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In a world moving faster than most organizations can process, clarity has become a leadership advantage.

In this episode of CMO Convo, Robin Karakash, former VP of Marketing at Mozilla and founder of Curious Altitudes, explores why narrative is no longer just a storytelling device but a strategic infrastructure that aligns teams, builds trust, and helps companies navigate constant change.

When teams operate from competing storylines, misalignment follows. But when leaders establish a shared narrative, organizations gain direction and the confidence to move faster.

Inside:

→ Why narrative is the “sense-making process” that unifies organizations

→ The difference between storytelling and narrative architecture

→ How misalignment starts and what leaders often overlook

→ A simple framework to locate complexity and set direction

→ Why the next evolution of the CMO may be the “Chief Narrative Officer”

→ How clarity creates trust, accountability, and better decisions

As Robin puts it, “People want certainty, but we live in an uncertain world… whatever stays in your control is you own your own narrative.”

Narrative as strategy: How leaders build trust amid uncertainty, with Robin Karakash