
Avery sits down with beauty creator Toni Bravo, whose Tower 28 collab and viral blush reviews have cemented her as one of the most exciting new voices in beauty. The self-proclaimed CEO of Blush opens up about growing up in Long Beach, finding her love of makeup through trial and error, and how roller-skating videos evolved into the beauty reviews that built her loyal community.
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Jeff Bridges
Morning, Zoe. Got donuts.
Zoe
Jeff Bridges, why are you still living above our garage?
Jeff Bridges
Well, I dig the mattress and I want to be in a T mobile commercial like you teach me. So Dana.
Zoe
Oh no, I'm not really prepared. I couldn't possibly at t mobile get the new iPhone 17 Pro on them. It's designed to be the most powerful iPhone yet and has the ultimate pro camera system.
Jeff Bridges
Wow, impressive. Let me try. T mobile is the best place to get iPhone 17 Pro because they've got the best network.
Tony Bravo
Nice.
Zoe
Je free.
Tony Bravo
You heard them.
Jeff Bridges
T mobile is the best place to.
T Mobile Announcer
Get the new iPhone 17 Pro on us with eligible traded in any condition.
Jeff Bridges
So what are we having for lunch?
Zoe
Dude, my work here is done.
T Mobile Announcer
The 24 month bill credits on experience beyond for well qualified customers + tax and 35 device connection charge credit send and balance due. If you pay off earlier, Cancel Finance Agreement. IPhone 17 Pro 256 gigs 1099.99 A new line minimum 100 plus a month plan with auto pay plus taxes and fees required. Best mobile network in the US based on analysis by Oklahoma Speed Test Intelligence Data 182025 Visit T mobile.com this episode.
Sponsor Voice
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Avery Woods
Hi Tony.
Tony Bravo
Hi.
Avery Woods
Thank you so much for being here.
Tony Bravo
Thank you for having me. I'm so excited.
Avery Woods
No, I'm such a fan. And I was just telling you that I followed you for so long but Scott and I drove to In N Out. We passed your billboard and I was like screaming in the car because I was so excited. But then I was like, why have we not asked her to come on? So I'm so grateful that you're here.
Tony Bravo
Thank you for having me. I'm excited to be here.
Avery Woods
Have you ever done a podcast before?
Tony Bravo
I have. I've done a few actually. I love a podcast. Well, I love to listen to podcasts, but recently I've been bopping back and forth on podcasts. It's been fun.
Avery Woods
No, I love it. And I also love getting like my beauty girls on the pod because you guys are so focused on beauty That I. I feel like you keep a lot of your personal life personal, which I love that boundary. But I think followers love to hear about your story, more details about your life and all the things.
Tony Bravo
And I'm. And for me, like, I'm a little nosy, so I love. I like watching a good podcast. I love a little. Yeah. You know, I like to see a little bit of the separation between, like, short form and something like, longer form. Like, this is always really nice because you never know.
Avery Woods
Yeah.
Tony Bravo
Never know.
Avery Woods
And just so everyone knows, obviously, if you follow her, you know how gorgeous she is, but you walked in and took my breath away. You're so gorgeous. You're dressed so fab, and you're so petite.
Tony Bravo
I'm very tiny. People think I'm like, six foot.
Avery Woods
No, she's a. She's a petite.
Tony Bravo
I am. I am small, but I have a big personality. I think that's what it is. People always meet me, and they're, like, short and sweet. Oh, okay, cool.
Avery Woods
And you have a big car.
Tony Bravo
I do have a big car, which.
Avery Woods
I want to talk about this, because when you bought your car, I was just clapping for you because you know what? I know the comments that come with shit like that when you share what you choose to spend your money on, which I think is so funny. But I just. That kind of feeling. And obviously it's a materialistic item, but it's such a proud moment, because the car that you bought, which is a Mercedes G500, you love, that is everyone's dream car, right?
Tony Bravo
Yeah.
Avery Woods
And, like, what a cool moment. It's wild that you did.
Tony Bravo
Surreal. It's nice to have moments in this digital world where you're able to have an accomplishment that feels tangible because everything is so digital, right? Like numbers and comments. And so whenever I'm able to have that manifested in real life, like, a physical reminder is always really important. And obviously, like, when you post things like that, the price points and all those things become a part of it. But I think bigger than that, it's, for me, important to have physical reminders of, like, how hard I work. Yeah, I think everyone deserves that. And honestly, it was time to treat myself.
Avery Woods
Yes, you deserved it. And also, I think if you're in the right, healthy kind of mindset for viewers I love watching when people are able to do that because it shows them that they can also do that. And, like, that was me as a viewer of social media before my career took this drastic change and I started getting that type of money that I never, ever in my life, dreamed of, but I watched people share what they were able to accomplish. And that was so motivating for me because I was like, wait, if they do it, so can I.
Tony Bravo
A hundred percent. And I mean, it's all about for me at least. I mean, it's so easy for things to feel a little like selfish or a little like not even braggy is not even the right word. But I try to look at it more as like, definitely, like this is possible. And I feel like every single day on the Internet I'm learning something new is possible and out there and that the limits really don't exist. A lot, A lot. A lot of the times these days. And I think especially for younger, the younger audience that I have, it's really helpful for me. I'm a bigger sister. So naturally when I share things, it does come from like a bigger sister perspective. And I think more than the actual thing itself, it's more a lot about the opportunity and the access to it and how wild and how quickly I think for me and my journey, people have been watching that change happen and how quickly that can happen for anyone else.
Avery Woods
Yeah. So you're from California. Long. Is it Long Beach? Born and raised here. Have you ever lived anywhere else or only California?
Tony Bravo
No, I've only lived in California. I don't know if I could leave. I'm very spoiled. I will say. I do think weather wise, everything. I just, I don't see myself moving permanently to live somewhere else. But I can see myself bopping around, spending some time somewhere. But I love, I love it here, I'm not gonna lie.
Avery Woods
Yeah. How was your childhood?
Tony Bravo
It was really, really fun. I mean, I'm a twin, so I grew up with. Yeah, yeah, fraternal.
Avery Woods
Everyone here knows twins do something to me. Like, I would love to have twins.
Tony Bravo
It's the best, to be honest. I know nothing different. But we're fraternal, thank God. Identical twins. I have friends that are identical twins. And I just couldn't imagine my life as an identical twin. People already confuse us online and we're fraternal. Like, we look enough alike but different, which is.
Avery Woods
She's social media.
Tony Bravo
Yeah. She's a med student, so she.
Avery Woods
Wait, I didn't follow her.
Tony Bravo
She's a med student, so she kind of chronicles her whole like, journey. Med school journey. We're two sides of the same coin, but very different.
Avery Woods
Good for her though.
Tony Bravo
And I love that. I love that for her. She's my. I'll text her literally all the time. Anything, medicine, medical Related. It's great. And I send her beauty products, but it was. It was great. I mean, my parents were around my age when they had both me and my sister.
Avery Woods
Okay, if you don't mind me asking, how old are you?
Tony Bravo
I'm 25. Oh, yeah.
Avery Woods
And they may just got born in 2000.
Tony Bravo
1999. December. December. Barely. Just barely made it. Barely. And I'll hold on to that. But it was great. It was active. I mean, having my sister. And I have a younger sister as well. She's 18 now. It was a very girls girl household. My dad, girl dad down.
Avery Woods
Love that.
Tony Bravo
And yeah, it was very fun, very active. We traveled quite a bit as a family too, which is really fun. So I think I got a lot of my, like, desire to travel about and see like different climates and like what winter was like over here and what summer was like over here. I was like, California is my. My go to. But Long beach was honestly, like such a beautiful place to grow up. So beautifully diverse and just there's always something going on. And I made some of my best friends there. Obviously. I went to school up until college there. So I was there pretty much like most of my adolescence. It was great.
Avery Woods
Okay. Did you go to college?
Tony Bravo
I did. I went to UC Irvine.
Avery Woods
Oh, nice. What'd you study?
Tony Bravo
Film.
Avery Woods
Okay, so was that. I was gonna ask what you wanted to. What your plan was when you grew up. Like, what did you want your career to be?
Tony Bravo
Oh, my God. Well, first I wanted to be a vet. And then I got a book about being a vet. And then I saw the pictures and I was like.
Avery Woods
What you said?
Tony Bravo
I was like, yeah, in theory, great, but no. So I thought I wanted to be a vet. And then I went to school for film and I double majored, actually, in business. And then Covid hit and so we got kicked off campus sophomore year. Okay, yeah, so that was weird. Very strange. But everything did happen for a reason because we got kicked out. I went back to Long beach for like a year and then I moved to LA because I started working at buzzfeed Random my junior year of college as a talent. And we got to learn a lot from, like, the producer side. I learned a lot about the Internet and creating. I was there for a little while, graduated, left, and then started working my first ever beauty job. And then I started making beauty videos. And here we are. So very, like serendipitous how everything happened. I originally thought I would work in film some capacity, whether it was writing, whether it was like styling, whether it was kind of anything, any and everything behind the camera. Also in front of the camera was fun, but I was fascinated with a lot of behind the camera work and kind of building a story from the less known or seen side of film. So I thought I'd be in, like, traditional entertainment, to be honest. Never say never. But that's where I thought that's where I imagined myself for the first, like, two or three years of, like, being in my 20s and, like, figuring life out. And here we are in beauty and on the Internet. It's been fun, though.
