Club Shay Shay - Memphis Bleek Part 2

Summary

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Club Shay Shay – Memphis Bleek Part 2

Date: September 17, 2025
Host: Shannon Sharpe (with interviewer "Colin" in transcript)
Guest: Memphis Bleek

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Episode Overview

In the second part of his candid conversation with Memphis Bleek, legendary rapper, entrepreneur, and longtime Jay-Z associate, Club Shay Shay delves deep into Bleek's journey through hip-hop, the reality of loyalty in the industry, lessons from Jay-Z, his own stints in business, and the evolution of rap culture. They dissect recent headline rap battles (Drake vs. Kendrick), reflect on what stardom and legacy mean, and explore the personal side of Bleek—fatherhood, marriage, and self-development. The discussion is honest, humorous, sometimes raw, and rich with insider perspectives.

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Key Discussion Points & Insights

The Drake vs. Kendrick Beef and the Nature of Rap Loyalty

Timestamps: 02:47–07:45

• Memphis Bleek comments on the unprecedented scale and impact of Kendrick’s diss tracks:
  "I've never seen a Diss record do that." (03:04)
  "No, you won't. I think this is the one only time...they don't love you, man. It's just like the streets. You a showman, you here to perform, do your show and go home." (03:08)

• Fans’ fickle loyalty:
  "Where's the loyalty or the love of the fans, right? It's like almost they didn't exist." (03:37)

• On Drake’s career resilience:
  "I don't think this is career ending, like a lot of people say. I feel like Drake can definitely come back from this." (06:12)

• On taking rap disputes to court:
  "I got a lot of diss records about me...But I'm never gonna take him to court...Rap beef in court, like, should have been some physical altercation for that." (05:36, 05:56)

Loyalty, Crew, and Industry Realities

Timestamps: 07:18–08:47; 59:44–61:38

• Industry friendships are transactional:
  "There's no love in this game, man. People gonna use you. For what? They need you. When they done with you, they gonna put you back." (07:27)

• Reflections on loyalty:
  "Not be so focused on my friends. I felt like I was one of those guys who felt like, this is forever my crew...I focused on them more, their happiness more than mine." (59:44)
  "You realize now loyalty was probably a one way street." (60:22)
  "Definitely not everybody look at loyalty the same way as you do." (60:28)

Rap Beefs: Staying on Wax vs. Reality

Timestamps: 08:47–10:33

• Difference between artist beef and crew beef:
  "It's crews. It's not necessarily the artist." (09:05)

• “If they call you off the porch...”
  "But if they call you off the porch, you gotta go. If you get called off the porch...you don't show up, you might as well tell Mom Trends for school." (09:45–10:08)

Beat Selection & Missed Opportunities

Timestamps: 10:44–12:10

• On passing up iconic beats:
  "I could tell you I turned down Rest In Peace, Black Rob beat. 'Whoa.' I had that beat first and I didn't use it." (10:46)
  "Oh, yeah, I had that. I had that...Just Blaze was in, you know, I had that. I passed that up. Joe Buttons got that one. That's cool." (11:59 – about 'Pump It Up')

Ghostwriting & Authenticity

Timestamps: 12:10–13:12

• On ghostwriting:
  "I feel like it's not good, but a lot of these guys got a lot of writers in the room...But as far as somebody writing your 16 bar verse, no, you can give me an idea, you can give me a chorus, but you're not giving me a verse. Only person who could give me a verse is Jay." (12:14)

• Being 'too close to the sun' with Jay-Z:
  "Because I'm too close to the sun. When anything is too close to the sun, it dissolves. Jay is the sun, man." (13:14)

Celebrity Encounters & Starstruck Moments

Timestamps: 13:57–15:15

• On meeting Michael Jackson:
  "Michael Jackson. That's it...I couldn't even go. Like, if you look at the pictures of everybody on stage, I was on stage, but I'm not in the picture. Cause I was that starstruck." (13:59–14:09)

• Comparing fame: MJ vs. everyone else:
  "There'll never be another album do that. Never." (18:57)
  "They said...out of 3 billion people on the planet, 2.6 billion of them people were Michael Jackson fans." (18:59)

Sampling in Hip-Hop

Timestamps: 19:42–20:35

• The art and importance of sampling:
  "Some of the best music is made from sampling...But it has to be the right sample and the right person chopping the sample." (19:43)

Stories from the Industry – Destiny's Child, Missy Elliott, Atlanta's Rise

Timestamps: 20:35–25:13

• Destiny’s Child getting booed in Philly:
  "Philly rough, man. Philly boo. Santa Claus." (20:42)

• On Beyonce:
  "If anybody is I see going in that Michael Jackson stratosphere, she's the closest." (22:01)

• Chris Brown’s career potential and canceled performances:
  "No ceiling, man. I don't see no stopping without that incident." (23:35)

• Missy Elliott’s underrated creativity:
  "One of the greatest ever and phenomenal writer, wrote so many hits for countless artists and R and B groups." (25:05)

• ATL’s dominance in modern hip-hop:
  "That's the Mecca is what new. You know, that's how New York was 20 years ago. Now Atlanta got it. And I'm happy to see them because Atlanta was a small, vibrant city. Now if you look, ATL is like a major city." (30:39)

Chasing Authenticity & Dangerous Allure of "The Streets"

Timestamps: 27:08–31:58

• The misunderstood appeal of gang life:
  "I think it's family, man. They want that love that they never got at home. These kids go outside and the streets show you the love that your family don't show you." (28:41)

• Trying to live up to a “local tough guy”:
  "A lot of these guys get record deals and try to act like the local drug dealer they saw or the local tough guy they saw. And they want to live that life." (31:18)

Finances, Rap Hustle, and Business Moves

Timestamps: 40:46–47:08

• Money Lessons:
  "That is not the most important thing. Family is more important than money. Money is something that makes life easier, but it doesn't make life better." (40:46)

• Rappers living check-to-check:
  "A lot of rappers are living paycheck to paycheck...You have to be able to sell things other than records to get the money today. It's the endorsement deals." (43:27)

• On payola and reciprocation in radio:
  "It's one hand wash the other business. Basically, that's what it is. It ain't really pay to play my record. It's like, hey, dawg, you got an opportunity. Show me that I got an opportunity with you before I support you." (44:59)

Doucet, Entrepreneurship, and the Spirit Industry

Timestamps: 47:01–54:21

• Getting into spirits business thanks to his wife and Jay-Z:
  "I give all the credit in the world to my wife for me even being a part of this...She was like, yo, your brother owned a hundred different businesses. You don't want to get. Play a role in nothing but the music." (50:08)

• Hands-on work to make Doucet a success:
  "You have to be involved. Hands on, 10, toes down. You gotta do all of this stuff. Cause it ain't gonna sell itself." (51:55)

• On market reality for Hennessy vs. Doucet:
  "Hennessy is made in Cognac France...but it's not sold in France. You know that, right? It's not sold nowhere outside of America." (53:04)

Family, Marriage, and Fatherhood

Timestamps: 54:22–57:46

• Marriage and maturity:
  "Raised me, grew me up. Made me grow up like I was a grownup." (54:26)

• On being a dad and learning about himself:
  "Never said the word dad in my life. So when I first had my son, I didn't even like him calling me dad...as I got older...it's like, wait a minute. Call me dad, dad. Call me dad, homie. I earned that." (55:54)

• Daughter being the boss:
  "My daughter is the boss. No one told me, when you have a daughter, it's different that you have a CEO." (56:44)

• Advice to his son:
  "Three things in life. You don't play with a man, family, money, or his livelihood...You just stay clear of those three things and you got a clear path in life." (58:13)

Closing Reflections

Timestamps: 59:44–62:02

• Rethinking focus on friends vs. self:
  "Not to put so much focus and love on my crew, man. I feel like I focused on them more, their happiness more than mine." (59:44)

• On how pride and ego can ruin relationships:
  "Egos, man. Pride will destroy a relationship faster than the fire." (61:30)

• Promoting entrepreneurial projects:
  Bleek plugs his new album “Apartment 3D,” cannabis brand “My Right Exotics,” Doucet, and his new Vegas restaurants. (61:43)

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Notable Quotes & Memorable Moments

• On loyalty in hip-hop:
  “They don’t love you, man...the masses is not gonna love you. They’re gonna respect you. But there’s no love here.” —Memphis Bleek (03:08)

• On career resilience after a beef:
  “You could lose a battle, right? But you gotta win the war.” —Memphis Bleek (04:28)

• On rap beef and legal tactics:
  “Rap beef in court, like, should have been some physical altercation for that. I don't know, man.” —Memphis Bleek (05:56)

• On missed iconic beats:
  “I could tell you I turned down Rest In Peace, Black Rob beat. ‘Whoa.’ I had that beat first and I didn’t use it.” —Memphis Bleek (10:44)

• On being judged closely for affiliation with Jay-Z:
  “Because I’m too close to the sun. When anything is too close to the sun, it dissolves. Jay is the sun, man.” —Memphis Bleek (13:14)

• On Michael Jackson’s fame:
  “They said...out of 3 billion people on the planet, 2.6 billion of them people were Michael Jackson fans.” —Memphis Bleek (18:59)

• On money and family:
  “Money is something that makes life easier, but it doesn’t make life better. Love makes life better.” —Memphis Bleek (40:50)

• Financial wisdom, loaning friends money:
  “If you love your friends, never loan them money.” —Memphis Bleek (45:55)

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Detailed Timestamps for Important Segments

• Kendrick vs. Drake & the fickle nature of fans: 02:47–07:45
• Life lessons on loyalty, crews & disillusionment: 59:44–61:38
• The origins and impact of classic diss tracks: 03:04, 04:28
• Behind the Doucet story—business hustle after music: 50:08–54:21
• Modern money in rap—including “payola” and endorsements: 43:27–44:59
• Industry change, from New York to Atlanta dominance: 30:39–31:45
• Advice on family, fatherhood & being a present dad: 54:22–58:54
• Tough truths on the “street life” allure: 28:41–31:58

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Tone & Style

The conversation is real, direct, and peppered with street wisdom and lived perspective. Bleek is reflective, unfiltered, and often funny, speaking on both triumphs and regrets. There's nostalgia for rap’s “golden era” but also respect for the new generation. The rapport between the host and guest is casual, blending serious insights with light-hearted banter.

