Podcast
Cloud Radio | A SaaS Podcast
Hosted by Cloud Ratings · EN
Made for "full stack" cloud operators, Cloud Radio covers all aspects of the business of software.
Our target audience: SaaS investors that listen to SaaStr, The SaaS Podcast, SaaS Revolution, or Startups For The Rest Of Us and still want to learn even more.
12episodes
Episodes
Newest firstAll episodes
Scott Leese 6x Leader + Founder + 3x Author - Seller Realities + Go To Work
Oct 18, 202300:39:26Tap to summarizeOur Guest: Scott Leese is a six-time Sales Leader and a two-time best-selling Amazon author in the category of sales. He maintains active communities like GTM United and is also focusing on helping companies build revenue-driving motions across the organization. Episode Topics:Scott's view on shifting away from traditional VP career paths and expectations.What are the qualities to look for in someone who is a first-time VP of Sales?Scott’s advice for someone who is considering transitioning into an account executive (AE) role + Director/VP Sales level.The type of leaders or CEOs that Scott gets along with.Overall framework of the evolution of Sales from Go-To-Market to Go-To-Network.What type of seller performs best?Scott on the sales productivity of Go-To-Network approach versus cold outbound strategy.Scott's take on Sapphire Non-AE GTM Bloat - 90% of GTM spend is non-AE, down from 70% in 2018.Strategies or approaches that are currently successful in the broader environment.Scott elaborates his Linkedin post on self-inflicted errors: “Most deals die from predictable self-inflicted errors. Avoidable problems turn into cyclical failures caused by a lack of focus on reverse engineering root causes.”Resources:https://www.surfandsales.com/ https://twitter.com/SaaSletter/status/1700517476017246334?s=20 https://www.linkedin.com/posts/scottleese_you-dont-get-good-at-anything-by-giving-activity-6990657671431405568-lVpl?utm_source=share&utm_medium=member_desktopAbout Cloud Radio by Cloud Ratings:Made for "full stack" cloud + SaaS operators, Cloud Radio is a SaaS podcast covers all aspects of the business of software.Our host - Matt Harney - is active on Twitter @saasletter and writes "SaaSletter", an investing-oriented SaaS newsletter on Substack.https://cloudradio.cloudratings.com/https://twitter.com/SaaSletterhttps://www.saasletter.com/About Cloud Ratings:Cloud Ratings is a customer outcomes-focused, data-driven software research analyst firm. We exist to allow organizations to make more confident, lower-risk software purchasing decisions.Our Cloud Ratings Category Reports combine user reviews with verified vendor data to impartially identify leading software products. Recent report examples include: Board Management Software, Account-Based Marketing Software, Cap Table + Equity Management Software, Lead Routing Software, and Sales Training + Onboarding Software.Built upon investigative customer interviews, our True ROI Reports quantify and provide 3rd party validation of a software product’s business value.https://cloudratings.com/
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Ashley Acosta - Founder + CEO of Maca - SaaS Pricing: Fix The Leaks
Oct 11, 202300:37:45Tap to summarizeOur Guest: Ashley Acosta, Founder and CEO of Maca. Previously, Ashley was the VP of Revenue at Pipe, on the founding team at Brex, and a Mentor at First Round Capital. Now, she's pioneering the first operating system for value-based pricing through Maca, empowering growing companies to achieve greater revenue efficiency through AI-driven data insights.Episode Topics:How much potential revenue are companies losing by not optimizing their pricing strategies?Maca’s methods of sourcing data + understanding their insights engine.Ashley's insight on the growing complexity of revenue management in growing companies and hidden revenue channels.Twitter Question #1: What are the top key results in metrics to determine pricing effectiveness? Twitter Question #2: How do you think about testing pricing and gathering learnings for long sales cycle products?Ashley expounds on her Tweet: “Test pricing using your sales levers, not by changing your list price. This will promote learnings about internal levers faster and you'll be less likely to upset your customers by changing pricing on your website, requiring less internal uplift to change pricing.”How to determine pricing decisions + levers for software products by understanding overall ROI at the feature levelBenefits of Maca's data-driven model over the traditional pricing consultant model (i.e. engaging Simon Kucher).The scale and type of software companies that Maca works with.Resources:https://maca.io/https://www.linkedin.com/in/ashley-acosta-8aa28132/https://twitter.com/ashleyacosta75/status/1678455416261419022https://cloudratings.com/roi-of-it-software/https://cloudratings.com/software-roi-drivers/About Cloud Radio by Cloud Ratings:Made for "full stack" cloud + SaaS operators, Cloud Radio is a SaaS podcast covers all aspects of the business of software.Our host - Matt Harney - is active on Twitter @saasletter and writes "SaaSletter", an investing-oriented SaaS newsletter on Substack.https://cloudradio.cloudratings.com/https://twitter.com/SaaSletterhttps://www.saasletter.com/About Cloud Ratings:Cloud Ratings is a customer outcomes-focused, data-driven software research analyst firm. We exist to allow organizations to make more confident, lower-risk software purchasing decisions.Our Cloud Ratings Category Reports combine user reviews with verified vendor data to impartially identify leading software products. Recent report examples include: Board Management Software, Account-Based Marketing Software, Cap Table + Equity Management Software, Lead Routing Software, and Sales Training + Onboarding Software.Built upon investigative customer interviews, our True ROI Reports quantify and provide 3rd party validation of a software product’s business value.https://cloudratings.com/
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