#311 From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part One

Summary

Chief Change Officer Podcast

Episode #311: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part One
Release Date: April 20, 2025
Host: Vince Chan
Guest: Mark Bayer, Former U.S. Senate Chief of Staff and Communications Coach for Scientists

---

1. Introduction

In Episode #311 of the Chief Change Officer podcast, host Vince Chan engages in an insightful conversation with Mark Bayer, a seasoned professional with two decades of experience on Capitol Hill. Mark has transitioned from serving as a chief of staff in both the Senate and the House of Representatives to becoming a communications coach, specializing in assisting PhD students, graduates, and scientists in bridging the gap between academia and the private sector.

---

2. Mark Bayer’s Career Journey

Background and Capitol Hill Experience

Mark Bayer begins by outlining his extensive career in the United States Congress, where he served as a chief of staff in the Senate and House of Representatives. During his tenure, he was deeply involved in significant legislative issues such as Obamacare, healthcare reform, and aviation security post-9/11. Working closely with Congressman Ed Markey, Mark highlights the critical skills he developed:

• Public Speaking and Persuasion: "Public speaking, being able to really distill complicated information into shorter, accessible, memorable pieces of information for various audiences." ([06:23])
• Crisis Management: Navigating high-stakes situations, such as responding to urgent press inquiries under tight deadlines.

Transition to Communications Coaching

Mark discusses his pivot to coaching after witnessing a decline in evidence-based policymaking post-2016. Concerned by the marginalization of data and science in policy decisions, he sought to empower scientists and PhDs to engage more effectively in the policymaking process. His work with the American Association for the Advancement of Science (AAAS) and various academic institutions underscores his commitment to ensuring that scientific expertise remains integral to societal progress.

---

3. Motivation for Helping PhDs Transition

Responding to a Shifting Political Climate

Mark explains that the political landscape, especially after the 2016 election, highlighted the diminishing role of scientific data in policymaking. This realization fueled his desire to mentor scientists, ensuring they possess the skills necessary to influence policy and maintain their relevance in a data-driven society.

Empowering Marginalized Scientists

He emphasizes the importance of scientists being active participants in policy discussions:
"I wanted science to have a really big seat at the table." ([08:38])

---

4. The Changing Landscape for PhDs

Current Trends in PhD Careers

Mark reveals a staggering statistic: only 8% of PhDs remain in academia, with the remaining 92% transitioning to industry or other sectors. This trend underscores a significant misalignment between the number of PhDs being trained and the available tenure-track positions. Mark attributes this shift to various factors:

• Shrinking Tenure-Track Opportunities: The number of academic roles is declining, making long-term academic careers less accessible.
• Desire for Diverse Experiences: Many PhDs seek dynamic roles that allow for creativity, innovation, and practical application of their research.
• Lifestyle Considerations: Balancing career aspirations with personal life, such as family planning, becomes challenging within the rigid structure of academia.

Evolving Academic Models

Mark observes that the traditional academic model in the U.S. is undergoing substantial changes, necessitating a reevaluation of how PhDs are trained and prepared for diverse career paths.

---

5. Challenges PhDs Face When Transitioning

Communication Barriers

One of the foremost challenges Mark identifies is the communication gap that PhDs encounter when moving from academia to the private sector:

• Jargon and Technical Language:
  "Most of the gaps that people have are ones that you would probably expect because the writing, for example, that you're doing in a scientific environment, you're writing, if you want to try to get published in a journal, for example, it is, can be very technical, very jargon heavy." ([24:11])

• Writing Structure Differences:
  In academia, the focus is on methodology and detailed explanations. However, in the business world, stakeholders prioritize the implications and actionable insights over the intricate details of how results were achieved.

Presentation and Engagement

PhDs often struggle with effectively presenting their work in a manner that captivates a non-academic audience:

• Monotone Delivery:
  "They tend to just want to present in a very monotone, matter-of-fact way, not apply any real artistry to their delivery." ([24:11])

• Lack of Storytelling:
  Business settings require compelling narratives that highlight relevance and impact, something that academic presentations may lack.