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Final Reflections

Memphis Bleek delivers a master class on what it means to survive—and keep evolving—in hip-hop and beyond. He sheds honest light on loyalty’s limits, the importance of hustle, the power of legacy, and the ultimate value of family, all while keeping it authentic and approachable for fans old and new.

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Promotion Plugs:

• New album: "Apartment 3D"
• Cannabis brand: “My Right Exotics”
• Doucet Cognac
• Las Vegas ventures: Roma Kitchen & Tuscan Patio Bar

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For newcomers and fans alike, this episode is a deep, entertaining journey through hip-hop’s past, present, and enduring lessons.

Transcript

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[Interviewer (Colin)]

Thank you for coming back. Part two is underway. Kendrick and Drake. Oh yeah, the man. I mean, I mean the Grammys that came along with it and the half super bowl halftime show that came along with it. And he goes on tour with SZA and it's sold out came.

[Memphis Bleek]

I've never seen a Diss record do that.

[Interviewer (Colin)]

Never ever. And you might not ever see it again.

[Memphis Bleek]

No, you won't. I think this is the one only time. But you know what it shows you, man? And I hope the OVO camp and everybody knows and any other rapper that's getting into this business and want to be a star, they don't love you, man. It's just like the streets. You a showman, you here to perform, do your show and go home. Certain fans gonna love you. But the masses is not gonna love you. They're gonna respect you. But there's no love here. It's the next man up and that's what it goes to show. Cause if you could dominate from for so long like Drake did, and then somebody could just come move you out the way like, ah, get out of here. Where's the loyalty or the love of the fans, right? It's like almost they didn't exist.

[Interviewer (Colin)]

That man got 10 diamond selling singles.

[Memphis Bleek]

But I mean, but still, man, like, it's still. You don't want to be getting, you know, assassinated on music, on record. Then your comments, the Twitter, you walking the street, people shouting this to you, doing that. It's a rough time, man.

[Interviewer (Colin)]

It ain't gonna go away. Cause guess what? They play that at every game.

[Memphis Bleek]

Every game.

[Interviewer (Colin)]

NBA Arena. Not like us. The team is not.

[Memphis Bleek]

All he gotta do is he gotta make another one. He gotta make something to counteract that.

[Interviewer (Colin)]

But does it. What about just music? Does it have to be a Diss to counteract that? What if he came out with another album?

[Memphis Bleek]

No, it don't have to be a diss, okay? Like, remember, I'm never gonna agree with the fans. They try to say Aoife was the best Diss record in the Jay and Nas battle. Cool. We can't argue with the fans. But you know what we gonna do, right? We gonna make a classic album. We gonna drop the blueprint, we gonna drop the black album. We gonna do the things to out hit your opponent. And that's how you win a war. You could lose a battle, right? But you gotta win the war.

[Interviewer (Colin)]

Yes.

[Memphis Bleek]

And that's what I pray. That's what they over there focused on the war and not the battle.

[Interviewer (Colin)]

Are you Surprised that Drake took it this way, that he universal and gon sue. Are you surprised that he did?

[Memphis Bleek]

Yes, I'm surprised. You know, you got people that's on both sides, right? He's suing because it's a battle. Oh, no. He's suing. He's taking the mega giant down the industry and all this.

[Interviewer (Colin)]

But the mega giant built you up.

[Memphis Bleek]

Yeah. I don't know. I don't see a winner in this, man. It's just. I don't see a winner in this.

[Interviewer (Colin)]

Yeah, well, I mean, you in the music industry. You've been around the music industry to the lay people that's gonna watch this, going to listen to this. What does he hope to accomplish by this?

[Memphis Bleek]

I don't know. I really don't know because I got a lot of diss records about me. Like, the rap of the game. He got like 40 diss songs about me. But I'm never gonna take him to court. Like, I don't know, bro. I don't know. I hope it wasn't his decision, like. Nah, Sometimes lawyers make decisions and.

[Interviewer (Colin)]

Yeah, but they got them billable hours.

[Memphis Bleek]

Yeah, but still, man, I don't know, man. Rap beef in court, like, should have been some physical altercation for that. I don't know, man. And you know, they both my guys. Drake, like you said, got 10.

[Interviewer (Colin)]

10 more than anybody.

[Memphis Bleek]

10 diamonds. Like, he been on Billboard longer than anybody. Then you got Kendrick, who's just amazing, phenomenal, both of them are. I don't think this is career ending, like a lot of people say. I feel like Drake can definitely come back from this. As you see, he just dropped the super smash Nokia, man.

[Interviewer (Colin)]

But I had Fat Joe on. And Fat Joe say, man, look, if they call you off the porch, you gotta.

[Memphis Bleek]

You gotta go. That's right. You gotta go. You can't. You can't. They can't bite you to the brawl.

[Interviewer (Colin)]

Y' all have that. I'm too big to battle.

[Memphis Bleek]

Nah, man, you can't.

[Interviewer (Colin)]

But they try to hit up Jay. Jay don't even pay him no mind.

[Memphis Bleek]

Jay had us in the lobby. Rock. Remember you wanted to get to the penthouse. You gotta go through the lobby first. He had some hitters in the lobby. Couldn't just get up there that easy. Drake ain't got no hitters in the lobby. He gotta get some hitters down there.

[Interviewer (Colin)]

But think about this bleak. All the people that Jay, that Drake done jumped on the feature with, all the people that on the tour, when he go on tour, y' all come on. Yeah, Everybody turned their back on this man.

[Memphis Bleek]

See, he should have gave me a verse. He should have gave me a verse. I'd have been on the front line with you, Superman.

[Interviewer (Colin)]

Are you surprised they did a man like that?

[Memphis Bleek]

Yes. There's no love in this game, man. People gonna use you. For what? They need you. When they done with you, they gonna put you back. Cause they don't need you no more. They got what they needed. This game is dirty, man. It's a really, really dirty game. And you gotta pick your friends and know your enemies for sure.

[Interviewer (Colin)]

J. Cole was, like, in it for a hot second. J. Cole said, nah, this ain't for me.

[Memphis Bleek]

Yeah, he got up out of there. Yeah, the pot guy, he got up out of there.

[Interviewer (Colin)]

He jumped back on his bike and rolled off there like Deebo. Yeah, I want nothing.

[Memphis Bleek]

I respect him. I ain't gonna knock him. You know. War ain't for every man. And I'm never gonna say you're not. You're less of a man. Because you don'. It ain't for everybody. And J. Cole got shooters in the lobby. So he got a record label. A lot of guys down there, J. I D and all them guys, ain't they? Pin game is serious.

[Interviewer (Colin)]

Why you always getting into it with people, though?

[Memphis Bleek]

Me, I don't got no problems with you.

[Interviewer (Colin)]

Yeah, I mean, I guess they started with you. Cause then you and Cam had.

[Memphis Bleek]

Me and Cam'. Ron. Nah, man. Cam, my guy. I don't got no problems with guys. That was maybe that Rockefeller stuff.

[Interviewer (Colin)]

None of that was real, right?

[Memphis Bleek]

Like Cam, Jim Jones, all them. We all chilled in the studio together. And then out of nowhere we had beef. And then out of nowhere, it was over. But no one got punched in the face. Nobody threw a grape at nobody. Nobody even slipped on a banana peel in this beef. So there was nothing.

[Interviewer (Colin)]

Let me ask you this. Do you feel like beef dissing is okay as long as it stays on wax? Because a lot of time. A lot. Cause I think people think that the biggie, Tupac, it was fine. I mean, Tupac Hit Em up was one of the great diss songs. But it kind of spilled over. It left the wax and went to the street.

[Memphis Bleek]

It's crews. It's not necessarily the artist.

[Interviewer (Colin)]

Yes.

[Memphis Bleek]

It's the guys you're with. Like, I have guys. I might feel offended by something someone say. And I could be talking just free talking around my guys. Yo, this guy did this. Da, da da da. And now one of my guys want to go take it upon himself to be like hey, I'm gonna prove a message. It's so bleak. I'm loyal. I'm gonna hit this guy for him. I can't control that. So that's what it usually be. It be the crews. It don't usually be the artists that get into the brawl unless we genuinely don't like each other. And like I said, if you look at 75% of the beef, half these guys didn't even know each other, right?

[Interviewer (Colin)]

But you, I mean, at that point in time, you be like, man, I'm making too much money to beef.

[Memphis Bleek]

But if they call you off the porch, you gotta.

[Interviewer (Colin)]

You got to go.

