Podcast
Chris Dufey Podcast
Hosted by Chris Dufey · EN
Not long ago I was sleeping on a couch trying to build my business in time for our first daughter to be born.
NOW?
As a father to 4, we're living between Bali and Australia, and having sold my last coaching company recently—I get to be the brains behind some of the best online businesses.
The Chris Dufey Podcast has a simple mission, openly sharing the un-filtered truths to success, and giving you the insights to create the business and life you love.
Rather than you feeling overwhelmed with too much information and too many podcasts to listen to… Each episode here is designed to have you stop feeling confused about "what to do". And gives you the (proven) next steps to get results.
Find out more at https://chrisdufey.com/podcast
15episodes
Episodes
Newest firstAll episodes
How To Scale a Coaching Business: The 4 Models That Make Success Inevitable
6d ago00:21:28Tap to summarize→ Work with me: How coaches do $1M/yr working 2-4 hrs/day (free video) https://youtu.be/d9zJAysyS7c → Try Rainmakers OS for $1 (14 days) The AI that runs client acquisition for you. Builds your offer. Writes your content. Hands you the ads and funnels already winning. https://wearetherainmakers.com/testdrive → Free training: How the top coaches sign 5 to 20 dream clients a month https://wearetherainmakers.com/demo In this episode, I'm walking you through the exact 4 business models I used to take a portfolio from zero to $31M a year, and the same framework I'm using to 4X my profit, covering the economics, delivery, acquisition, and operations that make scaling inevitable. --- Ok, quick intro if we haven't met. I'm Chris Dufey. I run The Rainmakers. We help coaches and consultants do $1M/yr working 2-4 hours a day. 🔗 Where else to find me: → IG: https://www.instagram.com/chrisdufey/ → FB: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/
Transcribe →The Business Model I Rebuilt After Killing a $3M Agency (5-Part Framework)
1w ago00:14:25Tap to summarize→ Work with me: How coaches do $1M/yr working 2-4 hrs/day (free video) https://youtu.be/d9zJAysyS7c → Try Rainmakers OS for $1 (14 days) The AI that runs client acquisition for you. Builds your offer. Writes your content. Hands you the ads and funnels already winning. https://wearetherainmakers.com/testdrive → Free training: How the top coaches sign 5 to 20 dream clients a month https://wearetherainmakers.com/demowatch In this episode, I show you exactly why I shut down a profitable $3M agency and the five-part model I rebuilt on the other side, the one we teach inside Rainmakers where you keep the money, drop the hours, and actually own the business instead of the business owning you. --- Ok, quick intro if we haven't met. I'm Chris Dufey. I run The Rainmakers. We help coaches and consultants do $1M/yr working 2-4 hours a day. 🔗 Where else to find me: → IG: https://www.instagram.com/chrisdufey/ → FB: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/
Transcribe →The Sales Video Formula Every Coach Needs To Get Clients in 2026
2w ago00:14:12Tap to summarize→ Work with me: How coaches do $1M/yr working 2-4 hrs/day (free video) https://youtu.be/d9zJAysyS7c → Try Rainmakers OS for $1 (14 days) The AI that runs client acquisition for you. Builds your offer. Writes your content. Hands you the ads and funnels already winning. https://wearetherainmakers.com/testdrive → Free training: How the top coaches sign 5 to 20 dream clients a month https://wearetherainmakers.com/demo In this episode, I'm walking you through the exact 11-step sales video framework I use to turn cold traffic into booked sales calls, the same "video on a page" system behind a multi-7-figure coaching company. --- Ok, quick intro if we haven't met. I'm Chris Dufey. I run The Rainmakers. We help coaches and consultants do $1M/yr working 2-4 hours a day. 🔗 Where else to find me: → IG: https://www.instagram.com/chrisdufey/ → FB: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/
Transcribe →How We Took Show-Up Rates From 40% to 85% (The Full 15-Step System)
2w ago00:23:01Tap to summarize→ Work with me: How coaches do $1M/yr working 2-4 hrs/day (free video) https://youtu.be/d9zJAysyS7c → Try Rainmakers OS for $1 (14 days) The AI that runs client acquisition for you. Builds your offer. Writes your content. Hands you the ads and funnels already winning. https://wearetherainmakers.com/testdrive → Free training: How the top coaches sign 5 to 20 dream clients a month https://wearetherainmakers.com/demo In this episode, I hand you the exact 15-step system we use inside Rainmakers to take client show-up rates from forty percent to eighty-five percent, same ad spend, same leads, twice the calls held and twice the cash collected. --- Ok, quick intro if we haven't met. I'm Chris Dufey. I run The Rainmakers. We help coaches and consultants do $1M/yr working 2-4 hours a day. 🔗 Where else to find me: → IG: https://www.instagram.com/chrisdufey/ → FB: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/
Transcribe →If You Feel Behind in Life, Watch This.
