
Is confidence just motivational glitter—shiny, everywhere, but impossible to hold onto? Lucy Gernon, executive coach for rising women leaders, says it’s time to rethink what confidence really means. Executive coach Lucy Gernon is here to cut through the fluff and talk about real confidence—the kind that transforms your voice, fuels your ideas, and stops you from hiding behind overused quotes. Expect laughs, lightbulb moments, and a reality check on those Pinterest-worthy quotes.
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Vince Chen
Hi everyone. Welcome to our show. Chief Change Officer, I'm Vince Chen, your ambitious human host. Our show is a modernist community for change, progressives in organizational and human transformation from around the world. Today, let's give a warm welcome to our first guest from Ireland, Lucy Garner. Lucy is not only a mother of three and a millennial, but she also has a background in biotech and has spent many years in medical science. Yet in the last few years, she made a bold leap into entrepreneurship. Now coaching emerging and established women leaders Here on my show, I don't share and tell success stories to glorify success. I dive into real lived experiences complete with successes, setbacks, surprises and all the twists and turns. Lucy's story is exactly that and is one on exclusive. Excited to explore beyond just the accolades she's received. Let's begin this journey together now.
Lucy Garner
Oh, thank you so much for having me, Vince. I'm so happy to be here with you today.
Vince Chen
Muzi, let's start with the juicy part of the interview with you telling us about your journey from biotechnology to women leadership coaching.
Lucy Garner
Lots of twists and turns for sure. Everybody in life. So yeah, so my name is Lucy Gurnon and I am a triple certified, multi award winning executive coach and I work with women in leadership roles to support them to achieve their leadership career goals with more confidence without sacrificing work life balance, work life harmony, work life blend, whatever you want to call it, because it really is possible. And the reason I started my business is like you shared. I'm from Ireland. I studied biotechnology. I was actually a microbiologist for a long time. I worked in the food and beverage sector for a while and then I spent the majority of my two decades in American multinationals, primarily in the pharmaceutical industry. And I ran the microbiology department on a sterile manufacturing site. I had a team, I was involved in a lot of managing teams across different time zones and trying to coordinate stakeholders across different time zones and things like that, trying to get projects over the line and run the day to day operations as well. And while I absolutely loved what I did for a certain period of time, I always knew I had so much more to give. So I always wanted, I was, even though I was a scientist, my passion was always people. And I've been told like there's a, a story from when I was seven years old, I'm a, a Catholic and I remember we have the first Holy Communion where you get dressed up in your pretty white dress and you go up to the altar and you know, all that good stuff. And I was asked to do a, a reading at the ceremony and there was a boy from the other class and he did the first reading and I did the second reading. And I remember even at that time being like, I wanted to do the first reading. Why is it that it's the boy that gets to do the first reading? He was really nervous and actually the teacher recruited me to motivate him to. He was so nervous he didn't really want to do it. And even from a young age I always wanted to help other people. So I remember being in my pretty white dress and he was looking at me, terrified to go on the altar and there's a video of me smiling and nodding at him, you can do it, go do it. And he did it. So from a young age, I always wanted to empower and support other people. But I fell into science. So, long story short, I spent my career in the pharmaceutical industry and I noticed a few problems when I was there. Number one, a lot of leaders, while they may be very technically competent in their field, there's a. There's been a huge change and a huge shift in terms of what's expected today in leadership. And there's a lot more expectation of leaders to be inclusive, to be real, to be authentic to all of this stuff. And I noticed there was a lot of conflict happening. There was a lot of women in particular too, who weren't really owning their value. And they knew inside that they could maybe climb the ladder and get up to those more senior roles. But I'd see them people pleasing and playing small in front of certain dominant characters, and then in other meetings, they would be completely different. And I had personally struggled with depression, anxiety. I had been a total people pleaser myself. I didn't want to rock the boat with my superiors. I certainly would never have gone on camera or spoken on stages or anything like I do right now. And I had done all of this work myself through going to therapy, working with coaches and all that stuff. So in the end, bringing in all of my corporate experience, the challenges that I saw other leaders, other women in leadership facing, and knowing I had this gift to inspire people, I had all these frameworks and tools I had created myself that had helped me along my journey. I decided to basically start my business, which was the scariest thing I ever did in my whole entire life. But it's paid off. So that's it in a nutshell.