[Memphis Bleek]

You got to go, man. You got to go. If you get called off the porch. You know how it is in the neighborhood, man. Or even in school. Three o'. Clock. That three o', clock, meet me in the park and you don't show up, you might as well tell Mom Trends for school.

[Interviewer (Colin)]

Yeah, you right. What they say?

[Memphis Bleek]

Yeah.

[Interviewer (Colin)]

After school. Hey, three o'.

[Memphis Bleek]

Clock.

[Interviewer (Colin)]

Hey. And when school's out, three o', clock.

[Memphis Bleek]

Me and you, you don't show up. Mom gotta get them transfer papers.

[Interviewer (Colin)]

Damn. Seriously, you right. Hey, you gonna give a ass cut or you gonna take one? But hey, you can't run for much.

[Memphis Bleek]

That's right. Man, they gonna even in loss, like losses. Like, you know, every defeat is not a defeat, right? At least if I lost fights. But I bet you the person fighting me don't wanna fight again.

[Interviewer (Colin)]

That's what you gotta make, you know what I mean?

[Memphis Bleek]

Like, it wasn't an easy W, right? It was a very hard one, right?

[Interviewer (Colin)]

But the one that you get, you gotta make it break loose. Don't let nobody break it up. Make him break loose. He ain't gonna come back.

[Memphis Bleek]

That's right. That's a fact. You gotta fight, man, win or draw. Win, lose or draw.

[Interviewer (Colin)]

Is it true you turned down, old boy?

[Memphis Bleek]

They say I did. Just Blaze Cam. Everybody say they got the narrative. But I don't remember having a beat, right? And if I did, I'm a fool. I was on, I don't know, Lemon hat, but I could tell you I turned down Rest In Peace, Black Rob beat. Whoa. I had that beat first and I didn't use it. I didn't see.

[Interviewer (Colin)]

You couldn't see what he saw?

[Memphis Bleek]

I didn't see. Whoa. He made it. Whoa. The beat wasn't that. It was just the beat. When he got the beat, he like, oh, now, whoa. Like, so he brought the life to the beat. But all rappers have beats that they turn down like my record, mine, right? Radman didn't. He passed on that beat. It was just his DJs that made the beat for me. So that circle of people passing up beats, I think everything ain't for everyone, right?

[Interviewer (Colin)]

And it's hard. You know what, it's kind of like a movie. You hear like such and such turned down this role, and such and such turned down that role. And after you see that person in that role, I'm like, I'm not so sure. You would have done the role justice. Like he did it or like she did it. Yes. So now on a beat you're like, okay, yeah, I might have turned it down, but I don't know after hearing it.

[Memphis Bleek]

Yeah, I wouldn't have did, old boy. He did Cam and them. Come on. Yeah, it's already history.

[Interviewer (Colin)]

What about Joe Button? Pump it Up?

[Memphis Bleek]

Oh, yeah, I had that. I had that. I had that. Just Blaze was in, you know, I had that. I passed that up. Joe Buttons got that one. That's cool.

[Interviewer (Colin)]

Let me ask you this. Where are you on Ghost Riding now?

[Memphis Bleek]

I feel like it's not good, but a lot of these guys got a lot of writers in the room. I feel like to sustain, you can't think of everything yourself, right? So you need people like, you know the beat. Somebody gonna come up with the hook. Somebody might come up with the concept. But as far as somebody writing your 16 bar verse, no, you can give me an idea, you can give me a chorus, but you're not giving me a verse. Only person who could give me a verse is Jay. Jay wanna give me a verse? I gladly accept.

[Interviewer (Colin)]

Right. But damn bleak. I mean, you know, like when you in a movie, I mean, you don't come up with all the lines, you don't do everything.

[Memphis Bleek]

That's what I'm saying. Like. But rap, I feel like you held to a higher stake than an actor. You know what I mean? And you can't really say that. Ice cubing them, writing their own movies.

[Interviewer (Colin)]

But Jay Z wrote for a lot of people. A lot of your famous, a lot of your favorite faves, he done wrote bars for.

[Memphis Bleek]

Yeah, that's why I said he could give me a verse if he want. He got some laying around. Pass off Big Homie.

[Interviewer (Colin)]

Do you feel people disrespect your opinion?

[Memphis Bleek]

Yes, all the time. Why? Because I'm too close to the sun. When anything is too close to the sun, it dissolves. Jay is the sun, man. I was.

[Interviewer (Colin)]

Cause they say, oh, man, that's jb. He ain't come up with that.

[Memphis Bleek]

Jay did that? Yeah. Like, no matter what I do, he's gonna get the credit for it. You know what I'm saying right now? Like, after this interview come out. Jay called you so I could do this right now. Hold. Put the call in, baby.

[Interviewer (Colin)]

Barbra Streisand quoted Memphis Bleak and a diss to Donald Trump.

[Memphis Bleek]

Yeah, I see.

[Interviewer (Colin)]

She said, the strong are quiet, the weak start riots.

[Memphis Bleek]

Yes, she took that. And that's crazy. She listened to 900 Hustler. Cause she had to listen to.

[Interviewer (Colin)]

That's a real drug dealer record.

[Memphis Bleek]

Barbara, Barbara, outside.

[Interviewer (Colin)]

Have you ever been starstruck?

[Memphis Bleek]

Michael Jackson. That's it.

[Interviewer (Colin)]

What was. Okay, what was it like to be. Because people keep saying, who's the most famous person ever lived, other than Jesus? Michael Jackson.

[Memphis Bleek]

Yes. Word up. Michael Jackson is it, man. You know, every kid in the world wanted to meet Mike. So at Summer Jam, when I got a chance to even see Mike racing through the halls, coming in our dressing room, it was just. I couldn't even go. Like, if you look at the pictures of everybody on stage, I was on stage, but I'm not in the picture. Cause I was that starstruck. Like, that's Mike, man. Like, that's the greatest of all time. Like, I couldn't believe it. That's the only time I could say, cause you. I mean, look, I've been around everybody. God, rats, Nelson Mandela. I done been around everybody, bro. Yeah, we did a show during Water for Life tour in Africa.

[Interviewer (Colin)]

But since you've been around Jay and you've known him for so long, people probably feel that same way about hov. But you like, man, that's my man. That's bro.

[Memphis Bleek]

He. Yeah. No, Jay, like, people be losing it when they see JJ is like the ultimate super famous. But me, it's like, ah, stop playing with me now.

[Interviewer (Colin)]

It's like, I don't know if you've ever met Michael Jordan. You ever met Michael Jordan?

[Memphis Bleek]

No, no, no, I never met Mike. I seen him a few times, but I never met him, bro.

[Interviewer (Colin)]

That's the only man I've ever stop.

[Colin Coward]

Settling for weak sound. It's time to level up your game and bring the boom. Hit the town with The Ultra Durable LG XBoom Portable speaker and enjoy vibrant sound wherever you go. Elevate your listening experience to new heights. Because, let's be real, your music deserves it. The future of sound is now with LG XBoom. And for a limited time, save [e-mail] with code Fall25 Bring the Boom X Boom this is Colin Coward from the Colin coward podcast on Fox 1. Now you can stream your favorite live sport so you can be there live for the biggest moments. That means NFL Sundays and college football games, nascar, Major League baseball, postseason and more. With Fox one, you get it all live edge of your seat plays, high octane moments and that feeling like you're right there in the action. Fox 1 We live for live streaming.

[Memphis Bleek]

Now.

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[Colin Coward]

Over 300 channels, zero bills, that's TiVo plus live news, reality movies and more. No credit card, no signups available on smart TVs powered by TiVo. Grab the remote, press play and start watching T bow plus free binge worthy always on. Learn more at tibo.com here's why April chose to vaccinate her child.

[Annabe Sofa Advertiser]

I think actually meeting someone who was not vaccinated and now has a lifelong struggle with a childhood disease really cemented for me that it's super important that we as parents continue to vaccinate our children.

[Colin Coward]

Talk to your pediatrician or visit yvaccines.com.

[Interviewer (Colin)]

Brought to you by Merck he levitate.

[Memphis Bleek]

I believe you.

[Interviewer (Colin)]

He don't.

[Memphis Bleek]

He's the Goat Man.

[Interviewer (Colin)]

If you listen, listen at people. I'm talking about super superstars.

[Memphis Bleek]

Yes.

[Interviewer (Colin)]

When they describe him, they say the same thing.

[Memphis Bleek]

That's crazy. Yeah. Mike is the Goat Man. Like come on.

[Interviewer (Colin)]

I know it's sacrilegious to say, but. And people like, well, who's the most famous mj? And Michael Jordan is Michael Jordan. And we know the sneak, the jump Man.

[Memphis Bleek]

Yes.

[Interviewer (Colin)]

But ain't nobody Michael Jackson.

[Memphis Bleek]

No, nobody's Michael Jackson.

[Interviewer (Colin)]

Can you imagine if Michael was Michael Jackson in today's time with the Internet?

[Memphis Bleek]

Oh, my Jesus. Like, what they say? Sold 30. His album went 30 times platinum or something. When it came out, it'd be 130.

[Interviewer (Colin)]

Yeah. He sold 100 million hard copies.

[Memphis Bleek]

Yes. Of thriller. 100 million. Went 30 million when it first dropped. Overall, 100 million.

[Interviewer (Colin)]

There'll never be another album do that.

