Only 5% of your market are ready to buy - what do you do? | Andrea Linehan | CMO Diaries

<p>Andrea joins us for her second CMO Diary to share the revelation of the 5:95 ratio is changing her approach to B2B marketing.</p><p><strong>Key talking points</strong></p><ul><li>What do we mean when we say only 5% of B2B buyers are ready to buy?</l...