ChiroCandy Podcast Summary: Episode 183 – He Grew to Multiple 7-Figures a Year!

Release Date: October 15, 2024

Introduction

In the 183rd episode of ChiroCandy: THE Chiropractic Marketing Podcast, host Billy Sticker delves into a compelling success story featuring Dr. Mike Shulman, a chiropractor from Lawrenceville, Georgia. This episode is part of the podcast's Success Series, showcasing how effective marketing strategies can transform chiropractic practices. Billy Sticker, renowned for equipping chiropractors to think like marketers, facilitates an insightful conversation highlighting Dr. Shulman's remarkable growth and the pivotal role ChiroCandy played in his journey.

Meet Dr. Mike Shulman

Timestamp: [00:00]

Dr. Mike Shulman shares the astounding growth of his chiropractic practice:

“When we first started with ChiroCandy, we were barely making $20,000 a month. Early on, since starting with them in one office, we're going to probably be doing almost $3 million.”
– Dr. Mike Shulman [00:00]

Dr. Shulman's practice is a multi-disciplinary office offering services such as chiropractic care, physical therapy, weight loss programs, joint injections, and shockwave therapy. He emphasizes a holistic, medication-free approach to patient care, adapting to changing times by expanding services and transitioning to a more cash-based model due to insurance challenges.

Challenges with Previous Marketing Efforts

Timestamp: [02:50]

Dr. Shulman recounts his struggles with various marketing companies before partnering with ChiroCandy:

“They promise you the world and offer you nothing and get you nothing. I’ve been through five to ten different companies, I couldn’t even count, and some of them just quit on me and disappear.”
– Dr. Mike Shulman [02:50]

Despite his efforts to self-educate in marketing—obtaining certificates and attempting to implement CRMs and automation—Dr. Shulman found the task overwhelming, leading to inconsistent results and wasted investments.

Partnership with ChiroCandy

Timestamp: [03:43]

Dr. Shulman's collaboration with ChiroCandy marked a turning point:

“You guys have kept up in the social media loop to get the best ad content out there and use the best, best copy and you use a CRM and have all the automations going. So you know what you’re doing and you make your adjustments every week.”
– Dr. Mike Shulman [03:43]

ChiroCandy's strategic approach alleviated the pressure on Dr. Shulman, allowing him to focus on his practice while the marketing team handled the intricacies of social media advertising, copywriting, and customer relationship management. The continuous optimization and weekly adjustments ensured effective campaigns and sustained growth.

Key Marketing Strategies Implemented

Timestamp: [05:24]

Dr. Shulman highlights three critical components essential for chiropractic marketing success:

1. Customer Relationship Management (CRM):

   “100% need a CRM. 100% need somebody following up all the time.”
   – Dr. Mike Shulman [05:24]

   Implementing a robust CRM system facilitates consistent follow-ups, ensuring no lead is left unattended.

2. Consistent Follow-Up:

   “I have two people and their main job is just following up on the CRM daily.”
   – Dr. Mike Shulman [05:24]

   Dedicated personnel to manage follow-ups can significantly enhance lead conversion rates.

3. Video Content Creation:

   “Make lots of videos even... Make someone follow you around, make jokes, follow your staff around, extra staff, how they feel about you, even if you know they make fun of you.”
   – Dr. Mike Shulman [05:24]

   Engaging video content humanizes the practice, builds trust, and increases online engagement.

The Impact of Video Marketing

Timestamp: [06:15]

Dr. Shulman elaborates on the success of incorporating video marketing:

“And never stop. I have a full-time videographer now and he just follows me around and shoots a few days out of the week. So it’s not like overwhelming, but he does a lot of stuff on the back end, creating and editing videos and make it look as professional as possible.”
– Dr. Mike Shulman [06:15]

Highlighting specific successes:

“Now at 4 million [views].”
– Dr. Mike Shulman [07:45]

One of the videos featuring his staff garnered 4 million views, illustrating the power of authentic and relatable content in attracting and retaining patient interest.

Collaborative Communication

Timestamp: [04:15]

Matt Keenan, a member of the ChiroCandy team, praises Dr. Shulman's active engagement:

“He actually engages with them, lets me know what’s working, what’s not on his end. Because ultimately, getting like 20 leads in a week is great, but if they’re not converting, if they’re not making any money, then there’s no point in it.”
– Matt Keenan [04:15]

This two-way communication ensures that marketing strategies are continually refined to align with the practice’s operational effectiveness and revenue goals.

Achieving Financial Milestones

Timestamp: [08:15]

Dr. Shulman's testimony underscores the financial transformation achieved through effective marketing:

“We were barely making $20,000 a month early. And since starting with them in one office, we’re gonna probably be doing almost $3 million.”
– Dr. Mike Shulman [08:15]

This growth trajectory exemplifies the significant impact that targeted marketing strategies can have on a chiropractic practice's financial health.

Final Thoughts and Takeaways

Dr. Shulman's journey offers several valuable insights for chiropractors aiming to elevate their practices:

• Invest in a Reliable CRM: Ensures systematic follow-ups and efficient lead management.
• Consistent Content Creation: Regular, authentic video content fosters patient trust and engagement.
• Collaborative Partnership: Engaging actively with marketing partners leads to tailored strategies and measurable results.

Billy Sticker concludes the episode by highlighting the importance of measurable outcomes over mere lead generation, emphasizing that true success lies in converting leads into profitable patient relationships.

Conclusion

Episode 183 of ChiroCandy effectively showcases how strategic marketing partnerships, coupled with dedicated content creation and robust CRM systems, can propel a chiropractic practice from modest beginnings to impressive financial heights. Dr. Mike Shulman's success story serves as a testament to the transformative power of thoughtful, consistent, and collaborative marketing efforts in the chiropractic industry.

Stay Tuned: For more inspiring stories and actionable marketing strategies, subscribe to ChiroCandy: THE Chiropractic Marketing Podcast and elevate your practice to new heights.