I have had the privilege of knowing Paul Meehan for many years. I am a better person for it. There is no finer handshake or twinkle in the eye. Paul is a serial entrepreneur, a lover of family, life, and is guided by a higher purpose to help others. Did I mention that Paul and his wife, Melissa, created, self-funded, and built one of the world's most quietly brilliant brand stories by refusing to shout, by embodying the expression: Less is More.

In a category crowded with sugar, swagger, and sameness, they created NUTRL Vodka, a brand defined by restraint, simplicity, taste, trust and brilliant creativity.

This episode radiates positivity and possibility. I encourage dreamers and doers, creative thinkers, entrepreneurs, and anyone who wants to celebrate the human in humanity. Paul is a partner, father, strategist, entrepreneur, music lover, mentor and a proud Canadian. What you will learn is that success is not luck. It is listening. Learning. Knocking on doors after they have slammed shut. Finding joy in better. Making music when everyone else is trying to make noise.

I then invite Kim Mason to provide context on what it means to be an entrepreneur and to care. One of Kim's big takeaways is this: 'It's not about demonstrating empathy, it is about being empathetic.'