u can do social media too | avery

Summary

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CHEERS! with Avery Woods

Episode: u can do social media too | avery
Host: Avery Woods
Date: November 24, 2025

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Episode Overview

In this candid and motivational solo episode, Avery Woods shares an unfiltered look at her journey from being an underpaid and overworked nurse to building a successful career as a content creator. Speaking from her cozy new home studio, she breaks down the realities of growing on social media, the mindset shifts required, how to deal with negativity and criticism, practical tips for aspiring creators, and her personal blueprint on monetizing content. Her focus: empowering anyone listening to believe, “You can do social media too.”

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Key Discussion Points & Insights

Moving Into Her New Home—and Online Scrutiny

• Context: Avery discusses recent social media chatter about her new home and candidly addresses reactions to content creators' financial achievements.
  • Quote: “When people see content creators purchase homes, it’s shocking how they’re able to do that from their job being on social media.” (01:05)
• She reveals her efforts to keep her home purchase private and the emotional toll negative online commentary has taken on her mental health.

The Reality of Social Media Critique

• Dealing with Negativity: Avery notes that content creators often face a double-edged sword: being built up as relatable and then criticized once they achieve financial success.
  • Quote: “There's a certain type of audience that builds you up just to break you down...they become, quote, unrelatable, they're dropped.” (12:55)
• She highlights the importance of boundary setting, such as avoiding the “For You” page and not reading comments, to protect one’s mental state.
  • Quote: "That has been the biggest change in my mental health, is just setting that boundary for myself." (10:58)

Mindsets Around Social Media Success

• Two Types of Mindsets
  • Mindset 1: Consuming out of jealousy/enviousness, resenting creators for their success.
  • Mindset 2: Viewing others’ achievements as motivation, believing, “If they can do it, why can’t I?”
    • Quote: “All they did was be consistent on social media and they drastically changed their life. If they can do it, why can't I do it?” (19:00)
• Avery credits her own growth to adopting Mindset 2, which she frames as a form of manifestation.

Timestamp Highlight

• Two Mindsets and Manifestation:
  • Mindset 1: Negative judgment and jealousy (15:30)
  • Mindset 2: Motivation and possibility, with Michaela Nogueira as a model (19:12)

The Digital Footprint & Brand Deals

• Consequences of Negativity Online
  • Criticizing others online creates a negative digital footprint—which can permanently impact future brand partnerships.
  • Quote: “Brands aren't going to pay a bully…that digital footprint will stay with you.” (20:40)
• “Make your content about you”—Avery stresses authenticity as the route to lasting success.

Finding Your Niche & The Power of Consistency

• Niche Myths:

  • You don’t need to post strictly about one type of content; being multifaceted is valuable (“I’m what you’d call a lifestyle creator.” (25:00))

• Consistency Is Everything:

  • Her initial growth came from posting 3–5 times a day, on top of full-time nursing and motherhood.
    • Quote: “My number one advice when it comes to growing on social media is consistency is key.” (29:47)
  • Now, quality trumps sheer volume—but posting daily remains important.

• Advice for Beginners:

  • Protect your mental health first.
  • Therapy is valuable—especially for heavy social media users.
  • Build boundaries: schedule phone-free family time, avoid doom-scrolling.

  “Before you take that leap, if that's what you're wanting to do, please protect your peace. Please make sure that you live in real life and look up from your phone.” (11:10)

Avery’s Own Social Media Journey: From Nursing Student to Influencer

• Early Days:

  • Her Instagram started as a private account sharing nursing student tips. First “brand deal” was free scrubs from Cherokee.
    • Turning Point: Making her account public in exchange for scrubs.
    • Quote: “I was so excited, I was like, absolutely. ...We were broke as fuck. I was so excited.” (37:21)

• First Paid Partnership:

  • $500/month for styling scrubs—huge compared to her nurse’s paycheck.
  • Then: Started affiliate linking on Amazon (“queen of dupes”), with early payments as small gift cards.

• First Sale on Like to Know It:

  • Memorable story: making her first 9-cent commission and celebrating it as a milestone. (43:00)

• Juggling Roles:

  • Balanced motherhood, a full-time nursing job, and emerging influencer status.
  • Content diversified from nursing tips to lifestyle, beauty, morning/evening routines—seeing that her audience connected with her for more than just her job.

Timestamp Highlight

• Avery's First Brand Deal and Linking Experience:
  • Free scrubs & first paid gig (36:30–39:00)
  • First affiliate earnings & 9-cent sale story (40:00–44:00)

Monetizing Social Media: Multiple Income Streams

• Revenue Streams:

  • Monetization on TikTok/Instagram/YouTube
  • Brand deals (the largest portion)
  • Affiliate links (Amazon, Like to Know It, Shop My)
  • Podcast ads and partner deals

• Behind the Scenes of Brand Collaborations:

  • Before having management, Avery personally negotiated rates; was undercharging for deals.
  • Management teams take ~20% but handle all negotiations, briefs, and brand communications—a game-changer enabling her to scale up.

  “Best 20% of my income I've ever spent.” (49:30)

• Transition to Full-Time Content Creation:

  • Did not “quit nursing overnight”—waited for sustainable income and kept her license active.
  • “I knew I always had a place to come back,” which made taking the leap feel less risky.

Timestamp Highlight

• First Million on TikTok & Quitting Nursing:
  • Growth to 1M followers, signing management, and making the leap (48:54–54:00)

Algorithm Tips & Practical Advice

• Growth Tips:

  • Instagram “Trial Reels” can help international growth.
  • Hashtags matter less on TikTok now—AI identifies content.
  • Always have backup ideas (keep a notes folder!)
  • Daily posting fosters engagement, but don’t overdo just for the sake of output—quality matters.

  “If I'm like, I've got nothing to post, I'll text Scott, ‘Hey, is there a trending audio right now that I can do?’” (57:40)

• How to Stand Out:

  • Don't copy—let others inspire, but make it your own.
  • Listen to your audience; let feedback guide your content evolution.

