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AI is rapidly changing how marketing teams operate. But technology adoption is moving faster than marketers themselves.

In this episode of CMO Convo, Webflow CMO Dave Steer shares how marketing leaders should think about AI adoption, team structure, and the future of the marketing role.

While AI can dramatically increase efficiency, the real challenge isn’t the technology. It’s helping teams develop the skills, processes, and critical thinking needed to use it effectively. As Dave explains, marketers currently have a short window to build AI fluency before the industry changes permanently.

→ Why marketing teams have a short “grace period” to become AI-fluent

→ How leaders should introduce AI tools without overwhelming teams

→ The risk AI poses to early-career marketers

→ Why the marketer of the future will look more like a go-to-market engineer

→ Why trust will remain the most defensible advantage for brands

For marketing leaders navigating AI transformation, this conversation offers a grounded look at what skills, mindset, and leadership will matter most.