Strategic Distillation of Information

PhDs need to learn how to distill complex research into concise, relevant messages that address the specific needs and interests of their audience:

• "It's not just demonstrating all you know about a topic. So that's a blind spot." ([23:02])

---

6. The Importance of Communication Skills

Resilience and Analytical Thinking

Vince Chan underscores the inherent resilience PhDs develop through their rigorous academic training:
"To stay focused on a single topic for years, to dive deep and keep going despite setbacks." ([23:02])

This resilience, combined with strong analytical frameworks, is a valuable asset in any professional setting.

Strategic Communication

Mark elaborates on the necessity of leading with impactful statements to capture and retain audience attention:
"You have to lead with something that's surprising... you're going to forget 90% of what I'm about to tell you in the next 48 hours." ([29:38])

By prioritizing what the audience needs to know, PhDs can make their messages more memorable and actionable.

---

7. Strategies to Bridge the Communication Gap

Distilling Complexity

Mark emphasizes the importance of simplifying complex information without losing its essence:
"You have to do that distillation and that filtering, and then you have to focus on answering a specific question." ([24:11])

Leading with Impact

PhDs are encouraged to lead their presentations and writings with the main takeaway or the most relevant impact of their work:
"You need to lead with the punchline. You really need to lead with the result or the real world relevance, the impact, the answer to the question first." ([24:11])

Engaging Delivery

Incorporating enthusiasm and artistry in presentations can significantly enhance audience engagement:
"You have to really give energy to get engagement. Know that you're enthusiastic and you're upbeat." ([24:11])

Memorable Messaging

Creating concise, memorable lines that resonate with both journalists and business stakeholders is crucial:
"If you can really present something memorable and compact for them, that is a gift." ([29:38])

Practical Workshops and Courses

Mark conducts workshops and courses that teach these communication strategies, focusing on:

• Rhetorical Devices: Techniques to make communication more persuasive and engaging.
• Strategic Messaging: Structuring messages to prioritize relevance and impact.

---

8. Key Insights and Takeaways

• Adaptability is Essential: PhDs must adapt their communication styles to effectively convey their expertise in diverse settings.
• Focus on Relevance: Tailoring messages to address the specific needs and interests of the audience enhances their impact.
• Continuous Learning: Developing and refining communication skills is an ongoing process that significantly contributes to career success outside academia.
• Leveraging Analytical Skills: The strong analytical and problem-solving skills developed during doctoral studies are highly valuable in any professional context.

---

Notable Quotes

• "You are trained to do so much by just your analytical framework, your thought process, how you approach problems and challenges that are really difficult." — Mark Bayer ([23:02])
• "It's not what you know, it's what they need to know." — Mark Bayer ([24:11])
• "You have to lead with something that's surprising... you're going to forget 90% of what I'm about to tell you in the next 48 hours." — Mark Bayer ([29:38])

---

Conclusion and Preview of Part Two

In the concluding segments of the episode, Vince Chan and Mark Bayer discuss the critical nature of effective communication for PhDs transitioning to the private sector. They touch upon the necessity of strategic messaging and the role of creativity in making scientific communication impactful.

What's Next:
In Part Two of this series, listeners can expect to delve deeper into Mark's "11 Keys to Translating Complexity," his perspectives on artificial intelligence, and the development of a unique skill that can make one's professional voice unforgettable.

---

Join the Conversation:
Become part of the Chief Change Officer community by following on LinkedIn, listening on Apple Podcasts, Spotify, and YouTube. With over 130,000 followers, it's the premier space for transformation gurus, bold thinkers, and change-makers aiming to outgrow themselves and unlock extraordinary outcomes.

---

Follow the Podcast:
Subscribe, leave a top-rated review, and share your thoughts to help others discover the wisdom shared on Chief Change Officer.

Transcript

[USAA Advertiser]

The last thing you want to hear when you need your auto insurance most is a robot with countless irrelevant menu options. Which is why with USAA Auto Insurance, you'll get great service that is easy and reliable, all at the touch of a button. Get a quote today. Restrictions apply.

