Conversation About Goals

I did not set any business goals for 2025.

That might sound crazy – okay, it definitely sounds crazy, but in today’s episode I’m going to share why and what I did instead.

Links and Resources Mentioned in This Episode:

Join me on Monday evenings at 4:00 pm Pacific time/7:00 pm Eastern time for my weekly YouTube Lives!
Snag the 2025 Chasing Simple Marketing Planner!
Take a look at my Complete Marketing Game Plan for Course Creators—Playbook
Check out my book for a crash course in content marketing
This week’s action step: YOU, no phone, no computer….just a journal and a coffee. Figure out where your business is at, where you want it to be, and what you need. Not just what people say you need.
This week’s book recommendation: The 12 Week Year by Brian Moran
Find me on Instagram and tell me you completed this week’s action step: @mrsamandawarfield

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Rather Read? – Here’s the Transcript!

*Just a heads up – the provided transcript is likely to not be 100% accurate

I didn’t set any business goals for 2025. That might sound crazy. Okay. It’s definitely, it definitely sounds crazy. But in today’s episode, I’m going to share why and what I did instead. You’re listening to episode 249 of the Chasing Simple podcast, and I’m your host, Amanda Warfield. This episode was brought to you by the Chasing Simple content planner, and you can grab your own at amandawarfield.

com slash planner.

How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation anyways, and how do I do it? Are launches still a thing? And most importantly, How do I put it all together to market my business strategically?

Can I really grow my business without spending all of my time marketing? These are some of the questions that float around in your head when you think of marketing. Welcome friend, this is Chasing Simple, where practical marketing strategy meets simplicity. I’m your host, Amanda Warfield, simplicity focused content marketing and launch strategist, speaker, educator, and author of Chasing Simple Marketing.

I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business without it taking over their business, so that they have time to grow their business, take time off, and live the life they dreamed about when they first decided to go out on their own.

When I’m working, you can find me working with one on one clients, such as The Contract Shop and Rebecca Rice Photography on their marketing strategy and copywriting, or helping my students simplify their marketing and launches. And, when I’m not, you can find me spending time outside with my husband, Russell, reading in our hammock, watching GameCog sports, traveling, or forcing our cats to snuggle me.

If you feel overwhelmed by marketing, you aren’t alone. Many entrepreneurs find marketing frustrating, overwhelming, and simply an obligation. They know they need it, but they don’t enjoy how easily it can suck up their time when what they really want to be doing Is the thing that they started their business to do, which is why I’m here to help make marketing simple and less time consuming so that you can spend less time on your marketing and more time growing your business and doing what you love.

Each week, I’ll bring you transparent conversations. actionable steps, and judgment free community to encourage and equip you. So grab yourself a cup of coffee or whatever your drink of choice is and meet me here each week for love, support, practical tips, and advice on uncomplicating your marketing and business.

Let’s do this entrepreneurship thing together, shall we?

Here’s the deal, friend. It’s time for your marketing to stop feeling like a constant grind and start feeling like the ball is in your hands. 2025 is the year that you’re going to make more sales with less effort through a simple but impactful marketing strategy. And you’re going to do it with the help of the Chasing Symbol playbook, which includes all of my courses, templates, and workshops in one spot.

It’s everything you need to simplify your marketing and fill more seats in your course. If this sounds like exactly what you need, head on over to amandawarfield. com slash shop to join the waitlist. Everyone on the waitlist when the playbook launches will be getting a special bonus and discount. So head on over to amandawarfield.

com slash shop and add yourself to this list today.

If you’re a longtime listener, you know that I left goal planners in the past a while ago. I stopped using gold planners for about a year and then I came back to using a gold planner and I used Lakenstrom’s Plan with Laken. I used her goal planner. Let me tell you the prep work in her goal planner is worth It’s weight in gold.

I will link to her planner in the show notes actually because truly it’s so good and that prep work Honestly was worth What I paid for the entire year as a planner. Um, so I’ll link that in the show notes because I do think the prep work part of a planner is so valuable. But, I used hers for a year. And by used, I mean I did the prep work and I filled out the goals for January and I filled out the goals for February and then I never did anything again.

So for 2025, I’ve once again said goodbye to a goal planner. Now, if you’re a long time listener, you also know that My problem with goal planners, it’s not the planner, it’s a me problem. I have this compulsion to fill out every line and to, to overburden myself with goals. And I know logically not to do that, and yet I still have this compulsion.

So I’ve just found that it’s better for me, mentally, at this point in my life, to not use them. That’s just what I’ve decided. However, Moving into 2025, I’ve also decided not to set yearly business goals for myself either. Now, is this something that I recommend for everyone? No, I think that this uniquely works for the place I am at in my business right now.

And by that, I mean that one, We’ve had a lot of life changes in the last year, year and a half, which again, if you’re a long time listener, you know that I am now the breadwinner and I am making a full time income without working full time in my business. I’m actually working very part time in my business, which is amazing.

It’s the dream, right? But because I’m working very part time, I I don’t have a lot of time for all of these big ideas and all of these goals and all of these things that I would love to accomplish. I just don’t have it. And so mentally, I know that setting goals is not going to be, it’s not going to be healthy for myself.

So that’s one thing. One reason why where I’m at cur...

Ep. 249: Coffee Over Conversations (Goals Edition)