Avery Woods
Did you always love beauty? Like, were you always into makeup?
Tony Bravo
I mean, the 2016 makeup we all know. Yeah, we're aware.
Avery Woods
Oh, yeah.
Tony Bravo
I like, girl, the highlight. The. I mean, I'm embarrassed brows. Oh, it was a thing.
Avery Woods
I drew my eyebrows so close together. I, like, gave myself an unwarranted unibrow, honestly. For what reason?
Tony Bravo
At the end of the day, I look back and I'm like, I was trying. Yeah, I tried.
Avery Woods
Yeah, I learned a lot.
Tony Bravo
I learned so much. I would come to school sometimes with, like, a full beat in high school on some days, and then I looked back at the pictures, and I. You know, it took me very. A very short period of time to be like, I really don't know what I'm doing. So I stopped wearing makeup, actually, for a little while, for years. And beauty was, like, not in my. Like, I was interested in skating and fashion. Not really makeup at all. I wore mascara. Whenever I was feeling a little. A little crazy, I'd throw on some mascara, but that was it.
Avery Woods
Dude. I was on a roller hockey team growing up. Were you a big roller skater? Yeah.
Tony Bravo
Are you? I didn't know that.
Avery Woods
And you know what's funny? I was just telling Jazzy this story. I. When I was pregnant with my son because he was born in San Diego, so we lived in San Diego, and I would skate up and down the boardwalk and Mission and through my first trimester, and my son tells a story, but there's these girls on this bike, and I told my son, I said, they're going too slow. Mind you, I'm pregnant. So I'm like. I'm trying to, like, you know. You know how I am. Scotty laughing And I said, you know, I got to scoot around them. They're going too slow. And a rock got caught on my wheel, and I just, like, flew.
Tony Bravo
No.
Avery Woods
And thank God my baby was fine, but I, like, turned to the side and fell hard. And my husband was like, we're never doing that again. Again. Yeah. But yeah, I was on an all male roller hockey team growing up in San Luis, where I lived. Yep. And I was the only girl and everyone knew me. Yeah, I can move on those skates. It's been a little bit.
Tony Bravo
You're like, legit. Well, legit.
Avery Woods
Well. You know what I did when I was postpartum with both my kids is I would put my kids in a double stroller and I would skate around the neighborhood. That was my car.
Tony Bravo
Yeah. Well, it's skating. People underestimate it. Roller skating is like a full body workout. It hits literally everything. And I mean, that's one of the reasons I loved. It was just. I feel like every single time I was done, you just feel like. Like you're kind of just depleted, but in the best possible way. Yeah, I was addicted. I loved. I skated every single day.
Avery Woods
Do you. Would you just go around, like, by the beach or.
Tony Bravo
Beach, but park skating. So I would go to the skate park, what, eight in the morning every morning. Me and a bunch of, like, my girlfriend friends would just. We would like, rip at the skate park before all the boys woke up. The skate park was like our playground.
Avery Woods
That's bad.
Tony Bravo
Yeah. From like 8 to like, 10, 11. Every single day in the morning. We had no jobs. We were also, like, in school still. Like, college was like. I mean, we were doing online everything, and all these professors, because of COVID didn't really know how to do online anything.
Avery Woods
Sure.
Tony Bravo
So everyone. It was kind of just like a free for all. So I would finish, like a week's worth of work in like a day, and I'd just be like, okay, well, I have the rest of the week. And so we would rip at the skate park. It was so much fun.
Avery Woods
I'm obsessed with that. We need to go skating. How fun would it.
Tony Bravo
I think we should. I actually got gifted some new, like, moxie skates. I need to, like, break those in. I haven't skated in a while.
Avery Woods
I was gonna say I need to, like, get a couple warm up.
Tony Bravo
No, I need to, like. I haven't. I haven't been on wheels in a whole hot side. I know it's like muscle memory. But I. Roller skating was my baby for a long time. I mean, you get it Once you're on the street, it's like there's no going back. There's nothing. There's nothing else.
Avery Woods
I also feel like as I've gotten older, I've become a little bit more nervous.
Tony Bravo
No.
Avery Woods
Say, like, turning 30. I'm like, if I fall I could.
Tony Bravo
Break a hip and honestly, and there's. It's. I will not be the same after. I think you. I think that I've definitely been more afraid now of being hurt. So I don't do skate park skating. We do like flips and all of these things where now I'm like, maybe like a cute little leisurely skate by the boardwalk, but not like, you know, ripping at the skate park anymore. Maybe we'll schedule that. We'll. We'll figure out a skate moment.
Avery Woods
Let's do it. When. What motivated you to start posting online? Like, what was the moment that you were like, I'm going to start posting myself something? Yeah.
Tony Bravo
Honestly, I've always posted on the Internet.
Avery Woods
Okay.
Tony Bravo
There was like a Kids version of YouTube that existed when I was like, YouTube Kids? No, no, it doesn't exist anymore. It's some random obscure site and basically everyone that wasn't allowed to be on YouTube would post on this site. It was literally called like kids tube or something like that. I don't know, something random. But I was like, 13 and I wasn't like allowed to fully post my videos on YouTube yet. So I would like film videos on my little flip camera and edit it on my little Windows movie maker on my compact mini laptop when I was literally from like, yeah, ages, like 10 to like 13.
Sponsor Voice
Oh, wow.
Tony Bravo
Yeah. So I would that for fun and I'd force my family to watch the videos, do like, challenges with me. So it's always for fun. Like for fun. And then I'd post them and, you know, who knows where those videos are now. But then I, I like fully retreated from the whole social media element when Instagram started getting really popular in middle school, I started like, posting things, but only for friends. And then the only time I went public again was when I was roller skating on the Internet. That started, like, picking up and I mainly recorded for progress, like to see how good I was getting and how to be better techni wise. And then people started really, like, locking into my videos, which was fun. And then I took another break from the Internet and then I started posting beauty videos because for me, I feel like I would always post whenever I found there was a gap. So with specific colors and shades, I was like, I'm so curious about, like, what does this actually look like on me? Because there's these like studio model photos, but, like, I don't even know what I'm doing. I'm just getting back into makeup. But also I want to see it on like a real person's face in like real lighting and like, you know what I mean? Kind of just like in my car.
Avery Woods
Yeah.
Tony Bravo
And that was my first ever, like, beauty video. Talking to the cameras, trying out a Blush and oh, wow. That was it.
Avery Woods
So Blush started it.
Tony Bravo
Blush started it all, which still very full circle. And I'm obsessed with Blush still. So it was very full circle. But it was, for me, about filling a gap because, you know, sometimes you're like, okay, this is cute on this person, this is cute on that person. But like, what does it look like on my skin tone in real life as someone that's like not a professional makeup artist? And so I started just posting my stuff and people liked it.
Avery Woods
So when was the moment that you were like, okay, I can quit my job and do this full time?
Tony Bravo
Yeah. So I was working corporate side for only six months.
Avery Woods
Okay.
Tony Bravo
I was there for six months. And I mean, from the moment I posted the first video, it was very instant. And brands wanted to work with me. I couldn't work with them. Conflict of interest.
Avery Woods
Okay.
Tony Bravo
And by like the fifth or sixth month, I was posting every single day at this point, like a new review or whatever. I would film, batch film on the weekends and like schedule post them as soon as I got off of work. I don't know how I had the energy to do that to this day, but I was on it for that full first year. I posted every single day. By that six month mark. I was like, I can't balance both. And I just, I knew that there would be. I had a good feeling that there'd be something there waiting for me. And I'm not someone that takes like huge risks necessarily. I knew this would be kind of a risk in a way. But I was reached out to very serendipitously by my first management team. And once I had them secured, I was like, okay, cool, we can leave. And then we just hit the ground running.
Avery Woods
I love that. Yeah, everyone kind of has that moment in social media where you work a normal job and then you're like, yeah, okay, do I take the leap? It is really scary, but I was the same way. Like I was with my management team for six months before they, they were like, girl, we love you, but you can't work as a nurse and be a full time content creator. And I always in my head was like, how hard is making content?
Tony Bravo
Right?
Avery Woods
It doesn't take any time. I work 12 and a half hour shifts. Yeah, no, I burnt out so quick. There's. And there's always, I feel like in Every success story, there's always a risk that has to be taken. Always.
Tony Bravo
And I mean, that's kind of the pro of. I mean, taking that leap is you kind of do have to step into the unknown because, I mean, if you want any to kind of change, you do have to ultimately try something different. And that's always really scary. But as soon as I took that leap, I was like, oh, this is where I'm meant to be. Do you know human design? Like, human design. I think that's what it's called. Like your human design personality. No, I found out about this yesterday.
