tap to summarizeSEO is one of the most misunderstood aspects of digital marketing. In this episode, we break down what SEO actually is (a long-term strategy, user-focused, and multi-faceted) and what it is not (instant results, just keywords, or a one-time task). Whether you're a small business owner or a marketer trying to make sense of it all, this episode will help you cut through the noise and focus on what really moves the needle in SEO.What You’ll Learn:What is holistic SEO?Types of SEOCommon misconceptionsWhy SEO is a long game, not a quick fixThe key elements of a strong SEO strategyHow SEO fits into your overall marketing plan👉 Action Homework: Consider your customer journey. What would they be searching at all stages of working with you? From general questions about your industry to terms they’d search to decide on who to purchase from, write down these words! This is the start of keyword research and a solid content strategy.Links & Resources:💡 Apply to Be a Guest – If you’re a builder, creator, side hustler, or obsessive hobbyist, I’d love to hear your story! Apply here.🎙️ Subscribe & Review – If you enjoyed this episode, share it with a friend, leave a rating, and write a review. It helps a ton!Mentioned in this episodeSEO Workshops for Small Business Owners (grab a recording or attend the next one!)Search intent blogRead this episode blog while you listen!🌎 Connect with HeatherWebsite: welloptimizedseo.comInstagram: @welloptimizedseoLinkedIn: https://www.linkedin.com/in/heather-nicole-hamilton/ 📩 Got a topic or question? Email me at heather@welloptimizedseo.com
Transcribe →How to Get Clients Locally: Local Lead Gen Strategies
Mar 3, 202500:28:55Tap to summarizeIn this episode, I dive into the power of local lead generation and why building relationships in your community is essential for long-term success. Whether you run a gym, salon, restaurant, or service-based business, I’m sharing actionable strategies to help you attract and retain clients right in your backyard. We’ll talk about:✨ Building referral partnerships with other local businesses📢 Using community events and sponsorships to boost visibility📱 Leveraging social media and local SEO to get found by customers nearby📊 Tracking what’s working so you can focus your efforts where it matters mostPlus, I’ll break down why local clients often become your most loyal advocates—and how supporting fellow small businesses strengthens the entire community.👉 Action Homework: Make a list of local businesses you could collaborate with and brainstorm ways to connect with their audiences. The stronger your local network, the more resilient your business becomes.Links & Resources:💡 Apply to Be a Guest – If you’re a builder, creator, side hustler, or obsessive hobbyist, I’d love to hear your story! Apply here.🎙️ Subscribe & Review – If you enjoyed this episode, share it with a friend, leave a rating, and write a review. It helps a ton!🌎 Connect with HeatherWebsite: welloptimizedseo.comInstagram: @welloptimizedseoLinkedIn: https://www.linkedin.com/in/heather-nicole-hamilton/ 📩 Got a topic or question? Email me at heather@welloptimizedseo.com
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