Taking a Look at My 2024 Predictions

Last week on the show, I re-aired my 2024 marketing predictions. And today, I want to share more about how those predictions worked out. Because I believe it’s important to evaluate what truly happened this year in marketing before we can predict what’s to come in the new year (which is next week’s episode – stay tuned!)

Links and Resources Mentioned in This Episode:

Join me on Monday evenings at 4:00 pm Pacific time/7:00 pm Eastern time for my weekly YouTube Lives!
Snag the 2025 Chasing Simple Marketing Planner!
Take a look at my Complete Marketing Game Plan for Course Creators—Playbook
Check out my book for a crash course in content marketing
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This week’s book recommendation: Funny Story by Emily Henry
Find me on Instagram and tell me you completed this week’s action step: @mrsamandawarfield

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Rather Read? – Here’s the Transcript!

*Just a heads up – the provided transcript is likely to not be 100% accurate

Last week on the show, I re aired my 2024 marketing predictions, and today, I want to share more about how those predictions actually worked out. Because, I believe that it’s important to evaluate what truly happened this year in marketing before we can then predict what’s to come in the new year, which Spoiler is next week’s episode, so stay tuned.

You’re listening to episode 246 of the Chasing Simple podcast, and I’m your host, Amanda Warfield. This episode was brought to you by the Chasing Simple Content Planner, which you can snag at amandawarfield. com slash planner.

How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation anyways, and how do I do it? Are launches still a thing? And most importantly, How do I put it all together to market my business strategically?

Can I really grow my business without spending all of my time marketing? These are some of the questions that float around in your head. When you think of marketing welcome friend, this is chasing simple or practical marketing strategy meets simplicity. I’m your host, Amanda Warfield, simplicity focused content, marketing and launch strategist, speaker, educator, and author of chasing simple marketing.

I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business without it taking over their business, so that they have time to grow their business, take time off, and live the life they dreamed about when they first decided to go out on their own.

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If you feel overwhelmed by marketing, you aren’t alone. Many entrepreneurs find marketing frustrating, overwhelming, and simply an obligation. They know they need it, but they don’t enjoy how easily it can suck up their time when what they really want to be doing isn’t is the thing that they started their business to do.

Which is why I’m here. To help make marketing simple and less time consuming, so that you can spend less time on your marketing, and more time growing your business and doing what you love. Each week, I’ll bring you transparent conversations about Actionable steps and judgment free community to encourage and equip you.

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The first of my 2024 marketing predictions was that there would be a continued emphasis on video content. And while I do think that that’s true, I think that, you know, we, we are still emphasizing video content and it’s still so important. And I would still say it is. A top, if not the top way to share information.

I also do think that a lot of people actually used video less in this last year because of social media burnout. I think that, um, We use less and we, I think we’ve even consumed less, but I think we collectively feel so burnt out on social media that the idea and the thought of trying to create video content just feels like too much.

And I actually saw a lot of people moving towards simpler content methods and doing a lot less, which I love, but Yeah, video content is still important. There is still such an emphasis on it, but it was less than I expected and I think a lot of that is due to that social media burnout that we’re all feeling.

The second prediction that I had made for 2024 was that there would be more emphasis on email marketing. And this one definitely ended up being wishful thinking on my part. Um, I did notice, I will say, I noticed that my students were getting more serious about email marketing and a lot of my clients, especially the ones that I just onboarded at the end of 2024, they all have setting up sequences and email sequences.

They have that on their goals for 2025. So while I didn’t throughout 2024 really see a shift in the industry, I am now starting to see that shift and hopefully that will continue. But I did notice I did notice that it is within the last few weeks, I’m starting to see my clients more interested in focusing on that instead of me saying we should focus on this, which that is a shift.

And honestly, when I outlined this episode a few weeks ago, that was not the case. I don’t even have that on my outline for this episode. It’s just literally something that in the last two weeks as I’ve onboarded...

Ep. 246: Evaluating My 2024 Predictions