[McDonald's Advertiser]

Are your ulcerative colitis symptoms proving difficult to manage? Tremphya Guselkumab can help you manage the cycle of UC symptoms. At one year, many patients taking Tremphya achieved clinical remission and some patients also achieved endoscopic remission. Individual results may vary. Tremphya is a prescription medicine used to treat adults with moderately to severely active ulcerative colitis. Serious allergic reactions and increased risk of infections may occur. Before treatment, your doctor should check you for infections and tb. Tell your doctor if you have an infection, flu like symptoms, or if you need a vaccine. Ask your doctor if Tremphya can help you manage the cycle of UC symptoms. Call 1-800-526-7736 to learn more or visit trimfireadio.com hi, I'm Kimiko, the founder of Mikko's Hot Chicken. When we started our family restaurant, we were also raising a family, but let me tell you, it wasn't easy. Our Chase Inc. Car was there to reward us on all of our business needs. Now we have a thriving location and.

[Will]

We'Re hungry for more. With the Chase Inc. Business Unlimited card, you can earn unlimited 1.5% cash back on every purchase. So your business can go from here to Possible Chase for business. Make more.

[Vince Chen]

What's yours?

[Will]

Real business owners compensated for their participation cards issued by JP Morgan Chase Bank. Any member FDIC subject to credit approval terms apply. If you've been having your McDonald's sausage McMuffin with an iced coffee from somewhere else, now is a great time to reconsider.

[McDonald's Advertiser]

In the Pacific Northwest, it's never too cold for an iced coffee in the morning. Grab yourself a medium caramel, French vanilla or classic iced coffee for just $2.29. Warning beverage may cause craving for McMuffin or hash browns. Prices and participation may vary. Cannot be combined with any other offer or combo. Me.

[Mark Bayer]

This podcast is sponsored by IQ Bar. I've got good news and bad news. Here's the bad news. Most protein bars are packed with sugar and unpronounceable ingredients. The good news? There's a better option. I'm Will and I created IQ Bar Plant protein bars to empower doers like you with clean, delicious, low sugar, brain and body fuel. IQ bars are packed with 12 grams of protein, brain nutrients like magnesium and Lion's Mane and Zero Weird Stuff. And right now you can get 20% off all IQ Bar products plus free shipping. Try our delicious IQ Bar Sampler Pack with seven plant protein bars, four hydration mixes and four enhanced coffee sticks. Clean ingredients, amazing taste and you'll love how you feel. Refuel smarter, hydrate harder, Caffeinate larger with IQ Bar. Go to eatiqbar.com and enter code BAR20. To get 20% off all IQ Bar products plus free shipping. Again, go to eatiqbar.com and Enter code BAR20.

[Vince Chen]

Hi everyone. Welcome to our show. Chief Change Officer, I'm Vince Chen, your ambitious human host. I'll show is a modernist community for change, progressives in organizational and human transformation from around the world. Today's guest is Mark Bayer, former U.S. senate chief of Staff, now a communications coach for scientists, researchers and policy leaders. He spent two decades on Capitol Hill and now works with people at Harvard, MIT and beyond to help them get their message across clearly, confidently and without losing their voice. For this interview, I was so excited, but I also got nervous. I'm talking to someone who's worked with politicians and policymakers at the highest level two decades on Capitol Hill. His experience goes way beyond mine. And now here I am on the other side of the table interviewing him. In this two part series, we talk about the art of translating complexity, what most PhDs get wrong about persuasion, and why your audience probably tuned out after the second sentence. Let's get started. Mark, good morning. Welcome to Chief Change Officer. I'm so excited to host you here.

[Will]

Thanks very much, Vince. It's so wonderful to be here with you.

[Vince Chen]

Mark, I have to confess I'm a little nervous about today's interview. I'm talking to someone who spent years working with US President, senators, and some of the biggest names in politics and policymaking.

[Will]

Oh, you're welcome. And the privilege is mine. You've gotten so many things in your career and your life, had so many different experiences. So I'm just really interested in having this dialogue with you.

[Vince Chen]

Mark, I introduced you earlier as someone with deep experience on Capitol Hill, but I'd love for you to tell us your story in your own words. What have you done in your career and life so far? What are you focused on now? And then we'll dive into today's topic, career transitions for PhD students and graduates.