Avery Woods
Okay, tell me.
Tony Bravo
I'm a manifester.
Avery Woods
I too. Big one.
Tony Bravo
Big one is literally, like. No, literally, but that's what it's called. Five different archetypes.
Avery Woods
Oh, like, that's your.
Tony Bravo
That's my, like, archetype.
Avery Woods
Got it.
Tony Bravo
There's like five. There's like, manifestors. Manifest. Manifesting generators, projectors, and like, some other ones. Manifestors make up like 9% of the whole, like, chart essentially, and popul in. In the population, basically 9% of people are manifestors. And one of the traits. I actually was like at dinner or at lunch yesterday with my financial advisor, and she's really into this and she told me all about it. And manifestors, our jobs are basically to inform. And our traits are basically like, we manifest. All of the work happens very internally. So the things that we want, the things that we feel like are ours. A lot of that is inner work. Like, inner worked. So we don't really like to be bossed around by people. We're often our own bosses. And our energy is described as closed and repelling, but not repelling in a bad way. More like think of like the ocean making waves because you're doing so much work here that like, everything that needs to happen is happening here already in a, like, true manifesting way. And I had no. I was like, reading up about this last night because I had no clue this, like, whole archetype existed. And I was like, oh, this is very me. So I feel like whenever I've taken a leap, I've ultimately always trusted my own intuition because internal compasses for manifestors. That's kind of like your, like, it's everything.
Avery Woods
Yeah.
Tony Bravo
Which is for everybody. But it's so interesting to see how every single archetype, like, plays with each other and the balance of it all. I highly recommend feeling out, like, figuring out which one you are.
Avery Woods
I'm gonna look into it. Is it like a test you take?
Tony Bravo
Yeah, well, not really. It's not a test. You put in your birthday and like, where you're born, your place of birth and your like name and it tells you what you're, what you are. It was crazy. I was like, oh, so I am a manifester. Yeah. And true.
Avery Woods
You knew it.
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Jeff Bridges
Morning, Zoe. Got donuts?
Zoe
Jeff Bridges, why are you still living above our garage?
Jeff Bridges
Well, I dig the mattress and I want to be in a T Mobile commercial like you. Teach me. So.
Tony Bravo
Dana.
Zoe
Oh no, I'm not really prepared. I couldn't possibly at t mobile get the new iPhone 17 Pro on them. It's designed to be the most powerful iPhone yet and has the ultimate pro camera system.
Jeff Bridges
Wow, impressive. Let me try. T Mobile is the best place to get iPhone 17 Pro because they've got the best network.
Tony Bravo
Nice.
Zoe
Jeffrey, you heard them.
Jeff Bridges
T Mobile is the best place to.
T Mobile Announcer
Get the new iPhone 17 Pro on us with eligible traded in any condition.
Jeff Bridges
So what are we having for launch?
Zoe
Dude, my work here is done.
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Tony Bravo
I love that.
Avery Woods
Okay, tell me about your Tower 28 collab. Because it's so iconic, I love driving around LA and seeing your face, it's, it's just like the billboard is so sick.
Tony Bravo
I honestly, very serendipitous. I mean, like I said, it started off with Blush. So the whole CEO of Blush of it all was again, very serendipitous. I was scared of Blush. That's why I was obsessed with creating with it. Because I mean, blush can be very intimidating color and like, you don't want to look like a clown, but you also want to look like, you know, you know how to put that on.
Avery Woods
Yes.
Tony Bravo
And so I was very afraid of it. And so with Tower 28, they reached out a year and a half ago to my team and it was an automatic, like they're an LA based brand. I'm an LA girl born and raised, so it made sense. And I love Amy, I love the team. And we just for a year and a half really sat and worked with samples and I've done consulting for brands before, but it's very different working on a product that your name ultimately is going to go on. And so for sure, creating two different shades was very important to me. I couldn't pick one. I could not pick one. I knew I needed like a warm raspberry that was like a mixture of my favorite like pinks, reds, berries. Is that Shirley at Sunset? Shirley? And I needed downtown daiquiri, which is a bright coral because I've never had an orange blush that looked like that. That translated.
Avery Woods
No, it's, that's. That shade on you is insane.
Tony Bravo
And I mix both of them, I mix both of them together typically because I can't pick a favorite child. But the whole process was insane in the best possible way. I was pinching myself every single meeting. It's one of those things where, I mean, it took so long behind the scenes and there's so much back and forth with, you know, I want a little bit of this, but figuring out a way to communicate that with like, you know, not only just the tower 2018, but like, you know, the people actually developing the product, like product development, like the way they're able to understand when I'm like, I want this vibe or like I would have like a mood board when we first started of like my favorite movies and sets and scents and like places to really inform what I wanted the Blushes to kind of come across as. So a lot of work but in like the most like rewarding way possible.
Avery Woods
It was so much fun and such a passion project too. And something that's so like deeply, deep rootedly you which I love. Because that's kind of how you got into beauty.
Tony Bravo
Exactly. I love it when a club makes sense.
Avery Woods
Yeah.
Tony Bravo
I love when a collab makes sense. Like, you get it. You love a cozy set. You love a cozy fit. Like, I feel like you. Like you know what it feels like to have a brand and you like a line in a way where you're like, well, yes.
Avery Woods
Yeah.
Tony Bravo
And that's what it felt like.
Avery Woods
There's been so many times, and I'm not saying this in a negative way to diss anybody, but sometimes people will come out with something, and I'm like, I've never seen you share anything regarding this, but I am so particular, because if I'm gonna ask my audience to spend money on something that I was so passionate creating, it's going to be something that's a part of my brand and something I truly care about.
Tony Bravo
And you understand when it comes out. I mean, and ultimately, like, when that comes out, it's a. It's a part of you, and you want it to feel like it is a part of you, and it aligns. And so this was something where I was like, duh. Like, absolutely. My first ever. And their first ever collab with a creator. So it was very. Like, we were both learning from each other, and what a big honor.
Avery Woods
So they asked you.
Tony Bravo
So it was so honor. It was an honor. And honestly, like, again, it just aligned perfectly. It was very, very, very, like, serendipitous as, like, a blush girly y. And to see the way my audience reacted to it, too. And everyone's been loving it, so it's been. It's been fun.
Avery Woods
I was just talking to Jackie Ionex. She was on who I love so much, and she is such a big advocate for inclusivity in the beauty community. And you also are very outspoken about that. I asked her the same question. What has given you the confidence and the. I would say, bravery to be so outspoken? Because sometimes when you speak about certain things that are not for every shade of skin tone, there can be a little bit of a backlash when it comes to brands wanting to work with you or send you certain things. Or like, she was talking about some messages from big beauty brands, which I find insane, because all she's doing is advocating for women or men of color that want to try products with a very valid shade range. We don't need five.
Sponsor Voice
Five foundation shades, right?
Tony Bravo
Bare minimum. Bare minimum, yeah. Honestly, I mean, for me, it was very. I mean, I didn't. I feel like when I first started speaking up about it. It was kind of from a place of like, I kind of have to. Yeah, because ultimately, like, whether I mentioned it or not, me trying it and it working on me or not working for me ultimately speaks to that. So I kind of, like, needed to speak on it because naturally, just existing and trying these things speaks to the level of inclusivity that is there or that isn't there. So I just naturally started really being, like, vocal about it. And I mean, when it comes to products that don't work, I mean, from the brand side, yeah, it is wild when you get messages or they relay it to your team and that, you know, they're either disappointed or, like, they're sad, but they were the ones that made the product, the product to send to you, but they're mad that you didn't like the. So it. It comes. Sometimes it gets to a place where you're like, am I being gaslit right now? Like, why am I the problem? I didn't make the product. I was just asked to try it. And I do think sometimes it's really interesting to see the ways in which brands react to being called in or being called out. It's very. It says a lot about the brand, I think, and it speaks a lot to where their ethos kind of. Of lie and really, ultimately what inclusivity actually means to them versus what they maybe are, you know, projecting or kind of like putting out there. But honestly, I've just been having fun with it, and I've been. I've been supported by my audience so much too, which I do think is very helpful, because no matter what, when you speak up about a product that you don't like, there'll be my audience that's very supportive there. And then there'll be people that are like, you're being very picky. This just, like, isn't for you. Like, you're just calling them out. Like, this is, like, so unnecessary. So there's. There's always both sides of that coin. But ultimately, I know that my words and the work that I put into this, it does literally result in change and expansion and brands consulting us behind the scenes before a product even launches so that we don't even have to get there and really just utilizing, I think, their community in ways that actually make sense.
Avery Woods
So I also think, just like you said, it comes natural because our job, especially in the beauty world, is to try new products so our audience can see what's worth their money, what's worth their quality, what makes their product different, that they want to spend $40 on a foundation. Exactly.
