Join Parm and Andy as they sit down with Armand Billard, one of the two founders of Sartory Billard, whose handcrafted dials and collaborative approach have earned him a devoted following in the world of independent watchmaking. From titanium canvases to iridescent guilloché, Armand shares how emotion, elegance, and experimentation shape his horological philosophy.

We begin with the origin story of Sartory Billard, discovering how Armand transitioned from the corporate world at Alcatel to pursue the vision rooted in beauty, craftsmanship, and emotional connection. That being his horological passion, the very special and unique independent watch brand Sartory Billard. He explains how client-led customisation became the brand’s signature, turning each watch into a deeply personal collaboration. As the boys dig deeper into the ethos Armand strives to uphold, he reflects on the power of colour, texture, and storytelling in dial design, revealing how each element is chosen not just for aesthetics, but for the feeling it evokes and emanates.

This episode also explores the broader indie watch scene, with Armand offering candid insights into its evolution and the growing appetite for personalisation. We throw in an extra twist to the show with a CP7 Challenge for Armand, where Parm and Andy set him a very special task.

Whether you’re deep into the indie watch scene or just discovering the magic of bespoke horology, this episode is a masterclass in watchmaking as art. So buckle up and enjoy the ride as we talk about creating bespoke watches and horological memories.

Check out Sartory Billard's watches and the bespoke watchmaking process on their website at:

https://sartory-billard.com

Don't forget to check out the show notes on our website to add a visual experience at:
www.chronopassion7.com or at our Instagram @chrono_passion_7.

Intro-Outro Music Credit "The Attic Is For Work" By Streamer Music Group - Copyright Free Music

Ep #64: Bespoke Watchmaking, Creating Memories & The CP7 Challenge with Armand Billard from Sartory Billard