Vince Chen
So you have this hidden, burning fire inside you for long. Yet I recall you told me once that when you share your first post on LinkedIn, that was the scariest moment in your life. So tell us more about how this transformation of you unfolded.
Lucy Garner
I suppose I had always had this burning fire inside me that I knew I was capable of more. But of course, we all have inner critics, some people louder than others. And my inner critic was so loud, I didn't think I was good enough. I didn't think I was smart enough. I thought other people knew more than me. And as a result, I played small. And what happened was in July 2020, so this time, literally, actually this week, I think it was four years ago, I was in the kitchen with my husband and he got a phone call. I'll never forget to say that his dad had gone into hospital. His dad had like a pain in his shoulder. And his dad was a painter. He was 66 years old. He was full of life and vigor and youth, really good fun, somebody you could have a drink with and have a good laugh with and have dinner and stuff like that. And we didn't really think much of it. But it transpired that he actually had an incurable brain tumor. Within six weeks of his diagnosis, he had sadly passed away. And it was in that moment when my father in law Richard passed that I realized that I had been living my life to please other people. I was afraid to really follow what I wanted to do because I was afraid it wouldn't work. We spoke off air that I've got three children. Jayden is 16, Sarah Mae is 12, Kate is 8. I have a husband and a mortgage. But obviously we're equal partners in the marriage and trying to make a decision about I can't start a business, I haven't got an mba, I don't know how to run a business. Even though I run areas of business in the corporate world, I wasn't sure if what to do. It was a huge risk. But when my father in law passed away, it really made me realize you only have one life and you only get one shot to follow your dreams. And I believe each and every one of us are here for a reason. We're all here to experience something in this life, to add value, to have an experience, to do something. And what I've learned is that when I always had a desire to start a business, I actually tried to start a business 16 years ago, an event planning business, but I didn't know what I was doing, so it didn't really work. I always had a desire to be an entrepreneur. I always wanted to work for myself, but I didn't think it was possible. And I want you to know, anyone who's listening that anything is possible. When you set your eye on your intention, when you get crystal clear on what you want, and when you take imperfect action. So I'm all about imperfect action, which is we can't wait for the time to be right, to have the conversation or for the mortgage to be paid off before we do the thing that we really want. Because tomorrow is not guaranteed. So I believe that you need to tune into your head, heart and gut, listen to your inner, your soul, your inner calling, why are you here? And follow the path that it's trying to lead you on. And I think I'm living testament to the fact that fast forward a couple of years into my business. We had won. We had been nominated for 17 different business awards. We won four, including best startup of the year in 2022. I've been featured all over the media, including big publications like Forbes. I have quite a full host of different Forbes, Fortune 500 companies that I work with, Google and Pfizer and women from all the big brand names. And I've created something. I have a team of seven people supporting me too, part time. And I've created something that was beyond my wildest dreams, that I really wanted but didn't think was possible.
Vince Chen
You are a model of three and you're entrepreneur. You've really shown us how to balance a family and a business. Many of our listeners face similar challenges. Worrying about mortgages and stable paychecks, understanding that success isn't just handed to them. With your impressive journey, if you could share some practical advice for those dreaming of starting their own business, what would it be? How can they make that leap while still managing family commitments?