Tony Bravo
And you get it for free. It's kind of like, okay, well, I feel like the least I can do, and I'm getting all of these shades sent to me for free. The least I can do is try it out and tell you if I like it, but also show you what it looks like on me. So you can be like, I have something just like this already. I don't need to go out to Sephora or spend, because you know what I mean? Like, money and time and energy. These are all, like, limited resources. So to be able to provide a review where someone's able to kind of cut out this, like, middleman and be like, okay, cool, I like this on you. So I'm gonna get or have something just like that. I don't need it saved me a trip to Sephora. So it's like, I think for me, it's always felt like that that's the least I can do when I'm getting sent these things to try them and give my honest opinion.
Avery Woods
Yeah, and one thing, too, is when you. When you find success in this industry, what you're not gonna do is lie to your audience. Oh, like, we're not gonna try products and be like, oh, I love it. And off camera.
Tony Bravo
But, like, this is terrible.
Avery Woods
Yeah, this is freaky. Yeah.
Tony Bravo
There's too many products, I think, and there's too much, like, on the market to try or promote things you don't like. And that's why sometimes it's funny, because I think, because I've gotten to a point where I know what I like and I know what I don't like. If I'm getting a PR package and I see something I know I'm not gonna, like, I typically. I'm not gonna, like, put it all over my face. I'm usually gonna, like, give it to someone else, donate it. So with that comes me trying out products that I trying out because I'm genuinely excited about them. So people be like, you. Honestly, you just like everything. Like, I want more. Like, I want you to be angry. I want you to be mad about. And I'm like, well, if I'm looking at a product and I'm like, I know I'm not going to touch this again. And I know I'm not going to like it. I don't like the shades. I'm not going to put it all over my face and use it so that it ends up in the trash. I'm going to donate it, give it away to someone else. That might actually use it. So, yeah, in the year two years that I've been doing this, I'm able to look through all the PR I get and be like, okay, this. I'm excited about this. I'll try. And it leans more into a sustainability element for me, where it's like, like, yes, I know you want me to be angry about this product if I see a product. And I know it's not going to work for me unless I'm speaking to a larger point and making a point out of it. I'm not going to sit here and do it just so that I can get, you know, upset and angry about it. Because people like controversy at the end of the day. But that's not. That's not where I want to live.
Avery Woods
Totally.
Tony Bravo
Every single video.
Avery Woods
I'm sorry. No, I get it. You do a segment. Is it five finger?
Tony Bravo
Five finger paper?
Avery Woods
Five finger fingers. Okay, so good. Because I would say I usually fluctuate between, like, four to six products max, every day. And so I love it so much because I love my glam girls, don't get me wrong. But, like, it's just not feasible for me to sit down and do a full B every day. I just don't have time for it. What's your current five finger faves?
Tony Bravo
Oh, right now. Okay. I recently made a video about products that have elevated my makeup routine recently. So, like, and made it easy. So I love the milk makeup Hydro grip, like, skin tint. Because I love a skin tint Rhodes Sun Soak blush, specifically the summer blush they just came out with. I like the creaminess. I can throw it on in the car easy. Which.
Avery Woods
Sorry to cut you off, but I want to say one thing. When we're talking about inclusivity, I think Ro did a great job. They owned up to people saying, hey, I would love to use your products, but it's not going to work with.
Tony Bravo
My skin not working.
Avery Woods
And Hailey learned Contact Gloria, which I freaking love her and really made change. And that is something I admire because when brands are called out publicly, usually it's a very. Oh, no, I'm not owning up to this.
Sponsor Voice
I want to stay away.
Tony Bravo
You never hear from them again. And that actually happens more often. So for me and Glo to be able to work with so closely with Haley and the team with, you know, consulting and really helping them build out their shade range and make it better, first of all, they're, you know, still a newer brand.
Avery Woods
Yeah.
Tony Bravo
So there's ultimately going to be room to grow. Always.
Avery Woods
Yeah.
Tony Bravo
And the speed at which they reached out and allowed us to really, like, talk and share our opinions and try the products was the quickest turnaround we've ever seen from not only just a brand, but like a celebrity owned brand. And to have, like, Haley be so down and so, like, you genuinely can tell this girl means exactly what she says. When she's like, I want this to be for everyone, she means it. And so to have to be able to have, like, me and glow there, to just really speak to why we. Why we think something's working, why it's not. And seeing the direct kind of effect that that has in terms of just listening and paying attention is surprisingly very rare.
Avery Woods
Yeah.
Tony Bravo
In the beauty.
Avery Woods
I. I loved it because I've always loved Ro, but I'm obviously very light skinned, so I. It's. It's. It. I've never. I'm so privileged in that way where I don't have to think about that. But it's. It's so important. Especially over the last few years, things have changed so much. So I just really respected road.
Tony Bravo
No. And that's like, road is always in my, like, everyday makeup situation. So right now, sun soak by road is my go to. And then I also. I mean, I am obsessed with say's new pressed powder they just came out with.
Avery Woods
I haven't tried that.
Tony Bravo
It's so good.
Avery Woods
Okay.
Tony Bravo
For no reason.
Avery Woods
Okay.
Tony Bravo
So good. Okay.
Avery Woods
I trust.
Tony Bravo
I use it, like, every day. And then I like a little lineage lip glaze moment.
Avery Woods
Oh, yeah.
Tony Bravo
It's like hydrating but glossy. And it doesn't leave the weird white residue because that's a whole thing. And then for a little extra glow, Danessa Myricks low lighter.
Sponsor Voice
I don't even know that brand.
Avery Woods
I know. No, no, you just tell me.
Tony Bravo
I'm gonna order in the Vanessa Myricks.
Avery Woods
Okay.
Tony Bravo
Lighter. It's like a highlighter, but it's like a creamy gel form, but it's made with, like, upsalite technology, which is her technology. So it sucks up oil throughout the day. What? So it highlights your skin and it looks natural, but it doesn't bleed or get oily, but it sucks up oil.
Avery Woods
Oh. Oh, Jazzy. Showing me. Oh, there it is.
Tony Bravo
Yes. It's so good that I can't. I can't go without it.
Avery Woods
Okay.
Tony Bravo
I wear it every single day. And then I tie everything together with powder blush. Usually it's sunset Shirley just to, like, slap it on and I'm good to go.
Avery Woods
Yeah. And you also. I'm like, I'm just fangirling your blowouts too. Like, I could watch you do that all day too.
Tony Bravo
I love an overnight blowout. I love an overnight curl. I just literally overnight rods. And you can get them now for like, you can get like a ten dollar set. Go to bed, wake up looking like you just got out of the salon. It's my, my favorite thing to do.
Avery Woods
Yeah, your blowouts literally looks like you go to the salon every day.
Tony Bravo
Honestly, I truly. And you know, I, I like to keep it very simple. I like to keep it very lazy. And an overnight moment for me. I've been playing around with it too, because I've like, I've only recently. Braids were like my go to style.
Avery Woods
For so long, which I'm obsessed.
Tony Bravo
Like, and I love a braid moment. I love a goddess braid moment. I love it. But then I was like, we need to switch it up. I'm a Sagittarius. We need to keep it different. So I've been experimenting and it's been fun. People have really been like, hair tutorial.
Avery Woods
And I'm like, me, so bouncy, so shiny with the perfect skin. You're a joy to look at.
Tony Bravo
Thank you. I'm like, oh, I'm in love with you.
Avery Woods
Okay. I saw your video too, about a brand kind of doing a little five minute favorite copy.
Tony Bravo
Oh. Oh my God. And that was interesting because you know what? I get tagged videos all the time and I miss tags typically. But my community, they're so right or die.
Avery Woods
They're down bad for you.
Tony Bravo
They're like, they are right. Like that's. I love them so much. Yeah. But one day I literally like wake up and I see like, my followers are just tagging me in like these ads. And I'm like, what? And it was like my video, word for word, bar for bar. And these were like paid promoted ads. Script for script, bar for bar. And I was like, oh, okay. I have no problem with people picking up on anything. But I do think that was, it was, it was interesting to not like tag and credit, especially when there's like money behind it. You know, it's kind of like a little icky word for word. Bar for bar.
Avery Woods
Yep.
Tony Bravo
And that video blew up, which I was like, not expecting. But people were like going even harder. They're like, this happened. It speaks to a bigger issue of brands, especially if it can happen to me, like even with smaller creators, brands just taking something and running with it and not really thinking about credit. And I got reached back out to a few different from brands had done this. And they're like, we are so sorry. This really just spoke to, you know, we're taking her video because apparently my video was like, on the brief. And so it was like, scripted to copy my video. And I found this out through creators that got the brief.
Avery Woods
You're kidding.
Tony Bravo
And they wouldn't let them tag me in the video, which I was like, messy, messy. So they reached out and they were like, yeah, we're so sorry. This really just speaks to how important it is to, like, give credit on authenticity. And we're like, like, okay, like, we already knew this. Like, this is not a surprise. I think they just get upset when they get caught. But it was one of those things where I was like, you know, we live and we learn. And I honestly, I mean, I made multiple videos about it where I'm not mad at people. Like, when you are a trendsetter in any way, people are gonna be inspired.
Avery Woods
You said, but next time, write me a check.
