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EP 024 - How to Use A Video Podcast to Grow Your Business

If you are a marketer, CEO, founder, or thought leader trying to grow your brand, this episode breaks down how video podcasting can become more than just a show. It can become the engine behind your content strategy.

Josh Lewis and Brian Erickson unpack how to use a video podcast to create long-form content, short-form clips, newsletters, blog posts, and SEO-driven assets that help your business get found. They talk through where your podcast should live, how to think about YouTube and LinkedIn discoverability, how to choose topics based on what your audience is already searching for, and how to use AI without losing your perspective.

This conversation is especially relevant for B2B brands in Greater Cincinnati and Northern Kentucky that want to build trust, create more content from one recording session, and show up with a stronger point of view online.

If you want your content to help people know, like, and trust your brand, this episode will help you think more strategically about podcasting as a business tool.

Timecodes

00:00 Why perspective still matters in the age of AI

01:16 How to use video podcasting to grow your business

01:26 Planning for SEO without sounding robotic

01:29 The 3 things you need to know to win at podcasting

02:00 Why video creates more repurposing opportunities than audio alone

04:24 Why video helps you reach people in more places

05:14 Where should you post your podcast?

06:17 The 3 main podcast platforms to prioritize

07:16 How to plan a podcast for SEO without losing authenticity

09:11 What SEO actually means for a business podcast

22:22 Using SEO phrases naturally in your questions and conversations

23:01 Why hooks and provocative statements make better shorts

23:33 How to frame titles around outcomes instead of information

24:05 Storytelling, one-liners, and building stronger short-form clips

25:15 Pattern interrupts and the first 2–3 seconds of a video

45:15 How to use blog posts, internal links, and newsletters to support your podcast SEO

46:16 Bonus: turn podcast moments into quote graphics and screen grabs

47:35 Use captions and Google Business Profile posts for more discoverability

48:35 Think like your customer and answer their questions

49:25 The 3 things you need to know to win at podcasting

Connect with us on LinkedIn!

Brian Erickson: https://www.linkedin.com/in/bwerickson

Josh Lewis: https://www.linkedin.com/in/thatjoshlewis

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➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

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Produced by the Cincinnati Podcast Studio

Creating a high-quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast? Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/discovery

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