  “Listen to your audience because they are who gives you a career.” (59:15)

Gratitude and Final Words

• Maintaining Gratitude:

  • Remains grounded by remembering her financial struggles.
  • Encourages listeners: social media isn’t oversaturated; there’s room for everyone.

  “I know what it feels like to be broke as... I know what it feels like to open your bank account and the numbers are red... If it wasn't for social media, I would never be where I'm at and I will never forget where I came from.” (61:00)

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Notable Quotes & Memorable Moments

• On Consistency and Mindset:

  • “Consistency is key. Your audience needs to look forward to what you are going to post or what your content's going to be.” (29:47)

• On Mental Health & Boundaries:

  • “Your mental health is not worth the money. If social media takes a detrimental effect on your mental health, it’s not worth the career and the money that goes into it.” (11:04)

• On Industry Changes:

  • “Now [with AI], you don’t really have to use hashtags on TikTok anymore... because AI picks up what your video is about.” (56:00)

• On Success:

  • “When my management team told me what I should be making, I was like, whoa.” (50:50)

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Timestamps for Key Segments

• [00:59] – Episode intro, new home, social media scrutiny
• [06:11] – Mental health struggles, boundaries, and the toll of negativity
• [10:58] – Importance of boundaries and protecting mental health
• [15:30] – Two social media mindsets: jealousy vs. inspiration
• [19:12] – How Avery chose the inspirational, possibility mindset
• [25:00] – Authenticity, niche, and being a multifaceted creator
• [29:47] – The necessity of consistency in growing a platform
• [36:30] – Early influencer days: first brand deal and growth stories
• [40:00] – First Like to Know It sale and pride in early earnings
• [48:54] – Growing to 1M TikTok followers, hiring management, professionalizing
• [54:10] – The leap from nursing to content creation
• [56:00] – Platform algorithm tips, hashtags, content inspiration
• [59:15] – Importance of audience feedback and gratitude
• [61:00] – Avery’s background, financial struggle, and message of hope

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Tone and Style

Avery’s tone throughout is open, compassionate, and encouraging, with her signature sense of humor and candor. She doesn’t shy from discussing hardship or privilege, always looping back to the message that “You can do it, too”—and that there’s room for anyone willing to work for it. The episode is both a motivational pep talk and a practical how-to, grounded in her personal journey.

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Final Takeaway

Avery’s episode is a must-listen for anyone interested in content creation, struggling with online criticism, or simply needing a reminder that (with the right mindset and consistency), big changes are possible. Her honesty and actionable advice demystify the world of social media, showing that success is built day by day—and that, yes, you can do social media, too.

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For questions or topic suggestions, Avery invites listeners to reach out. She’s committed to transparency and helping others build their own success stories—because, as she puts it: “Let’s make you rich. Cheers.” (62:30)

Transcript

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[Avery Woods]

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[Avery Woods]

Hi, welcome to Cheers. I'm your host, Avery Woods. Hi you guys. Welcome to our first solo episode in the new house. I'm so excited to be doing this. This house project has been so insane. Took a toll on my mental health, let me tell you. But now that we are here, it was so worth it. And we've been working really hard on getting the podcast studio set up, but we're kind of going for this cozy vibe if you're watching and not just listening. We have a little green velvet couch, we got our Lola blanket, we lit a candle from ForeverMoo. Shout out to my girl Jackie, I love you so much. But you know, speaking of moving into this house and having the first solo episode, my house has been quite the topic of conversation on social media, which anytime any content creator social media influencer buys a house, I think it can come off quite shocking. Especially I tried really hard to keep my home private when I first purchased it. But you know, people like to leak things and talk about how much you paid for it, which is obviously like a private matter. But I think when people see content creators purchase homes, it's shocking how they're able to do that from their job being on social media. And as you guys know, I've talked about how I don't scroll through my for you page anymore. It just my mental health has gone through quite the shitter this year, to be honest with you. And a lot of it stemmed from what people had to say about me on social media. And so I decided to create that boundary for myself and only scroll on my following page. But, you know, when you open your TikTok app, your for you page is like the first thing that pops up. And every so often when I open up my app, I'll see a video about myself and it's usually regarding my home, what I purchased my home for, how I'm unrelatable, how me purchasing my home and cleaning my home or organizing my home has made other people feel negatively about their situation in their homes. Which first of all makes me really, really sad. Like, that's not anything that I would ever intend to happen. But I also think that there are certain people that have different mindsets and I really want to talk about that and talk about how the mindset that I had before my life drastically changed from social media was. Was almost like manifesting. And I think it's really important and really detrimental the mindset that you have when you are viewing other people's social medias, especially when they are content creators and they do it for a living, because it does seem very unattainable, it does seem very unrelatable. And I understand how a lot of people have watched me change my life from a very normal career as a nurse to now what it is. And I'm so grateful for those people that have stuck by me and have seen the growth and the change. But I also think a lot of people like to use my name in order to get views or social media attention because they know that when they say something about me, whether it's positive or negative or neutral, they know my name is going to bring up a topic of conversation in the comments which is going to increase their views. So I wanted to record a podcast episode talking all about how to grow on social media. And instead of these people using my name for views or saying something negative about me, I think maybe this could benefit them and they could maybe learn something. Because at the end of the day, I'm not going to be a gatekeeper. I've never been a gatekeeper. And I think a lot of people on social media don't talk a lot about this. They don't share the nitty gritty of how to grow and build really an empire, a business. Because as much as people think they're just silly little videos like you really can grow a huge business from it. And. And instead of being upset or mad that people want to use my name to get attention and views, I'm just going to walk you through How I got in this position and was able to purchase this home at 29 years.

[Podcast Co-host / Advertiser Voice]

Old for my family, which I'm so.

