Podcast
Cincinnati Podcast Studio Podcast
Hosted by Cincinnati Podcast Studio · EN
Join Josh & Brian from the Cincinnati Podcast Studio as we talk about marketing and brand building for businesses, organizations, and thought leaders in the Greater Cincinnati/Northern Kentucky area.
Produced by the Cincinnati Podcast Studio.
12episodes
Episodes
Newest firstAll episodes
7 Video Podcast Problems Solved For B2B Marketers
Feb 1100:58:18Tap to summarizeTake our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fitEP 023 - 7 Video Podcast Problems Solved For B2B MarketersAre you a Marketing Manager in Greater Cincinnati or Northern Kentucky trying to launch a video podcast, but hitting roadblocks? You aren't alone.From CEOs who are "too busy" to film, to Legal teams worried about compliance, and the constant pressure to prove "Instant ROI"—launching a B2B podcast is full of friction.In this episode, we break down the 7 Major Problems keeping brands from creating consistent content and provide actionable solutions for each. We discuss why you need to move from a "Faceless Brand" to a "Key Person of Influence" and how to repurpose one hour of recording into a month's worth of LinkedIn, YouTube, and newsletter content.Whether you are dealing with stage fright or struggling to find a unique idea in a "Red Ocean" market, this episode is your playbook for building a media brand in the B2B space.TIMECODES00:00 – The 7 Problems Marketing Managers Face01:01 – Problem 1: "My CEO is too busy"04:01 – Problem 2: Dealing with Stage Fright (And who should really host)08:00 – Why "People Persons" aren't always good on camera11:22 – The Guest Problem: Curating vs. Thought Leadership19:27 – The "Instant ROI" Trap & The Long Game24:27 – How to get massive content volume from one episode28:58 – The Legal Problem: Navigating Compliance in Finance/Healthcare32:00 – The Idea Problem: Is the podcast market saturated?45:06 – Theme-Based Shows & Sponsorships51:28 – Free Tool: The Podcast Idea EvaluatorConnect with Brian & Josh:• https://www.linkedin.com/in/bwerickson• https://www.linkedin.com/in/devisinggood--------------------------------------------------------------------------------Subscribe & Listen to more content here:➡️ Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast➡️ YouTube: https://www.youtube.com/@cincinnatipodcaststudio➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu--------------------------------------------------------------------------------Produced by the Cincinnati Podcast StudioCreating a high-quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.Are you in the Greater Cincinnati area and interested in starting your own podcast? Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/discovery--------------------------------------------------------------------------------Connect with us!YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudioInstagram: ➡ https://www.instagram.com/cincinnatipodcaststudioFacebook: ➡ https://www.facebook.com/cincinnatipodcaststudioTik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudioLinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio
Transcribe →This Brand Strategist Explains the #1 Reason Podcasts Fail (ft. Caleb Ralston)
Jul 30, 2025Tap to summarizeTake our FREE Video Podcast Fit Assessment ➡️ cincinnatipodcaststudio.com/fitEp 009 - This Brand Strategist Explains the #1 Reason Podcasts Fail (ft. Caleb Ralston)Successful podcasts don’t start with fancy gear, they start with a good idea and execution that builds trust. In this deep‑dive with brand‑content strategist Caleb Ralston (worked with Gary Vaynerchuk as well as Alex & Leila Hormozi), Josh Lewis unpacks why proximity builds loyalty, how to crush the ‘improper expectations’ give you a false target, and how your brand matters in podcasting.You’ll learn:The “proximity principle” that makes listeners feel like they know youWhy video podcasting unlocks WAY more content opportunities than audio‑only clipsThe secret of “intentional pairing” and interest‑stacking to build a magnetic personal brand Follow Caleb Ralston:Web: https://www.calebralston.comYouTube: https://www.youtube.com/@CalebRalstonInstagram: https://www.instagram.com/calebralstonLinkedIn: https://www.linkedin.com/in/calebralstonConnect with Josh Lewis:LinkedIn: https://www.linkedin.com/in/devisinggoodInstagram: http://instagram.com/devisinggood___Subscribe & Listen to more content here:➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu___Produced by the Cincinnati Podcast StudioCreating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.Are you in the Greater Cincinnati area and interested in starting your own podcast?Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tourLearn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/___Connect with us!YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudioInstagram: ➡ https://www.instagram.com/cincinnatipodcaststudioFacebook: ➡ https://www.facebook.com/cincinnatipodcaststudioTik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudioLinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio
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