Sharing My Income Report

One of my favorite activities is voxing my friends and discussing business finances and the different ways we each manage and view ours. As we’ve lamented time and time again, business finances feel so much more overwhelming than personal finances.

With personal finances, your goal is to save as much money as you can in order to retire comfortably. You take the amount you make, you subtract your bills, you put some aside for fun, and you put the rest away for the future. Simple.

And yet, with business finances, it’s far from clear cut. Not only do you want to save well, you also want to make sure you’re paying yourself, AND you want to be wisely spending in order to grow your business. It’s a fine (and sometimes impossible-feeling) balancing act.

I wish I could give you answers or advice on how to do that well, but I can’t. However, what I can do is pull back the curtains on my own business finances by sharing my latest income report. So if you’re nosey like I am, stay tuned because today I’ll be sharing what I made, where I spent my money, and what my profit looked like for 2024.

Links and Resources Mentioned in This Episode:

Join me on Monday evenings at 4:00 pm Pacific time/7:00 pm Eastern time for my weekly YouTube Lives!
Snag the 2025 Chasing Simple Marketing Planner!
Take a look at my Complete Marketing Game Plan for Course Creators—Playbook
Check out my book for a crash course in content marketing
This week’s action step: Take a look at your revenue and expenses. Keep them in mind when planning how to use your money effectively in your business
This week’s book recommendation: Profit First by Mike Michalowicz
Find me on Instagram and tell me you completed this week’s action step: @mrsamandawarfield

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Rather Read? – Here’s the Transcript!

*Just a heads up – the provided transcript is likely to not be 100% accurate

One of my favorite activities is foxing my friends and discussing business finances and the different ways that we each manage and view ours. As we’ve lamented time and time again, business finances feel so much more overwhelming than personal finances. Personal finances, your goal is to save as much money as you can in order to retire comfortably.

You take the amount you make, you subtract your bills, you put some aside for fun, and you put the rest away for your future. Simple. And yet, with business finances, it is far from clear cut. Not only do you want to save, you also want to make sure you’re paying yourself, and you want to make sure that you’re spending wisely in order to grow your business.

It’s a fine and sometimes impossible feeling balancing act. And I wish that I could give you answers or advice on how to do that well, But I can’t. However, what I can do is pull back the curtains on my own business finances by sharing my latest income report. So if you’re nosy like I am, stay tuned because today I’ll be sharing what I made, where I spent my money, and what my profit looked like for 2024.

You’re listening to episode 248 of the Chasing Simple podcast, and I’m your host, Amanda Warfield. This episode was brought to you by the Chasing Simple Content Planner, and you can grab your own at amandawarfield. com slash planner.

How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation anyways, and how do I do it? Are launches still a thing? And most importantly, How do I put it all together to market my business strategically?

Can I really grow my business without spending all of my time marketing? These are some of the questions that float around in your head when you think of marketing. Welcome friend, this is Chasing Simple, where practical marketing strategy meets simplicity. I’m your host, Amanda Warfield, simplicity focused content marketing and launch strategist, speaker, educator, and author of Chasing Simple Marketing.

I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business without it taking over their business, so that they have time to grow their business, take time off, and live the life they dreamed about when they first decided to go out on their own.

When I’m working, you can find me working with one on one clients, such as The Contract Shop and Rebecca Rice Photography on their marketing strategy and copywriting, or helping my students simplify their marketing and launches. And, when I’m not, you can find me spending time outside with my husband, Russell, reading in our hammock, watching GameCog sports, traveling, or forcing our cats to snuggle me.

If you feel overwhelmed by marketing, you aren’t alone. Many entrepreneurs find marketing frustrating, overwhelming, and simply an obligation. They know they need it, but they don’t enjoy how easily it can suck up their time when what they really want to be doing Is the thing that they started their business to do, which is why I’m here to help make marketing simple and less time consuming so that you can spend less time on your marketing and more time growing your business and doing what you love.

Each week, I’ll bring you transparent conversations. actionable steps, and judgment free community to encourage and equip you. So grab yourself a cup of coffee or whatever your drink of choice is and meet me here each week for love, support, practical tips, and advice on uncomplicating your marketing and business.

Let’s do this entrepreneurship thing together, shall we?

When it comes to creating your monthly content calendar and sitting down to create your content because you’re batching it, right? The first step is not writing in the monthly calendar. It’s not even writing your categories and important dates on the calendar. If that’s where you’re starting with your content planning, well, all you’re creating is a plan.

But what you need is a strategy. What’s the difference? A strategy is like the inner structure of a building, while the plan is the decor. A strategy is what helps you achieve your goals, and your plan is how you achieve them. Your strategy is where you’re leading your audience, and your plan is what you’re talking about and when.

Without having a strategy first, putting together a plan will simply mean pulling ideas out of thin air. So, how do you start with a strategy? By starting with your goals and working backwards to ensure that you’re moving your audience toward them. What are your yearly goals, quarterly goals, monthly goals, and weekly goals?

And how can you translate them into content your audience wants to ingest? You’ve got to consider those questions before you even begin deciding what it is that you’ll post about. And if you want a simple way to create both your strategy and your plan, grab your Chasing Simple content planner. The planne...

Ep. 248: My 2024 Income Report