Tony Bravo
Next time. Yes. Pay us, ping us. Okay.
Avery Woods
And for people that don't work in this industry that are listening, when you do a brand deal, you're given a creative brief. Yes. And the creative brief will usually have examples with links, hyperlinks to other creators videos. 99.9% of the time, it's that brand's ads that they've already paid other creators to do, so they're giving an example of their own work. So in this case, this brand was using Tony's videos when she has nothing to do with the brand for them to copy her original organic idea, which usually she needs to get a fat check for something.
Tony Bravo
Something. Even a credit or even a tag. A credit. A credit would have been nice. And I mean, I wouldn't have noticed it, but my followers were seeing it and they were like, well, this speaks to a larger issue of just. I think there's all these conversations online of people being like, I'm bored. Everybody's the same. Everyone's doing the same thing. And it's like, well, we can never get out of this if a. We're not. Not crediting. And we're just assuming that trends and ideas come from nowhere and not just an actual human person. Like, when we're not crediting creative ideas to creative people, we, like, lose the plot so quickly. So it speaks to a bigger thing outside of just like that idea, which I was like, you know, came up with that idea at 2am on a Tuesday. Like, I'll come up with another one tomorrow. It's fine. But it speaks to A bigger issue I think of if we want to see people feel like they can come up with their own creative ideas, we also need to allow people to feel like if they do so and other people follow suit, they will be credited and they will, you know, it'll be appreciated and not stolen from is the bare minimum. And I, for me, I think it was more me also advocating for the smaller creators, which I'm sure this happens to every single day and no one ever hears about it. So I think it's more about just like integrity and authenticity because. Because those are my two favorite things. So.
Avery Woods
And there's just a respect factor and it's the way that they thought, oh, just. I would kind of just brush it under the rug or like that your followers would be like, hey, we know.
Tony Bravo
At least do a little creative switch. Switch up the script a little bit.
Avery Woods
Do a little like three finger.
Tony Bravo
Right. Please, please. Something different. I'd be like, you know what?
Avery Woods
They're like, these are my, you know.
Tony Bravo
And I'd be like, you know what? Hell yeah. Like, hey, you tried it. At least you tried something different that I can respect. But for me it's like, like, I don't know, with short form, you see it all the time. Everyone's inspired by everyone else. No one's reinventing any wheel here. I think it's more just like give credit where credit's due. Yeah, I think it's important.
Avery Woods
Yeah. With social media, obviously it can be really easy to kind of over share. And I feel like when I first started my career, I never expected it to get as big as it was. So I was a very big over sharer. In the last couple years, I've pulled back a lot to be much more private. Yeah, what. How do you decide what you share, what you keep private?
Tony Bravo
Honestly, I mean, I'm still, I feel like I'm still in like such the beginning phases too of like sharing on the Internet and having this presence for the last two years that for me, I mean, I've always thought it was important to have boundaries with like myself and my audience. Just because I. I'm thinking more of like what feels sustainable for me.
Avery Woods
Sure.
Tony Bravo
In the long run because I know that I want to exist in this capacity for a while. So for me, what felt the most sustainable was honestly keeping it cute and not, not sharing parts of my life that I wasn't interested in having direct feedback on. I think that was something that was really helpful and also allowing there to still be some, some level of mystery in my life. Because, I mean, we're. It's. It's only been two years. We don't need to know everything about. Everything about me and everything I do on my day to day to day. But I do still think with that, I. I do still try and be vulnerable with my audience. My longer platforms, like, short form, feels like, to me, like TikTok, like Reels. It feels like I'm offering something and it's really helpful. And, you know, you can scroll. If you're in the middle of Sephora, you can scroll through my videos and see what's helpful. But on longer form, on YouTube or my substack, that's kind of where I open up a little bit more about my life. So. But still in ways that don't feel intrusive because I do stuff to remember that as much as we all feel like we know each other really well, we. We actually don't. We actually don't. We are still, like fundamentally strangers. And I think that's important to remember. And I think for me, it was really always just about what felt the most sustainable to me. And right now it feels like sharing what I feel like sharing and not feeling like I need to share more to get more.
Avery Woods
Yeah. And I also feel like, you know, in this day and age on social media, the hate has just gotten out of control. And I think that people forget. You cannot. You can judge someone's content. Right. You can say they're not the creator for me, and that's okay. It's fine. You choose who you want to follow so many. You can block who you don't want to see. Like, that's your choice to control what's on your feed. Yeah, but I think people forget that unless you've been in front of someone and had an interaction and spoken to them, you don't know who they are as human beings.
Tony Bravo
And that's the part that I think trips me out sometimes, because I do think it's so easy to feel like you do. Obviously. I mean, how long have you been creating content?
Avery Woods
I started, I would say, on Instagram, trying to post. Seriously. I was doing my prerequisites in college. I was like, 19, 20, and I just turned 30 this year, so. So it's been about 10 years.
Tony Bravo
Oh, my goodness.
Avery Woods
Yeah. But I didn't leave nursing until October of 2023.
Tony Bravo
Wow.
Avery Woods
Yeah.
Tony Bravo
So you were balancing for a while.
Avery Woods
I did, yeah. But I mean, I wasn't making enough money to support my family. Like, my first big money that I remember was I was contracted with a Scrub brand. And I had to post three scrub photos a week on Instagram. So nine posts a month, and I got 500amonth, and that was paying for our groceries. And I was so grateful.
Tony Bravo
Oh, my goodness. Those moments, I feel like you never forget. Oh, I'll never forget.
Avery Woods
I'll never forget. Like, during COVID this, this mass company reached out to me and was like, hey, can you post a photo with our mask and scrubs and we'll give you 500. And for one photo, I was like. You were like, I ran into my husband.
Sponsor Voice
I said, holy, we're rich.
Avery Woods
I was freaking out because I'm like, those are big. As a nurse, I was making less than 2 grand a month as an ICU nurse, you know, so it was like that.
Tony Bravo
504. Like, something that feels like something you would do anyways for fun and your first experiences with that, where it's like, work feels exciting and fun and like, something you would do anyway, I think is what makes this so fun. But that's why I think I've always been a little bit more cautious about the fact whatever you put out there stays out there. And I'm very well aware of that. So that's. That's why I think for me, when it comes to beauty and lifestyle, I've always kept it very. I try to keep it very, very chic and very cute. Cute. And, like, this is a business.
Avery Woods
Yeah.
Tony Bravo
As much as it is myself, it is also a brand and a business. And I do think it's important and helpful to remember that. Not to make it robotic, but to remember that it's okay to have boundaries with your audience and your community. And I feel like there's a lot of conversations about that. I mean, online right now, especially with, like, families and kids and beyond, people are really checking into the fact that, like, the Internet is forever.
Avery Woods
Yeah.
Tony Bravo
And it's okay to be a little bit, I think, to recluse. Even if you did once share a part of your life and you decided to, you know, take that away, you're allowed to do that.
Avery Woods
Yeah. See, that's. I'm experiencing that right now because I used to show my kids, and I no longer do that anymore. And it actually blows my mind how much hate I've gotten.
Tony Bravo
Really. And people are angry that.
Avery Woods
They're so angry that I cover their faces.
Tony Bravo
Really.
Avery Woods
And I find it quite interesting because that was what I got the most hate for, was that I. I showed.
Tony Bravo
My kids there's no winning.
Avery Woods
And the only reason I did was because I'M they're just my everyday life. I don't have a nanny. I don't even have a date night babysitter. Like, it's my husband and I. That's it. Like, if we want to go on a date, I'm calling my dad.
Sponsor Voice
Yeah.
Tony Bravo
Like, that's very natural. It was very natural.
Avery Woods
Yeah. So my everyday life. And it's funny because if I didn't show them, like in a vlog, it was, you're not even with your kids. You don't even raise them. So, you know, I decided to set a boundary, which I think everyone is able to do that they're my children and no one else's. Oh, the retaliation. But it's the same people that were also mad that I showed them the audacity. Again, there's no Internet. You're damned if you do, damned if you don't.
Tony Bravo
Exactly. And at that, at this point, it's really about what feels best for you and also your kids and your family. Like, that's actually your life. And I do think sometimes people do forget because they're consuming a life that it's not theirs. And it's, it's, it's funny because you do get so, like, you, you get very into it. And I get it. People are very, very, very passionate. But I feel like for me, a huge part of it comes with, like, having true boundaries. Like, my personal life, I think is very important for me to have a separation as much as I can. Especially because I know I'm still at the very beginning stages and I don't want to look back in five years and be like, why'd I do that?
Avery Woods
Why?
Tony Bravo
Like, why? And I know I will about many things. But this is something where I'm like, at least I'll give myself the time and the space to share what I want to share and reveal what I want to reveal when I feel like doing so. But beauty is nice because you can keep it very beauty.
Avery Woods
Yes.
Tony Bravo
You can keep it very beauty. You can keep it very fashion and very lifestyle in a way that doesn't demand the most out of you, which is nice.