[Will]

So great. And maybe I'll start by talking about the transition a little bit since that's really going to be our focus. As you said, 20 years working in the United States Congress. I was a chief of staff in the Senate and also in the House of Representatives. And I had the privilege of being in the middle of a lot of big issues, Obamacare, healthcare reform. After the 911 terrorist attacks in the United States. I was focused on the Hill, on aviation security, and trying to close loopholes that had been exposed as a result of those attacks, working with my boss, who at the time was Congressman Ed Markey. He then subsequently ran for Senate. And so that's what that's when I moved over with him. I think the big kind of takeaway for people thinking about careers and career transitions and how it relates to my own transition is really thinking about the skills that you develop along the way and what you like to do, but also really what skills. So public speaking, being able to really distill complicated information into shorter, accessible, memorable pieces of information for various audiences. I worked a lot with the press. I worked a lot with trying to persuade other offices that the initiatives that we were developing were ones that were worth support. And so you have to figure out how to persuade in authentic and honest ways how to write under tight deadlines and then really how to distill and present to someone at the New York Times who's got a deadline coming up in a couple hours. Those are really skills that have served me well both in my career in the US Congress and then what I'm doing now.

[Vince Chen]

Your background is in public administration, but now your work focuses on helping PhD students, graduates and scientists, especially those in academia, to transition into the private sector. What led you to that switch, or to go a little deeper, what personally motivated you to focus on this group in particular?

[Will]

Yeah, it's a great question. And so a little bit more about my time on Capitol Hill. We in our Office always had PhD scientists who would spend a year taking a break from their academic journey and they would really learn what the legislative process was all about. And it was through a fellowship that was administered by the American association for the Advancement of Science. I'm sure some of your listeners are familiar with it, the AAAS fellowship program. And so they would we took this very seriously as far as finding well qualified people for our office. And the thing is, when they would arrive, it would be like being dropped into a foreign land without any gps. It was different language, different deadlines, different things and considerations to take into account. They never thought about. And I did a lot of mentoring of PhDs as a result of that senior staff member and I. We had really sharp, motivated people, but they were learning all of These different things at the same time. The subject matter they were working on was different from their expertise. In almost every case, the language I heard, it was a funny story. I was talking to someone and she was, she was saying she came from academia and one of the first days in the office, she heard someone in the office, one of the staffers say, oh, we need to really focus on R and D. And she thought to herself, oh, this is great. I'm already understanding they're talking about research and development. But then she realized long after that, not long after that, they were talking about ours and Ds, meaning Republicans and Democrats. And so she got a quick preview of the different lingo that is used on the Hill. And it just explains the learning curve that anyone would have being dropped into a new place. What happened with me is that I love doing the mentoring. I was very familiar with AAAS and then after Donald Trump got elected in 2016 and I had left the Hill at that point, point I became concerned that policymaking in the United States was not being driven by data, science and evidence and really the best facts available. Because that's how we did policy. That was always our beginning, like what makes sense based on the evidence, based on the science. And so I started digging into this question of helping scientists get more involved in the policymaking process. Because at that point, 2016, 2017, they were really feeling marginalized. We didn't even have a head of the Office of Science and Technology Policy in the United States. Advisory boards were being disbanded. Scientists were feeling pushed to the side and they started to realize they didn't have the skills, the knowledge to really survive in that environment. And it was around and I was thinking, I want these people to be involved in the policy making environment. I don't want make decisions being made by strict ideology. Of course that political interests do have a place in this, but I didn't. I wanted science to have a really big seat at the table. And that's when I started really working with aas. I did a workshop for all of their incoming fellows. I did a talk at a big conference, the annual conference for AAAS on how to actually respond and debunk misinformation. That became a big hit. There was an article in Science magazine written about the interactive discussion that I did on that people were hungry people, meaning scientists were really hungry to learn about how they could get involved, influence, make an impact. It was March for Science. All of these things were happening in 2017, 2018. And that's when I really started to focus on helping scientists get more involved and embedded and comfortable making their case in a policy making world.

[Vince Chen]

So you were trained in public immigration, Harvard pre2016 and then the political climate shifted. With that, you started to notice a gap or maybe even a risk in how policy outcomes were being shaped. Less data, less science and less diverse input. And that led you to focus on empowering scientists and PhDs to bring the voices and expertise into spaces outside of politics so as to stay relevant and still make a meaningful impact on the society. Would you say that's a fair way to sum up your motivation?

