Wallow (60:46)
Hold on, I'm just saying. See, that's your problem. That's why you gotta go back down the way. Come on, you ain't going on the road, baby. Go home. See, that's why you gotta go home. But that's the problem. I knew we had different parts to play. That's why we work so good, you know what I'm saying? So one day, he already doing that on Instagram. We doing our thing. We had already had content on Instagram. Just the everyday content, riding the car, all that type of stuff. I'm up 4 o'clock in the morning and I like to read articles. I think it was on Apple News. I love reading articles to get information. So it said, Spotify allocate 400 million to podcasters in the first quarter of 2019. I called him early in the morning, I said, yo, he all, man, what the. Yo, get up. Read that article. I just text you that article. Read that shit. Read it, please, cuz, he read it. So when he read it, he called me back, he said, yo, we gotta get this rolling. We gotta crack out the mics. Talking about podcast. Yeah, at that time, Maurice Corrette, that's my homeboy brother from another. He used to always call me like, wallow, you and Gil gotta start a podcast. He called me and Gil, y'all, y'all gotta start a pocket. Whatever. This the first time that this dude woke up and I'm like this. He called me back and I'm like, he ain't gonna. I'll talk to him later. He called me back, he was like, cuz, we gotta do it. Crack the mic. They gave out all that money that day. I called my homeboy, Nick Rich, graphic designer, said, I need a logo. That afternoon he had the logo. I called, I called my attorney, Shay M. Lawson. I said, shay, I need this trademarked. We'll get the LLC, all got anything done. Got the LLC, all that. Boom. April 17th, we dropped the first episode. A million dollars worth. Worth a game. It went number two in comedy on podcast, on Apple, and number four in all categories in like seven hours. I said, we got something, baby. We got something. And we just, we just, we just started knocking. I said, cuz, this is what I'm gonna Do. I'm gonna go, I'm gonna get a deck created, and I'm gonna take all our social media and this is the business of podcasts. I'm gonna take our social media following. Cause he had a. A million. I had a half a million. I said, I'm gonna take our social media following. I'm gonna put that on the deck, and I'm gonna tell sponsors, people that want to be sponsors, I'm gonna tell them this. If you sponsor on this show, every time we put a clip up on. On our page, because million dollars worth of game, that is gonna be a million dollars worth of game page. On Gilly and wallow page, we're gonna tag sponsored by Shannon Sharp. Show whatever, whoever you is. He said, all right, do your thing, cousin. I said, all right, I got you. One of the first places I went was to a funeral home. I go to a funeral home because I went to this funeral, right? Boyd's funeral home, right? And Asia was like. She was like. She was at the funeral home. Licensed, nice looking sister. But my homie, that nigga looked like he was still living in the casket. I said, you bad. So I go there, I said, listen, I got a package for you. My sister from another mother mirror. She hooked up the decks for me and the different entries of sponsorship, right? So I go to her. I said, listen. She said, yeah, I want to do something like this. I want you to market this joint. And this is when I'm just learning and creating my personal business of podcasting. So I said, all right, I got you. She paid me. I think she probably gave me like 20,000 for four. For four minutes, right? A minute. This is how I was selling it. I was selling minutes by. You get on each show, you get a minute worth of advertisement. Your logo gonna pop up, your number gonna pop up. Everything gonna pop up, and I'm gonna run it down. So she said, all right, cool. Paid me the money. I said, all right, let me go. I went and done the ad. By the time I got to the secondary. Cause we only do four shows a month, one a week. By the time I got to the secondary, she called me. Wallow, stop. I said, what's up? She said, I ain't got enough work. I'm getting too many bodies, baby. I get in too many bodies. Because the episode come on. This episode of million dollars worth of game is brought to you by Boys Funeral Home. One thing about life, you're going to die one day, and when you die, you want to be laying in the casket Looking like you living. Even though you did. You want to be looking like you're going to get up out of the casket. You want to be looking like, wow. I want to look like that even by the living. While you laying in the ca. I'm breaking it down. She was like, it was that next thing. Springfield Hyundai. I go to them, bang. They say, listen, we're gonna give y'all 25,000amonth. Four minutes back. Let's do it, baby. I'm coming back, Gil. Like I said, yeah, baby. I wasn't going off of CPMs and all that other stuff they were doing. I'm creating my own industry and business. You gotta. You gotta know your value. When you bring value, to value it increase your value. I knew that we was valuable. I knew people. I knew people wanted. I knew they wanted brand visibility because we was cultural, right? But I also. I'm also a good partner. Whereas, though I wanted to be mutually beneficial, we doing business. I need to make sure you're getting taken care of. Forget what you've given me, right? I. I'm not gonna feel right if I know Dan Shannon gave us all this money, man, and we didn't do. That's not business, right? So we popping it. It just kept popping, popping, popping. One day, I get the most scariest call in my life. I'm in the crib, phone went into answer number. This before when I was answering numbers. And I ain't know what it. I mean, I ain't had no money there, right? So I said, how you doing? This is Wallow, right? I said, yeah, this Wallow. Is Gilly around? I said, yeah. He said, this is about the podcast. I said, all right. Called Gil. Yo, man, got somebody on the phone. He said, hi, Gil. How you doing? He said, yo, what's up, man? Gil like, who this man? Not Gil B. He said, hi, I'm Courtney Holt. So me, I'm a vicious researcher. I'm like, this one out of the phone. I sent it to Gil. Screenshot. I said, oh, shit. This dude, this dude that ran it, he's the head of Spotify at the time. I'm like, how did. I'm saying to myself, how you get my number? In culture, you don't gotta ask nobody to do nothing for you. When you pop into you hot, the people that need to find you, gonna find you. It ain't about nobody reposting. They gonna find you. I don't know how he got my number. So now I'm on the phone, and I'm like, I Said. He said, what do you guys want? I said. I said, what you talking about? I said, no. What do you want? He said, no. How much money do you guys want? Now I'm stuck because I don't even know what to tell selling. I'm stuck. But it's like I said, we want ownership. We want all our ip. We want to keep owning our ip. Yes, he said, we want your ip. So how much money do you want? I'm gonna join Texas, Gill. This getting spooky, Gil, because I don't. I think this like, some movies, some that, you know, when they tell you go into the other room, I'm like, oh, this. I'm like, oh, right. So I'm like, all right, can I have my lawyer? You see, I'm going to text you the email. Let's get on the email chain. And our legal will get involved. When they start talking about legal, you know this is real, right? It's game time.
