Revisiting My 2024 Marketing Predictions

Today we’re doing something a little bit different here on Chasing Simple. For this episode, I’m going to be giving you a replay of an episode I released a year ago. Episode 190: My 2024 Marketing Predictions. This episode aired originally on December 12, 2023. And the reason I’m replaying it for you is so that we can discuss it next week.

Often, you’ll see podcasters put out these types of episodes about their predictions, but you don’t usually see them go back and talk about them later. But I thought that would be fun, so today you’ll hear my 2024 predictions again, and then next week I’ll go over where I was wrong and where I got things right.

My hope is that this series is informative for you as you move into planning for 2025, but also that it’s a fun break from all of the end of year hustle that we’ve been doing lately between Black Friday and the holiday season.

Links and Resources Mentioned in This Episode:

Join me on Monday evenings at 4:00 pm Pacific time/7:00 pm Eastern time for my weekly YouTube Lives!
Snag the 2025 Chasing Simple Marketing Planner!
Check out my book for a crash course in content marketing
This week’s action step: Come check out the Rising Tide Society
This week’s book recommendation: Lessons in Chemistry by Bonnie Garmus
Find me on Instagram and tell me you completed this week’s action step: @mrsamandawarfield

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Have a comment about today’s episode, or a topic you’d like to suggest for a future episode? Shoot me an email over at hello@amandawarfield.com!

Rather Read? – Here’s the Transcript!

*Just a heads up – the provided transcript is likely to not be 100% accurate

Today we’re doing something a little different here on Chasing Simple. For this episode, I’m going to be giving you a replay of an episode I released a year ago. Episode 190, my 2024 marketing predictions. This episode aired originally on December 12th, 2023. And the reason I’m replaying it for you is so that we can discuss it next week.

Often, you’ll see podcasters put out these types of episodes about their predictions, but You don’t usually see them go back and talk about them later. But I thought it would be fun, so today you’ll hear my 2024 predictions again, and then next week I’ll go over where I was wrong and where I got things right.

My hope is that the series is informative for you as you move into planning for 2025, but also that it’s just a fun break from all of the year end hustle that we’ve been doing between Black Friday and the holiday season and starting to prepare for the new year. You’re listening to episode 245 of the Chasing Simple podcast, and I’m your host, Amanda Warfield.

This episode was brought to you by my book, Chasing Simple Marketing, and you can grab your own at amandawarfield. com slash book.

How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation anyways, and how do I do it? Are launches still a thing? And most importantly, How do I put it all together to market my business strategically?

Can I really grow my business without spending all of my time marketing? These are some of the questions that float around in your head. When you think of marketing welcome friend, this is chasing simple or practical marketing strategy meets simplicity. I’m your host, Amanda Warfield, simplicity focused content, marketing and launch strategist, speaker, educator, and author of chasing simple marketing.

I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business without it taking over their business, so that they have time to grow their business, take time off, and live the life they dreamed about when they first decided to go out on their own.

When I’m working, you can find me working with one on one clients, such as The Contract Shop and Rebecca Rice Photography on their marketing strategy and copywriting, or helping my students simplify their marketing and launches. And when I’m not, you can find me spending time outside with my husband, Russell, reading in our hammock, watching Gamecock Sports, traveling, or forcing our cats to snuggle me.

If you feel overwhelmed by marketing, you aren’t alone. Many entrepreneurs find marketing frustrating, overwhelming, and simply an obligation. They know they need it, but they don’t enjoy how easily it can suck up their time when what they really want to be doing isn’t is the thing that they started their business to do.

Which is why I’m here. To help make marketing simple and less time consuming, so that you can spend less time on your marketing, and more time growing your business and doing what you love. Each week, I’ll bring you transparent conversations about Actionable steps and judgment free community to encourage and equip you.

So grab yourself a cup of coffee or whatever your drink of choice is and meet me here each week for love, support, practical tips, and advice on uncomplicating your marketing and business. Let’s do this entrepreneurship thing together, shall we?

When it comes to creating your monthly content calendar and sitting down to create your content because you’re batching it, right? The first step is not writing in the monthly calendar. It’s not even writing your categories and important dates on the calendar. If that’s where you’re starting with your content planning, well, all you’re creating is a plan.

But what you need is a strategy. What’s the difference? A strategy is like the inner structure of a building, while the plan is the decor. A strategy is what helps you achieve your goals, and your plan is how you achieve them. Your strategy is where you’re leading your audience, and your plan is what you’re talking about and when.

Without having a strategy first, putting together a plan will simply mean pulling ideas out of thin air. So, how do you start with a strategy? By starting with your goals and working backwards to ensure that you’re moving your audience toward them. What are your yearly goals, quarterly goals, monthly goals, and weekly goals?

And how can you translate them into content your audience wants to ingest? You’ve got to consider those questions before you even begin deciding what it is that you’ll post about. And if you want a simple way to create both your strategy and your plan, grab your Chasing Simple content planner. The planner is my number one bestseller, and for good reason too, because this massive, more than 130 page planner was designed with strategy in mind.

It’s not merely a place to write down what you’re going to post and when. Yes, that’s part of it, but first, you’ll walk through intentional pages full of strategic questions to get your brain moving in the right direction before you even start writing down your topic ideas. In addition to the traditional calendar pages, you’ll find yearly planning pages, monthly prep work, monthly r...

Ep. 245: Looking Back at My 2024 Marketing Predictions