Repurposing isn’t random.

Or, at least, it shouldn’t be.

Last week, I shared about a repurposing VIP day client who knew exactly what content she wanted and needed repurposed in order to take time off for the holidays. Today, I want to share about a different client’s experience with the repurposing VIP day.

This client booked a VIP day but wasn’t sure what content she actually wanted to have repurposed. So we worked together to determine her goals, and the long-form content she already had that would help lean into those goals.

Afterwards, this is what she had to say:

Having Amanda repurpose my content gave me the extra time I needed to focus on my clients and my family, which is extremely important to me during this season of life. It was so easy, too, with Amanda helping me choose which long-form pieces to use for this quarter based on the goals I had.

Want a full behind the scenes peek behind the curtain?

You’re listening to episode 284 of the Chasing Simple Podcast, and I’m your host – Amanda Warfield. This episode was brought to you by the 2026 Chasing Simple Content Planner, and you can grab your own at amandawarfield.com/planner

Links and Resources Mentioned in This Episode:

Stop into my YouTube channel for videos about all things content marketing.
Check out the Playbook for a Complete Marketing Game Plan
Learn more about Repurposing VIP Days
Tune in to Last Week’s Episode
Book Rec: Game Changer by Neil Shusterman
Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield

The post Episode 284: How We Chose Content to Repurpose Based on This Client’s Goals appeared first on Amanda Warfield.