Avery Woods
Yeah. I also think what you were saying before, it's like, better safe than sorry because you're keeping it cute, you're chilling, you're private. And that takes away for the ability to maybe have regrets in the future.
Tony Bravo
Exactly. And I'm. And I'm trying, you know, the frontal lobe is developing.
Avery Woods
No. Girl, for 25, you are so emotionally mature and in tune with yourself. And it's very Refreshing.
Tony Bravo
Thank you. It's developing. We're trying.
Avery Woods
No, you're good.
Sponsor Voice
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The case may be.
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Instacart has just helped me get so.
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Avery Woods
It's so easy for me to pick.
Sponsor Voice
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Avery Woods
It also helps me keep it condensed.
Sponsor Voice
So I'm not grabbing random things off the shelf. I love to meal prep for the week for dinners and also for my kids, school lunches. So it just makes life so much easier when I'm writing down lists in my phone and I'm able to just order it all through Instacart and it's delivered right to my tour. Instacart makes both quality and convenience possible. Download the Instacart app and use code AVERYWOODS20 to get $20 off your first order of $80 or more. That's code AVERYWOODS20 to get $20 OFF your first order of $80 OR MORE. Offer valid for a limited time, excludes restaurants. Additional terms apply.
Tony Bravo
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Jeff Bridges
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Tony Bravo
But now the best mobile network in.
Jeff Bridges
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Tony Bravo
5G with more towers, and their signal reaches further than ever.
Jeff Bridges
So you can text an Insta talk.
Tony Bravo
And say, you won't believe where I am.
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Avery Woods
Okay, so me being nosy. What's like a low key, chill day in your life look like?
Tony Bravo
Ooh. Okay, well, right now I'm doing home renovations.
Avery Woods
Wait, Fun.
Tony Bravo
Yeah. You're doing renovations?
Sponsor Voice
Girl, you.
Tony Bravo
You get it. You get it. Well, I'm actually finishing up renovations.
Avery Woods
Do you buy a house?
Tony Bravo
Thank God I did.
Avery Woods
Congratulations. Thank you.
Tony Bravo
I bought it last year, dude.
Avery Woods
For 24?
Tony Bravo
Yeah. That's crazy. It was. It was a wild year.
Avery Woods
Congratulations.
Tony Bravo
Thank you. I bought a house last August and I lived in it for like, six months. But I met my interior design team because I watched Emma Chamberlain's ad video and I was like, like, who did? Who did? Who did this? And I reached out, we connected, and so we really. We hit the ground running. We started with, like, months of prep because when you're doing renovation, a huge part of the time is, like, prepping and building the boards and getting to, like, you know, figure out what's perfect for you. So I moved out finally in April. We started. Started demo in April, and I'm finally moving back in now in August. We did the whole house, too. April, August, April.
Avery Woods
Pretty good.
Tony Bravo
April to August for the whole house.
Avery Woods
Yeah, that's pretty good.
Tony Bravo
If I were to do it on my own, it would be years. It would take years to do so. But I'm moving back in soon, so I'm excited to have, like, a new sense of routine because I've been living in a house that I've been renting since, which has been fun, and I. I've had my own routine there. But I do think in my actual house, it looks like waking up at around anywhere from like, 6:45 to 7.
Avery Woods
Oh, she's an early girl.
Tony Bravo
I don't know why I just naturally wake up at that time, whether I like it or not. But one thing I've started doing and incorporating the last few months at my home, I definitely want to do this again because I've been slacking the first, like, 60 minutes of my day and the last 60 minutes of my day. No phone, no social media.
Avery Woods
Love that.
Tony Bravo
It's been really great regulating, like, mentally to not start my day with, like, Instagram or Tick Tock. Game changer. Yeah, so I'll do that. I'll make a coffee, I'll walk my dog. I have a dachshund named Teddy.
Avery Woods
I love dachshunds.
Tony Bravo
He is. He's a riot. I love him. So I'll go on a little walk with him, come back, I'll have, like, fruit or something. I like to have a very slow morning. I've made, like, a video about, like, my interior design, like, inspo for my dining room. And I talked about how much I love Parisians and how they spend so much time just, like, sitting and laying and relaxing. And that's how I like to spend my mornings. A coffee, some fruit. And I sit and kind of do nothing. I read, I listen to a podcast and. And then I hop on meetings, I create content, I edit. And then by like, five or six, I'll go on my last walk with my dog and I'll put on a TV show or a movie, and I'll order dinner, make dinner, and detach from the Internet for a little Bit and then I'll maybe hop on right before the last hour before I go to bed. And then that's my. That's my day. On a chill day usually though, I'm like, like out at brand lunches, dinners, one on one meetings, traveling. I've been traveling a lot for work, but ideally that's like my day.
Avery Woods
I love that. I want to know everything about this house because I'm in the same boat as you. I feel like we're living the same life, honestly.
Tony Bravo
Same life, same headband.
Avery Woods
No, really, it's crazy.
Tony Bravo
Same and twinning.
Avery Woods
I do. I have very similar Miu Miu prescription glasses, but I have contacts and today should have worn them. Fuck.
Tony Bravo
We would have really been.
Avery Woods
We would have been matching today. I love that. That. Okay, so I. We started. We broke ground in when was last got May. End of May, end of May, they started demoing and we're moving in September 13th. Okay.
Tony Bravo
So similar timeline.
Avery Woods
Very similar. And we did, mind you, this was like a. Found our dream home, like location, view, everything. And I was like, just like a little like cabinet resurfacing.
Tony Bravo
That's never how it.
Avery Woods
Maybe down the line we'll do floors fully. Guts. I said, what the hell happened?
Tony Bravo
Once you start, it's hard to stop.
Avery Woods
Yeah. And by the way, interior designer was the best thing I've ever invested in having a team.
Tony Bravo
I mean, there's. I think for me, I trust my sense of design and what I like, but the thing that goes that, that I just don't have the skill set to like, really, truly know many different things. But longevity. I want the space to feel timeless five years from now, six years from now, ten years from now. Because I know my style now, but I feel like, I mean, it's constantly switching. But there is a science behind like colors and texture and longevity. Interior design team, like, so get it right the first time.
Avery Woods
Yes. That was my thing too, is I was like, hey, first of all, if I'm gonna spend the money and do this, I'm never renovating my house again for at least a decade. If I want to like change paint or something small.
Tony Bravo
I agree.
Avery Woods
But I know I have good style. I know that I can like shop for certain furniture pieces and make it cute, but like down to the little knobs or the floorboards. The floorboards or the limestone, like, there's so much to it that I also was like so above my head I didn't even know about. And so that's been so nice. But they finished floors yesterday for us. They're doing baseboards today. They're starting counters.
Tony Bravo
It's coming together.
Avery Woods
It's so fun, like, walking in.
Tony Bravo
Every single time, it's different. Every single time. I would walk back to my house to pick up packages, I would, like, go into the house and be like, this was not here yesterday. There's paint, there's furniture. There's, like, a bed in here. There's Ben. Like, it's really. I mean, going from, like, fully gutting, especially, like, I redid the entire kitchen. Like, so you're seeing, like, it in its most bare form to now. It's such a fun and, like, I feel so, like, just very blessed to be able to experience that and really mold, you know, your space. We spend so much time at home.
Avery Woods
Yes.
Tony Bravo
That being able to mold it into something that feels so you is, like, beyond. So it's been fun.
Avery Woods
Yeah. That's how it is. It's like, when you work from home, you have to have a comfortable environment. And it's so hard for me living in the in between right now that I'm literally counting down the.
Tony Bravo
Literally.
Zoe
You get it.
Tony Bravo
You get it. The in between for me has been. And as much as, like, I mean, it's been fun. Like, the house is beautiful that I'm at. So beautiful. It's like, not my.
Avery Woods
Yes.
Tony Bravo
Not my house. It's not my house. So I'm so excited to get back into routine.
Avery Woods
Can you give me some hints of, like, details of what the home is looking like?
Tony Bravo
So it's a Spanish style home.
Avery Woods
Oh, my favorite.
Tony Bravo
So already. Already. Already we were. We were dealing with great bones. Oh, already exposed beams.
Avery Woods
Like, oh, my God.
Tony Bravo
Fully. We were already. We were already going down a route that was like. Like, we can't mess this up. We can't mess this up. The people who bought it before me kind of modernized it. So we just fully gutted all of that, and we're like, we need to bring it back to her roots. We need to bring it back to her roots. So fun color, fun texture. And honestly, for me, a big thing was I wanted each room to have its own, like, mood.
Avery Woods
Are we the same person?
Tony Bravo
So it was. It's important. It's important. I was like, okay, all white is cute. It's cute. But I want every room to have, like, let's play around with some wallpaper. Let's play around with some, like, lime wash. Let's make every room its own entity. And that's what we did.
Avery Woods
I got to bring you over to my house.
Tony Bravo
I need to see do we do. Did we have the same mood board?
Avery Woods
No, Literally, we arched everything to make it more Spanish.
Tony Bravo
I love.
