This is Clicks & Capital, a five-part series from the archives recorded in November 2023, exploring the role of digital technologies in individuals’ finances. I spoke with Anna Rohmann about her PhD research on this.

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In this first episode, we explore what inspired Anna's research: the GameStop short squeeze in January 2021, where retail investors on Reddit challenged Wall Street hedge funds. We recap the saga and discuss its implications for anthropologists and social scientists studying financial systems in the digital age, introducing concepts like the 'moral economy.'

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Anna Rohmann (she/her) is doing anthropological research at Goldsmiths and works as Associate Lecturer across multiple universities of the University of London. Her PhD project examines financial technology and (digital) financial inclusion through ethnographic and intersectional frameworks. She focuses on the interplay between retail investors, start-ups, content creators, technologies, and wider socio-economic structures. Her broader research interests lie at the intersection of the (digitized) economy with language, queerness, online communities, and social change. Anna is on the editorial board of Anthways Journal, a Research & Marketing Coordinator for the Political Economy Research Center (PERC), and a member of the TikTok Ethnography Collective.

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Sources used in this episode:

CNBC (2021). GameStop Mania: How Reddit Traders Took On Wall Street. YouTube. Available at: https://www.youtube.com/watch?v=F8rwmS4Y17c [Accessed 28 Sep. 2024].
‌CNN (2021). Investors on Reddit send GameStop stock soaring. [online] YouTube. Available at: https://www.youtube.com/watch?v=6nKQ90CzxgM [Accessed 28 Sep. 2024].
Financial Times (2021). GameStop stock short squeeze: Reddit traders take GME on a wild ride I FT Film. [online] Available at: https://www.youtube.com/watch?v=ZzL5OLCwSPY [Accessed 28 Sep. 2024].
Hughes, J., N. Megaw and M. Darbyshire (2018). Financial Times. [online] Available at: https://www.ft.com/content/8102fc65-0879-4b88-b3c6-097447a61f7d [Accessed 16 Nov. 2023].
Sony Pictures Entertainment (2023). DUMB MONEY - Official Trailer (HD). [online] Available at: https://www.youtube.com/watch?v=bmr8YmwnZ3w [Accessed 14 Oct. 2023].

Clicks & Capital: The GameStop Scandal - A new look at ‘moral economy’?