Lucy Garner
In terms of my move, it wasn't an overnight decision. In my story, I probably made it sound like I quit. It was very strategic. So I would advise anybody who is thinking about quitting. There's a few things you need to know. The first one is you need to be highly driven. I'm a highly driven person and if I set my mind to achieve something, I achieve it. I've always been that way. And I think if you've got that kind of mindset of I have grit, I have resilience, I didn't have resilience, by the way. I think you need to be very resilient if you're going to step into entrepreneurship because you hear a lot of no's, there's a lot of setbacks. But I think it's really important that you have a drive and that you have a vision and a mission that are bigger than you. I had a vision of a world where there were more women in senior leadership, where there were more women at those big, those board meetings, those C level meetings, making decisions in tech companies and STEM industry and pharma and all the big financial companies that rule our economy, honestly. And a lot of those decisions are still being made by a board of white men in suits. I saw a lot of leadership teams really working in silos, creating awful toxic workplaces for their employees when they're dealing with different time zones. A lot of people are dialing into calls at 1:00am to, to accommodate time zones and nobody has the. We haven't been taught skills and tools, Vince. To handle conflict, to set boundaries, to collaborate, to say no, but also to support your colleague I'm really good at conflict management, leadership, all of that. I started small, so I started with as a side hustle. So I said, right, in September 2020 I started coaching and I did the course and I started coaching straight away. And then for the next 18 months, no, sorry, for the next 13 months I started doing it on the side. So I was coaching in the evenings, I was coaching at the weekend. I was testing the waters to see was there a market there, was there actually a demand? Could I actually get paid to do this kind of work? I did a lot of market research, I did a lot of business courses. So I really upskilled myself. While I was still working in the corporate world. I saved some money. I didn't have a lot of money, but I knew I got to a point in October 2021 when I just couldn't do it anymore. I had it. I knew I could make it work. I had enough kind of social proof behind me. I had testimonials and things. And then I left at Christmas that year and I went full time in my business in January 2022. So it was a journey to get to that place and you can absolutely do it once you have a strategy. And the best thing I ever did was invest in coaches and mentors to support me. So I invested heavily like I've invested, I think over, over the last couple of years. I'm afraid to even say the figure, but I've really upskilled myself in investing in mentorship, coaching and different courses to get me where I want to be faster. So I think if anyone is considering a career change, I think don't be afraid to invest in yourself. Smart people hire other people who are where they want to be to show them the fastest, easiest, quickest way to get there possible. Because if I can get a shortcut and I can pay somebody to do, that's what I'm all about. So that's my advice.
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Vince Chen
You are a coach yourself now. Ever been on the other side of that being coached? How has being coached helped you become better at helping your own clients?
Lucy Garner
Great question. So I've invested heavily in different coaches and mentors, and each of my different coaches has taught me something different. When you undergo a coaching certification, you change. So I always say, there's Lucy before coaching and as Lucy after coaching. And the biggest thing I learned from my very first coaching course was to love myself, was that I had a lot of limiting beliefs from childhood that were holding me back. My childhood conditioning was the reason that I didn't feel good enough, that I didn't feel smart enough, and I was able to learn tools to overcome that. I specialize in mindset work as well. So I'm a big part of what I do with my own clients is it's motivation, it's mindset, it's the confidence to actually take the action. Because without having, without my coaches, there's no way I'd be where I am today. They helped me. They gave me the encouragement, the motivation and the tools to move forward. And then the other thing I did was I had my coaches and mentors, but I also joined like, mastermind groups and memberships. So I've been in a number of different peer cure groups of other female entrepreneurs who are either at my level in business or they're a little below me, or they're earning multimillions. And through being in those communities, it's been a game changer because you're around like Minded people who really understand the challenges you're facing. There's always somebody in the group who has been in your shoes and can share their experience or their perspective as well. And that has been an absolute game changer.
Vince Chen
When we talked last time, you mentioned how much you focus on confidence in your coaching, especially for women at work. Yet I've noticed that confidence is often overused, almost a buzzword, in every training, learning, and tech product. I was wondering, how do you define confidence differently?