Avery Woods
We left all of the beams. They wanted to take some beams out. And I was like, no, babe, no, no. We did every single bathroom. It's a completely different theme, different lime wash, stone sinks. Like, my daughter's bathroom is stone tile from the start of her bathroom all the way up the bathtub. And then we arched her tub and it's all pink stone. Like the funnest colors.
Zoe
Do you know?
Tony Bravo
I love it.
Avery Woods
I love it. Funny though, is every time I share little details, people are like, do you.
Tony Bravo
Have something to say?
Avery Woods
No. They're shocked that it's not like, stark white.
Tony Bravo
Oh, really? Oh, wow.
Avery Woods
You added color. Like, it's so refreshing to see color because everything is so grayish now.
Tony Bravo
It's so grayish. And it's also. And I, I, yeah, I see it. I mean, my house is very. It was very white and very gray before. And I was like, well, I spend so much time here. It's so important that the rooms feel like rooms to me and happy.
Avery Woods
Like, color makes me so happy.
Tony Bravo
And also with kids, like, yes. Having color and being able to have fun with playing around, not being like, oh, my God, everything's white. I need to be careful, especially the older that they get. It's like, have some fun with it.
Avery Woods
Yeah, you get it. Use your space.
Tony Bravo
Live in it.
Avery Woods
You get it. Yeah. And I told. I had this conversation with my interior design team because they're incredible. Incredible. And they were sending me some furniture they were wanting to order. And it was like a white linen bed for my four year old daughter. And like, her toy chest was like white fabric.
Tony Bravo
And I said, you were like, that will last a day and a half.
Avery Woods
I'm like, her favorite food is straw babies, as she calls it, so her hands are always stained red. And I'm like, she's gonna, like, that would be done.
Tony Bravo
That would be done. So, like, I. And I. I think molding a space to be a space you can live and experience and you're not afraid of touching.
Avery Woods
Yes.
Tony Bravo
Was very important for me. Very important.
Avery Woods
Wait. I'm so excited for you.
Tony Bravo
I'm excited for you. You're.
Avery Woods
Are you. You're not in yet, right?
Tony Bravo
No, I'm. I'm actually starting to move in. The organizers just finished like, organizing, like the kitchen drawers and my closets and stuff. Oh, yeah, no, best. They. They actually recommended and like suggested. They're like, well, when you move in, you want to open up Your kitchen drawer and have everything labeled. And what she did and her team, the. The organizers fully. They brought tables and, like, laid out everything so meticulously. Everything I had inside of the house. And I was like, yes, no, donate. It was a great way to, like, purge things.
Avery Woods
Sure.
Tony Bravo
And everything I kept. They buy all the organizers label everything. And I was like, yes. So they've been working on that the last week. And so I start moving my, like, I mean, I only. I didn't bring everything because I was still going back to, like, my closet and, like, getting stuff. But I move everything else that I have in this weekend end.
Avery Woods
That's so.
Tony Bravo
So next week will be, like, my first week actually back. And then once I'm there, all they really have left is, like, the exterior of the house, like, front yard, backyard, all that.
Avery Woods
But you can live through that.
Tony Bravo
I can live. And I'm like, at least I'm in my home. I'm excited.
Avery Woods
I'm so excited because I know that feeling.
Tony Bravo
I'm no, Like, I'm itching. And the closer you get, it's just.
Avery Woods
The longer it takes, the longer it. Yeah.
Tony Bravo
So I'm excited to be back home. And routine, especially when you're working from home, is so, so important to me. So I feel like that'll reinvigorate me. And I haven't shared any, like, behind the scenes or anything, so it'll be a full surprise once I'm, like, back in there. Everyone's like, they know I'm doing it, but I haven't shared any, like, in betweeners. So it'll be exciting.
Avery Woods
I'm so excited for you.
Tony Bravo
I'm excited.
Avery Woods
Okay. We like to end episodes a little rapid fire. Are you ready?
Tony Bravo
Okay, I'm ready.
Avery Woods
Okay. Who's a creator or brand you've been inspired by lately?
Tony Bravo
Ooh. Okay. Brand. I recently got some new perfumes from this brand called Lore.
Avery Woods
Lore.
Tony Bravo
Yeah. One of the executives at Road started it along with, like, another person from, like, milk, makeup and you to the people. And it's just beautiful marketing, beautiful storytelling. I've been obsessed. I think for me, as someone that tries out so many brands, ones, the element of storytelling has gotten very repetitive, and they're so fun.
Avery Woods
Okay.
Tony Bravo
So interesting. So cool. It feels like they're building out a world and not just promoting a product. So that's been fun.
Avery Woods
Love that. I need to start, like, making a list of all these things you're telling me.
Tony Bravo
Yeah, no, write it down. Yes.
Avery Woods
That highlight Lore. Okay.
Tony Bravo
Great brands.
Avery Woods
And what about creators?
Tony Bravo
Creators. Oh, My gosh. All of my favorite creators are creators that are deeply unserious on the Internet. Like Mickey the Lorax girl. You know what I mean? Like, I think I got so much fatigue from, like, watching. So, like, I think my for you page was plagued with so many videos that are, I'm sure, very helpful, but more videos about how to create than creating. And so it's been so refreshing to see people just pick up the phone and create.
Avery Woods
Yes.
Tony Bravo
And those people have been. And that's been my favorite, like, font.
Avery Woods
Of creator recently and not being so serious and aesthetically pleasing.
Tony Bravo
Exactly.
Avery Woods
My life is not aesthetic. And like, my normal day to day life is so normal and messy.
Tony Bravo
I am. I. And I love to see that. I love to see it. And I think it's just refreshing to see people, like, treat the Internet like it's fun again.
Avery Woods
Yes. So, yeah, we need more of that. Okay. What's a fun fact about you that people might not know?
Tony Bravo
Ooh.
Avery Woods
Okay.
Tony Bravo
My go to fun fact has always been that I'm a twin.
Avery Woods
Which.
Tony Bravo
Which is a good one. That's a good icebreaker. Yeah, that's a great icebreaker. What's another fun fact about me? I like to crochet and knit. Knit. Wait, that's. Yeah, it's so fun. I been lacking, but that's like, my favorite fall winter activity.
Avery Woods
Oh, my. Don't even get me started. The new house.
Tony Bravo
I will be knitting.
Avery Woods
I will be crocheting.
Tony Bravo
I'm excited to get back into it. I have a whole, like, storage area in my house just for yarn. So I do, like, a knitting moment. It's giving cute granny, you know, and also life hack. Getting a hobby that requires you to use both of your hands. Screen time down a million.
Avery Woods
It's great. I'm a big.
Tony Bravo
I need to get into coloring. My friend launched, like, a puzzle brand too.
Avery Woods
Cool.
Tony Bravo
So all these things where I'm like, I'm focused on, like, I need both of my hands to do it. Best hack and not looking at the phone.
Avery Woods
Yes.
Tony Bravo
Oh, it's been amazing.
Avery Woods
Okay. Favorite color.
Tony Bravo
Blue.
Avery Woods
What kind?
Tony Bravo
Like, cerulean is really fun. That used to be my favorite crayon as a kid.
Avery Woods
Okay.
Tony Bravo
And. But actually right now it leans back and forth between pink and blue. I like a sky blue as well.
Avery Woods
But I like, like, like bubblegum pink.
Tony Bravo
Yes, a bubblegum pink. Like, faded, like, that's lilac pink.
Avery Woods
Yep.
Tony Bravo
I do love.
Avery Woods
Okay.
Tony Bravo
All right.
Avery Woods
Ultimate comfort show or movie?
Tony Bravo
Ooh, comfort show. Oh, my goodness. That's a great one. Grey's Anatomy, but I don't know if I feel comfort watching it all the time.
Avery Woods
Yeah, I was gonna say I'm mostly stressed.
Tony Bravo
I'm usually very stressed watching that show.
Avery Woods
Does your sister watch it since she's in med school?
Tony Bravo
Yes, we both watched it together for the longest time. I don't know if she still watches it because who knows how accurate those shows are, but I love it. Stresses me out a little though. I like Psych.
Avery Woods
Okay.
Tony Bravo
That's a comfort.
Avery Woods
That's a great show.
Tony Bravo
That is a comfort show. It's like everything. They have like a. It's not even like a sepia filter, but everything's like yellow and orangey for some reason and I feel at home. I don't know what's going on, but I'm like, wow, cozy.
Avery Woods
Not the OG IG filter.
Tony Bravo
OG IG filters. Yeah, those are my.
Avery Woods
Those.
Tony Bravo
I would say comfort for sure.
Avery Woods
Okay. If you weren't doing what you're doing now, what job would you want?
Tony Bravo
Something? Honestly, I feel like I'd be in entertainment somehow some way. I feel like I'd be like, like a host or like an interviewer on the red carpet.
Avery Woods
I could see.
Tony Bravo
But like in a. Like, I don't know, like I. If I were to do that, it would be like I'd have no social media presence and people would just be like, who is that and why is she asking these questions? It would just be like half a joke. But also my full job. Something like that. Something deeply unserious but like obviously very serious in like the entertainment space, but something like that.
