In this episode of Chasing the Insights, I talk to Draye Redfern.

Draye talks to us about how to write a book.

Draye Redfern is an internationally recognized expert in direct-response marketing, known for delivering high-impact results across multiple industries.

With two successful company exits, one of which was acquired by a Berkshire-Hathaway company under Warren Buffett. Draye has earned a reputation as a trusted advisor to some of the most influential entrepreneurs and brands in the world.

His clients include New York Times best-selling authors, Sharks from ABC's Shark Tank, and publicly traded companies looking to sharpen their competitive edge and accelerate growth.

Draye is the founder of FractionalCMO.com, a financially accessible marketing solution for most businesses that need world-class marketing strategy without the cost or commitment of a full-time CMO. Through a proprietary front-end audit and the proven ANCHOR Marketing Framework, Fractional CMO equips companies with a clear, customized marketing roadmap and hands-on leadership to scale smarter, convert more leads, and dominate their category.

He also leads Redfern Media, a marketing agency that has helped over 1,500 businesses—from Publically traded companies to Main Street mom-and-pop shops —transform outdated marketing tactics into streamlined, scalable systems that attract ideal clients and turn satisfied customers into lifelong brand advocates.

You can connect with Draye here:

Website: https://FractionalCMO.com Redfern Media: https://RedfernMedia.com Marketing Diagnostic: https://go.fractionalcmo.com/marketing-diagnostic Book: https://AnchorBook.com

EP794 - Draye Redfern on how to write a book