[Will]

Absolutely, Vince. And really Covid is the historic use case of the importance of scientists being able to operate, communicate with the public. Sorry, sorry about that. If Covid was really that historic use case where we saw scientists. Anthony Fauci, all the way down. Anthony Fauci does an excellent job. He also had been in D.C. for over 40 years, so he was very used to that kind of shift in ecosystem where he has to really talk to the public and how do they craft messages. When Covid happened in the U.S. we're talking about spring of 2020 started happening everywhere. I had already been focused on helping scientists translate and communicate going back to 2018. So it was just this historic example of the importance of scientists being able to translate their work in ways that are preserve, that preserve accuracy, that are true to the facts and also resonate, are relatable to, accessible to, memorable by the general public. And that became, that was my real focus starting back in 2018. And then by 2020 I think scientists started to realize that if they didn't have this skill set, that they were really in jeopardy of becoming much less relevant in society.

[Vince Chen]

When you say scientists, are you mainly working with people in medicine, engineering or other STEM fields? Or is there a particular type of PhD holder you tend to focus on?

[Will]

Sure. For the last two years I've actually done the keynote for Harvard Medical Schools orientation. So I also do talk to MDs and they're the same challenges in many cases. So it could be a researcher at the University of Chicago, which I've worked with, for, who I've worked with for a long time, that decides they want to learn these skills because they're thinking after earning a PhD, say in biology or or neuroscience, that they're not going to stay in academia, that they're actually going to look for a job. Could be at a startup, could be at a place like Pfizer, it could be for a biotech company. I say I want to go to Amgen I want to get involved in public policy. In the US only about 8% PhDs across the board are actually staying in academia for their career. However, almost all of them are trained as if they're going to be tenure track professors, so they don't have this other dimension, generally speaking to their skill set. And I led off with gathering these types of skills. Whether you do stay in academia or you decide you want to do something different, the skills that we're talking about are really essential skills.

[Vince Chen]

Let me clarify. Only 8% of PhDs stay in academia. Are we talking across the board like in social science, medical science, engineering and everything? And that means the other 92% are moving into industry or other fields? Then I become curious. Has it always been this way or is that 8% a more recent trend? Think about it. If we are training 100 PhDs and only eight of them stay in academia, that suggests a pretty big imbalance between how many people we train at that level and how few opportunities actually exist in higher education. That feels like a serious distortion in the academic versus private sector job market.

[Will]

It's really interesting. Over the years this dynamic I think has been changing. One question is why is that? Why only 8, 10, 12% say stay in academia? It can be a variety of reasons.

[USAA Advertiser]

The last thing you want to hear when you need your auto insurance most is a robot with countless irrelevant menu options. Which is why with USAA Auto insurance, you'll get great service that is easy and reliable, all at the touch of a button. Get a quote today. Restrictions apply.

[Vince Chen]

USAA.

[Will]

If you've been having your McDonald's sausage McMuffin with an iced coffee from somewhere else, now is a great time to reconsider.

[McDonald's Advertiser]

In the Pacific Northwest, it's never too cold for an iced coffee in the morning. Grab yourself a medium caramel, French vanilla or classic iced coffee for just $2.29. Beverage may cause craving for McMuffin or hash browns. Prices and participation may vary. Cannot be combined with any other offer or combo meal.

[Mark Bayer]

This podcast is sponsored by IQ Bar. I've got good news and bad news. Here's the bad news. Most protein bars are packed with sugar and unpronounceable ingredients. The good news? There's a better option. I'm Will and I created IQ Bar Plant protein bars to empower doers like you with clean, delicious, low sugar, brain and body fuel. IQ bars are packed with 12 grams of protein, brain nutrients like magnesium and Lion's Mane and Zero Weird Stuff. And right now you can get 20% off all IQ Bar products plus free shipping. Try our delicious IQ Bar Sampler Pack with seven plant protein bars, four hydration mixes and four enhanced coffee sticks. Clean ingredients, amazing taste and you'll love how you feel. Refuel smarter, hydrate harder, Caffeinate larger with IQ Bar. Go to eatiqbar.com and enter code BAR20 to get 20% off all IQ Bar products plus free shipping. Again, go to eatiqbar.com and Enter code BAR20.