4w ago00:15:23Tap to summarize→ Work with me: How coaches do $1M/yr working 2-4 hrs/day (free video) https://youtu.be/d9zJAysyS7c → Try Rainmakers OS for $1 (14 days) The AI that runs client acquisition for you. Builds your offer. Writes your content. Hands you the ads and funnels already winning. https://wearetherainmakers.com/testdrive → Free training: How the top coaches sign 5 to 20 dream clients a month https://wearetherainmakers.com/demo In this episode, I'm breaking down the "by now I should have" mindset that quietly punishes so many ambitious people, and the 4 keys I use to stop beating myself up and actually navigate my journey faster, with less suffering. --- Ok, quick intro if we haven't met. I'm Chris Dufey. I run The Rainmakers. We help coaches and consultants do $1M/yr working 2-4 hours a day. 🔗 Where else to find me: → IG: https://www.instagram.com/chrisdufey/ → FB: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/
Transcribe →Is Chris Dufey + Rainmakers Legit? How A Coach Added $240k in 12 Weeks (Honest Review)
May 2900:11:57Tap to summarizeHow to install the AI-powered client acquisition machine that books 5-20 high-value clients/month. Watch the full breakdown → https://wearetherainmakers.com/demowatch gem: $2,200/hr consulting → $1. Test drive the full Rainmakers OS (AI agents + 161 playbooks + 24/7 VirtualChris) → https://wearetherainmakers.com/testdrive One coach did $318K in 30 days. Another did $566K with zero ad spend. A new coach signed 101 clients with 600 Instagram followers. Your BS detector went off. Good. In this video I'm pulling up my Mac and we're doing the research together. Real clients. Real numbers. Real proof you can verify yourself. If we're just meeting for the first time… I'm Chris Dufey, founder of The Rainmakers. We build full marketing ecosystems for coaches and consultants. So they can make $1M/yr working just 2-4hrs a day. I've built and sold a multi-7-figure coaching business, been behind the scenes of 7, 8, and 9-figure online businesses, and right now we're deep in the trenches building AI-powered systems that actually move the needle. I started sleeping on a couch with my baby daughter, wondering how I'd make rent. Built my first business to multi-7-figures, sold it, Then spent years getting paid $25K/month retainers to fix some of the biggest info-businesses on the planet. Scaled my consulting offer to $1M/year in 63 days. Launched an agency, took it to $200K/month in under 90 days, Then burned it all down because "bigger" doesn't always mean "better." Now I live between Bali and Australia with my four daughters, wife and dog. This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, or drop a comment. Instagram: https://www.instagram.com/chrisdufey Substack: https://chrisdufey.substack.com/ Website: https://chrisdufey.com Website: https://wearetherainmakers.com
Transcribe →THE most valuable funnel training you'll ever watch (He Spends $78 to Make $695)
May 2200:26:00Tap to summarizeMy team builds you a $167K/month client machine in 8 weeks. You just approve it. Interested? → https://wearetherainmakers.com/demowatch In this video, I'm taking you inside a private consulting session with one of our clients, breaking down his exact funnel, his real numbers, and the three highest-leverage moves that will take him from consistent to completely dialed in. -- Ok, quick intro if we haven't met. I'm Chris Dufey. I run The Rainmakers. We help coaches and consultants do $1M/yr working 2-4 hours a day. Couple years ago I was sleeping on a couch. Wife pregnant. Daughter on the way. She showed up on time. I did not. Fast forward — 4 kids, two houses (Bali + Australia), sold my last company. Now I get to be the guy behind the scenes of some of the best online businesses on the internet. And still do school pickup. Still surf on Tuesdays. Nothing glamorous about it. That's kinda the whole point. The speedrun of how I got here: 18 — Got into personal training. I was the fat kid. Wanted abs. Wanted girls to notice. Whatever, it worked. 21 — Ran a PT agency across Sydney gyms. 25 — Moved to Dubai. First kid. Discovered that new dads can survive on vibes and espresso alone. 27 — Moved to Bali to "start an online business." Translation: I had no idea what I was doing. 28 — Launched a supplement company. Blew it up. (Not proud. Not hiding it.) 29 — Accidentally became a business coach because PTs kept asking how I was living abroad. 