[Avery Woods]

Proud of, because I don't want people's opinions to take away my hard work and what I know that I've done for my family, because I am really proud of that. And I don't want that to come off as me having an ego. I just think my mental health has gone through a lot of ups and downs in the last few years and a lot of that having to do with social media. But also social media has changed my life and my family's life. And I just want to share what I have learned and maybe help any of you guys listening to show you that you can do it too. And I think that's the one thing that is almost like a double edged sword. When I see these opinions about me or I see the videos being made about me not being relatable anymore or materialistic or, you know, whatever the case may be. I think a lot of those people, they can think that, but they also want to be in my position or they would also choose what I chose, which is I had the ability to leave a very hard working, underpaid, underappreciated career for what I do now. And I think a lot of people in my position would have done the same thing. They just don't have that option. And so I'm making this to give anyone and everyone who thinks negatively about social media or talks negatively about it the opportunity to be in our shoes as content creators. So that's kind of the point of this episode. I created a notes folder in my phone like three months ago and any little thing that comes to mind about growing on social media or just random thoughts, I'll have late at night. I've been writing down and I really hope that this can help people because I think a lot of content creators have it in their minds that if someone else is successful or growing on social media, that doesn't leave room for them anymore, which is just not the case. There are millions and millions of people online and on social media and there's room for everyone to grow. Brands have an exponential amount of money to pay pay content creators for paid ads and brand deals. And that is how content creators make the majority of their money. A lot of people think it's because of the creator fund on TikTok and I think Instagram also has a creator fund. I'm not a part of it, but that is not the case. It is not the majority income for creators, content creators, it is brand deals. And so I want to talk about how I grew. I want to talk about things that I've learned along the way, not just from my own personal experiences, but also talking to other content creators, talking to my management team, working with a PR team, talking to people at TikTok. Because I have a TikTok rep. These people always have knowledge and information that's kind of like on the inside, like on the DL, on how you can grow on social media. And so I would be doing disservice if I didn't share that and tell people that have such a strong opinion about me and the way I was able to change my life that you can do it too. You have a phone that you have social media on that you are able to make those videos or leave those comments. So you can also be in my position as well. And I truly make this all out of love because even the people that have those really strong negative opinions about me that have never met me, it says much more about their character than mine when they're making these videos or leaving these comments. And I will always kill people with kindness. That's my goal in the end. And that's another thing I want to talk about with social media is the mindset. Because social media can take a huge, huge toll on your mental health. And that is why I stopped reading comments. That's why I stopped reading my DMs, that's why I stopped scrolling my for you page. Thank God for Scott. Scott shows me, like, the kind comments and like, for my OG followers. I can see when you guys are being kind and supporting me. It's just I have to protect my peace sometimes. And I feel like that has been the biggest change in my mental health.

[Podcast Co-host / Advertiser Voice]

Is just setting that boundary for myself.

[Avery Woods]

But I can't tell you how many people have DM'd me that have said, girl, I don't know how you do it, because I had one video go viral on TikTok and the comments were so vile, I never made another video again. So that's one thing I do want to talk about is at the end of the day, your mental health is not worth the money. If social media takes a detrimental effect on your mental health, it's not worth the career and the money that goes into it. So before you take that leap, if that's what you're wanting to do, please protect your peace. Please make sure that you live in real life and you look up from your phone because it can be so easy to get Sucked in and it consume you. And I say that because that was my personal experience. That's what I lived through for probably a solid two years. And it wasn't until I literally looked up from my phone and put it away and set those boundaries for myself that I was like, why am I working so hard to create this incredible life for my family when I can't even enjoy it? Because I'm just sucked into my phone. I'm sucked into the comments and the hatred and people's opinions from people that I've never met. It just wasn't worth it for me anymore. And so I think first things first is make sure you have healthy boundaries for yourself. Make sure you maybe have a therapist. I think therapy in general is so important, let alone when you are very active on social media and make sure that you give yourself a time limit. I feel like when I am about to go pick my kids up from school, that's like my time to put my phone away. I'm done. So I'll plug it in, I'll put it on the counter and my kids are my priority from 3:30pm until bedtime. And people say like, oh well, you do evening vlogs and stuff. Yes, that's correct. But my phone is set up on a tripod. I'm going about my evening and then I won't edit it until the next day when my kids are in school. You have to live in the moment. And when you grow on social media, the most important thing is consistency. And that's why it can be so hard to set that boundary. Because when you're trying to be super consistent and active to grow a social media platform, it can be very addicting when you start getting those views and monetization and brand deals. So make sure that you live in the moment, make sure you set those boundaries. And also understand that social media can be a 24 hour a day job. It's up to you to make sure that you don't do that to yourself. Because social media is never off. You can always be on it. It's so addicting to scroll and then on top of that, when it becomes your job, it can really consume you. So just make sure you protect your peace, set boundaries for yourself and find balance. I want to talk about mindsets and the mindset that I had when I was trying to build a social media platform or maybe even before then. I think there are two types of mindsets in this world when you are consuming social media. So there's the person that watches social media pages and content creators pages and they see a haul or someone buy a house or a luxury item or their dream car and that person says, oh, that person. They're unrelatable, they only care about materialistic items. They've changed because I do feel like there are certain types of audiences on social media that build you up just to break you down. So they'll be your biggest fans as you're growing, growing, growing on social media and say you deserve more followers, you deserve more money, you work so hard. And then when they get to that point and they become, quote, unrelatable, they're dropped. People don't want to see him anymore, which I find very interesting. But the mindset of that person of they're unrelatable, they only care about materialistic items. I miss when they did this. That negative mindset is not going to get you to a different place to improve your life. So if you're consuming that content and in the back of your mind having those thoughts out of jealousy or envy or thinking in your mind, oh, I wish I had that. I wish I could buy that. I wish I had a career on social media. I wish I could work from home. You saying that person, but in the back of your mind, you want that. What they have. That's mindset number one. Let's be real, your bathroom routine could.