[Memphis Bleek]

Never. They said. I read something a while back where it said out of 3 billion people on the planet, 2.6 billion of them people were Michael Jackson fans. So that means he had the whole world. The whole world was a Michael Jackson fan. It's insane.

[Interviewer (Colin)]

I mean, think about when they would see him and people would, like, spend great money and they would pass out. They wouldn't even get a chance to see the concert.

[Memphis Bleek]

Yep. Fainting.

[Interviewer (Colin)]

What man can come out there for 10, 13 minutes and just stand there, don't say a word, and you can.

[Memphis Bleek]

And people gonna be fainting. Yeah. Nobody. I don't see nobody doing this.

[Interviewer (Colin)]

He said, let it marinate.

[Memphis Bleek]

Yeah. I don't see nobody doing that today.

[Interviewer (Colin)]

Never.

[Memphis Bleek]

Not today. Not today. Everybody famous in their own right. They got an Instagram page. They go live. They like, man, I'm lit. He ain't lit.

[Interviewer (Colin)]

Where are you on sampling?

[Memphis Bleek]

Oh, I love it. You know, some of the best music is made from sampling. You know what I mean? But I don't think it has to be the right sample and the right person chopping the sample. Like, you give the right sample to just blaze or knife wonder. Oh, man, you're gonna have a masterpiece on your heads. Them boys know how to chop a sample up the way. You forget who made the record, right? Like, serious.

[Interviewer (Colin)]

Is it a situation like, somebody wants to sample yours? Because I talked to Elle and I talked to a lot of people that's had their, you know, work sampled, and they're like, nah. Had Bobby Brown talk to him. He said, nah, I got to hear that. Cause I ain't gonna let everybody jump mess myself.

[Memphis Bleek]

Yeah, no, Bobby got. Come on, he got classics. You don't wanna have people ruin your records now in that aspect. Yeah. If somebody's sampling your music, you definitely wanna hear it, declare it. Cause, like, if you really take pride in your work, you don't want nobody tarnishing it.

[Interviewer (Colin)]

Destiny Child.

[Memphis Bleek]

Oh, hold on.

[Interviewer (Colin)]

They was booed at.

[Memphis Bleek]

Now they got all star in Philly. Philly rough, man. Philly boo. Santa Claus.

[Interviewer (Colin)]

They threw snowballs at Mermaid. He bringing presents. He bringing.

[Memphis Bleek]

But it wasn't because of their talent. They did it wrong. Remember, they were in Philly. This was the year Kobe was playing, you know, island.

[Interviewer (Colin)]

Oh, yeah, yeah. That was the Offspring.

[Memphis Bleek]

Yeah. And they came out with the Kobe jerseys on in Philadelphia.

[Interviewer (Colin)]

No, no, no, no, no. Even though Kobe is a hometown guy, Allen Iverson is the guy in Philly.

[Memphis Bleek]

He's the God in Philly. Like, there's no bigger than. No one more famous than AI in Philly. You kidding me?

[Interviewer (Colin)]

You absolutely right.

[Memphis Bleek]

Yes.

[Interviewer (Colin)]

Look, let me ask you this about Beyonce. And did you know, I mean, Destiny's Child and that was a great group.

[Memphis Bleek]

Amazing. But B was, come on, I think.

[Interviewer (Colin)]

The most impressive thing. And she has a Rolodex of impressive things she's done. But to do country, oh, man, that's. I mean, she's here rich genre to go way, way. A lot of people won't even risk it.

[Memphis Bleek]

I won't even attempt it. But that just shows you the musical genius that she is, man. And there's no boundaries or limits. She's not willing to test or try.

[Interviewer (Colin)]

You know, but you know, in order to do that, you gotta be up here. Yeah, you better not be here. Do that. Cause guess what? When you do that crossover, you gonna be down here.

[Memphis Bleek]

That could be your career exit. They could walk you right off the stage. Like, oh, all right. Let's walk her off right here. Like, nah, B is this. She is like. If anybody is I see going in that Michael Jackson stratosphere, she's the closest.

[Interviewer (Colin)]

Wow.

[Memphis Bleek]

100%.

[Interviewer (Colin)]

Help me understand this. Cause there have been going back and forth, man. Chris Brown better than Michael Jackson. Now, I believe he might be the closest as far as being able to move and can sing. Because he's an entertainer.

[Memphis Bleek]

Like, Chris Brown is a.

[Interviewer (Colin)]

He's a. Oh, man, that dude can move, man. Do he got bones in his body?

[Memphis Bleek]

I don't know. But Chris Brown is a major, major, major superstar. Incredible dancer, phenomenal singer, got hits after hits after hits. But Mike Jackson, I don't. I don't know. I don't know. I know he could. If they did a biopic on Mike, they need to let him do all the dancing, cuz what did.

[Interviewer (Colin)]

Wasn't he supposed to perform something at the BET and they cut it?

[Memphis Bleek]

You know how it is, man. They bring up the back in the day bull crap. That man unproved himself time and time.

[Interviewer (Colin)]

How long?

[Memphis Bleek]

Yes. Like, come on, man. If we live in a country that forgives, then they need to forget you know what I'm saying? And don't hold that over. That man had everybody lives. Don't win. They got lives now, you know?

[Interviewer (Colin)]

Yeah. She's either moved on, she got kids.

[Memphis Bleek]

And let that man live, man. Like, you know, that's the whack part about the industry that I don't like. I feel like in our culture, they hold us to a higher standard than anything.

[Interviewer (Colin)]

We help them too.

[Memphis Bleek]

Yes.

[Interviewer (Colin)]

We help him.

[Memphis Bleek]

Yes.

[Interviewer (Colin)]

How big could he have been? Minus that incident, how big could Chris Brown have been?

[Memphis Bleek]

No ceiling, man. I don't see no stopping without that incident. I don't see no stopping. Chris Brown, he was the young heartthrob of America. Know what I mean? Like, he could do no wrong. You know what I mean? That's why I feel like they gotta let that go, man. That kid unproved himself, that he's genuinely sorry and, yeah, he's mournful.

[Interviewer (Colin)]

She's forgiving him.

[Memphis Bleek]

Exactly. But they don't want to forgive him. Who are you people to be the gatekeepers of forgiveness?

[Interviewer (Colin)]

New rappers today.

[Memphis Bleek]

Yes.

[Interviewer (Colin)]

I talked to comedians and comedians, like.

[Memphis Bleek]

Man, look, they don't like them. Yeah, they.

[Interviewer (Colin)]

Because comedians, the old comedians, they had to go on a little chitlin circuit and they perform in front of 30. They perform in front of 40, 50, 100. And you work your way up.

[Memphis Bleek]

Yes.

[Interviewer (Colin)]

Now, some of these comedians, they get on the Internet, they do a skit.

[Memphis Bleek]

They do boot, and it's on. Yep. That's the power of social media, though. Like, you can't get mad in the era.

[Interviewer (Colin)]

It's just, you know, you take advantage of what's available.

[Memphis Bleek]

I had to take the train. These kids is taking Uber to work now. I can't be mad. You in the Uber, right? I had to take the train. Yeah. So excuse me. You just have to respect it and accept it. Like, everybody deserved they niche and they time. And I feel like these kids today, it's their time. We had our time, and a lot of people didn't capitalize on their time. So they mad.

[Interviewer (Colin)]

They're resentful of the people that do it.

[Memphis Bleek]

Yes. And it's like, let that go, man. Let these guys shine. Let them feed their families and prosper.

[Interviewer (Colin)]

You got an opportunity to work with T.I. missy Elliott. Missy. I don't think Missy gets the credit that she deserves.

[Memphis Bleek]

One of the greatest ever and phenomenal writer, wrote so many hits for countless artists and R and B groups.

[Interviewer (Colin)]

But her videos were futuristic.

[Memphis Bleek]

Yes.

[Interviewer (Colin)]

I mean, and I hate that the video era has gone.

[Memphis Bleek]

Yes, yes. That's because attention span is dying, though.

[Interviewer (Colin)]

It is.

[Memphis Bleek]

People don't even watch videos anymore. It's all on your phone.

[Interviewer (Colin)]

On your phone.

[Memphis Bleek]

Little quick three minute reel on your inst. Instagram, and that's it.

[Interviewer (Colin)]

You better be a short. Got one minute to hold my attention spread. I'm putting this phone back in my podcast.

[Memphis Bleek]

That's right. So that's what I think it is. But back then, man, I appreciate what they did. Her Busta Rhymes, Ludacris. I feel like they was the most creative artists of our genre.

[Interviewer (Colin)]

Is it true ti only charged you like, $2,500 for a version?

[Memphis Bleek]

Yeah, he charged me 2500, man. That's it for round here. Word up, man. I love T.I. for that, man. He could have got five bands. He's like, Nah, I do it for 2500.

[Interviewer (Colin)]

Rumor has it that you discovered Rozay.

[Memphis Bleek]

Oh, yeah. I'm not gonna take full credit, but I was one of the founders of. It was when we was doing the song around here, we was in Circle House Studio, you know, tricking them in the studio. And I remember Ross walking up on me like, yo, Bleak, I get busy, man. I be writing these hooks, doing all of this. And I'm like, what? Let me hear something. And he rhymed for me, and I'm like, yo, Beans, come here. Like, yo, Beans, listen to son. And he rhyme for Beans. I'm like, Bean's like, yo, he got it. I remember calling Jay like, yo, Slip and slide. Got somebody down here, cuz. You might want to come check that out. And the rest is history.