[Indeed Advertiser]

You just realized your business needed to hire someone yesterday. How can you find amazing candidates fast? Easy. Just use Indeed. Stop struggling to get your job post seen on other job sites with Indeed sponsored Jobs. Your post jumps to the top of the page for your relevant candidates so you can reach the people you want faster. According to Indeed data, sponsored jobs posted directly on indeed have 45% more applications than non sponsored jobs. Don't wait any longer. Speed up your hiring right now with Indeed and listeners of this show will get a $75 sponsored job credit. To get your jobs more visibility at indeed.compo just go to indeed.compodkatz12 right now and support our show by saying you heard about Indeed on this podcast. Terms and conditions apply. Hiring Indeed is all you need.

[Will]

First of all, actually the number of tenure track positions has been shrinking, so there aren't really that many jobs. The other is the lifestyle people are drawn to want to discover and create and do new things and that's really what we need. I think part of it is that sometimes they find I have to move around a lot, get to look at these different positions or the salaries as you're coming up through to try to get to that tenure track role can be really small and it's very challenging to be able to operate in these different places with such a small salary. Then you say I want to have a family. It becomes even more difficult. And then people do realize that this just isn't the type of maybe work I want to do. I want to do something that is maybe more tied to maybe instead of basic research, which of course is fundamental. Really, we're trying to figure out fundamental questions. It's not basic like easy. It's so critical. They say I want to do something where I'm applying the research in ways that are different. So there are a variety of reasons why people don't stay in academia. The whole, I think the whole academic model in the US has been going through a lot of change as well. Then people sometimes they get to the end of their program. I had a student in one of my in my online course who decided she was really sharp. She had come over from China, she had gone to Johns Hopkins, she had excelled. She had then gone to University of Chicago. She'd worked in the lab there, really a superstar. And she decided she wanted to go work for a life sciences company in the Chicago area. And her challenge really was how to translate the skills that she had developed in the lab in a way that was relevant and that resonated with say, the managing partner that she was talking to during the interview. And so that can be a challenge too, because people think, what am I trained to do? And the answer is you are trained to do so much by just your analytical framework, your thought process, how you approach problems and challenges that are really difficult. And I think sometimes PhDs lose track, lose sight of that for a little bit. They think it's the subject matter people care about. Why is this life sciences firm going to care about machine learning for early detection of skin cancer? And the answer might be they don't really care about that very much. But just think about how you approach solving that problem and how you deal with different setbacks and creating hypotheses and then really testing them. There was a recent article in Inc. Magazine, I think it was basically Adam Grant was saying, scientists like you have this analytical framework. You've been trained in how to think and that is so valuable regardless of what career you decide to take on.

[Vince Chen]

That's true. PhDs develop some incredibly valuable time tested skills. One that comes to mind right away is resilience. Just think about it. To stay focused on a single topic for years, to dive deep and keep going despite setbacks. That kind of persistence isn't something you're born with, is built and it's powerful. That said, I imagine if you are helping people with PhDs make a transition into new areas, especially outside of academia, that means there are some gaps, things they haven't been taught or haven't practiced in a professional setting. So let's start with that. What are some of the common gaps or challenges you see PhDs facing when they try to transition out of academia?

[Will]

