Transcript
Vince Chen (0:13)
Hi everyone. Welcome to our show. Chief Change Officer, I'm Vince Chen, your ambitious human host. Our show is a modernist community for change, progressives in organizational and human transformation from around the world. If you've been listening to my show, you know I bring guests from all corners of the world to share their stories. Through these stories, we dive into into hindsight, insights and foresight. For you, the progressive minded listeners who crave change. Whether you're navigating a career shift, a personal transformation like health challenges, or driving change in your organization, or humility, there's something here for you. Today's episode has a unique twist. I'm interviewing a storytelling expert to share his own story. My guest, Chris Hare, is a strategic narrative advisor and coach for companies like Amazon and Microsoft. Guiding leaders and executives with his approach called atomic storytelling, his method breaks down complex stories into their core resonant elements. In this three part series, we'll journey through Chris experiences in three stages. Yesterday, in part one, we explored his expertise in helping businesses craft compelling corporate story and understand the connection between story and narrative. Today in part two, we'll look at storytelling for personal transformation. As Chris shares some of the best and worst stories he's ever heard, he will also open up about his own mental health challenge. Then in part three, he'll introduce tools we can use to develop our own stories and narratives. And here's a personal confession. I told him one of his exercises might just make me cry. I'll also be sharing my own experience with another exercise highlighting both its challenges and insights. So let's dive into the second chapter of Chris Story. So far, we've covered a lot about narrative and storytelling in a business context. But as you mentioned earlier, narrative can also play a powerful role at an individual level for leaders, for people in career transitions, or even entrepreneurs building a new venture. My next question, naturally is how do we apply narrative and story to individual situations? Could you walk us through some examples to help illustrate this?
Chris Hare (4:40)
I found it in the Young people listening might need to go to Wikipedia and look up what a cassette is. But I find it helpful and more visceral to think about narrative and our personal narratives as a cassette tape. A tape that's playing in our head. We're constantly writing and rewriting that and adjusting that this is the future I'm creating, or this is what's happening in the present, or this is what happened in the past. And we fuel that with stories. So I'll give you a few different practical examples. So one, I have this one CEO that I work with he's a serial CEO and board member and Chicago MBA. Go, Chicago. I know you're a fan. Chicago MBA, McKinsey consultant, when he came to me, said it was, how do I. I have one narrative that I use with private equity, another that I use with venture capital, another that I use with board roles when I'm interviewing. And then I've got my hippie yoga community and my nonprofit work, and what I want is one narrative. So, yes, on the business side, how do I attract more board opportunities without me having to pursue them? How do they come to me? So that was the outcome that he wanted. And I've become wise enough to know that. I guarantee a process and I guarantee deliverables, but I won't guarantee an outcome because I've seen over and over that these narrative shifts that neither one of us could predict often, almost always happen. Right. So with him, when we were done, his narrative, he now has one narrative and an authentic narrative at the core of who he is that came out of his yoga practice, but it can now be used and lensed across each of those different audiences. So now it's an authentic narrative that he can use when he's with his yoga community, but when he's talking to Goldman Sachs about a business they just acquired, he has that narrative wins. And then he has stories from his experience to support that narrative lens. There's a CEO that I just recently finished working with, and I thought this was going to be my first ever failure. And so this is somebody who has a remarkable story. It's like it could be a movie easily. They were miserable in their role, and they were sick of telling the story and said, chris, I want a new story. I. I want you to help me create a new story, and I want to exit my company. And what's fascinating. So in terms of my process, we do future visioning, but not just talking and thinking about it, feeling it. So I put them in that space in the future where they feel that, and then they're also feeling the choices that they've made across their career, good and bad, because my goal is not to burnish their reputation or that's not. My initial goal, is to pull out all of the realities of what happened and how that impacts them, how that makes them feel for better or worse. And then we do storytelling across their lifespan, going all the way back to when they were a little kid. And I look for patterns and energy there. So I'd done those two steps with this client, and it wasn't succeeding. And I thought okay, this is going to be my first ever failure. And then we did the third part of my framework, which I call Atomic 360s. And there interviewed people who knew this CEO for, in some cases decades. So his executive team, his employees, his friends who had known him and seen him for a long time, other CEOs, board members, etc. And I still can't believe what happened. Like when he heard the impact that he had on these people's lives and how he changed the way that they see the world change, the way that they run their businesses, etc. It literally changed everything for him almost overnight to the point where he went from completely miserable. I'm going to sell my company to I'm going to stay in this company until I retire. I'm teaching myself my new narrative every single day. And I'm learning to be content and happy where I'm at. He's now expanding to other GEOs, which will at least double his multiple when he exits. But the thing for him was, and this was a bit scary to say this to someone, but I said, I'm not going to give you a new external narrative. You don't need that. You have all these extraordinary stories across your life. So those atomic stories are the fuel. And the way that you synthesized those was like, I'm not going to be happy in these roles or I'm never going to be happy. I have to go to the next thing to find that happiness. What we actually need to do is synthesize that and make different choices and uncover a new narrative, which is actually, if you go deep where you're at, that's where you're going to find the contentment and happiness. And so it's actually rewriting the internal narrative versus the external.