[Interviewer (Colin)]

So is it. Can you just like, okay. So my man said, hey, check this out. Bleak. Hey, you know, I get down. Let me hear something. Do you know right away? Okay, he got it.

[Memphis Bleek]

You can tell. You can tell. Especially if a person just rap right there on the spot. A lot of people can rap on the spot, but can't rap on the beat. A lot of people can rap on the beat and can't rap on the spot. So a person who could do both right there is like, then he telling you, I wrote XYZ songs and there's songs. That's on the chart.

[Interviewer (Colin)]

Yeah. Gotta take it for consideration now as a record head yourself.

[Memphis Bleek]

Mm.

[Interviewer (Colin)]

What are you looking for in an artist?

[Memphis Bleek]

No cry babies. Cause these artists need parenting. These artists is babies. I don't think the parents is finishing the job at home. Cause they come here as grown men and want you to take care of them. It's like, fam, you didn't sell A record. And I'm supposed to do what for you? I'm supposed to buy you a Rolex. I'm supposed to do this take you, put you in. You gotta fly first class, you know, you gotta sell records to do that, right? Like these guys come primadonna ready, that's all. I wanna meet the real grinding artists that wanna win from the bottom up. That don't think you're supposed to just put me there. And it's just all gonna happen.

[Interviewer (Colin)]

You said something very interesting. You said the grind. And it seems like people run from the grind now.

[Memphis Bleek]

They don't want it, man. They want the shine. They don't want the grind. They want to shine, man. But you can't have it. They don't know you can't get one without the other. In order to shine, you have to grind, right? Cause if you just shine it, somebody gonna take it from you. So gag. Go on the block with no work. Somebody gonna take that jury quick, man.

[Interviewer (Colin)]

Help me. And I've always wondered, this is that. And we kind of touched on a little earlier, why is it that this gay? What is so. What is so enduring, what is so fascinating, so captivating that people that got. Got everything, they got everything to lose, nothing to gain by being in that situation. What is bleak? You gotta tell me something. Give me something to say. Hey, Sean, this what it is right here. This why they do it, Why?

[Memphis Bleek]

I think it's family, man. They want that love that they never got at home. These kids go outside and the streets show you the love that your family don't show you. Like I said, I grew up without a father, so I didn't know what being a man was until I got with the guys, you know what I mean? And you say certain things and then you get punched in the mouth for them things. A lot of these kids don't get that today neither. They just going out for the love and don't get the other side of the love. They just getting the love and they just go full fledged and dive into it and like, this is my gang, this my family. And then when something go wrong, they realize the gang wasn't family or they gang.

[Interviewer (Colin)]

Now you stuck.

[Memphis Bleek]

Yeah.

[Interviewer (Colin)]

And people looking at you crazy like, bro, you had it all. You flying private jets, you got APs and you got Pateks and you got Audemars and you got all this, you got roses and you living in the high life and you want to do that.

[Memphis Bleek]

They want to throw it up for the gang.

[Interviewer (Colin)]

Do you realize that gang Would switch places with you. It would douche you out. It would not even look your way.

[Memphis Bleek]

That's right. You. If you switch roles, 90, 90% of the gang members leave you right where you at if they get your opportunity. 100%. Nobody want to. Anybody that grew up in that environment and lived that life for real, they don't want to do that. Man. You looking for ways to get out of that. It's not fun. It's not the glamorous life. You don't fascinate that neither. Wow.

[Interviewer (Colin)]

When back in the day, it basically, you had two areas. You had New York and you had Cali.

[Memphis Bleek]

Yes.

[Interviewer (Colin)]

But now you got. You can find anywhere.

[Memphis Bleek]

Anywhere. It could be from Alaska today. Yeah. Be like, yeah, Eskimo flow.

[Interviewer (Colin)]

What the influence. Because, you know, Atlanta now, you got. You got all those guys. You got Lil Baby, and you got obviously that Luda and Ti and Gucci Mane.

[Memphis Bleek]

Jeezy. I think they got a power plant down there. They just breeding.

[Interviewer (Colin)]

Yeah, we got that thing. ATL got that thing in the chokehold right now.

[Memphis Bleek]

That's the Mecca is what new. You know, that's how New York was 20 years ago. Now Atlanta got it. And I'm happy to see them because Atlanta was a small, vibrant city. Now if you look, ATL is like a major city, like a LA or New York now. And it's amazing, man. Got too much talent down there.

[Interviewer (Colin)]

You know, you see artists in prisons. Oh, man, bro, how you go to jail and you got a couple million? I mean, what is it that I'm trying to figure out? Like, man, I got a couple of million. I ain't really trying. I ain't trying to do nothing sleazy or slimy, you know, I'mma open up reputable businesses.

[Memphis Bleek]

Yes. A lot of these guys, like I said, they use rap to be who they always dreamed to be. You know, like, we all come from the urban environment, ghettos, whatever you want to call them. And you know, you got your neighborhood drug dealer, you got the big time tough guy in the neighborhood, beat everybody up. Lot of these guys get record deals and try to act like the local drug dealer they saw or the local tough guy they saw. And they want to live that life. And that's why when. And they don't understand what it takes to live that life.

[Interviewer (Colin)]

Yeah.

[Memphis Bleek]

You know what I mean? And it's only two things that come with living this life is either you gonna die, you gonna end up in that box, or you're gonna end up in the other box. It's what box you wanna be in, the one that goes six feet or the one that's just six?

[Colin Coward]

Stop settling for weak sound. It's time to level up your game and bring the boom. Hit the town with The Ultra Durable LG XBoom Portable speaker and enjoy vibrant sound wherever you go. Elevate your listening experience to new heights because let's be real, your music deserves it. The future of sound is now with LG XBoom and for a limited time save [e-mail] with code fall 25 bring the boom XBoom this is Colin Coward from the Colin coward podcast on Fox 1. Now you can stream your favorite live sport so you can be there live for the biggest moments. That means NFL Sundays and college football games, nascar, Major League Baseball, postseason and more. With Fox one you get it all live edge of your seat plays, high octane moments and that feeling like you're right there in the action. Fox 1 We live for live streaming now.

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[Colin Coward]

Over 300 channels, zero bills, that's TiVo plus curated movies, new series and sports highlights. No credit card, no logins, just TV that gets straight to the good stuff. Grab the remote, press play and start watching TiVo plus free binge worthy always on. Check us [e-mail] here's why April chose to vaccinate her child.

[Annabe Sofa Advertiser]

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[Colin Coward]

Children Talk to your pediatrician or visit yvaccines.com brought to you by Merck Feet by Ten.

[Interviewer (Colin)]

That's it? Yeah, that's it. So, wow, movies. You acted in a few movies?

[Memphis Bleek]

Yes, man.

[Interviewer (Colin)]

Is that something you would like to continue to do or you like now.

[Memphis Bleek]

If somebody give me something cool, I think I'm ready now. Back then I was a little scared. They offered me Drumline, I turned it down. Cause I was scared, man. I didn't think I could be a drummer and go back to the neighborhood. I thought I would have 40 more fights.

[Interviewer (Colin)]

But here's the thing. You wouldn't have to go back to the neighborhood.

[Memphis Bleek]

You would have been gone. Yeah, I'd have been in Bel Air, somewhere around there, right? I'd have been gone. I didn't tell you. I didn't have the vision.

[Interviewer (Colin)]

Kevin Hart, Charlie Murphy. You was with them in Papal Soldiers.

[Memphis Bleek]

Yes, yes.

[Interviewer (Colin)]

What was that experience like?

[Memphis Bleek]

Amazing, man. That was my first time actually meeting Kevin. I remember telling him on the set like, yo, bro, you the funniest guy ever met. Like, yo, you gonna blow up in this business.

[Interviewer (Colin)]

He's the hardest working mofo too.

[Memphis Bleek]

Yes, he is, man. He don't stop. That's why I say a lot of these guys, people see on camera and big, they think they just chilling now, enjoying the money. They don't understand. They don't even get a chance to touch the money. They working so much.

[Interviewer (Colin)]

Kev go from movie to TV show to commercials, back to movies, back to music.

[Memphis Bleek]

He don't stop, man. He doesn't. Nah, he work all the time. And that's.

[Interviewer (Colin)]

Kev want to be a big. He want to be. Yeah, he gonna be.

[Memphis Bleek]

Yeah.

[Interviewer (Colin)]

Kevin wanna be a billionaire.

[Memphis Bleek]

He gonna get it. Especially he heard the rock got it. He gonna get it.

[Interviewer (Colin)]

Oh yeah. Oh yeah, he coming. Did you think Kev would be what he. When you was on that, when you was on the set with him?

[Memphis Bleek]

Yes. I knew, man, at that time, you know, comedians was dying. You know Chris, what's my man named? Chris Tucker. He went to Africa. They didn't want to curse no more. You know, we just had. Wasn't a lot of real good actors at that time, like real comedians that can act like you had comedians that can get up and do a stand up comic show. That's fly. But then they get on the screen and it's just not the same.

[Interviewer (Colin)]

Right.

[Memphis Bleek]

Kev could do both. And I feel like we didn't have an actor who can really do both since Eddie Murphy.

[Interviewer (Colin)]

Chappelle. I Thought Chappelle was gonna.

[Memphis Bleek]

But you think Chappelle. What movie Chappelle had? That's bad.

[Interviewer (Colin)]

You remember Chappelle in Professor Claude? Another Professor Reggie? Should I get him?