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[Avery Woods]

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[Avery Woods]

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[Avery Woods]

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[Avery Woods]

One of our favorite things to do.

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Is do a cozy in home date.

[Avery Woods]

Night after the kids go down.

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And sharing a nice bottle of wine.

[Avery Woods]

Is one of our favorite things do. I made some vodka pasta, he grilled.

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Some chicken, we had some veggies on the side. We are big wine people here and you can definitely taste the difference between a good quality wine and a not.

[Avery Woods]

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[Avery Woods]

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[Avery Woods]

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[Avery Woods]

Then there's mindset number two and I can confidently say as a nurse I had mindset number two and that is you consume that same social media content. You consume the vlogs of someone in the most incredible house. You are watching A shopping vlog or a luxury haul or someone buying their dream car and you're sitting at your nine to five. Or for me, I was sitting in my 12 and a half hour shift as a nurse and I would consume this content and I would be like, damn, good for them, good for that person. Because I remember, like, I'll give you an example, Michaela Naguero, I remember her when she walked out of her last day at Ulta Beauty and watching this empire that she built and I was like, wow. So she was working a normal job, she had social media and she worked her ass off posting every single day. I could do that. I could do that. And that mindset that I had, which I believe is also almost like a manifestation, I remember I made a commitment to myself around Covid time that I was going to start consistently posting every single day. I knew there was something bigger for me in life. I knew I had it in me. And I knew when I was committed and watching myself grow and my audience enjoying it, I. I knew there was something more for me. I didn't know what it was. I didn't know what I was going to do with it, but I knew that there was something. And I would watch these people that and I would see their comments. I get those comments now. You're unrelatable. All you care about is materialistic items. I miss when you were this. I miss when you were fat. I miss when you were poor. I miss when you were a nurse. I would see people get those comments and be like, damn, that's so harsh. But like, they did it. They did it. All they did was they were consistent on social media and they drastically changed their life. If they can do it, why can't I do it? And that was what I did. And I think because I had that mindset. Instead of having hatred in my heart, instead of having jealousy, instead of watching people live the life that I wanted to live and saying fudge them because I was jealous. I, I use it as motivation. And now a lot of those people that I watched are personal friends of mine. And I'll tell them, like, you inspired me so much. Like I watched you do what I, what I did. And you did it first. You were the blueprint and that was the stuff that motivated me. Now I will say mindset is very important. But also think long and hard about the content that you're posting. Even now, the videos I'm talking about that are being made about me, you can tell those people do want to build a social media platform. They want views. And a lot of them will use my name to get views because they know it's going to come with a lot of hate, which you know it is what it is. But in the back of your mind, even a little bit, if you are thinking, damn, I'm pissed because I'm jealous and I want to grow on social media. I want to be able to get money so I can purchase my dream home or support my family or buy my dream car. Just have financial freedom. Understand that social media and online is a blueprint of everything you do. And I've learned that the hard way. Trust me, okay? Everything you post, no matter if you delete it or not, there will be a digital footprint and a lot of those people that are making videos that are hating on. And not just me, by the way. I mean, for anyone, if you're making any sort of hate video or even slightly, I don't know, click baity for the person to get hate comments so that you get a lot of views, you need to understand that that will be traced to you forever. It's considered online bullying whether you think it is or not, when you're allowing those comments to just rip people apart. But understand that when you grow on social media, the income is not from the creator fund that is getting these creators a lot of money. It's from brand deals. Brands aren't going to pay a bully. So if you're making these videos about other people or content creators because in the back of your mind you're upset that they're no longer relatable to you anymore, that digital footprint will stay with you. And as you start to grow, if that's what your goal is to grow on social media, brands aren't going to support someone that's ripping another person down. So just be very mindful of how you are going about growing. Because you need to grow on social media from you. You need to grow from whatever content you want to post, whether it's a vlog or a makeup video, a skincare video, a cleaning video, a shopping vlog, whatever the case may be, whatever type of content you want to grow from, make your content about you. So when people see your profile, they see who you are and what you love to share, not you trying to use other people's names to get views because of hate comments. It's really not a good look and it's not going to help you in the end. So just be mindful of the content that you are creating because I do think it's very important to find Your niche. And I will say, don't feel like you have to have tunnel vision. I know a lot of people will say, like, I don't know what content to post. I don't know if I want to do home content or if I want to do beauty content or fashion. You don't need to stay in one lane, I promise you. Like, that's the beauty of social media. You can literally post any, anything you want. I mean, look at mine for example. I'll do a get ready with me. I'll do a morning vlog, an evening vlog, a hair video, a travel vlog, like it literally doesn't matter. I'm what you call, quote, a lifestyle creator. And so I just share things that I love and things that bring me happiness or that I do throughout the day. But share what makes you happy. That's the other thing too is if you are sharing things that aren't authentic to you, that you don't truly enjoy just to film it or to post it, it people will catch on to that, that it's not authentic and you're going to burn out really, really fast. So share things that you genuinely enjoy. Share things that you maybe think you're good at or want to talk about or share about or things that have helped you in life. Whatever the case may be, just make sure that you find joy in it and happiness. Because even though I talk a lot about how social media has affected my mental health and you know, all the opinions that come with it, at the end of the day, I do truly love what I do. Like, I love filming, I love editing. It's so entertaining for me and fun for me and it's something that I find genuine joy in. And I think I also have a different perspective from where I came from as a nurse, that I know what my life could be and so I'll never complain about what I do for a living, I feel so lucky every day. So find something that you find joy in. Post things that you love and that you do throughout the day. My number one advice when it comes to growing on social media is consistency is key. If you post one Tick tock video a month, it's going to be really, really hard to grow and it will affect engagement. When I first started growing on Tik Tok, I was posting three to five videos a day on top of working as a full time registered nurse. I think back to that and I'm like, I don't know how, how do I do that? I literally do not know how I did it. And I remember I would pre film videos before a work day because I knew I would be so busy in my 12 and a half hour day. And I was like, well, I can't film content, I can't edit content. So I would literally create videos on