ChiroCandy: THE Chiropractic Marketing Podcast
Episode 194: 2025 Tech Trends in Chiropractic Marketing
Host: Billy Sticker
Release Date: February 4, 2025
In Episode 194 of ChiroCandy, Billy Sticker delves into the transformative tech trends set to shape chiropractic marketing in 2025. Focusing on the integration of advanced AI tools, Sticker provides actionable insights and practical strategies for chiropractors and small business owners to enhance their marketing efforts and streamline operations.
1. Introduction to Emerging Tech and Marketing Trends
Billy Sticker opens the episode by highlighting the rapidly evolving landscape of technology and marketing. He emphasizes the importance for chiropractors and other business owners to stay ahead of these changes to maintain competitive advantage.
“There's a lot of stuff changing and it amazes me how many people don't know a lot about these things.” (00:02)
2. Advanced AI Tools for Data Capture and Retargeting
Sticker discusses cutting-edge AI tools that allow businesses to capture visitor information without direct engagement. By implementing tracking codes on websites, businesses can collect names, emails, and phone numbers based on device and IP addresses.
“We can drop a postcard in the mail. They go to your site, they don't fill out any information, but two days later they get a postcard in the mail from your office.” (04:20)
These tools enable retargeting through social media and direct mail, leveling the playing field for small businesses previously dominated by large brands with substantial marketing budgets.
3. Strategic Use of AI Based on Desired Outcomes
Sticker stresses the principle that just because a technology is available doesn’t mean it should be used indiscriminately. He advises businesses to implement AI tools based on specific outcomes aligned with their goals.
“Whenever you go through your processes and what needs to be done every day, there's a certain outcome that you need.” (06:15)
4. The Importance of Documenting SOPs for AI Integration
A key takeaway is the necessity of having well-documented Standard Operating Procedures (SOPs). These SOPs enable AI tools to execute tasks accurately, mimicking human processes effectively.
“If you have really good SOPs, you know, we see these tools coming out now... you will be able to take your systems and processes... and it's going to be able to follow that step by step and complete that task for you.” (08:30)
5. AI-Powered Customer Responses: Speed and Consistency
Sticker highlights the critical role of AI in enhancing customer interactions. Rapid response to inquiries can significantly increase lead conversion rates, as delayed responses often result in lost opportunities.
“The quicker you respond, the motivation's higher because they just fill that out.” (09:45)
He shares success stories where AI assistants have transformed client communications, freeing up staff to focus on more strategic tasks.
6. Creating Patient Personas with AI and Customized GPTs
Utilizing AI to develop detailed patient personas is another innovative strategy discussed. By generating comprehensive profiles, businesses can tailor their marketing messages to address specific needs and pain points of their target audience.
“You can save it as a Google Doc. You can actually go in... build a custom GPT and say, hey, anytime I want to do any kind of marketing, this is who you're writing the content for.” (10:30)
7. Implementing Voice AI for Customer Interactions
Sticker introduces the concept of Voice AI agents that handle customer calls, ensuring consistent and professional interactions without burdening the staff.
“AI can act as a customized voice AI agent for your practice... how great would that be for your office?” (12:00)
Through a demonstrated role-play, Sticker showcases how Voice AI can manage appointment bookings and address common queries, enhancing customer experience while reducing the workload on human employees.
8. AI-Generated Content and Video Marketing
The episode explores advanced techniques for creating engaging content using AI. Sticker explains how tools like ElevenLabs and Claude can generate video scripts and clone a chiropractor’s voice to produce authentic, personalized video content without the need for constant human input.
“Your team can be doing weekly videos without you having to do anything.” (15:06)
This approach not only saves time but also ensures that marketing materials remain consistent and aligned with the brand’s voice and message.
9. Future Outlook: Continuous Improvement of AI Technologies
Concluding the episode, Sticker anticipates ongoing advancements in AI, emphasizing that these technologies will only become more sophisticated and integral to business operations.
“AI is never going to be worse than this right now. It is only going to get better.” (15:20)
He encourages listeners to stay informed and adaptable, leveraging AI to achieve better results and maintain a competitive edge in the chiropractic market.
Key Takeaways
- Adopt AI Strategically: Implement AI tools based on desired business outcomes rather than merely because they are available.
- Document Processes: Establish detailed SOPs to facilitate the effective integration of AI in business operations.
- Enhance Customer Interactions: Utilize AI for rapid and consistent responses to customer inquiries to improve lead conversion.
- Personalize Marketing: Leverage AI to create detailed patient personas and customized content that resonates with target audiences.
- Utilize Voice AI: Integrate Voice AI agents to manage customer calls, freeing up staff for more critical tasks.
- Innovate Content Creation: Use AI-powered tools to generate authentic and engaging marketing content, including videos and scripts.
- Stay Ahead of Tech Trends: Continuously monitor and adopt emerging AI technologies to stay competitive in the market.
Billy Sticker’s episode provides a comprehensive roadmap for chiropractors and small business owners to harness the power of AI in marketing and operations. By embracing these 2025 tech trends, listeners can position their practices for sustained growth and success in an increasingly digital landscape.