What does it really take to succeed in medical device sales in New York City?

In this episode of the Chase MedSearch Podcast, host Jordan Chase sits down with Tyler Nader, a Medical Device Sales Leader and former NYC Territory Rep who built dominant businesses across Manhattan, the Bronx, Brooklyn, and Queens. New York is different. It’s dense. It’s political. It’s hyper-competitive. And it's home to some of the most prestigious academic hospitals and Level 1 trauma centers in the world — including Columbia, Cornell, Mount Sinai, NYU, Montefiore, and Northwell.

Tyler shares what it’s really like to:
• Sell into Level 1 trauma centers at 22 years old
• Navigate hospital politics and institutional hierarchies
• Handle logistics in the most demanding healthcare market in America
• Launch a new therapy from zero to nearly $2 million in two years
• Exceed quota 11 consecutive quarters
• Become the #1 rep nationally (and globally)
• Build physician trust in elite academic institutions
• Compete in a market where “there are 100 of them to one of you”
• Transition from top producer to hiring manager

He also talks candidly about imposter syndrome, getting kicked out of ORs (operating rooms), working 365 days straight in trauma, and why New York reps are built differently.

This episode is a masterclass for:
• Medical device sales reps looking to break into competitive markets
• Startup MedTech companies launching new therapies
• Hiring managers evaluating territory-building talent
• Reps who want to understand how to build true physician credibility

If you can make it in New York City, you really can make it anywhere.

RESOURCES:
https://www.linkedin.com/in/tyler-nader-24bba6b1/

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