In this episode of the Climbing Gym Growth Podcast, Chris Lopez chats with Ivan Vargas and Steve Bittner, co-owners of Mustangs Bouldering, for a conversation about market selection, risk, and how to break even.

Mustangs opened without SBA loans, without heavy marketing, and in a smaller market by making disciplined decisions around location, rent, and other expenses.

Show Notes:

00:00 – Intro

04:00 – Backgrounds in climbing and the industry

07:30 – Searching for the right space

10:30 – Why Mustangs chose bouldering only

14:30 – Competition myths in smaller markets

18:30 – Organic growth vs paid marketing

23:30 – Route setting philosophy and surprise

27:30 – Churn, seasonality, and outdoorsy markets

35:30 – Designing for early break-even

41:30 – Building the gym themselves to survive

48:30 – The mental weight of ownership

56:30 – Hard advice: markets matter

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