Podcast
CMO Convo
Hosted by CMO Alliance · EN
A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life.
In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy.
Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.
15episodes
Episodes
Newest firstAll episodes
AI avatars, authenticity, and the new rules of customer experience, with Tomer Zuker
Nov 1900:36:03Tap to summarizeAI avatars are moving fast, faster than regulation, faster than most teams can adapt, and in some cases, faster than human comfort levels. In this conversation, marketing leader Tomer Zuker breaks down what’s actually happening behind the scenes: the real technology, the ethical risks, and why brands are quietly preparing for a hybrid future of humans, agents, and fully conversational avatars.Tomer shares what he’s seeing inside organizations adopting AI today, how synthetic influencers are reshaping audience expectations, and why authenticity now has two different meanings.→ What AI avatars really are (and the two types every marketer should know)→ How conversational avatars change customer experience→ The ethics, risks, and trust dilemmas brands can’t ignore→ When humans vs. avatars vs. AI agents make sense→ Why the future of authenticity is more complex than it looks
Transcribe →How CMOs & CFOs build trust (and prove marketing ROI), with Audrey Masset and Mark Beakhouse
Nov 500:32:19Tap to summarizeWhen marketing and finance work in silos, growth stalls. But when the CMO and CFO operate as true partners? The business moves faster and decisions get smarter.In this conversation, Audrey Masset (Senior Director of Marketing) and Mark Beakhouse (CFO) at Wegrow share what it really takes to build a high-trust, co-owned relationship between marketing and finance, one that goes beyond budget approvals and into shared growth responsibility.→ Why marketing can no longer be seen as a cost center→ How CMOs earn credibility with CFOs (data, transparency & shared KPIs)→ The systems and dashboards that align sales, finance, and marketing→ Why long-term impact matters just as much as short-term pipeline→ The mindset shift marketing leaders must develop to drive revenueThis episode is essential for CMOs, CFOs, RevOps leaders, and anyone shaping go-to-market strategy inside a scaling business.
Transcribe →How to build a culture of thought leadership (that actually works), with Karen Chalmers
Oct 1400:27:55Tap to summarizeWhat does authentic thought leadership look like inside a company, and how do you make it part of your culture, not just your content strategy?In this episode of CMO Convo, Karen Chalmers, VP of Marketing and Partnerships at InterVal, shares her philosophy on building trust in B2B, empowering every employee to use their voice, and keeping authenticity alive in the era of AI.Karen’s own career “jungle gym” — from film and design to marketing leadership — has shaped how she thinks about storytelling, creativity, and human connection in business. This is a conversation about trust, empowerment, and the power of showing up as real people behind a brand.What you’ll learn:→ How to build thought leadership across your entire team→ Why authenticity drives trust in B2B relationships→ How to balance AI tools with a human voice→ Simple ways to start a thought leadership program internally
Transcribe →From SEO to AEO: How AI Is rewriting the rules of search, with Guy Yalif
Oct 100:29:00Tap to summarizeAI and large language models are rewriting how people discover and evaluate brands. In this episode of CMO Convo, Guy Yalif, Chief Evangelist at Webflow, explains why traditional SEO is no longer enough, and how marketing leaders can adapt before it’s too late.Guy shares the “perfect storm” CMOs are facing: a loss of control over brand narratives, declining traffic from AI overviews, and the growing challenge of standing out in the “sea of sameness.” But he also highlights where the opportunity lies: higher-quality conversions, new authority channels like Reddit and LinkedIn, and a shift from keywords to answer clusters.→ Why AI-driven search is reshaping brand visibility→ The difference between SEO and AEO (Answer Engine Optimization)→ The four areas CMOs must rethink: content, technical, authority, and measurement→ Practical steps to future-proof your brand in the age of AI
Transcribe →From noise to noticed: The case for creative B2B, with Aviv Canaani
Sep 2400:27:06Tap to summarizeMost B2B marketing falls flat because it plays it too safe. Aviv Canaani, CMO/CRO at Datarails, explains why it’s time to rethink how we approach marketing, creativity, and revenue ownership.In this episode of CMO Convo, Aviv shares how he flipped DataRails from 95% outbound to 95% inbound, why B2B teams should borrow tactics from B2C, and what it really means to own the full funnel as a CRO. The result? Marketing that stands out, drives revenue, and finally earns its seat at the table.What you’ll learn in this video:→ Why most B2B marketing gets ignored→ How UGC, humor, and scroll-stopping content win attention→ The rise of the CRO role and what it means for CMOs→ Why marketing’s job is to make sales easier→ How startups can balance creativity with measurable revenue
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