Lucy Garner
Yeah, I agree with you. I think the word confidence is very overused. But. But it's. For me, confidence is about having certainty in yourself and your ideas and being able to articulate that with a strong, positive energy to your audience. So I feel like that should be a quote, because that's literally it. It's about confidence comes from within. So I wasn't confident, which meant I wasn't certain in myself. It meant I. I didn't show up and voice an opinion because I was afraid of being judged or I was afraid to. Like, I had all these different tools and frameworks I had developed myself. And when I started my business, I would have been quoting like Mel Robbins or different people. And was one of my coaches said to me, she said, what about your frameworks? What about all the tools that you've used to achieve your goals, to be a better leader, all that stuff. And I was like, but I'm not. I haven't done an organizational, behavioral, organizational degree. And she said, yeah, but you have life experience. So even just by having that conversation, like, it really empowered me. I have tons of different thought leadership tools that I use with my clients, and by that conversation, I'm certain in them because I know they work. So I think it's about you having certainty in your ideas, having certainty in who you are and what you bring to the table, and realizing that if you're promoting yourself or saying, sharing an idea and the intent behind that is to add value to another person, I believe you should do it. I believe you're doing a disservice to your audience if you're not doing it. So that's what I think confidence means.
Vince Chen
Speaking of coaching your clients to boost their confidence, I know you've developed a signature program called the Executive Presence Blueprint. Why did you create this program? What was your thought process behind it? And could you share some of the key principles that guide your approach?
Lucy Garner
The reason I created it is because there's been such a huge change in the world. The changes over the past decade, Vince, we've obviously had movements like the LGBTQ movement. We've got me too. We've had Black Lives Matters. We've had the wars that are going on in the world. We've had Covid. We've had so many different cultural shifts and we have a new generation coming up behind us who by all accounts, they are not as career focused as maybe are my generation. I'm a millennial. In January 2024, Harvard Business Review released a paper on the changes in executive presence between 2012 and today. And they looked at the differences in executives, what's expected, what executive presence means, because a lot of people, it's an elusive term, they're told they need to work under executive presence. They don't really understand what it means. So I did a lot of research myself to go what does it mean when it comes to executive presence? There's three main pillars. The first one is gravitas, the second one is communication, and the third one is appearance. These have been in place for many years. This is what would have been needed to be a strong executive or a strong leader. Some of the biggest changes in executive presence is people are looking for authenticity. So in their leaders, they no longer want this kind of idea of a white man in suit being really forceful. Like forcefulness would have been a trait under the communication pillar. They don't want that anymore. They want more authenticity. They want more of a listen to learn orientation rather than being forceful. And people want more respect from their leaders. Vision has become more important. So for leaders to really stand out, they need to have a really strong vision. And that's become more important between the data from 2020 or 2012 to 2022. Also, inclusion is a huge thing. So leaders are expected to be more inclusive. And again, while I believe most people try to do their best, they don't necessarily understand inclusion. They don't understand what it really means. They don't understand to be how to be really emotional, intelligent, and how to do all that good stuff. And one of the biggest things, and it has never changed. There's the top two traits of executive presence are, number one, confidence, and number two, it's decisiveness. And when I looked at the corporate world, and in particular many women in leadership, from my own experience doing private executive coaching with them, and Also in my membership 360 leaders club, I noticed confidence to make decisions was a big challenge for them and also a framework to make decisions. So I decided I'd create a course that would basically help them to make decisions, to be more assertive, to build their Confidence and charisma help them to rebrand themselves so the course walks through. There's a whole module on crafting your personal brand as a leader so that you can bring in your values, your strengths, your story. So it's helping them to come up with their stories. There's a module on mastering communication and gravitas. You're expected to be able to command a zoom room. Now, a lot of leaders haven't really got that down yet because they're used in person. And then also inclusion is a really big thing. And being more emotionally intelligent, getting the balance of the masculine and energy. Masculine and feminine energy. Right. The feedback has been phenomenal, in particular on the confidence and decision making.
Vince Chen
In all of your time helping clients, have you ever had a situation where the learning outcome didn't quite meet your expectations? And what did you learn from that experience?