my days off on top of obviously being a mom and having four kids at home. So it was really a lot. But consistency is key. Now. I will say I don't think Tick Tock growth needs to come from that algorithm anymore. I don't think the three to five videos a day is necessary. That's a little bit overkill. But a few years ago that was like how you grew, like if you look, look at like the Addison Rays or the Charlie d', Amelios, they were making like all three to five dancing videos a day. Now, you know, they grew to like 100 million tick tock followers. That was how you grew them. Now it's a little bit different. I do feel like quality of content is more important. So I went down to only posting one video a day. Right now that's what I do. But I also, I feel like I'm in my peaceful era. I post and I log off and, you know, do a lot more behind the scenes than online. But I do feel like quality of content is important and consistency is key. Your audience needs to look forward to what you are going to post or what your content's going to be. And when you build a loyal audience, which I feel like I have and I feel so grateful for it doesn't matter what you post, they just want to hear from you and see what you're doing. And so that consistency is going to build that relationship, which is really, really important. Like I said, the conversation around myself and a lot of other content creators not being relatable, unrelatable, is attainable because a lot of those people that comment that would switch places with us in a heartbeat. And so that's why I want to talk about my journey and how I got to where I am. Because again, when I was a nurse watching people in my position, I'd be like, damn, girl, get your bag. Like, the fact that you did that from a social media app is insane to me. And I was working my ass off as a nurse during COVID bedside 12 and a half hour shifts and I was making like $42 an hour. But I wasn't salty about the people I was watching. No, no, no. That shit motivated me. So going back, I'm going to kind of give you a quick recap about my social Media journey and how I got to where I am so going way, way back around 20 years old when I was in nursing school, and I'm 30 now, so that's 10 years ago. I started posting on Instagram, and my school uniforms were Cherokee Scrubs. Now, Cherokee Scrubs at that time was the biggest scrub brand in the world. And I remember one day I got a DM. Mind you, my Instagram was private, and it had 500 followers, so it was very tiny. Actually, I was very proud of 500 followers. I remember being like, damn, I'm popular. But that was like, when the sepia filter was the. Do you guys remember those days? Ugh, I'm aging myself. Scott's like, I have no idea what you're talking about because he's 12 years old. But I got a DM one day, and it was from Cherokee uniforms. And I remember had the blue check mark, like the Verified account. And I was like, oh, my God, what is this? Like, this is crazy. And it said, we love your nursing context. I was posting a lot of, like, nursing school stuff, study tips, that kind of thing. Like, sharing my nursing school journey because I felt like a lot of people in, like, medical influencing or online that were in the medical field, it was like, a lot of negativity, and medical influencing wasn't a big thing back then. But I also remember shadowing nurses in nursing school, and they all were so miserable. Like, they were not happy with. With their jobs. And I remember a lot of them would say the same thing to me, and it was like, are you sure you want to do this? Are you sure this is the career for you? Like, does this make you second guess what you're doing? And I'm in the trenches of nursing school. Like, what the you talking about? Like, I need motivation right now. So I started sharing my own things on Instagram, and Cherokee found me and said, if we send you free scrubs, will you take photos in them for us? And I was like, free scrubs? Are you kidding me? We were broke as fuck. I was so excited. I was like, absolutely. And they said, okay, one catch. You got to make your your Instagram public. And I was really, really scared because I went to a private school, and they were really strict about social media. We couldn't share where we went to school, we couldn't show our student id, obviously, things like that. And so I didn't want to jeopardize that. And so I thought about it for a long time. I ended up making it public, and Cherokee sent an insane amount of scrubs. And in exchange for free scrubs, which, by the way, I couldn't even wear to nursing school or clinicals because we had a uniform that was like cobalt blue with our school, like, embroidered on it. So I couldn't even wear them anywhere except for photos. But I thought having a scrub collection was just like, so badass. Like, anyone that's a nurse or in the medical field, you know, when you first start wearing scrubs, you literally think it's the. You're like, I am untouchable. I am. I could save a life. I absolutely could not save a life. At that point, I had no idea how to even put an IV in. But that was what kind of forced me to make my Instagram public. And then I remember it just started slowly but surely growing. I remember when I hit a thousand followers and I had the comma in my. Because that was before the Instagram did like a K. You had like a comma. You could see the exact number down to like single digits, how many followers you had. And I remember when I hit a thousand and I was like, oh, my God, look at that. I'm like, if anyone wants my autograph, just let me know. So slowly but surely, I started growing and just kept on keeping on. I graduated nursing school. I started sharing my life as a new grad. I shared how I studied for the nclex. I shared working night shift tips. I shared styling my scrubs, and I was pregnant. I started sharing how to do hairstyles for work because obviously, as a nurse, like, your hair is up the majority of the time. I would share, like, my pumping schedule at work because I had a new baby at home and was working full time night shifts. So I would just share a lot of random things, but it was all regarding nursing. And then when I got hired to the picu, I shared that journey and I slowly but surely started growing. I remember when I got hired to the PICU, I think I had 11,000 followers. And everyone that I worked in the PICU was like, you're famous. 11,000 followers. That's crazy. And that was the time that Cherokee was like, hey, we'll pay you 500amonth if you post three scrub photos a week. So 3, 6, 9, 12. So that's 12 photos a month that I posted of me styling scrubs. And they paid me 500amonth. 500amonth was so much money to us because again, I was a nurse, David was a cop. We were not making an insane amount of money. Like, we finally got to a point. In our lives where we're like, okay, our bills are paid, our account isn't in the red anymore. And like, we started very slowly but surely building a savings account, which we were so grateful for because we had never had that. So $500 a month was a lot. We were like, whoa, this is groceries. Like, and for me, I'm used to working 12 and a half hour days, three photos a week. I'm like, that's nothing. I'm never going to complain. So I was so stoked about that. And that was when I first ever started making money on social media, was that $500 a month. And then I started doing things like linking on Amazon. I started doing things like linking on, like to know it. And Amazon's really cool because Amazon really takes care of their creators. I will say, like, they pay a very high commission. And when I first started linking on Amazon, I think it's the same right now. They pay you in gift cards when you first start growing instead of giving you the actual commission. So I think my first ever payment from Amazon was like a 50 gift card. But $50 at Amazon was a lot of money to us. And I was like, hell yeah. So I would use those gift cards. After I signed up for the creator fund on Amazon, I started linking things. They would pay me in gift cards. Usually it was like 50 bucks a month. And I would order Free people dupes because I couldn't afford free people, but I loved free people. And that was how I started linking on Amazon. And I would take screenshots of the Free people website and be like, I love this but I can't afford it. So I'm buying the dupe on Amazon. And that was how I started growing. It wasn't until like years later that Amazon started paying me like actual cash and not just in