Podcast
CMO Chats
Hosted by The Ortus Club · EN
We continue our knowledge-sharing mission with predictions for the future, stories of risk and success, and leadership advice from some of the world's top CMOs and marketing leaders.
#CMOChats
26episodes
Episodes
Newest firstAll episodes
AI, ABM, and Marketing Orchestration: Insights from Workato | CMO Chats by The Ortus Club
1w ago00:18:50Tap to summarizeKathleen Jaedtke, Head of Marketing EMEA Central at Workato, shares how modern B2B marketing leaders must evolve from campaign managers into business orchestrators. In this conversation with The Ortus Club, Kathleen explains how scalable pipeline growth depends on aligning sales, marketing, customer success, and regional teams around shared outcomes, while balancing global consistency with local market relevance.She explores how Workato applies the Model Context Protocol (MCP) to securely connect AI with internal systems such as Salesforce, Gong, Slack, and Zoom, enabling teams to rapidly generate contextual customer case studies and work more efficiently. Kathleen also discusses the growing importance of community-led growth, reflecting on how Workato scaled its flagship Amsterdam event from just 10 attendees to more than 210 participants by focusing on real customer use cases, technical workshops, and peer dialogue.At the centre of Kathleen’s perspective is a challenge to leaders: sustainable growth does not come from doing more, but from making better choices, cutting through operational noise, and focusing on what truly drives value. For her, the modern CMO is an orchestrator, creating clarity, alignment, and momentum across the business.🎧 Listen to the full interview and subscribe for more conversations with today’s top marketing minds!#TheOrtusClub #CMOChats #B2BMarketing#MarketingOrchestration #Workato #KnowledgeSharing
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Predictive AI and the End of Guesswork: Insights from Elastic | CMO Chats by The Ortus Club
2w ago00:15:20Tap to summarizeJennifer McCarthy, Head of Marketing ANZ at Elastic, shares how predictive AI is reshaping modern B2B marketing by transforming lead scoring, campaign optimisation, and customer engagement into real-time strategic decision-making. In this conversation with The Ortus Club, Jennifer explains how Elastic uses behavioral signals such as website activity, content engagement, and event participation to predict sales conversions and help teams prioritise the opportunities most likely to drive pipeline growth. She also discusses the growing challenge of standing out in an overcrowded market, warning against the rise of “me-too” branding and emphasising the importance of authentic messaging, memorable customer experiences, and distinctive thought leadership. From balancing global consistency with local relevance to building integrated campaigns for entirely different audiences, Jennifer outlines how modern CMOs must combine agility, collaboration, and data-driven insights to fuel sustainable growth. At the centre of her perspective is the idea of the CMO as a “champion,” someone who unites internal teams, external communities, and strategic priorities to drive measurable business impact in rapidly evolving markets.🎧 Listen to the full interview and subscribe for more conversations with today’s top marketing leaders.#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #Elastic #PredictiveAI
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AI-Powered Marketing Operating Systems: Insights from Notion | CMO Chats by The Ortus Club
3w ago00:16:07Tap to summarizeSophie Mckay, Head of Marketing APAC at Notion, shares how an unconventional career path from receptionist to regional executive shaped her approach to leadership and modern marketing. In this conversation with The Ortus Club, she explains why today’s marketing leaders must rethink how teams operate in the age of AI, moving beyond isolated productivity gains toward fully integrated workflows that allow teams to move faster from insight to execution. Sophie discusses the “messy middle” of AI adoption, where marketers are experimenting individually but struggling to scale transformation across teams, and why the future lies in building an AI-powered marketing operating system. She also reflects on the power of community-led growth, sharing lessons from Notion Australia’s launch and why engaged communities will always tell a brand story better than advertising alone. 🎧 Listen to the full interview and subscribe for more conversations with today’s top marketing minds!#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #Notion #MarketingStrategy
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AI and the Business Yogi Mindset: Insights from SAP | CMO Chats by The Ortus Club
May 1300:22:07Tap to summarizePrateek Mathur, Head of Marketing at SAP, shares how a career that began in web development evolved into leading marketing for one of the world’s most influential enterprise software organisations. In this conversation with The Ortus Club, he introduces the “Business Yogi” philosophy, where marketing is defined as the unification of Mind (strategy), Body (execution), and Soul (creativity and innovation). He explains how modern B2B marketing has become increasingly complex, driven by non-linear buyer journeys and expanding buying committees that require marketers to think beyond organisations and engage individual stakeholders with B2C-level precision. At the core of his perspective is a challenge to leaders: to continuously question whether they are truly reimagining marketing through AI or simply applying new tools to outdated processes, positioning the modern CMO as a “Business Yogi” who balances strategy, execution, and innovation in an evolving digital landscape.🎧 Listen to the full interview and subscribe for more conversations with today’s top marketing minds!#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #SAP #BusinessYogi
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Balancing AI Velocity with Human Storytelling: Insights from F5 | CMO Chats with The Ortus Club