Lucy Garner
I remember when I first started my business, I was coaching some people who would have been at maybe lower levels in the organization, who just didn't want to progress, who just didn't have the drive or the ambition. And personally I found that really frustrating because they were hiring me to help them. At the time, I was career coaching to figure out their career path, but yet they weren't really willing to take any action. That's absolutely their choice. What I learned from working with my non ideal clients is who my ideal clients really are. When somebody invests to work with me, I really take it seriously. I want them to get the results. And it was super disheartening sometimes to see people not using the tools, not taking the action. But what I learned from that is it's not any of our jobs to fix somebody else. They have got to do the work. And so what that taught me was to really seek out my ideal clients, which would be women who are ambitious, who are driven, who are ready to put in the work for themselves. And I know who they are now because I've worked with enough of them to know who are the action takers and who aren't. Because unless you're willing to take action, nothing is going to change.
Vince Chen
So who are your ideal clients? Could you describe them for us? Perhaps some of our listeners might be interested in seeking your help.
Lucy Garner
Yeah, sure. Yeah. So my ideal client is a woman in senior corporate leadership or a female founder who is scaling her business. So they this woman would be maybe at a director, senior director, vice president, senior vice president, C level. And they have big ambitions and big goals and they're very driven to advance their careers. And usually the thing that's blocking them is confidence to actually take action. They usually don't like conflict. They usually are in this pick me energy waiting for opportunities to come and feeling like maybe they're not good enough. They might be doubting themselves in terms of their capabilities and they may be thinking about maybe quitting the corporate world because they feel like they can't make it or they may be feeling super frustrated that their peers are getting ahead and they're still stuck. They want to be the best leaders, they want to be taken seriously. They are impact driven. They want to, they really want to make an impact in the world but they don't have all the skills and tools they need to lead their teams effectively. They may lack emotional intelligence which is all these soft leadership skills are absolutely crucial for career advancement. And that's the stuff that I work with them on would be giving them skills and tools to actually be more emotionally intelligent, to lead their teams more effectively but more importantly to really lead themselves, be able to manage their emotions, to be able to show up with confidence and certainty. And so that's my ideal client is somebody who's working towards either a promotion or somebody who's just been promoted and wants to make a huge impact in their industry and in their organization.
Vince Chen
These days I always like to end our conversation with a multi billion dollar question. We're entering the AI era with innovations like AI agents and AI coaches emerging. From a coaching perspective, how do you see this AI human partnership evolving and in what ways do you think human coaches like yourself still hold a competitive advantage over AI advancements?
Lucy Garner
Yeah, great question. So firstly, I'm not threatened by AI at all because from a coaching perspective I believe it can only actually enhance our services there. Harvard actually did an 85 year old year study where they were trying to really look at what was the most important factor in determining our happiness in life and in our longevity of our life. And what they found was they basically followed 700 plus people from adolescence to old age and they studied, they were trying to study happiness. It's the biggest positive psychology happiness study ever done. And what they found was that the number one thing that made them was the most important factor in determining happiness is actually the quality of our relationships. So I don't believe I know AI will never replace a human relationship. Which is why I think coaches don't need to worry because as humans we're always going to want connection with our human. It's literally hardwired into our DNA. I believe AI can help us. I use AI all of the time. For example, I mentioned I have my coaching frameworks. I might have a vision or an idea for a framework and I'll use AI to say, hey, I'm trying to come up with this tool for making a career decision. Here's what I'm thinking and can you help me make this better or can you give me a different word for this? Because I wanted to fit into an acronym that's easy to remember. I believe that AI working with AI, as opposed to working against it is going to really be super powerful for coaches because we can create content and tools and frameworks that are going to be better, which means you can better serve your clients and your audience in that way.
Vince Chen
Let's give a big round of applause to our first guest from Ireland for her courage and strength as a mother of three, not only realizing her own ambitions, but also helping other ambitious women achieve their dreams through human connections. Thank you, Lucy.
Lucy Garner
You're so welcome. You are so welcome. Thank you so much for having me. Vince.
Vince Chen
Thank you so much for joining us today. If you like what you heard, don't forget, subscribe to our show. Leave us top rated reviews, check out our website and follow me on social media. On this channel, your ambitious human host. Until next time, take care.