gift cards. And I remember that was a really big deal. When I could, like, I got an email that I could set up direct deposit and Amazon was starting to pay me. I was like, oh my gosh. So that's the other thing too that I think people don't understand is when you're a content creator, you have multiple sources of income. So you have your creator fund for views on apps like TikTok and Instagram and YouTube. That's your monetization. And then you have your brand deals. So brands will reach out to you either directly or through your management team, which is how you know once you grow to a certain level, you have a management team and they'll negotiate your rates. That's Like I would say the majority income for content creators, that's the highest income you're going to get is from brand deals. And then you also have affiliate links like Amazon. Amazon pays you a percentage of every sale. And then you also have things like, like to know it and shop my. Where you can link things like clothes or beauty products or things in your house. So I think. And then if you do things on top of that, like for me at the podcast. So the podcast, you have monetization for views and listens, but then you also have brand deals on the podcast as well. So I think in total, I've counted before, I think I have like seven to nine streams of income. It's just like little things here and there, but it really does add up. But that's why people don't understand it really is a very hard working, full time, busy career because you're trying to navigate all these different revenues of income. I'll never forget when I made my first ever sale on like to Know It. I think I've told this story before, but ew, this. Actually, I think I was a new grad nurse. No, I think I was like six months postpartum with Ziggy. And this was when the Gucci shirt was like, so on trend. And it's just like a white shirt that just says Gucci across. I thought that was so cunt. I was like, oh. But you know what? I was, I was the queen of dupes. Still am. And I was online trying to find that. And I bought on etsy for like $9. I think it came literally couldn't look worse. It was the worst quality shirt I've ever seen. All the Gucci letters were like, so faded. And I was like, oh, no, I'm eating this shit up. Literally made David drive me to some apartment complex that had a fountain that I thought was esthetic and made him take a bunch of photos of me in this Gucci shirt that I absolutely destroyed in editing. Like, just turned. This was like when, like the white casting filters were like, so on trend. Do you know, like all those presets that all those like, OG Instagram girls sold for like a million dollars that like make your photo so stark white? I remember I bought one of those preset packages for like 50 bucks. That was a lot of money for me to spend. Okay. And I just cranked that shit up and I was like, gucci dupe. Put it on my stories. Oh, that was your thing too. Sorry, I keep getting distracted. I'm thinking of all these things this was when Instagram, you could not link anything unless you had 10,000 followers. So I remember I hit. I literally remember being at like 8, 500, and I was like, if I hit 10,000, it's gonna change my life. Like, please, I've got to do my Amazon links. Am I like to know it links? And so I hit 10,000 followers. And that was the first thing I ever linked on. Like to know it was the Gucci shirt. Ew, I hate myself. And you know what? I remember I made one sale and. And I got a notification on, like to know it, and it had a dollar sign with a 0.09 on my little bank. I made 9 cents, motherfucker. And I literally ran in the living room to David and I was like, I made a sale. It was 9 cents. I was so proud of that because it was a really big deal. I was like, wow, people are actually influenced by what I'm sharing. And I felt really honored in that. And I also was like, wow, people are spending their hard earned money on things that I'm sharing. Like, I really was touched by that. And I also was like, wait, this could be something. And that was when I really started linking a lot. So fast forward, I have around 11, 000 followers. I'm contracted with Cherokee, making 500amonth. And this was when I first started getting brands reach out to me. So I was getting DMS from brands. They were all pretty much medical. It was like sanitary things or like masks during the pandemic, things like that. And they were like, hey, we'll pay you 200 to post a photo in our mask. Just tag us. And I was like, yeah, you name, tell me when and where. That's three tanks of gas for me. I was stoked. So that's when it really started happening. And then I slowly but surely started growing. When the pandemic hit, that was when Tick Tock really became big. So that was around 2019. And I remember I posted one video of me putting on gloves and I couldn't figure out how to use a Tick Tock app. It was so hard for me. I felt like an old person because when Tick Tock first came out, the editing features were like, not it. And so it took me 40 years to make this one TikTok. And I remember it got over a hundred thousand views and I was like, like, holy. Because it was so easy to grow on Tick Tock then. And then of course, I'm like, doesn't. Doesn't post for four months. Like, come on, Avery. Who know I could be 100 millionaire right now if I kept going. But that was when I was like, oh, obviously it was very trendy on social media to talk about COVID in the pandemic and then being a full time nurse obviously got a lot of traction and views. But I think my insecurities really got the best of me because I thought people only followed me because I was a nurse. And it wasn't until I started posting outside of my nursing career that I really started taking off. But I didn't think that people wanted to see that. I thought that they followed me because of my nursing and not because of anything else. But people started asking me questions like, your skin so clear. What's your skincare routine? And I was like, oh, this is a good opportunity for me to film a video doing my skincare and link the products on Amazon. Genius. So I started doing that and then it was, oh, I love how you did your hair in this video. Can you do a tutorial? So I would do a hair tutorial of how I was doing my hair for work. But then I would link everything I used on Amazon. The hairbrush, the detangler, the hair ties, the headbands, whatever the case may be. And then people were like, I would love to see your routine. Like you're a mom. What's your morning look like before your 12 and a half hour shift? So I would do a morning vlog and show myself waking up at 5am and getting ready for work and getting the kids dropped off and making my coffee and going into work. Then I started doing evening routines of like what I did to unwind from a 12 hour shift. And those videos were what really started taking off. And I was like, oh my God, people are following me for me, not just because I'm a nurse. And that was a really cool moment for me because I was like, I think I felt a little bit constricted, like I couldn't share anything outside of nursing. But once I did, it was really freeing and it gave me an outlet during COVID because working as a health care worker during COVID just was detrimental on everybody. Like anyone that worked in healthcare or as a first responder during COVID has a different perspective of life. That's just the way it is. You know, I talk to people in this industry and they're like, oh yeah, like I couldn't leave my house for two years. Like we did zoom meetings, never went back to the office and I'm like, oh yeah, no, I was nine months pregnant doing chest compressions in my gown. And N95, I had the same N95 for nine months, mind you. It was literally caked in makeup. It was disgusting because we had no supplies left in the hospital. Like, it was just an insane time. And healthcare workers were not being taken care of the way that they should have been. And so by posting on social media, especially outside of nursing, that gave me a creative outlet. It brought me happiness, it brought me joy, it let me disconnect from my everyday as a nurse. Because on your days off, especially during the pandemic, like, you're dreaming event alarms, you're having nightmares, you're waking up in sweats. Like, it consumes your life because you see so much tragedy every day. So social media really was my outlet. And then when I started making money on top of it, I was like, whoa, this could really be something.