Yeah, for sure. I want to just underline something you said there, Vince, because I think a lot of people forget like you were talking about resilience. If you think about knowledge, skills and attributes, like the knowledge might be this skill, skin cancer you can drill down and the machine learning, but the attributes like resilience, this person I gave the example of who came from China that went to Hopkins and UChicago, like the ability to handle ambiguity, all these different Things that are part of your makeup. I try to try to also have PhDs think about that too, because as you're, as you suggest you're saying, those are really important in the working world as well. I think some of the gaps that people have are ones that you would probably expect because the, the writing, for example, that you're doing in a scientific environment, you're writing, if you want to try to get published in a journal, for example, it is, can be very technical, very jargon heavy. I'm sure your listeners are familiar with the perils of using jargon. I also will say that even the structure in the sequel that you're taught to write, you lead with your methodology, how you got it done. When you're in a general environment, the board member, the executive, they don't really care so much about how you got something done. They just want you to answer a specific question. Should we license this technology from another company? Had another student in class who was an organic chemist at a big company, and he was just going so deep into the science when he was in the boardroom. This was a story that he told me, and really that question, should we license this other chemical process? Until finally he realized that wasn't the way they wanted this question approached. And he gave a very crisp answer to that. And ultimately he gave the answer that they wanted. But I think that when you're in a technical environment and you're asked a specific question, scientists often want to dump all that they know about the topic to answer the question. But I sometimes say it's not what you know, it's what they need to know. You have to do that distillation and that filtering, and then you have to focus on answering a specific question. It's not just demonstrating all you know about a topic. So that's a blind spot. I think the sequencing, when the, when writing, when, when writing, this tendency to want to lead with a lot of background, because that's what you did when you were writing for your academic audience. But you need to lead with the punchline. You really need to lead with the result or the real world. Relevance, the impact, the answer to the question first, and it can seem backwards, but the challenge is your listener, your reader, is not going to stick around for more than about 10 seconds. Then their attention is going to drift if you don't really address what they care about most. So another sort of blind spot is thinking about in the writing, in the presentation, really leading with what your audience, what your stakeholder, what your exec wants to know. First and then you can always backfill later. If they have a couple questions, how did you get that? Or what else did you look at, that's fine. But if you lead with that, it's not relevant and this window of attentional opportunity is going to slam shut and there's going to be a lot of frustration all around. But you can learn that, right? And that's one of the things, one of the things I teach often just one other thing on the speaking side. I find scientists can be really excited about the work they do and the discoveries that they're going to, that they're focused on making that can make such a huge difference. The challenge can become in the presentation part where that excitement just doesn't come through there. They tend to just want to present in a very monotone matter of fact way, not apply any real artistry, I would say, to their delivery. And I if you don't, you have to really give energy to get engagement. Know that you're enthusiastic and you're upbeat. You're going to get your audience excited about it as well. And so trying. Being emotionless, you know, is something that their scientists often are taught and presenting their results. But that's not something that works when you're beyond academia.

[Vince Chen]

You've talked a lot about communication, especially writing and speaking, and one line you said before really stuck with me, which is beauty is in the eye of the beholder, but importance is in the eye of the stakeholder. That really nails it because your stakeholder, whether it's your boss, your CEO, your colleagues, they don't want the full backstory. They don't need to hear how you selected a sample of 100. They just want to know what does the result mean? Can we use it? How does this help us make a decision? And I guess that's something you've learned firsthand during your time as chief of Staff on Capitol Hill. You had to deal with journalists, policymakers, people who just wanted the information, the facts fast, not the full breakdown, just the takeaway they could want. So now you're bringing that hard won skill to help people with PhDs communicate in a way that actually lands in a business setting.

[Will]

Yeah, so true. And I've learned some of the science behind this. Of course, I'm in no way a scientist. However, things like our brains are really wired to tune into new things and opportunities to learn new information, things that are counterintuitive, things that just are stimulating because we think we might be able to put them to use in some way. And I really think that goes back way back into our history when learning to do something could actually mean the difference between life and death potentially or out there on the savannah in our tribe or trying to put things together, just the ability to learn something new. So we in many ways, I believe are still drawn to finding that information or paying attention to things. So when you lead with something that's surprising, did you know or imagine these are what I call wake words. And it's really if you're on the receiving end of something like that kind of phraseology, that phrasing, it's hard not to pay attention because you do want to know what is it that they're going to say. When I start out my keynotes, sometimes I'll say you're going to the first words. I'll say I don't come out and introduce myself as a person who's someone else has done that. I don't want to lead with background. Oh, it's so great to be here again with you. People don't care. They weren't there the first time. Even if they were, they're really not that interested. They want to know how can this person help me do something specific, find a job that I love or build relationships professionally that aren't. Don't make me feel dreadful and transactional and icky. And so I sometimes will start out by something that's totally counterintuitive because I'm also playing in to this notion that people will tune in to things that they're not used to hearing together. So I'll say immediately, you are going to forget 90% of what I'm about to tell you in the next 48 hours. And that's not because you're not. That's. It's not because you won't be paying attention. It's just because that's the way our brains are wired. So you have, I have about 10% of mind share that that is going to be available to me for you to remember as you move forward well beyond this course. So I need to think strategically and this really applies to scientists in any or really people in any kind of meaningful high stakes conversation is what do I want my listener to walk away with and remember. And it's going to be something very short. So that's something you learn, you reference journalists, that you reference, you learn from talking to press is that when you have a line, this is something that my old boss used to talk about. When you have a memorable line like that, that is something that reporters love because first of all they don't have a lot of space in their article or airtime on tv. And so if you can really present something memorable and compact for them, that is a gift. And you start to do that more and more and then you start getting incoming requests. People really are press is interested in hearing from you because they know that you're always good for a quote like that. And that requires some creativity. It requires thinking along the lines of rhetorical devices and all these things that I teach in my courses and workshops.

