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Building an Online Reputation: The 8 Steps From Invisible to the Obvious Choice

Brian and Josh break down the exact content sequence they've observed from people like Gary Vaynerchuk, Alex Hormozi, and Codie Sanchez -- the order to build a trusted personal brand if you're starting from zero, and why most people skip the step that actually matters first.

In this episode:

- Why "product before content" is the step almost everyone skips -- and how to document your process if you don't have a product yet

- Why a video podcast works as the hub that fuels every other piece of content you make

- How to turn one long-form conversation into a week's worth of short-form content instead of guessing what to post next

- Why a newsletter converts better than social media -- you own the list, you don't own the platform

- What has to be true before you build an online community (you need a team behind you, not just yourself)

- The real difference between courses (a transformation tool) and webinars (a sales tool)

- Why "share the knowledge, sell the implementation" lets you give away expertise without giving away the outcome

- What a "shredder" is and why some of the biggest creators online have someone whose only job is turning their day into content

Timecodes:

01:25 Step 1: Product before content

07:03 Step 2: Start a video podcast

20:50 Step 3: Short-form content from the podcast

32:21 Step 4: Newsletter

37:11 Step 5: Online community

49:29 Step 6-7: Courses vs. webinars

54:01 Step 8: The "shredder"

Resources mentioned:

Gary Vaynerchuk (Wine Library), Alex Hormozi (Acquisition.com, Gymshark/Gym Launch), Codie Sanchez, Caleb Ralston's six-hour YouTube video

Connect with us on LinkedIn:

Brian Erickson: https://www.linkedin.com/in/bwerickson

Josh Lewis: https://www.linkedin.com/in/thatjoshlewis

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