May 600:16:10Tap to summarizeJade Meara, Director of Marketing (APCJ) at F5, operates at the intersection of high-growth markets, evolving regulatory landscapes, and enterprise-scale AI transformation. With a background shaped by storytelling, art, and commerce, she brings a distinctly human perspective to one of today’s most pressing challenges: how to scale AI without losing authenticity. Jade introduces the concept of the “velocity tax” in AI adoption, highlighting the hidden risks of moving too quickly without the right governance and security frameworks in place. At the same time, she explores the evolution of marketing into a revenue-driving function, where teams are increasingly embedded within the Office of the Chief Revenue Officer and measured by business impact rather than activity. For Jade, the modern marketer must strike a careful balance, leveraging AI for speed and efficiency while preserving the clarity, relevance, and emotional resonance that only human storytelling can deliver.🎧 Listen to the full interview and subscribe for more conversations with today’s top marketing minds!#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #RevenueMarketing #GrowthMindset
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AI, Creativity, and the Alchemist Marketer: Insights from EagleView | CMO Chats with The Ortus Club
Apr 2900:29:48Tap to summarizeMarcy Comer, Chief Marketing Officer at EagleView, joins CMO Chats to unpack why most B2B marketing struggles to break through, and why storytelling, not technology, is what truly drives impact.From leading a fast-paced eight-week rebrand and platform launch to navigating the shift towards AI-powered marketing teams, Marcy shares how the role of the modern marketer is evolving rapidly. She explains why organisations are moving towards leaner teams, why upskilling in AI is now a weekly necessity, and why creativity and taste are becoming the most valuable skills in marketing.We also explore how B2B brands can stop “talking to themselves” and start building narratives that resonate with real human buyers, as well as why exposure to art and culture can directly improve creative output and strategic thinking.🎧 Listen now and subscribe for more conversations with today’s top marketing leaders.#CMOChats #B2BMarketing #MarketingStrategy #AIMarketing #TheOrtusClub
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Future-Proofing Marketing with Curiosity and AI Discipline: Insights from Zendesk | CMO Chats with The Ortus Club
Apr 2200:21:00Tap to summarizeEmma Acton, VP of Marketing EMEA at Zendesk, shares how an accidental move from sales into marketing shaped her into a cross-functional leader navigating one of SaaS’s most dynamic regions. From building strategy across complex markets to leading with curiosity, she explains why modern marketing is no longer just about demand generation, but about connecting strategy, storytelling, and execution.In this episode, Emma unpacks the risks of AI “shiny object syndrome,” the shift from volume to authority in search, and why the best marketing leaders act like alchemists, turning raw demand into strategic growth. She also explores how curiosity and cross-functional thinking are becoming essential skills in an AI-driven world.🎧 Listen now for insights on AI, leadership, and the evolving role of marketing.#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #GrowthMindset
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Solving the B2B Attribution Crisis: Insights from SOTI | CMO Chats with The Ortus Club
Apr 1500:16:41Tap to summarizeJaya Joseph’s 25-year career is a masterclass in cross-functional evolution. Starting as a software engineer in India’s early-2000s tech boom, she moved through project management into high-stakes commercial leadership for global giants like Cisco and Deutsche Telekom. Today, as a Senior Director at SOTI, Jaya oversees marketing and business development across the Middle East, Africa, and Central/Eastern Europe. Her technical foundation allows her to do what many struggle with: translating complex engineering into clear, demand-generating stories. For Jaya, the modern marketer must be an integrator who connects the company’s strategic "why" with the market’s tangible "what." She emphasises that exposure to peer strategies across regions is critical in refining how she approaches fragmented global markets.🎧 Listen to the full interview and subscribe for more conversations with today's top marketing minds!#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #CMORole #GrowthMindset
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How Can Marketing Leaders Scale AI? Insights from Wrike | CMO Chats by The Ortus Club
Apr 1000:21:00Tap to summarizeChristine Royston, the Chief Marketing Officer at Wrike, explores the critical transition of artificial intelligence from isolated experimentation to a scaled and trustworthy operational reality. Drawing on a career that began on the front lines of Wall Street sales, she redefines the role of the modern CMO through the lens of agility, which she identifies as the single most important word for leaders navigating an environment of rapid shifts. Christine argues that in a crowded AI market, differentiation is won through deep vertical storytelling and functional expertise rather than generic messaging. By advocating for an always-on strategic approach and the rise of hybrid technical marketing roles, she provides a blueprint for building high-performance teams that can pivot in real-time to meet the needs of the increasingly informed and tech-savvy buyer.🎧 Listen to the full interview and subscribe for more conversations with today's top marketing minds!#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #CMORole #GrowthMindset #MarketingAgility #VerticalStorytelling #GTM #WorkManagement #TheOrtusClub
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Humanising Intelligent CX Strategy: Insights from Zendesk | CMO Chats by The Ortus Club
Mar 3100:16:33Tap to summarizeSophie Pietremont, the Regional Marketing Director for Southern Europe at Zendesk, focuses on maintaining the "human heart" within the rapidly evolving landscape of intelligent customer experience. Drawing on an extensive career at global technology giants like Microsoft, she redefines modern management as the "Antidote" to the friction and burnout caused by high-performance cultures. Sophie argues that the AI revolution must be leveraged to shield agents from routine tasks, allowing them to pivot toward more strategic, high-value human interactions. By architecting a "leadership mosaic" that celebrates local cultural nuances, she champions an inclusive framework designed to bridge the leadership gap and empower the next generation of women in tech.🎧 Watch the full interview and subscribe for more conversations with today’s top marketing minds!#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #CMORole #GrowthMindset
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