CHEERS! with Avery Woods

Episode: u can do social media too | avery
Host: Avery Woods
Date: November 24, 2025

Episode Overview

In this candid and motivational solo episode, Avery Woods shares an unfiltered look at her journey from being an underpaid and overworked nurse to building a successful career as a content creator. Speaking from her cozy new home studio, she breaks down the realities of growing on social media, the mindset shifts required, how to deal with negativity and criticism, practical tips for aspiring creators, and her personal blueprint on monetizing content. Her focus: empowering anyone listening to believe, “You can do social media too.”

Key Discussion Points & Insights

Moving Into Her New Home—and Online Scrutiny

• Context: Avery discusses recent social media chatter about her new home and candidly addresses reactions to content creators' financial achievements.
  • Quote: “When people see content creators purchase homes, it’s shocking how they’re able to do that from their job being on social media.” (01:05)
• She reveals her efforts to keep her home purchase private and the emotional toll negative online commentary has taken on her mental health.

The Reality of Social Media Critique

• Dealing with Negativity: Avery notes that content creators often face a double-edged sword: being built up as relatable and then criticized once they achieve financial success.
  • Quote: “There's a certain type of audience that builds you up just to break you down...they become, quote, unrelatable, they're dropped.” (12:55)
• She highlights the importance of boundary setting, such as avoiding the “For You” page and not reading comments, to protect one’s mental state.
  • Quote: "That has been the biggest change in my mental health, is just setting that boundary for myself." (10:58)

Mindsets Around Social Media Success

• Two Types of Mindsets
  • Mindset 1: Consuming out of jealousy/enviousness, resenting creators for their success.
  • Mindset 2: Viewing others’ achievements as motivation, believing, “If they can do it, why can’t I?”
    • Quote: “All they did was be consistent on social media and they drastically changed their life. If they can do it, why can't I do it?” (19:00)
• Avery credits her own growth to adopting Mindset 2, which she frames as a form of manifestation.

Timestamp Highlight

• Two Mindsets and Manifestation:
  • Mindset 1: Negative judgment and jealousy (15:30)
  • Mindset 2: Motivation and possibility, with Michaela Nogueira as a model (19:12)

The Digital Footprint & Brand Deals

• Consequences of Negativity Online
  • Criticizing others online creates a negative digital footprint—which can permanently impact future brand partnerships.
  • Quote: “Brands aren't going to pay a bully…that digital footprint will stay with you.” (20:40)
• “Make your content about you”—Avery stresses authenticity as the route to lasting success.

Finding Your Niche & The Power of Consistency

• Niche Myths:

  • You don’t need to post strictly about one type of content; being multifaceted is valuable (“I’m what you’d call a lifestyle creator.” (25:00))

• Consistency Is Everything:

  • Her initial growth came from posting 3–5 times a day, on top of full-time nursing and motherhood.
    • Quote: “My number one advice when it comes to growing on social media is consistency is key.” (29:47)
  • Now, quality trumps sheer volume—but posting daily remains important.

• Advice for Beginners:

  • Protect your mental health first.
  • Therapy is valuable—especially for heavy social media users.
  • Build boundaries: schedule phone-free family time, avoid doom-scrolling.

  “Before you take that leap, if that's what you're wanting to do, please protect your peace. Please make sure that you live in real life and look up from your phone.” (11:10)

Avery’s Own Social Media Journey: From Nursing Student to Influencer

• Early Days:

  • Her Instagram started as a private account sharing nursing student tips. First “brand deal” was free scrubs from Cherokee.
    • Turning Point: Making her account public in exchange for scrubs.
    • Quote: “I was so excited, I was like, absolutely. ...We were broke as fuck. I was so excited.” (37:21)

• First Paid Partnership:

  • $500/month for styling scrubs—huge compared to her nurse’s paycheck.
  • Then: Started affiliate linking on Amazon (“queen of dupes”), with early payments as small gift cards.

• First Sale on Like to Know It:

  • Memorable story: making her first 9-cent commission and celebrating it as a milestone. (43:00)

• Juggling Roles:

  • Balanced motherhood, a full-time nursing job, and emerging influencer status.
  • Content diversified from nursing tips to lifestyle, beauty, morning/evening routines—seeing that her audience connected with her for more than just her job.

