ChiroCandy: THE Chiropractic Marketing Podcast
Episode 196: AI Tools & Strategies with Billy Sticker
Release Date: February 19, 2025
Host: Billy Sticker, Author, Chiropractic Marketer, and Business Coach
Description: Billy Sticker delivers practical and motivational insights tailored to chiropractors, encouraging them to adopt a marketer's mindset. This episode delves into the transformative role of Artificial Intelligence (AI) in chiropractic marketing, featuring in-depth discussions, actionable strategies, and real-world applications.
1. Introduction and Context
[00:00 - 01:31]
Billy Sticker kicks off the episode by introducing the context of his presentation at the Wellspring Mastermind—a group comprising seven to nine-figure entrepreneurs. The primary focus is on the implementation of AI in business. He emphasizes the significance of sharing these insights with the podcast audience to bolster their chiropractic practices through advanced marketing strategies.
Key Quote:
"If you were not learning and implementing AI, your competition is." — Billy Sticker [00:37]
2. The Imperative of AI in Modern Business
[01:35 - 05:30]
Billy underscores the permanence and game-changing nature of AI in business and everyday life. Drawing parallels with revolutionary technologies like electricity and the automobile, he illustrates how AI is reshaping industries. He warns of the growing competitive disadvantage for those who delay adopting AI solutions.
Notable Highlights:
- AI as a Necessity: AI is not a transient trend but a foundational shift in business operations.
- Cost Reduction: The cost of AI tools like ChatGPT has dramatically decreased, making them more accessible.
- Future Prospects: Predictions indicate that by 2025, fully functional AI agents will be commonplace, with advancements towards Artificial General Intelligence (AGI) by 2027.
Key Quote:
"The AI landscape is transforming industries just like electricity and the automobile did." — Billy Sticker [05:00]
3. Exploring Current AI Tools and Technologies
[05:30 - 15:00]
Billy delves into a variety of AI tools that are revolutionizing business operations. He highlights both widely recognized and niche tools, explaining their functionalities and applications.
a. Gemini by Google
[10:00 - 12:00]
Gemini, Google's AI tool, is comparable to ChatGPT but excels in customer support by integrating with platforms like High Level to build and troubleshoot workflows efficiently.
Key Quote:
"There hasn't been a software yet that I have access to that I haven't been able to get help using this tool." — Billy Sticker [12:00]
b. Glasp
[12:00 - 14:00]
Glasp is a Chrome extension that summarizes YouTube videos by transcribing and condensing content, saving time for users who prefer quick overviews.
Key Quote:
"If you ever wanted a very, very easy way to summarize YouTube videos, this is a fantastic tool." — Billy Sticker [13:30]
c. Napkin AI
[14:00 - 15:00]
Napkin AI transforms bullet-point lists into visual diagrams, facilitating the creation of engaging presentations without the need for a graphic designer.
4. Implementing AI in Business Operations
[15:00 - 25:00]
Billy categorizes business operations into four main areas: lead generation, sales conversion, client fulfillment, and retention. He discusses how AI can enhance each segment, emphasizing outcome-oriented implementations.
a. Lead Generation and Conversion
- AI Tools: ChatGPT for text generation, custom GPTs for personalized marketing.
- Strategies: Creating patient profiles to tailor marketing messages, utilizing AI to write ads and email campaigns.
Key Quote:
"Every team member you have, they're responsible for an outcome. You pay them not because you're their friend, you pay them because you're expecting them to accomplish something." — Billy Sticker [18:45]
b. Client Fulfillment and Retention
- AI Applications: Automating appointment confirmations, personalized follow-ups using voice AI.
- Tools Mentioned: Synthflow and VAPI Plus for voice-based interactions.
5. Specific AI Applications and Use Cases
[25:00 - 35:00]
Billy provides concrete examples of AI applications, demonstrating how they can streamline operations and enhance marketing efforts.
a. Speech and Video Generation
- 11 Labs: Used for voice cloning, allowing personalized audio content without manual effort.
- HeyGen: Enables creation of AI-generated videos with customizable personas and multilingual capabilities.