[Memphis Bleek]

Yeah, yeah, yeah, he did.

[Interviewer (Colin)]

He was Tully and Blue Street.

[Memphis Bleek]

Yeah, yeah, but that wasn't what them roles like.

[Interviewer (Colin)]

No, he wasn't the lead.

[Memphis Bleek]

That's what I mean. He didn't never have a lead role. Like, he did cameo roles, supporting roles was good, but come on, Kev.

[Interviewer (Colin)]

To carry the movie.

[Memphis Bleek]

Yeah, that's what I mean. Only Eddie Murphy did that and then could get on stage with leather pants and tell you he. Prior.

[Interviewer (Colin)]

Prior was the first prior.

[Memphis Bleek]

I'm too young for that.

[Interviewer (Colin)]

Oh, yeah.

[Memphis Bleek]

Okay. I remember his movies more than his standards.

[Interviewer (Colin)]

Rooster's Millions Stir, Crave and Filth.

[Memphis Bleek]

Like my favorite Pryor movie is See no Evil, Hear no Evil.

[Interviewer (Colin)]

Nick Cannon came to the projects.

[Memphis Bleek]

Nick Cannon was my dog. That's still my dog. You know, Nick Cannon used to hang with us back in the day. He was always. You know, we was managed by the same manager.

[Interviewer (Colin)]

Okay.

[Memphis Bleek]

You know what I mean? I knew Nick was going to be what he is today. He was funny as hell back then, really. So I knew. I knew Nick. And, you know, rap was just a hobby for him. Like the comic and telling jokes and acting was really what he really wanted to do.

[Interviewer (Colin)]

Who else came to the projects and hung out that people would be surprised that came out and hung out with you and Marcy?

[Memphis Bleek]

Oh, man, out from la. I remember Rascast came to Marcy one time with us. You know, Foxy Brown. Been in Marcy a million times. We had Oprah and Marcy. Oprah, yeah, man. Oprah came down to the hood. We had a lot of people in Marcy. You know what I mean? Like, if I'm not mistaken, I'm trying to think, you know, there's been so many people breeze through Marcy. It's just like I remember when, back in the days when Rakim and Big Daddy Kane and them came through, Marcy was a big deal too. Like, there's a lot of legends came through the projects.

[Interviewer (Colin)]

Hey, man, look. Big Daddy Kane and Rakim don't get the credit they deserve.

[Memphis Bleek]

Oh, man, I'm the pilot.

[Interviewer (Colin)]

But you know. But you know, people, if it didn't happen, if it didn't happen today, people think it wasn't a good.

[Memphis Bleek]

That's right, bro. Look.

[Interviewer (Colin)]

Rakim, big Daddy Kane, KRS1.

[Memphis Bleek]

Oh, my. Oh, man. KRS1. He's like, if you wanna talk about battle rapping, KRS1 came out and tried to destroy a whole borough.

[Interviewer (Colin)]

Yeah.

[Memphis Bleek]

He wasn't just dissing a rapper. He tried to diss the whole borough.

[Interviewer (Colin)]

How did you get Serena to star in your video?

[Memphis Bleek]

Oh, that was Jay. Jay made that happen. I didn't know Serena. I met her at the video shoot. If you pay attention to the video, we had Megan good in the video, too. Serena was in the video. We had the WNBA girls in the video, you know, shout. That was Jay, man. Jay was the plug.

[Interviewer (Colin)]

I can understand why people say that. What ho hooked that up?

[Memphis Bleek]

Yeah, yeah, he was the plug, man. I didn't know them.

[Interviewer (Colin)]

And she played Jay Z in tennis.

[Memphis Bleek]

Yeah, she played. She was. Yo, it's so crazy. Like, we really filmed that, like, seeing how fast she can serve the ball. 75, 85 miles an hour.

[Interviewer (Colin)]

And that was just. She was taking it easy. Did the whole return it? No.

[Memphis Bleek]

Heck no. No, it's too fast. You couldn't see. It's almost like a bullet.

[Interviewer (Colin)]

And she put spin on it. She kick it. She going petit.

[Memphis Bleek]

Yo, remember, that was young Serena. Before the babies, before the marriage, all of that. That was straight.

[Interviewer (Colin)]

Kill him. That was prime Serena. Did you really have endorsement deals with, like, Jamal Crawford and Larry Fitzgerald?

[Memphis Bleek]

Uh, no, no, no. Those just my guys.

[Interviewer (Colin)]

They was your guys?

[Memphis Bleek]

Yeah. Jamal Crawford, my bro. You know, I just always hung out with them going to the game. Especially when he Knickerbocker, you know, that's my guy. I always support him. He was in my video for like that. Yes, that's my guy. But I never had no endorsement deals. Jay tied me up. Rocker. Wear all that stuff. I gotta wear that stuff.

[Interviewer (Colin)]

Your Knicks, you thought they were gonna do it this year?

[Memphis Bleek]

I thought so, but I knew the Knicks was gonna nick. Come on, man. I'm a New Yorker. The Knicks gonna nick eventually. Hopefully next year, we get over that, bro.

[Interviewer (Colin)]

How y' all fire the coach and ain't got nobody in mind.

[Memphis Bleek]

That's the Knicks gonna nick. I'm telling you, the Knicks is gonna nick. I don't know what they thinking. What they doing over there. They got my guy west in office, though. He gonna get it, right?

[Interviewer (Colin)]

Yeah. What have you learned most about money?

[Memphis Bleek]

That is not the most important thing. Family is more important than money. Money is something that makes life easier, but it doesn't make life better. You know, love makes life better. The people that you care, the loved ones around you is way more important than money. Cause the people that keep you focused and you'll always be able to make money. Can't always meet loved ones. You know, you can always make money long as you got hustle in your heart.

[Interviewer (Colin)]

But do families sometimes change when you get money?

[Memphis Bleek]

Oh, yes, definitely. See, now, when I'm talking about family, I'm talking about the wife, the kids. I'm not talking about the cousins.

[Interviewer (Colin)]

Oh, you ain't talking about the cousins.

[Memphis Bleek]

It's a different family now. Yeah. So the cousins and all that, they think, you know, you got it, like. And it's like, I don't go to work to give my money away, right? You could come to work with me. You come make something with me, Come find a position in something that I'm doing and come get some money with me. But I'll be damned if I'm gonna go to work and just give it away.

[Interviewer (Colin)]

Right?

[Memphis Bleek]

So, you know, but the loved ones, my wife, my daughter, my son, like, that love right there is just unmatched. And that's what gives me the strength, you know, and motivation to keep going every day to know what I'm leaving this for.

[Interviewer (Colin)]

When you don't give, fam, you know, man, you got it. You got it. Okay. You don't give it no more or something. You know, it's funny. You go back, man. I don't know what he did with all that money. I gave it to you both, folks.

[Memphis Bleek]

That's right. I gave it all to you. And then when you get to that part, no one got a solution.

[Interviewer (Colin)]

No.

[Memphis Bleek]

No one want to help. Nobody grabbing an idea, nothing.

[Interviewer (Colin)]

Man, if I had it, this is what I would do. No, you wouldn't.

[Memphis Bleek]

Exactly. That's what everybody say. If. I hate the if people.

[Interviewer (Colin)]

Yeah.

[Memphis Bleek]

That's why I think I love in my mind. If it was a fifth, we all be drunk. Remember, as a kid, I should be like, she crazy. What's she talking about? But now I know what she talking about.

[Interviewer (Colin)]

You absolutely. What do you think some of the worst purchases you made?

[Memphis Bleek]

Cars. Cars is the worst. The worst thing to buy, Phil. Cause there's no. You don't gain.

[Interviewer (Colin)]

It's a depreciating asset.

[Memphis Bleek]

As soon as you drive off the lot, you lost money. Like, you literally can buy a car today and make a U turn and bring it right back, and it's less. 20,000 less than what you want to buy.

[Interviewer (Colin)]

Like, bro, you saw me make a U turn.

[Memphis Bleek]

Yeah. Like, I didn't even leave the lot. Yeah. So I feel like cars are the worst. And jury, that doesn't matter. Like, do you buy the right jury, the right Rolex, the right chain, the Right piece, then it adds up.

[Interviewer (Colin)]

But you don't need 50 of them, though, Bleak.

[Memphis Bleek]

Nah, but you need a few. You need a few.

[Interviewer (Colin)]

Bro. I mean, you know, like burros. So you like, you got. Jada, Fat Joe recently went viral saying a lot of rappers are living paycheck to paycheck.

[Memphis Bleek]

Ooh, is that true? Oh, yeah, A lot of rappers, definitely. A lot of these new age rappers. And back in the day make the.

[Interviewer (Colin)]

Money back in the day that they get.

[Memphis Bleek]

And today you have to be a major star. You have to be able to sell things other than records to get the money today. Cause it's the other companies that's giving these guys the money. It's not the record labels that's giving these guys the money. It's the endorsement deals.

[Interviewer (Colin)]

It's the collab. You see Travis Scott, he's with Nike. He's with Odomars. Yeah, he's with Odomars. Spaghetti.

[Memphis Bleek]

Yes. Like, you know what I mean? Those deals is what's giving these guys them major, major millions. But as far as, like a regular rapper, yeah, they depending on the show right now. They praying the promoter call them the phone ring and they get a gig. But I feel like rappers, it's too much opportunity with your money today to do too many things. Like all these businesses, like a lot of these kids is entrepreneurs. They just don't know how to get into the right business.

