2013, Gregg Renfrew turned the beauty industry on its head with the launch of her company Beautycounter, a revolutionary skincare and cosmetics brand dedicated to creating safer products using clean ingredients. After selling a majority stake in Beautycounter to a private equity firm in 2021 and seeing the brand’s decline and eventual foreclosure, Gregg bought back Beautycounter’s assets in 2024 and decided to rebuild. Now, she is back to lead clean beauty with the launch of her new brand, Counter. Join us as we talk about knowing your worth, how Gregg pioneered the clean beauty movement, and how she’s reinventing the wheel with Counter.

Don’t miss this episode where we discuss:

Gregg’s early career and her sales philosophy
Scaling your business and the highs and lows of bringing in outside capital
Beautycounter’s lifespan and what Gregg learned from selling and buying back her business
The behind the scenes of running a company and what it means to be a leader
How Gregg reimagined Beautycounter’s model to create Counter, and what she’s doing differently this time around

Find Gregg:

www.counter.com

IG: @greggrenfrew

LinkedIn: Gregg Renfrew

Follow Lydia:

www.lydiafenet.com

IG: @lydiafenet

LinkedIn: Lydia Fenet

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Recorded at The Newsstand Studios at Rockefeller Center.

Thank you for listening.

Finding Your Reinvention with Gregg Renfrew