At Google Cloud Next in Las Vegas, Cloud Wars Founder Bob Evans sat down with Managing Director for Internal Innovation, KPMG, Aaron Purcell to discuss how KPMG is accelerating AI transformation with Google Cloud. As both a customer and partner of Google Cloud, KPMG offers a unique “client zero” perspective, using Gemini and Vertex AI internally while helping clients do the same. Purcell explains why Google’s full-stack AI platform stood out, how governance and speed can coexist, and why employee familiarity with consumer AI tools is changing enterprise adoption faster than ever before.

KPMG’s AI Playbook

The Big Themes:

Why Google Won: KPMG evaluated multiple AI providers, but Google Cloud stood apart because it offered what Aaron Purcell called the “full stack.” Instead of piecing together separate providers for models, infrastructure, and agent development, Google delivered an integrated platform that included model creation, cloud services, infrastructure, and a mature agent-building platform through Vertex AI. That end-to-end capability gave KPMG confidence that execution would be faster and more scalable.
Consumer AI Accelerates Enterprise Adoption: One of the biggest accelerators for enterprise AI adoption is that employees are already using similar tools at home. Purcell noted that many people already have experience with Google products in their personal lives, making workplace adoption much easier. Tools like NotebookLM and Gemini Enterprise feel intuitive because users recognize the patterns and workflows from consumer applications. Instead of learning entirely new systems, employees translate familiar habits into the workplace. This reduces resistance, shortens training time, and improves confidence.
Keeping Up With Vertical Innovation: Purcell said the pace of AI innovation is no longer a hockey stick. It feels like a vertical line. New capabilities are arriving so quickly that organizations need systems to keep employees informed without overwhelming them. KPMG uses Gemini Enterprise itself as a communication platform, with announcement sections highlighting new features and important updates. They also run office hours, user sessions, and collaborative education efforts to keep professionals current.

The Big Quote: “We’re providing the general user with the ability to create their own agents for personal productivity.”

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