[Interviewer (Colin)]

Right? Hov rapped a line about you. He said, as long as I'm alive, Bleak's a millionaire. And even if I die, he's in my will somewhere.

[Memphis Bleek]

Yes, I love that. That's my brother, man. You know, I love it. Like, it made the road a little bit rough. Cause now I go talk to a dj, like, hey, I need you to play this record. They like. Yeah, but Hope said you good, fam. Took care of me. Like, what you mean? I still gotta work? He said I'm in the will. That mean he gotta go. Yeah, he ain't give it to me now, right? I still gotta earn it.

[Interviewer (Colin)]

So in order to get your music played on the radio, you gotta break em off.

[Memphis Bleek]

A lot of people used to be on it like that. Like, yo. Cause you know DJs, it ain't. You know, certain people like to say payola. Me, I look at it different. If you're an artist, right? If you're a DJ, just put yourself in a DJ's shoes. And I'm an artist. I'm trying to get you to play my record right now. You know this record. Cause you Played it. My life changed. You still just a radio dj. Oh, you like? Dawg, I'mma help you blow up. But you not gonna look out for me. You're not gonna let me DJ a few shows. It's one hand wash the other business. Basically, that's what it is. It ain't really pay to play my record. It's like, hey, dawg, you got an opportunity. Show me that I got an opportunity with you before I support you.

[Interviewer (Colin)]

When you have money bleak. Everybody thinks like, so, man, you got so much money, you can lend somebody, you can lift somebody 2,500. You can live somebody, Lynn. No, you can give somebody. Cause you ain't lending no money.

[Memphis Bleek]

No.

[Interviewer (Colin)]

Yeah, I'll only give money that I don't care if I get it back because I already know I ain't gonna get it back.

[Memphis Bleek]

One of the best pieces of advice I ever heard is if you love your friends, never loan them money.

[Interviewer (Colin)]

Nope.

[Memphis Bleek]

Like, just give it to them.

[Interviewer (Colin)]

Yep.

[Memphis Bleek]

Don't expect anything back. So I live by that. Like, I love my friends, so if they ask me for something, just don't put borrow on it. Cause you know you're not gonna pay me back.

[Interviewer (Colin)]

Nope.

[Memphis Bleek]

And when I want my money back, take funky ass 20. Why my money funky now?

[Interviewer (Colin)]

I ain't know money had a smell when I gave it to you.

[Memphis Bleek]

It wasn't stink.

[Interviewer (Colin)]

But you know, and people look at like the Internet was going crazy, man. If I was worth 3 billion, I worth 4 billion. And cuz came up to me, I break him off.

[Memphis Bleek]

Yeah, right. Everybody say it. You know, it's always the with other people's money. Yes. Like, until you live that life and put yourself in that person's shoes, man, stop with the comparison. Just live your life and enjoy it, man.

[Interviewer (Colin)]

Yeah. Yeah.

[Memphis Bleek]

That's all I. That's the advice I got for people. Live and enjoy. Don't worry about what others do. Control what you do, man.

[Interviewer (Colin)]

You know they can spend other people's money quick too.

[Memphis Bleek]

That's why they get rich in these games so fast. You go look at GTA or something, these guys got mansions. 400 million. Like how you hustle harder in the game than in the street.

[Interviewer (Colin)]

Okay, Doucet. Yes. Jay helped turn that into a billion dollar.

[Memphis Bleek]

Yes.

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Talk to your pediatrician or visit yvaccines.com brought to you by Merck yes, but.

[Memphis Bleek]

At first, you know, this is my baby right here and I give all the credit in the world to my wife for me even being a part of this group.

[Interviewer (Colin)]

Really?

[Memphis Bleek]

Yeah. Because I was at that paycheck to paycheck moment, you know, forking the road. And I'm looking at my wife like, yo, show's not coming in like that. Not dropping albums like that. Like, I gotta figure out what I'm gonna get into. And she was like, yo, your brother owned a hundred different businesses. You don't want to get. Play a role in nothing but the music. And I'm like, yeah, let me go talk to Bro. And when I went and had the meeting with Jay and he like, yo, I got this new brand called Doucet. Let me see what you could do with it. And, boy, I took it to the moon. Turned it up in every hood in New York, New Jersey, Miami, Atlanta. And we just went, you got to get out.

[Interviewer (Colin)]

Yeah, I mean. I mean, for what we take. Because like you said, being in the spirits business, I thought, can you just put it out there? Okay. They pick it up.

[Memphis Bleek]

No, no, no. You got to work. You gotta do those. You gotta go to the test, the testings, the taste testings. You gotta go to them bar meetings with the distributors. Yes. You gotta go to the. You gotta have somebody. What is it? The guy doing a mixologist. All of this.

[Interviewer (Colin)]

We have a mixology. You gotta go to GSM general sales meetings. You gotta be in front of them. And you gotta talk, and you gotta talk. You can't promote the brand. No, no, no, no, no, no. My name on this. So I gotta tell you. It's a vsop. I gotta tell you that. It's four to six years of age. I gotta tell you what's in it. It's a uniblanc grape and petit champagne. In order to be called a cognac, it has to start in that region for at least two years.

[Memphis Bleek]

That's right.

[Interviewer (Colin)]

It has to go apart. It got to be in the wooden barrel.

[Memphis Bleek]

That's right. If it don't go in the wooden barrel, it ain't gonna come out brown.

[Interviewer (Colin)]

No.

[Memphis Bleek]

It's gonna be clear. We gonna be calling. Yeah.

[Interviewer (Colin)]

So and so they like, man, you really. I said, bro, it got my name on it. It got my money in this.

[Memphis Bleek]

And you gotta be involved. Hands on, 10, toes down. You gotta do all of this stuff. Cause it ain't gonna sell itself.

[Interviewer (Colin)]

No.

[Memphis Bleek]

And people don't know what's good just by looking at it. So you have to introduce them to the good.

[Interviewer (Colin)]

And because, you know, a lot of times you've been eating something, it's like anything. You've been eating hamburgers for a long time. You don't realize how good steak is.

[Memphis Bleek]

That's right.

[Interviewer (Colin)]

Or you might not realize how good chicken is. So you got to introduce them and say, hey, just give it a try, bro.

[Memphis Bleek]

Give it a try. That's right. And I always tell people, man, I would. With Doucet, I always tell people, you can mix Doucet with water and it's gonna go. So whatever your preference is, if you. I feel like with this, we became the tequila cognac, where we go fine with. We go with anything. I don't care what you pour us in. You could pour us in grape juice. We gonna make it happen. Trust me. I don't care what you mix with. We go with.

[Interviewer (Colin)]

I went to Cognac region. I was over there.

[Memphis Bleek]

Cognac France.

[Interviewer (Colin)]

Yeah.

[Memphis Bleek]

Oh, man.

[Interviewer (Colin)]

And the thing is. And I was like. They was getting it out. They had the chef over there and he's preparing it, and they have ginger ale. I was like, damn, they knew I liked ginger, Alex. But that's how they drank their coffee.

[Memphis Bleek]

That's right. Yeah. They poured ginger ale in it. Yes. You know what's so ill, though? What I found out about going to Cognac France. See, I'm not even gonna bring this up. Cause I don't want to start no controversy with these other brands, even though we don't care about this other brand. But you know Hennessy is made in Cognac France. I do, but it's not sold in France. You know that, right? It's not sold nowhere outside of America. We the only ones where it's sold at. I just wanna know.

[Interviewer (Colin)]

But we don't. We don't.

[Memphis Bleek]

Hey, we ain't promoting that, though.

[Interviewer (Colin)]

We don't. We don't. Look, we don't talk bad about other companies. We just talk good about our.

[Memphis Bleek]

That's right. I'm just letting you know, you go to London somewhere. Doucet's there.

[Interviewer (Colin)]

You Van Lathan, you had a back and forth with.

[Memphis Bleek]

Oh, a quick one, you know. Cause he took a shot at the big homie. And it's like, you know, they showed you love, bro. I seen you at the brunch, seen you at Mad Rock Nation events. And you see Jay with a little hiccup, you know, somebody falsely accusing him, and you want to take a shot like, he's on that side, like, he's that type of guy. I didn't like that.

[Interviewer (Colin)]

Come on, bro.

[Memphis Bleek]

I didn't like that. He lucky it was on Instagram. Cause I'd have seen him. He'd have met the real me, he wouldn't have met Memphis bleak. He done met bleak.

[Interviewer (Colin)]

No, no, no, no, no, no. You gotta be bleak. You gotta be above that.

[Memphis Bleek]

But when it comes to that, that's personal, bro. And there's no joking with that, right? There's no play. Play with that, bro, like. And that's how I felt in that situation.

[Interviewer (Colin)]

You a married man now?

[Memphis Bleek]

Yeah.

[Interviewer (Colin)]

What did marriage do for Bleak?

[Memphis Bleek]

Raised me, grew me up. Made me grow up like I was a grownup. I was living, but my wife made me feel alive again. And I feel like she put me back on track when I thought my train derailed. She showed me the tracks, just had to turn. All we had to do was go that way. And she brought perspective back to my life.

[Interviewer (Colin)]

Makes you think about something other than self, huh?

[Memphis Bleek]

That's right. Definitely go home and you know, you working towards, so you're working for something. But marriage is not easy. It's a full. It's an everyday job.