Timestamp Highlight

• Avery's First Brand Deal and Linking Experience:
  • Free scrubs & first paid gig (36:30–39:00)
  • First affiliate earnings & 9-cent sale story (40:00–44:00)

Monetizing Social Media: Multiple Income Streams

• Revenue Streams:

  • Monetization on TikTok/Instagram/YouTube
  • Brand deals (the largest portion)
  • Affiliate links (Amazon, Like to Know It, Shop My)
  • Podcast ads and partner deals

• Behind the Scenes of Brand Collaborations:

  • Before having management, Avery personally negotiated rates; was undercharging for deals.
  • Management teams take ~20% but handle all negotiations, briefs, and brand communications—a game-changer enabling her to scale up.

  “Best 20% of my income I've ever spent.” (49:30)

• Transition to Full-Time Content Creation:

  • Did not “quit nursing overnight”—waited for sustainable income and kept her license active.
  • “I knew I always had a place to come back,” which made taking the leap feel less risky.

Timestamp Highlight

• First Million on TikTok & Quitting Nursing:
  • Growth to 1M followers, signing management, and making the leap (48:54–54:00)

Algorithm Tips & Practical Advice

• Growth Tips:

  • Instagram “Trial Reels” can help international growth.
  • Hashtags matter less on TikTok now—AI identifies content.
  • Always have backup ideas (keep a notes folder!)
  • Daily posting fosters engagement, but don’t overdo just for the sake of output—quality matters.

  “If I'm like, I've got nothing to post, I'll text Scott, ‘Hey, is there a trending audio right now that I can do?’” (57:40)

• How to Stand Out:

  • Don't copy—let others inspire, but make it your own.
  • Listen to your audience; let feedback guide your content evolution.

  “Listen to your audience because they are who gives you a career.” (59:15)

Gratitude and Final Words

• Maintaining Gratitude:

  • Remains grounded by remembering her financial struggles.
  • Encourages listeners: social media isn’t oversaturated; there’s room for everyone.

  “I know what it feels like to be broke as... I know what it feels like to open your bank account and the numbers are red... If it wasn't for social media, I would never be where I'm at and I will never forget where I came from.” (61:00)

Notable Quotes & Memorable Moments

• On Consistency and Mindset:

  • “Consistency is key. Your audience needs to look forward to what you are going to post or what your content's going to be.” (29:47)

• On Mental Health & Boundaries:

  • “Your mental health is not worth the money. If social media takes a detrimental effect on your mental health, it’s not worth the career and the money that goes into it.” (11:04)

• On Industry Changes:

  • “Now [with AI], you don’t really have to use hashtags on TikTok anymore... because AI picks up what your video is about.” (56:00)

• On Success:

  • “When my management team told me what I should be making, I was like, whoa.” (50:50)

Timestamps for Key Segments

• [00:59] – Episode intro, new home, social media scrutiny
• [06:11] – Mental health struggles, boundaries, and the toll of negativity
• [10:58] – Importance of boundaries and protecting mental health
• [15:30] – Two social media mindsets: jealousy vs. inspiration
• [19:12] – How Avery chose the inspirational, possibility mindset
• [25:00] – Authenticity, niche, and being a multifaceted creator
• [29:47] – The necessity of consistency in growing a platform
• [36:30] – Early influencer days: first brand deal and growth stories
• [40:00] – First Like to Know It sale and pride in early earnings
• [48:54] – Growing to 1M TikTok followers, hiring management, professionalizing
• [54:10] – The leap from nursing to content creation
• [56:00] – Platform algorithm tips, hashtags, content inspiration
• [59:15] – Importance of audience feedback and gratitude
• [61:00] – Avery’s background, financial struggle, and message of hope

Tone and Style

Avery’s tone throughout is open, compassionate, and encouraging, with her signature sense of humor and candor. She doesn’t shy from discussing hardship or privilege, always looping back to the message that “You can do it, too”—and that there’s room for anyone willing to work for it. The episode is both a motivational pep talk and a practical how-to, grounded in her personal journey.

Final Takeaway

Avery’s episode is a must-listen for anyone interested in content creation, struggling with online criticism, or simply needing a reminder that (with the right mindset and consistency), big changes are possible. Her honesty and actionable advice demystify the world of social media, showing that success is built day by day—and that, yes, you can do social media, too.

For questions or topic suggestions, Avery invites listeners to reach out. She’s committed to transparency and helping others build their own success stories—because, as she puts it: “Let’s make you rich. Cheers.” (62:30)