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[Avery Woods]

That's better. H E L P.com Cheers and so then we just grew from there. And I kept growing and growing and growing. And it wasn't until I had over a million followers on TikTok that my management team reached out to me, which I was so grateful for. Before I had a management team, I was doing all of the negotiation myself, back and forth with brands, and this is when I didn't realize what a business it was. It wasn't until this point that I was like, oh, like there's an insane amount of behind the scenes before something like a brand deal goes live. I remember I did an ad with a shampoo and conditioner company and I went in my email thread. We had 64 emails going back and forth before I was able to go live with that ad, working full time as a nurse. And it was all about negotiation of the price, by the way. I had literally no idea how much money I should have been making. I was like, how about 500? And they were like, how about 250? And I was like, you got yourself a deal and then you send in your content concept. So like how you're gonna film it, what your plan is to make the video, and then you submit the content and then they'll say, can you cut this? Can you change this? Sometimes it Requires refilming. Then you send in the caption 60 something emails later. I finally got to go live with it. So when my management team reached out, I was like, wait, you do all of this for me? Holy best 20% of my income I've ever spent. So a lot of people also don't understand that. So when you have a management company, their job is to pitch you to brands and also brands will reach out to your management team to say, hey, we want to pay Avery to advertise for this product. What's her pricing? And then my team sends over a sheet basically of like everything about me, what my engagement is, my follower count, my demographic, where my viewers, the majority of, where they live, female versus male audience, mostly female. A ladies at the folks. And then they go back and forth about price and the details of the brand deal, when it's going to go live, what they want me to talk about. They'll send me a brief and the brief breaks down, what I need to say, what I need to show, do I have a discount code, things I need to mention about the product, that kind of thing. So when my management team reached out and they took over all of that, I was like, oh my God, what a privilege this is because I was still working full time as a nurse and they took all that over because management teams do so much behind the scenes, they obviously get compensated and the majority of management teams require 20%. So my management team gets 20% of my brand deals. Greatest money I've ever spent, honestly, because I could not do it without them. Now what shocked me was when I had my first ever management team meeting, which was May of 2023. That was the first time my team ever reached out to me. And I sold the same team, same managers, they're the greatest. They're like part of my family. I was like, so what do you think I should be making? And they told me what I should be making for a brand deal. And I said, not me charging $250, which is crazy if you think about it because I'm obviously I'm never going to talk about how much money I make or what, what my rates are, but I had over a million followers on Tick Tock and I was only charging 250 for an ad. Like, like, it's obviously far more than that. But when you compare it to what I did as a nurse, I was just happy. That was like free money for me because compared to what I did as a nurse, me making a video, washing my hair in the shower and editing it is nothing because I, I had real life to, to compare it to and a totally different career that was very time consuming and difficult and mentally challenging, especially during the pandemic. So I was just grateful to have any sort of money. And so when my management team told me what I should be making, I was like, whoa. So I grew about a million followers in the month of February, in 2023 on TikTok. My management team signed me in May. I didn't leave nursing until that October. So I was working full time as a nurse, signed with a management team which creates a lot more work for you, like work in a positive way. So that's when you consistently start getting brand deals because your management team's doing all the behind the scenes for you, so they're negotiating all of your brand deals. You're getting a lot more work. And it's exciting work though, because you're starting to work with larger companies. Like, I remember I had my first brand deal with free people and going from what, six years prior when I was first starting, started linking on Amazon, all the dupes on free people that I couldn't afford to them then paying me to do a try on haul on Instagram. I was hysterical. I was like so elated by this because I was like, wow, I really made it like, holy, this is such a full circle moment for me. And then when I found out what you make on social media, I was like, whoa, this is like a huge business. And so I just started stashing cash away. I was like, I'm putting all this aside, paying off all of our debt. I paid off all of my student loans, which is such a huge deal for me. Paid off our cars, didn't have car payments, but I was still working full time as a nurse. And I just remember being like, I'm going to hustle so hard to make sure that my kids are taken care of for life, that they have everything and anything they could ever need or want. And then fast forward to that fall. That was when things like really, really picked up and started getting crazy. My team was like, okay, we gotta have a heart to heart. Like, we gotta decide what you're gonna do. You can't do both. And they were like, we love you for, for doing as much as you are, but you're gonna work yourself to death. And that was when I had a conversation with my manager and she was like, there's always a place for you here anytime you want to come back. But like, you're not gonna know what your potential is. Unless you take that leap. And I think because I knew I still had an active nursing license, which I still do now to this day, and that I left on such good terms, not just in the picu, but also as an aesthetic nurse, I knew I always had a place to come back. It's a little bit different when you take the leap, when you have a family to take care of. And like, obviously David was still working full time as a sergeant, but I have kids. Like, I had to make sure that my income was steady enough to make sure we're taken care of. And good, because although nursing makes a lot less money than a content creator, it's still a steady income. And every two weeks, you know you have a paycheck coming and you know what