31 — Founded Coaches Cartel — coaching + software + virtual teams for fitness pros. 34 — Became a dad of four. 10/10 do not recommend doing this and running a business simultaneously unless you like chaos. 35 — Sold the coaching business. Multi-7-figures. 36 — Started consulting 6/7/8-figure CEOs. $25K/month retainers. Weird flex but ok. 38 — Started The Rainmakers. Today — my team and I build the machines behind some of the best operators online. P.S. — talking to a camera all day gets old. Drop a comment. Ask me something. Disagree with me. Whatever. I actually read them. Instagram: https://www.instagram.com/chrisdufey Substack: https://chrisdufey.substack.com/ Website: https://chrisdufey.com Website: https://wearetherainmakers.com
Transcribe →How To Go From Zero To Million Dollar Business In 63-Days
May 1200:18:52Tap to summarizeMy team builds you a system to scale from $100K to $1M/month without burning out. Interested? →https://jointherainmakers.com/demowatch?cluid=cl8141r7cz27kr018b0788-680d-4785-ab5d-c63b4f1af9f4 In this episode, I'm breaking down the exact 7 lessons that allowed me to build a 7-figure business in 63 days and how you can apply them to yours. After selling my last company for multiple seven figures, I decided to do things differently. I wanted to build a business where I could earn the money I want, work with people I love, do work I love, AND have freedom and time with my family. Here are the 7 key lessons: The Five Ones - Master the one client, one problem, one solution, one traffic source, and one sales mechanism that will accelerate your growth Emulate Before You Innovate - Learn from successful mentors before creating your own path (and why copying without context destroys alignment) Master Your Key Constraint - Find what's holding your business back RIGHT NOW and develop the skills to break through it Create More Than You Consume - Stop procrastinating through information overload; do the work that actually moves your business forward Define Success Clearly - Get crystal clear on your values, constraints, and what you actually want your life to look like Cultivate Your Environment - Be intentional about what you consume, who you spend time with, and where you operate Systems Over Goals - Build systems that make success unavoidable, not just a goal on a list These aren't theoretical I apply these with every client and partner I work with, and I've seen businesses grow exponentially faster when they implement them. This is NOT entertainment this is actionable wisdom you can implement today. If you've hit a plateau in your business or want to build a 7-figure income without sacrificing your life, these lessons will show you exactly how. I'm Chris Dufey, host of this show and founder of The Rainmakers. I started sleeping on a couch with my baby daughter wondering how I'd make rent. Built a multi-7-figure coaching business, sold it, and now I live between Bali and Australia with my four daughters, doing work I actually care about. Instagram: / wearetherainmakers Facebook: / wearetherainmakers
Transcribe →Tucker Max on Sovereignty, Freedom and Healing - The Real Path to Power
Apr 2800:44:08Tap to summarizeMy team builds you a system to scale from $100K to $1M/month without burning out. Interested? →https://jointherainmakers.com/demowatch?cluid=cl8141r7cz27kr018b0788-680d-4785-ab5d-c63b4f1af9f4 Most people think sovereignty means living off-grid or escaping the system. They're wrong. In this conversation, I sit down with Tucker Max — bestselling author, founder, rancher — for one of the most honest conversations I've had about what it actually takes to build a life on your own terms. Not the Instagram version. The real one. Tucker didn't start with a ranch, a school, and years of food storage. He started with money, fame, and women — and was still miserable. This is the story of what came after that. Here's what we get into: Why sovereignty starts with emotional responsibility, not solar panels and water wells The real definition of sovereignty — and why freedom is actually the juvenile version of it How psychedelic medicine cracked open 40 years of unfelt grief in two and a half years Why antidepressants are actually depressants — and what depression is really telling you The question that changed everything for a suicidal friend: "What part of me needs to