Chief Change Officer Podcast Summary
Episode: #362 James Hilovsky: From Pro Athlete to Franchise Matchmaker—Part Two
Host: Vince Chan
Release Date: May 11, 2025
Introduction
In Episode #362 of the Chief Change Officer podcast, host Vince Chan engages in a compelling conversation with James Hilovsky from Riverside, Southern California. James specializes in franchise consulting, primarily assisting retired NBA and NFL athletes in transitioning into successful franchisees, while also supporting everyday individuals venturing into franchising. This episode delves deep into the unique qualities athletes bring to the business world, the challenges they face during their transition, and strategies for both athletes and non-athletes to thrive in franchising.
Guest Background and Franchise Consulting for Athletes
James Hilovsky introduces his niche expertise in helping professional athletes transition into the business realm through franchising. He shares his personal appreciation for the franchising model, drawing from his parents' immigrant experience in Canada, where franchising provided a pathway to community integration and financial stability.
James Hilovsky:
"Using franchising as a means to fulfill the dream... was life-changing."
[00:12]
Key Qualities of Athletes in Franchising
James identifies three standout qualities that athletes possess, which significantly contribute to their success as franchisees:
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Risk-Taking Ability
Athletes are accustomed to taking calculated risks, a trait that seamlessly translates into entrepreneurship.James:
"Their whole lives, they've bet on themselves... Much like jumping into business, it's betting on yourself and taking that risk."
[03:26] -
Coachable Nature
Just as athletes thrive under coaching in sports, they are receptive to guidance in business settings, making them adaptable and willing to implement franchisor strategies.James:
"They will take that to heart and try 100% to implement... like when they were playing."
[03:26] -
Leadership Skills
Athletes naturally exhibit leadership, whether by example or vocal guidance, enabling them to effectively lead teams and manage franchise operations.James:
"They are able to lead their team... into the franchise system."
[03:26]
Vince Chan:
"Leadership has many elements, but basically it's about being a team player, a risk-taker, and being coachable."
[06:33]
Potential Challenges: Balancing Passion and Ego
While the aforementioned qualities set athletes up for success, James also addresses potential pitfalls:
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Overzealous Passion:
An athlete's intense passion might lead them to deviate from established systems, akin to improvising on the field.James:
"The franchisor will take them back on track... 'Let's get back on the road.'"
[08:02] -
Ego Management:
High-achieving athletes may possess strong egos, which can hinder receptiveness to coaching and adherence to franchise protocols.James:
"Ego is definitely one that has to be held in check."
[09:58]
Transitioning from Sports to Business: Mindset Shifts and Education
Vince raises concerns about the differences between the structured, measurable world of sports and the often ambiguous landscape of business. He emphasizes the importance of mindset shifts, education, and coaching to aid athletes in navigating this transition.
Vince Chan:
"In the business world... there are many hidden risks and ambiguities."
[08:02]
James Hilovsky:
"Another really good trait that they have is they're used to failure... It's okay."
[15:47]
James highlights that athletes' familiarity with failure in sports equips them to handle business setbacks effectively, fostering resilience and a proactive approach to problem-solving.
Advising Non-Athletes on Franchising
The conversation extends to non-athletes contemplating franchising, especially in a fluctuating economic climate marked by layoffs, inflation, and corporate downsizing. James offers practical advice for these individuals:
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Take the Leap of Faith:
Encourages non-athletes to overcome fear and bet on themselves.James:
"Take that shot and bet on yourself."
[20:04] -
Due Diligence:
Emphasizes thorough research, including understanding the Franchise Disclosure Document (FDD) and consulting with existing franchisees.James:
"Pick someone up... look for working with a franchise broker."
[20:04] -
Selecting the Right Franchisor:
Stresses the importance of choosing a franchisor that offers robust support and acts as a true business partner.James:
"Make sure they're a great business partner and... get great support."
[20:04]
Vince Chan:
"Franchising is a more controllable type of business venture because... risks are calculatable."
[12:32]
The Fulfillment of Facilitating Transformation
Reflecting on his journey, James shares the most fulfilling aspect of his work: aiding clients in achieving business ownership and the opportunity for generational wealth. He finds immense satisfaction in matching clients with the right franchises and witnessing their entrepreneurial spirit flourish.
James Hilovsky:
"It's very fulfilling... giving them that entrepreneur spirit."
[25:02]
Conclusion and Final Thoughts
Vince concludes the episode by underscoring the profound impact franchising can have on individuals' lives, whether they are retired athletes or professionals seeking a career transition. He encourages listeners to undertake thorough due diligence and consult with credible experts like James to make informed decisions.
Vince Chan:
"Like any other major change in life... It is a rewarding journey."
[26:09]
James Hilovsky:
"Absolutely, yes, totally worthwhile and life changing."
[26:59]
Key Takeaways
- Athletes possess intrinsic qualities—risk-taking, coachability, and leadership—that make them ideal candidates for franchising.
- Balancing passion with adherence to established systems and managing ego are crucial for successful transitions.
- Non-athletes can also thrive in franchising by embracing self-belief, conducting thorough research, and selecting supportive franchisors.
- Franchising offers a structured yet flexible pathway to entrepreneurship, fostering resilience and long-term success.
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This summary captures the essence of Episode #362, highlighting the insightful dialogue between Vince Chan and James Hilovsky on the intersection of sports and business through franchising.