Avery Woods
Okay. Okay.
Tony Bravo
Entertainment.
Avery Woods
Dream vacation destination that you haven't been to yet. Cuz I know you travel a lot.
Tony Bravo
Yeah, I've never been to Italy, so I want to go to Italy.
Avery Woods
I've heard it's.
Tony Bravo
I've heard it's divine. I've never been. That is on the list. Hopefully next year I need to get better about planning trips that aren't just work trips. Cuz I'll normally go for work and I'll extend it but that's not the same. So I need to like. Maybe next year I'll do a little like a more R and R and R and a. More R and R. Portugal. O. I haven't been to. Yeah, no, I've never been to Portugal actually. No, But I have a lot of friends that have gone. Mexico City. That's a close one. That's a close one.
Avery Woods
That one's very cute little trip.
Tony Bravo
Cute little. Cute little bop over. But yeah, those are top Top, Top.
Avery Woods
Three favorite snack right now.
Tony Bravo
Ooh, wow. And I am a snacker. I like, I like right now I've really been into spicy.
Avery Woods
Okay.
Tony Bravo
Like really into spicy. Before it was like Swedish candy. Candy now. Yes, it was. It was.
Avery Woods
We're getting some cavities actually.
Tony Bravo
Thankfully, no. I've been going to the same dentist. Dentist since I was like four or five. Really?
Avery Woods
That's.
Tony Bravo
Yeah, it's very sweetie. And I look back at like my old X rays and they're like, wow, your teeth are perfect. And I'm like, thank you. No, right now it's spicy. So I like. Is this a snack? Yeah. Peppercinis, like straight out of the jar. Yeah. Is that diabolical?
Avery Woods
That's.
Tony Bravo
They're like fruit. I don't know. They're like.
Avery Woods
It's kind of like a pickle. Like a spicy pickle.
Tony Bravo
It's like a little fruit gusher, but like not fruit gushers. They're great. They're great. I will be like, I crave them. I wake up, I don't have it before 12 o' clock because I feel like that might be a little.
Avery Woods
I was gonna say I would have.
Tony Bravo
That might be a little.
Avery Woods
I would be like, like dragon out of both ends.
Tony Bravo
If I. I can I down like maybe three a day. Four a day. And they're like the big ones, like the, not the jars but like the actual peppers. Three or four jars would be a little confusing.
Avery Woods
You need to come to my. Would you like pickles?
Tony Bravo
I love pickles.
Avery Woods
Okay. You need to come to my farmers market cuz there's a pickle stand and there's like 10 different flavors. There's like honey mustard, sweet hot jalapeno.
Tony Bravo
Oh, I'm gonna need that information.
Avery Woods
We buy a jar of it every single week. Yeah, I put those pickles on everything, girl.
Tony Bravo
Okay. And I. Yeah. And I like a. I like a pickle. I like a spice. I used to. I mean the Trader Joe's like rolled like the talkies. The version of their talkies.
Avery Woods
Yeah.
Tony Bravo
I had to put myself on a little break from those. But I will. I. I think that was like my go to for a while. Just cuz I was like, I need to try something different. I need to give something else a chance. And then pepperoncinis became my current go to favorite stone.
Avery Woods
Okay. All right. Okay, last question. A beauty product that's always in your bag.
Tony Bravo
Ooh, lip gloss. Lip gloss, always.
Avery Woods
You think the Lanage one?
Jeff Bridges
The.
Tony Bravo
Yeah. Either that one or Rip Amicole. That brand is no longer.
Avery Woods
Oh really? I was going to say another one.
Tony Bravo
Ami, I would tell you to get it but now you can't. I bought all of them. I bought the rest of the like pink one online. I like put four in my cart and then I like check out at Sephora and it was like they no longer exist. So I have the last four. Sorry about it. But I keep those in my bag and in my car at all times.
Avery Woods
Okay.
Tony Bravo
I'm a glossy lip girl. I love a glossy hydrating lip moment. And if not that, the fenty like invisat the like it's like a matte.
Avery Woods
I love that powder.
Tony Bravo
I need that.
Avery Woods
Yeah.
Tony Bravo
Just on the go. Especially if you're like bopping around.
Avery Woods
Yep.
Tony Bravo
It's a go to what?
Avery Woods
I know I said one last question, but I have one last question. What, what do you see where you see yourself in five years? Like what goals do you have for yourself? Career wise, personal wise?
Tony Bravo
Honestly, I feel like I'll expand lifestyle for sure. I want to exist on a long form capacity even more. Like YouTube substack. Like I think I want those to be my main things for sure. Just because I feel like long form and you know me writing it allows for a little bit more of a distance from consistently creating in a specific way. So I think in a long term situation that'd be ide the most ideal for me. I think I'll always create short form. Always. Always, always. Because it's fun. But I do think it'd be nice to have another side of things that feel like just slower and a little bit more. Yeah, A little, A little less all the time.
Avery Woods
Yeah. I love YouTube vlogging because I feel like, like it's more sustainable in the sense of I can spread it out a little bit more and I'm not feeling like I need to film, edit and post three times a day.
Tony Bravo
Yeah.
Avery Woods
Cuz it. You just burn out so fast.
Tony Bravo
I think sustain like just on like a more like what feels sustainable to me. That does. I also like. Yeah. I want to expand into lifestyle and beauty will always be there. It'll always be like a pillar for me. But I think lifestyle, fashion and maybe like entertainment in the more traditional sense would be fun. Who knows what that looks like. Every year is very different for me. I feel like every year I'm like doing this, I'm doing that. But I feel like traditional entertainment could be fun to like play around in. But who's to say?
Avery Woods
And you know what? Even so early in your career, you've already done Such iconic things like with your blush collab that I feel like you're like just in like your first step. You haven't even like gotten close to your peak yet. It's the beginning and I'm so excited to see where it takes you and where you go. And I'll be following you every step of the way.
Tony Bravo
Thank you so much.
Avery Woods
Where can everyone find you?
Tony Bravo
I am on YouTube, Tony Bravo and everywhere else at Bony Travo. The reason it's bony travel is cuz someone took Tony Bravo.
Avery Woods
Really?
Tony Bravo
How rude. So I have to switch the bees and the TE's. So it's bony Travo on other things.
Avery Woods
You know, you can find them and.
Tony Bravo
Like I know I probably should ask them and then. But, but people like will DM me and they'll be like bony. And I'm like hello. I'm like, why are you. Oh, oh. They're like bony body. And I'm like where did that come? And I'm. I'm realizing that. But that might, that might need to need to happen. But that's where I am. And I write on substack at the delicate decades.
Avery Woods
Okay. Amazing. Well, thank you so much for being here. You're such a joy, such a light and I'm so happy for all your success. You truly deserve it. And I'll be watching. You know I am.
Tony Bravo
I'll be watching you. I need to that house.
Avery Woods
Oh yeah, we're going to have a little wine night.
Tony Bravo
We need to like break it down.
Avery Woods
And then I'm going to come bombard you cuz I want to see what you designed.
Tony Bravo
We can do a little. Little tip.
Avery Woods
All right, perfect. So nice to get to know you. Cheers everyone. Have you guys ever had it where you're rushing your ass out the door and you're like, I am not prepared.
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Episode: petit but powerful | toni bravo
Guest: Tony Bravo
Host: Avery Woods
Release Date: September 29, 2025
In this lively episode, beauty influencer Tony Bravo sits down with host Avery Woods for an in-depth, wine-infused conversation. From big purchases and self-worth to creative integrity and the realities of social media, Tony shares her personal background, path to digital stardom, and recent blush collaboration. The two also bond over home renovations, discuss navigating privacy on the internet, and end on a breezy rapid-fire session. The tone is candid, warm, and supportive, offering real insights into both the beauty industry and the personal decisions behind it.
Tony aspires to:
"I want to exist on a long form capacity even more...It allows for a little bit more of a distance from consistently creating." — Tony (71:57)
On celebrating milestones:
"It's nice to have moments in this digital world where you're able to have an accomplishment that feels tangible because everything is so digital, right?" — Tony Bravo (03:51)
On inclusivity:
"I kind of have to [speak up], because ultimately...me trying it and it working on me or not working for me ultimately speaks to that." (27:03)
On creative credit:
"If we want to see people feel like they can come up with their own creative ideas, we also need to allow people to feel like...they will be credited." (40:50)
On privacy online:
"I've always thought it was important to have boundaries with like myself and my audience." (41:46)
This episode is a vibrant, authentic conversation between two content creators at different stages of life, filled with practical beauty tips, career motivation, and honest takes on internet fame, privacy, and creative honesty. Tony Bravo shines as a thoughtful, driven voice in beauty and lifestyle, and Avery Woods grounds the discussion with real-world insights and humor. The episode is a must-listen for beauty fans, aspiring influencers, and anyone curious about what it's like to build a personal brand in today’s digital landscape.
Find Tony:
Host: Avery Woods
Podcast: CHEERS! with Avery Woods