[Interviewer (Colin)]

Getting married is easy?

[Memphis Bleek]

Yes.

[Interviewer (Colin)]

Stay in marriage is what's hard. You gotta work at that.

[Memphis Bleek]

It's a full time job. I feel like, you know, me being who I am, I'm a spontaneous guy. So it's hard to lose the interest. With me, you might wake up and see a horse outside. Like, hey, we go on horseback riding. It's like, what the hell?

[Interviewer (Colin)]

So, and that's what, you know, people that's been married for a long period of time, they like, Shannon, you have to work to stay married.

[Memphis Bleek]

Yes.

[Interviewer (Colin)]

The person that you married on a Saturday, she's gonna wake up Sunday. She's not that same person.

[Memphis Bleek]

That's right, she's gonna wake up Monday.

[Interviewer (Colin)]

And you're not the same.

[Memphis Bleek]

And you're not the same man neither. Like, we all go through our changes and phases and, you know, we grow and we like things. And I feel like having someone to share that experience with is the beautiful part of life to me.

[Interviewer (Colin)]

But it's easy to say, eff it.

[Memphis Bleek]

Yes, it's easy to. It's easy. Why you get mad? Shit that ring. I'm out. I don't need this shit. And our kids, oh man, I love them. My kids is the best part of me.

[Interviewer (Colin)]

What type of dad are Bleak is bleak?

[Memphis Bleek]

Oh, I'm the fun dad. I'm the dad that do everything I always wanted as a kid. Cause I told you, I never had a father. I never said the word dad in my life. So when I first had my son, I didn't even like him calling me dad. Just be like, what Call me bleak. I used to be like, dad. Didn't even sound right. So then, you know, as I got older and realizing the responsibility of a dad, it's like, wait a minute. Call me dad, dad. Call me dad, homie. I earned that.

[Interviewer (Colin)]

You wasn't them friend dads.

[Memphis Bleek]

No.

[Interviewer (Colin)]

Cause, you know. Cause in today's time, you know, my dad is my best friend. My mom's my best friend. No, I'm Dad. Your best friend lives down the street.

[Memphis Bleek]

Or he lives in such a. I'm the understanding parent. Well, you could come talk to me or tell me anything, but don't talk to me like I'm your friend. We're never gonna do that. Only person I say with my daughter, though, she run the show.

[Interviewer (Colin)]

She the boss, right?

[Memphis Bleek]

I don't run nothing. My daughter is the boss. No one told me, when you have a daughter, it's different that you have a CEO. That you really raising the little CEO, like, telling you what to do, where you at. Who said you go there. It's the best. I love it.

[Interviewer (Colin)]

It is. And I told my kids, I said, our dynamic won't ever change.

[Memphis Bleek]

That's right.

[Interviewer (Colin)]

I'm always gonna be dad. You always gonna be the child.

[Memphis Bleek]

That's right. No matter how old you get.

[Interviewer (Colin)]

No matter how old you get. Let's stay on that level. Don't ever think we see eye to eye. We the. No. No, we not.

[Memphis Bleek]

No. Life will never. You'll never have the experience in life we ever had.

[Interviewer (Colin)]

Right.

[Memphis Bleek]

Cause we made it that way. That you won't have to.

[Interviewer (Colin)]

Right?

[Memphis Bleek]

So just respect that.

[Interviewer (Colin)]

And I think, you know, as the kids got older, my kids got older. They have an underground. They're grown now. And I'm a grandfather. My son has two. Has a boy and a girl, and he's starting to see, like, damn, man.

[Memphis Bleek]

Rough.

[Interviewer (Colin)]

I got. Hey, I got a mortgage. I got a car note. I got daycare, man. My dad handled it.

[Memphis Bleek]

Yeah, yeah.

[Interviewer (Colin)]

No, your dad didn't handle it with ease. You just didn't see how hard your dad had.

[Memphis Bleek]

Yeah. One thing I learned though, having a daughter, we assholes to our sons. Like, we rough. Little boy. Fall back. Get up. Stop crying, man. You bitching, baby. Four.

[Interviewer (Colin)]

Ah.

[Memphis Bleek]

Come here, baby. Come on. How is it? It's okay. I realized, well, having her is like, wow, I was foul to my son. Gotta invite him over.

[Interviewer (Colin)]

What do you think? Some of the best advice that you've given your kids thus far to my.

[Memphis Bleek]

Son, like, my daughter, she's only six, so I can't really Give her the shit she ain't paying attention to. She only wanna hear about Bluey right now.

[Interviewer (Colin)]

Don't tell me not.

[Memphis Bleek]

But my son, I feel like to any young man growing up, the three things in life. You don't play with a man, family, money, or his livelihood. You just like. You just stay clear of those three things and you got a clear path in life. You don't play with a person's love, his money, or just play with a situation that he takes serious. I feel like you'll breeze through life really easy. A lot of these kids don't know that they getting money problems with people messing with other people, girls or wives. And things go crazy. Like, a man will kill you for his family.

[Interviewer (Colin)]

Yeah, people play too much now.

[Memphis Bleek]

That's right.

[Interviewer (Colin)]

We grew up in a time. People didn't play like that. It wasn't no pranking. You see all this pranking on the Internet. Somebody coming down the Escalade, and they touch their girl and they touch. Bro, you punk some. Hey, what you trying to do? You trying to squab? I say bro.

[Memphis Bleek]

Bro. It's crazy.

[Interviewer (Colin)]

Everybody don't play the same.

[Memphis Bleek]

No, they don't, man. Remember, I'm from Brooklyn, where you died for a stare. Back in the day. You look at somebody to what you looking at? And it was on like. So touch the hand of your girl. Oh, my. Jesus Christ. You must want to meet the mortician.

[Interviewer (Colin)]

Yeah. For real, though, you know? And I tell people, what is joke to you is death to somebody.

[Memphis Bleek]

That's right. Everybody ain't playing. Everybody don't play the same.

[Interviewer (Colin)]

No.

[Memphis Bleek]

And that's why I told my son, don't be out here playing with people.

[Interviewer (Colin)]

No. Looking back on your career, if there's one thing that you could do differently, what would it be?

[Memphis Bleek]

Not be so focused on my friends. I felt like I was one of those guys who felt like, this is forever my crew. We forever. I need my boys, my guys. And then I look back now, ain't not one of them there no more. It's like all the guys will start, where y' all at? But you know, when people see the roller coaster going up, they with you when it's going down, they jump off.

[Interviewer (Colin)]

They jump off.

[Memphis Bleek]

You know what I mean?

[Interviewer (Colin)]

Then when they start to go back in, they try to get back on.

[Memphis Bleek]

And now.

[Interviewer (Colin)]

Nah, we good.

[Memphis Bleek]

Now we got the new crowd. The people who really work and who aren't they, Spy. You know what I'm saying? So that's what I would say. Not to put so Much focus and love on my crew, man. I feel like I focused on them more, their happiness more than mine.

[Interviewer (Colin)]

Right. You realize now loyalty was probably a one way street.

[Memphis Bleek]

Definitely, definitely not everybody look at loyalty the same way as you do. Like, just because I'm loyal to a person don't mean he gotta be loyal to me.

[Interviewer (Colin)]

Right.

[Memphis Bleek]

You know, it's certain things I do in life that Jay will be like, damn, I ain't know you did that. But it's certain things he did. Like, I wouldn't know he did that. Like, I ain't get the call. We was dead in the beef with Nas. I just show up to the show, Nas there like, oh shit. Like, you know what I'm saying? But it's still brotherly love where I know his intent behind it, ain't malice intention behind it. You know what I mean? So you have to know that part of friendship and understand where each other stands. And I feel like when you young, like I got that understanding with Jay, cause he's older and he was able to talk to me, teach me certain things of growing up as we grew. But when you equally with somebody from height, no one is gonna respect one with more authority. And you know, a lot of people don't, they look at you like, just cause you famous don't make you my boss. Don't make you bigger than me. They be like, what, fam? I'm just telling you something. Right? Fame don't got nothing to do with this. Right.

[Interviewer (Colin)]

I'm trying to give you some advice that you probably haven't gotten.

[Memphis Bleek]

Exactly. And you know, egos, like I said. Egos, man. Pride will destroy a relationship faster than the fire.

[Interviewer (Colin)]

Wow. Bleak. Thanks for coming by. Is there anything you want to promote while you're here?

[Memphis Bleek]

Your album, your whatever album in stores right now. Apartment 3D. Make sure you cop that. If you smoke that weed, make sure you come get your mind right with my right exotics. Know we got Doucet. And if you ever out here in Vegas, man, we got an Italian restaurant, Roma Kitchen. And we just opened up a bar called Tuscan Patio Bar in Grand Real.

[Interviewer (Colin)]

Pull up Memphis Bleak, my guy.

[Memphis Bleek]

Much love, man. Thank you, bro. All my life been grinding all my.

[Interviewer (Colin)]

Life Sacrifice hustle, paid the price wanna slice, got to roll a dice that's why all my life I've been grinding.

[Memphis Bleek]

All my life look all my life been grinding all my life Sacrifice hustle.

[Interviewer (Colin)]

Paid the price, wanna slice Got the.

[Memphis Bleek]

Roller dice to swap all my.

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[Memphis Bleek]

My daughter was born, my husband and.

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[Colin Coward]

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[Interviewer (Colin)]

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[Colin Coward]

A young actor accused of murder.

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