Key Quote:
"We can now create videos where it sounds just like me speaking Spanish, and some of my closest friends are amazed." — Billy Sticker [30:00]
b. Task Completion and Automation
- Gumloop: Automates tasks like transcribing YouTube videos into blog posts, reducing manual workload.
- Lindy AI: Similar to Gumloop, it focuses on task automation with customizable workflows.
Key Quote:
"With Gumloop, once they've finished editing a video, they drop the YouTube link in there and it turns it into a blog post." — Billy Sticker [33:00]
c. Content Creation and Management
- Syllabi IO: Facilitates the creation of faceless YouTube videos by generating scripts, animations, and voiceovers based on prompts.
Key Quote:
"People are building YouTube channels without ever putting their face or their voice, just using tools like Syllabi." — Billy Sticker [35:00]
6. AI-Powered Marketing Strategies for Chiropractors
[35:00 - 40:07]
Billy outlines specific strategies for chiropractors to leverage AI in their marketing efforts, focusing on creating detailed patient profiles and utilizing AI to generate targeted content.
a. Building Patient Profiles
- Process: Use ChatGPT to create comprehensive profiles detailing patient pain points, desires, and previous attempts to solve their issues.
- Outcome: Tailored marketing messages that resonate deeply with the target audience.
Key Quote:
"We have our chiropractors do it for patients, put in there a patient profile for someone who lives in this geographical region." — Billy Sticker [37:45]
b. Content Calendars and Campaign Planning
- AI Utilization: Generate 52 weeks of video content ideas aligned with the patient profiles, ensuring consistent and relevant engagement.
- Tools: Custom GPTs trained on specific patient personas to craft personalized video scripts.
Key Quote:
"We built out 52 video scripts for the whole year, speaking to that patient profile." — Billy Sticker [39:30]
7. Future of AI and Its Impact on Business
[40:07 - 43:59]
Billy discusses the evolving landscape of AI, touching upon the competitive race among leading tech companies and the anticipated advancements towards AGI. He encourages proactive adoption to stay ahead in the market.
Key Quote:
"It's an unavoidable trend. If you don't get on board, you will be left behind." — Billy Sticker [43:00]
8. Q&A and Conclusion
[43:59 - End]
The episode concludes with a brief Q&A, where Kyle Kennedy and Billy Sticker engage in a discussion about Perry Belcher's innovative use of AI. Billy reiterates his commitment to helping listeners implement AI strategies and offers personal support for deeper inquiries.
Final Key Quote:
"Our goal is to be focused on the outcomes that you need. Just because there are cool AI tools out there doesn't mean you need to use them." — Billy Sticker [40:00]
Notable Quotes with Timestamps
- Billy Sticker [00:37]: "If you were not learning and implementing AI, your competition is."
- Billy Sticker [05:00]: "The AI landscape is transforming industries just like electricity and the automobile did."
- Billy Sticker [12:00]: "There hasn't been a software yet that I have access to that I haven't been able to get help using this tool."
- Billy Sticker [13:30]: "If you ever wanted a very, very easy way to summarize YouTube videos, this is a fantastic tool."
- Billy Sticker [18:45]: "Every team member you have, they're responsible for an outcome..."
- Billy Sticker [30:00]: "We can now create videos where it sounds just like me speaking Spanish..."
- Billy Sticker [37:45]: "We have our chiropractors do it for patients, put in there a patient profile for someone who lives in this geographical region."
- Billy Sticker [39:30]: "We built out 52 video scripts for the whole year, speaking to that patient profile."
- Billy Sticker [43:00]: "It's an unavoidable trend. If you don't get on board, you will be left behind."
- Billy Sticker [40:00]: "Our goal is to be focused on the outcomes that you need..."
Conclusion
In this comprehensive episode, Billy Sticker adeptly navigates the intricate landscape of AI tools and strategies tailored for chiropractic marketing. From foundational concepts to specific applications, he equips listeners with the knowledge and tools necessary to harness AI's full potential, ensuring their practices not only survive but thrive in an increasingly digital world. Billy's actionable insights, combined with his genuine willingness to support his audience, make this episode an invaluable resource for chiropractors aiming to elevate their marketing game through AI.