[Vince Chen]

You've pointed out some of the undertrained skills like speaking and writing that many PhDs struggle with when they enter the private sector. How exactly do you help them bridge those gaps? Do you have a specific approach or method you use? Can you walk us through what that looks like?

[Will]

Sure, glad to. And I have different ways of explaining and different elements. But one thing that I do is, and this is difficult for people to do regardless of their background, which is really distilling complexity and complicated things. You have so many details that you know and you have to figure out how do I convey the thing that is going to be most important to the person receiving the information?

[Vince Chen]

That's it for today. We've covered what PhDs often miss when it comes to persuasion and why being brilliant isn't enough if your message doesn't land. But next we get into the how Mark's 11 keys to translating complexity, his take on AI, and a real skill that will make your voice unforgettable. Don't miss part two. Thank you so much for joining us today. If you like what you heard, don't forget, subscribe to our show Leave us Top rated reviews. Check out our website and follow me on social media. I'm Vince Chen, your ambitious human host. Until next time, take care.

[Will]

With the Chase Inc. Business Cash Card, you can earn up to 5% cash back on business essentials so your business can go from here to possible Chase for business. Make more what's Yours? Cards issued by JP Morgan, Chase bank and a member FDIC subject to credit approval terms apply.

[USAA Advertiser]

Auto insurance can all seem the same until it comes time to use it. So don't get stuck paying more for less coverage. Switch to USA Auto Insurance and you could start saving money in no time. Get a quote today. Restrictions apply.

[Vince Chen]

USAA.

[Will]

If you've been having your McDonald's sausage McMuffin with an iced coffee from somewhere else, now is a great time to reconsider.

[McDonald's Advertiser]

In the Pacific Northwest, it's never too cold for an iced coffee in the morning. Grab yourself a medium caramel, French vanilla or classic iced coffee for just $2.29. Warning beverage may cause craving for McMuffin or hash browns. Prices and participation may vary. Cannot be combined with any other offer or combo meal.

[Indeed Advertiser]

You just realized your business needed to hire someone yesterday. How can you find amazing candidates fast? Easy. Just use Indeed. Stop struggling to get your job post seen on other job sites with Indeed sponsored jobs. Your post jumps to the top of the page for your relevant candidates so you can reach the people you want faster. According to Indeed data, sponsored jobs posted directly on indeed have 45% more applications than non sponsored jobs. Don't wait any longer. Speed up your hiring right now with Indeed and listeners of this show will get a $75 sponsored job credit. To get your jobs more visibility at indeed.comkidsandfamily just go to indeed.comkidsandfamily right now and support our show by saying you heard about Indeed on this podcast. Terms and conditions apply. Hiring Indeed is all you need.

[Will]

Location the Lab Quinton only has 24 hours to sell his car. Is that even possible? He goes to Carvana.com what is this, a movie trailer? He ignores the doubters, enters his license plate. Wow, that's a great offer. The car is sold, but will Carvana pick it up in time for they'll literally pick it up tomorrow morning. Done with the dramatics. Car selling in record time.

[Indeed Advertiser]

Save your time.

[McDonald's Advertiser]

Go to Carvana.com and sell your car today.

[Indeed Advertiser]

Pick up these may apply.