Chief Change Officer Podcast Summary
Episode: Lucy Garner: Why Confidence Isn’t About Being Loud (Or Quoting Oprah)
Release Date: February 13, 2025
Host: Vince Chen
In this episode of Chief Change Officer, host Vince Chen welcomes Lucy Garner from Ireland, a dynamic individual balancing her roles as a mother of three and an accomplished entrepreneur. With a strong background in biotechnology and two decades in the pharmaceutical industry, Lucy transitioned into women’s leadership coaching, aiming to empower and support women leaders in achieving their career goals with confidence and work-life harmony.
Lucy delves into her professional journey, highlighting the pivotal moments that led her from a microbiologist managing teams in multinational corporations to a sought-after executive coach for women in leadership roles.
Lucy Garner [03:50]: "I always knew I had so much more to give. My passion was always people."
She discusses the challenges she observed within corporate leadership, particularly the struggle of women who, despite their technical expertise, grapple with self-doubt and people-pleasing behaviors that hinder their career advancement.
A significant turning point in Lucy’s life was the passing of her father-in-law, which catalyzed her decision to pursue her entrepreneurial aspirations. This personal loss made her realize the importance of living authentically and following one's dreams without delay.
Lucy Garner [08:32]: "You only have one life and you only get one shot to follow your dreams."
Starting her coaching business was a calculated risk, which she approached by initially running it as a side hustle while maintaining her corporate position. Her dedication and strategic planning paid off, leading to multiple awards and media recognition.
When asked about making the leap into entrepreneurship while managing family commitments, Lucy emphasizes the importance of being highly driven and resilient.
Lucy Garner [13:11]: "You need to be highly driven. If I set my mind to achieve something, I achieve it."
She advises aspiring entrepreneurs to start small, conduct thorough market research, invest in coaching and mentorship, and take imperfect action without waiting for the perfect moment.
Lucy offers a nuanced definition of confidence, moving away from the conventional loud and extroverted stereotype. For her, confidence is about having certainty in oneself and one’s ideas, and being able to articulate them with positivity and authenticity.
Lucy Garner [20:35]: "Confidence is about having certainty in yourself and your ideas and being able to articulate that with a strong, positive energy to your audience."
She emphasizes that true confidence stems from within and is reinforced by one's own frameworks and life experiences, rather than external validations or famous quotes.
Lucy shares insights into her signature program, the Executive Presence Blueprint, which addresses the evolving expectations of leadership in a changing world. The program focuses on three main pillars: gravitas, communication, and appearance, with a modern twist emphasizing authenticity, vision, and inclusion.
Lucy Garner [22:48]: "Inclusion is a huge thing. Leaders are expected to be more inclusive and emotionally intelligent."
The curriculum includes modules on personal branding, mastering communication in virtual environments, and balancing masculine and feminine energies to foster emotionally intelligent leadership.
Lucy’s ideal clients are ambitious women in senior corporate leadership or female founders scaling their businesses. These women often struggle with confidence, conflict avoidance, and emotional intelligence, which hinder their professional growth.
Lucy Garner [28:08]: "My ideal client is a woman in senior corporate leadership or a female founder who is scaling her business."
She highlights the importance of seeking out clients who are willing to take action and invest in their personal and professional development, ensuring productive and transformative coaching relationships.
Addressing the rise of AI in coaching, Lucy expresses optimism about the integration of AI tools to enhance coaching services rather than replace human coaches.
Lucy Garner [30:25]: "AI will never replace a human relationship. Coaches don't need to worry because humans always seek connection."
She believes that AI can aid in creating better content, tools, and frameworks, thereby improving the quality of coaching and expanding the ability to serve clients effectively.
Vince Chen wraps up the episode by applauding Lucy for her courage, strength, and dedication to empowering women leaders through authentic human connections. Lucy’s journey from biotechnology to leadership coaching serves as an inspiring testament to the power of following one’s passion and leveraging personal experiences to foster meaningful change in others.
Lucy Garner [32:12]: "Thank you so much for having me, Vince."
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For more insights into leadership and personal transformation, subscribe to Chief Change Officer on Listen Notes, Apple Podcasts, Spotify, and YouTube. Follow Vince Chan and Lucy Garner on LinkedIn @chiefchangeofficer.