6 Steps for More Intentional Yearly Business Goals

When it comes to setting yearly business goals, it can often feel like you’re pulling ideas out of thin air. Like you’re trying on goals for size to see how they fit. Maybe this year I’ll focus on building a course. Or, I’ll try and hit six figures in revenue. Or, I could potentially even possibly create a podcast!

Or, maybe you have a ton of really intentional ideas, but you struggle with putting too many goals onto your plate each year. Your goals list is so long that you have no idea where to focus your time and energy, and then you end up all over the place with your daily plans and your content.

If either of those scenarios feels familiar, you’re going to love this episode. I’m sharing my 6 steps for setting my yearly goals in my business. These steps will not only help you create intentional goals, but they will also help you created focused goals.

This is actually an episode I aired back in 2021, but it’s one that stands the test of time and frankly, one that you aren’t likely to scroll back nearly 200 episodes to find.

Links and Resources Mentioned in This Episode:

Join me on Monday evenings at 4:00 pm Pacific time/7:00 pm Eastern time for my weekly YouTube Lives!
Snag the 2025 Chasing Simple Marketing Planner!
Check out my book for a crash course in content marketing
This week’s action step: Reflect on where you are in business now, what you accomplished this year and how those things served you and your clientele. Then think about what you would like to improve on and where you would like to be next year. Follow the advice in the episode and sit down and create realistic goals. You got this!!!!
This week’s book recommendation: The New Jim Crow by Michelle Alexander
Find me on Instagram and tell me you completed this week’s action step: @mrsamandawarfield

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Have a comment about today’s episode, or a topic you’d like to suggest for a future episode? Shoot me an email over at hello@amandawarfield.com!

Rather Read? – Here’s the Transcript!

*Just a heads up – the provided transcript is likely to not be 100% accurate

When it comes to setting yearly business goals, it can often feel like you’re pulling ideas out of thin air. Like you’re trying on goals for size to see how they fit. Maybe this year I’ll focus on building a course. Or I’ll try and hit six figures in revenue. Or I could potentially even possibly create a podcast.

Or maybe you have a ton of really intentional ideas, but you struggle with putting too many goals onto your plate each year. Your goals list is so long You have no idea where to focus your time and energy and then you end up all over the place with your daily plans and your content. If either of those scenarios feel familiar, you’re going to love this episode.

I’m sharing my six steps for setting my yearly goals in my business. These steps will not only help you create intentional goals, but they’ll also help you create focused goals. Now, this is just the beginning. Actually an episode that I aired back in 2021, but it’s one that stands the test of time and frankly, one that you aren’t likely to scroll back nearly 200 episodes to find.

If you’re ready for 2025 to be your best year yet, let’s go ahead and dive in. You’re listening to episode 240 of The Chasing Symbol Podcast, and I’m your host, Amanda Warfield. This episode was brought to you by my book, chasing Simple Marketing, and you can grab your own@amandawarfield.com slash book.

How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation anyways, and how do I do it? Are launches still a thing? And most importantly, How do I put it all together to market my business strategically?

Can I really grow my business without spending all of my time marketing? These are some of the questions that float around in your head. When you think of marketing welcome friend, this is chasing simple or practical marketing strategy meets simplicity. I’m your host, Amanda Warfield, simplicity focused content, marketing and launch strategist, speaker, educator, and author of chasing simple marketing.

I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business without it taking over their business, so that they have time to grow their business, take time off, and live the life they dreamed about when they first decided to go out on their own.

When I’m working, you can find me working with one on one clients, such as The Contract Shop and Rebecca Rice Photography on their marketing strategy and copywriting, or helping my students simplify their marketing and launches. And when I’m not, you can find me spending time outside with my husband, Russell, reading in our hammock, watching Gamecock Sports, traveling, or forcing our cats to snuggle me.

If you feel overwhelmed by marketing, you aren’t alone. Many entrepreneurs find marketing frustrating, overwhelming, and simply an obligation. They know they need it, but they don’t enjoy how easily it can suck up their time when what they really want to be doing isn’t is the thing that they started their business to do.

Which is why I’m here. To help make marketing simple and less time consuming, so that you can spend less time on your marketing, and more time growing your business and doing what you love. Each week, I’ll bring you transparent conversations about Actionable steps and judgment free community to encourage and equip you.

So grab yourself a cup of coffee or whatever your drink of choice is and meet me here each week for love, support, practical tips, and advice on uncomplicating your marketing and business. Let’s do this entrepreneurship thing together, shall we?

When it comes to creating your monthly content calendar and sitting down to create your content because you’re batching it, right? The first step is not writing in the monthly calendar. It’s not even writing your categories and important dates on the calendar. If that’s where you’re starting with your content planning, well, all you’re creating is a plan.

But what you need is a strategy. What’s the difference? A strategy is like the inner structure of a building, while the plan is the decor. A strategy is what helps you achieve your goals, and your plan is how you achieve them. Your strategy is where you’re leading your audience, and your plan is what you’re talking about and when.

Without having a strategy first, putting together a plan will simply mean pulling ideas out of thin air. So, how do you start with a strategy? By starting with your goals and working backwards to ensure that you’re moving your audience toward them. What are your yearly goals, quarterly goals, monthly goals, and weekly goals?

And how can you translate them into content your audience wants to ingest? You’ve ...

Ep. 240: How I Determine My Yearly Business Goals