the amount's going to be on social media. Sometimes I'll do three ads a week and sometimes I'll do one a month. It just depends on what's going on, what quarterly budgets are for brands. If a brand doesn't align with me, I reject it. I would say, like the majority of brand deals presented to me, I don't do because it's not authentic to me, it's not authentic to my brand and I'm privileged enough to be able to be picky about that, where I can pick and choose the brands and companies that I actually want to work with and support. So October of 2023, I took the leap, I left nursing and that was when content creation became my full time job. So that is a very quick rundown of the last decade of my life and how I got to where I am. But there are a few other things to keep in mind too when you're going on online. One, apparently trial reels is really good on Instagram. I don't have the option to do that, but apparently trial reels like post to other countries and can get you a lot of followers and views. That's what I've heard. Apparently hashtags on Tick Tock don't matter anymore. We were talking to our Tick Tock rep about that and they said because AI is so big, AI picks up like what you're doing, what the video is about, what you're talking about, and that's kind of replacing hashtags. So that's kind of cool because in the beginning I have 50 hashtags. Hi. Scott's laughing because he knows it's true the way. Hashtag for you, page hashtag mom of two, hashtag mama4, hashtag morning vlog, hashtag evening vlog, hashtag day in the life. Hashtag realistic mom life. Stop. Stop it, Avery, you're annoying. We get it. We get it. Anyways, but that was the thing to do back then, you know. Now you don't really have to do that anymore. So that's kind of nice. Consistency is key. Post every day if you feel like you can't pull something out of your ass like a vlog or you got nothing for the day. Look up a trending sound. Do a transition. Do an errand vlog. Do a shopping vlog. Share what you bought grocery wise. Do a recipe. If I'm like, I've got nothing to post, I'll text Scott, hey, is there a trending audio right now that I can do? That's funny, because I got nothing to do. I got, I got no videos to make today. Sometimes when I'm out and about, I'll think of a random video idea and be like, oh, this would be a really good idea. And I know if I don't write it down, I'm gonna forget. So I have a notes folder of video ideas. But I will say when I was first growing, I would do some sort of, like, vlog, maybe a get ready with me, maybe a trending audio. But that was when I was posting like three to five videos a day to try to grow. It was insane and obsessive. But I will say that is how I got to where I am. So the other thing too is you're gonna find so much inspiration by scrolling online. Don't try to copy and paste someone's personality, because that's never gonna go well for anybody. You have to differentiate yourself from other people and be known as your own entity. But there are so many inspiring people online that you could see something and you're like, wait, I love how they did that. I'm into that. But maybe in a different way. That is very inspiring. And if you're going about your day and you think of a video idea, write it down. Be like, oh, this would be really cool. I can make this tomorrow. Or this could be really inspiring. Maybe I'll. I'll work on this type of content. That is how you kind of start to get the flow going. And then when you start posting and connecting with your audience, they're going to tell you what they want to see. Like, oh, I loved and you did this. Or I would really love to see this from you. Or, oh, I really love these type of videos. Could you do X, Y and Z? Listen to your audience because they are who gives you a career. Like I say that all the time when people stop me and they're like, I'm so sorry about you. I'm like, you literally give me a job. I'm so grateful for that. Never apologize. Forever stopping and saying hi. But that is an important mindset to have. Always be grateful for the people that are supporting you, whether it's positive or negative, because if they're talking about you, no matter what it is, they're a fan of you. I did not think this episode was going to be so long, but I've been babbling because I'm very passionate about this, because I think it's important to share this type of information in order to allow other people to have the same success that you've had. Whether people love me or hate me, I do think that everyone deserves the opportunity and the chance to grow and better their lives. And as I've gotten older, now that I'm in my 30s, and I have learned to put my phone down and live in the moment and enjoy what I've worked so hard for, I also find so much joy in sharing how I got here and hopefully helping anyone that wants to be in this position. I know what it feels like to be broke as I know what it feels like to not be able to pay your rent. I know what it feels like to open your bank account and the numbers are red because you're in the negative. I know what it feels like to not have health insurance. I know what it feels like to be on food stamps. I know what it feels like to penny pinch at the grocery store. I know what it feels like to have to go down to one car because you quite literally can't pay the car payment. You can't pay for the car insurance and you can't pay for the gas. David and I have lived through all of those things within the last 10 years. And if it wasn't for social media, I would never be where I'm at. And I will never forget where I came from and the work that it took to get here. And I think for anyone that's in those positions or wants to be in my position now understand where I came from and that because of this information I'm trying to share and hopefully help you with, if I didn't do all of those things, I wouldn't be where I'm at. And it's crazy to say that it's because of social media apps, but that is where the world is going. Like the world of business and marketing is all going to social media rather than TV and commercials. That's just how it is because everyone's on their phone and no one's watching cable tv. So these companies are pouring so much money into social media and content creators because they know that's where the views are. And I'm telling you, it might feel oversaturated, but there is room for literally anybody. So I hope this helped. I hope this is motivating. I would love to continue these types of conversations on the podcast because I feel very passionate about it. So anything you guys are having questions about or want to hear more about, let me know because I could talk about this all day long. So let's make you rich. Cheers.

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