In this episode of Chasing the Insights, I talk to Tom Schwab.

Tom talks to us about how we are all one conversation away, not one funnel away.

Tom Schwab is the founder of Interview Valet and the category designer behind Podcast Interview Marketing, He's known as Godfather of Podcast Guesting. He earned the title by proving something most marketers miss: a podcast interview is not a megaphone. It's a magnet.

A megaphone is loud and indiscriminate. It shouts at everyone and converts almost no one. A magnet is selective. Done right, an interview pulls your ideal client toward you and quietly repels the ones who were never a fit, which spares everyone a wasted sales call. Tom built Interview Valet on that single idea, and it now connects experts with exactly the audiences they are trying to reach. He once ran nuclear reactors on Navy aircraft carriers. Today he engineers something subtler: conversations that do the sorting for you.

Here is what makes today different. When you sit down for an interview now, you are not only speaking to your ideal clients. You are speaking to the AI that will recommend you to them later. The interview is the magnet. The transcript is the record. Both are listening. Please welcome the author of Podcast Guest Profits, Tom Schwab.

You can connect with Tom here:

Website: https://interviewvalet.com/ LinkedIn: https://www.linkedin.com/in/iamtomschwab/ X: https://x.com/interviewvalet Instagram: https://www.instagram.com/interview_valet/ YouTube: https://www.youtube.com/channel/UCuSNLwNEIU787_7l34HaS8A