Podcast
Cited: Voice Notes
Hosted by Laura Seelinger, LSX Partners · EN
Cited: Voice Notes is a short Q&A podcast about AI visibility — how to get your brand cited by AI engines like ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude.
Each episode answers one real question marketers and brand leaders ask about AEO and GEO (answer engine optimization and generative engine optimization) — recorded as a quick voice note. No fluff, no over-production. Expect audience intelligence, getting cited by AI, third-party authority (Reddit, reviews, industry publications), schema and llms.txt, and how AI visibility actually fits alongside the SEO you already do.
Hosted by Laura Seelinger, founder of LSX Partners and an AI visibility (AEO/GEO) strategist who helps brands and agencies get cited by AI — not just ranked.
2episodes
Episodes
Newest firstAll episodes
Do I actually need schema markup for AI visibility?
Jun 2600:05:15Tap to summarizeI keep seeing people ask: do I really need schema markup for AI visibility, or is it just a buzzword? Short answer — mostly yes, but not for the reason most people think.In episode 2 of Cited: Voice Notes, I break down what schema actually is (structured data that labels your content), the myth that AI "reads your schema and skips a step" (it mostly reads your visible text), and where schema's value really comes from — Google's rich results and AI Overviews, which pull from Google search. The thing that actually makes you quotable? The answer-first structure underneath. Schema labels it; structure makes it liftable. Do both.In this episode:- Why schema helps — but not the way most people think- What schema actually is, in plain terms- The schema types that matter most (FAQ, Article, Organization + Person, Product)- The catch: it has to match what's actually on the page- Why it's basically expected now if you're doing best practicesFull written version + transcript: https://lsxpartners.com/podcast/do-i-need-schema-for-ai-visibilityHosted by Laura Seelinger, founder of LSX Partners — AI visibility (AEO/GEO) strategist helping brands get cited by AI.
Transcribe →Is AI visibility just SEO with a different name?
Jun 2500:03:34Tap to summarizeIs AI visibility just SEO with a different name?Is AI visibility — AEO/GEO — just SEO with a new name? Not exactly. In episode 1 of Cited: Voice Notes, I answer it by voice note: they're not the same thing, but SEO is far from dead. You run them in parallel and merge the two systems — keep doing your SEO (keyword rankings, blog optimization) while overlaying AI-visibility practices on top.That means definition blocks, way more FAQs than content marketers are used to, and rethinking how your product and category pages are structured. The big lift is third-party citations — getting mentioned on the sources AI actually trusts (Reddit, product reviews, industry publications) by activating your PR arm. And then the technical plumbing most marketers never expected to touch: schema and llms.txt.In this episode:- Why SEO and AI visibility aren't the same thing — but SEO isn't dead- Running SEO and AEO/GEO in parallel, and merging the two systems- The AI-visibility practices you overlay (definition blocks, more FAQs, restructured pages)- The big lift: third-party citations and activating your PR arm- The technical plumbing: schema and llms.txtFull written version + transcript: https://lsxpartners.com/podcast/is-ai-visibility-just-seoHosted by Laura Seelinger, founder of LSX Partners — AI visibility (AEO/GEO) strategist helping brands get cited by AI.
Transcribe →