die?" How to stop lying to yourself (it starts with one decision most people avoid) What spiritual bypassing actually is, why it's so seductive, and how to avoid the trap Why every piece of responsibility you abdicate gets picked up by a tyrant I've had hundreds of conversations about personal growth, psychedelics, and building a life with real freedom. The pattern is clear: the people who build something real aren't the ones who optimised the outside first. They're the ones who did the hard, ugly, internal work first — and let everything else follow. This is that conversation. I'm Chris Dufey, host of this show and founder of The Rainmakers. I started sleeping on a couch with my baby daughter wondering how I'd make rent. Built a multi-7-figure coaching business, sold it, and now I live between Bali and Australia with my four daughters, doing work I actually care about. This episode is for the person who suspects they've been lying to themselves. You probably have. That's okay. Watch it anyway. Instagram: / wearetherainmakers Facebook: / wearetherainmakers LinkedIn: / the-rainmakers Website: https://wearetherainmakers.com
Transcribe →This One Funnel Took Me From $40K/Month to Selling My Business (Full Breakdown)
Apr 2400:18:06Tap to summarizeMy team builds you a system to scale from $100K to $1M/month without burning out. Interested? → https://jointherainmakers.com/demowatch?cluid=cl8141r7cz27kr018b0788-680d-4785-ab5d-c63b4f1af9f4 I was sitting in a cafe in Bali when a WhatsApp message came through. A letter of intent. Final terms. I scrolled to the number and just stared. Five weeks later, clean exit. No earn out. No gold handcuffs. The buyer didn't want me. They wanted what I built. And what I built wasn't a personal brand. It was a business. But two years before that message, I was stuck at $40K a month posting daily, running webinars, sending DMs, launching challenges and still couldn't predict what next month looked like. This video is the full story of how one funnel not a tactic, not a hack one complete ecosystem took me from that chaos to a life-changing exit. Here's what I'm breaking down: Why most coaches aren't building funnels they're building pieces of one (and why that's killing their results) The exact 3-step ecosystem: the ad that filters, the DTO that pre-sells, and the call that closes what's already open How I dropped cost per lead from $45 to $18 and booking rates went from 8% to 34% The month-by-month revenue numbers from $0 to $210K and what actually changed Why working less was the thing that finally made everything grow The difference between building a job and building an asset and how to know which one you have right now What the guy who bought my business said 8 weeks after I walked away completely If you're a coach or consultant doing anywhere from $5K to $50K a month right now this is the most important system you'll see this year. If this is your first time here welcome. My name is Chris Dufey. I'm the founder of The Rainmakers. Here's the short version of how I got here: Started sleeping on a couch with my baby daughter, wondering how I'd make rent. Built my first coaching business to multi-7-figures and sold it. Spent years getting paid $25K/month retainers to fix some of the biggest info-businesses on the planet. Scaled a consulting offer to $1M/year in 63 days. Launched an agency, took it to $200K/month in under 90 days then shut it down because bigger isn't always better. Founded The Rainmakers. Today, my team and I work behind the scenes with some of the most successful online businesses in the world. We give our members the upper hand knowing what's actually working right now, and installing it directly into their businesses. This YouTube channel is me showing up and sharing how I build a business and a life I'm proud of. It's for coaches and consultants who want success that doesn't just look good on Instagram it feels good when they wake up in the morning. Because what's the point of being rich if you're tired, grumpy, and lonely? Time freedom. Mental freedom. Money freedom. You need all three to actually win. Drop a comment, ask a question, or tell me what you want me to cover next. I read them. 👉 Hit Me Up On Instagram: / chrisdufey Facebook: / wearetherainmakers LinkedIn: / the-rainmakers Website: https://wearetherainmakers.com
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