In an era where data is the new gold and technology is driving unprecedented change, marketers are finding themselves at a crossroads between the allure of data-driven insights and the ever-important need to connect with customers on a human level. The challenge lies in striking the delicate balance between leveraging data and analytics for performance marketing while nurturing brand and emotional connections with customers. Norman Guadagno, Chief Marketing Officer of Mimecast, shares his insights on the evolving role of data-driven marketing.

Discussion points include:

The temptation of data-driven marketing
The hidden dangers of tunnel vision
Embracing AI for holistic insights
The role of marketers in cybersecurity
The path to becoming a CMO

Connect with Norman Guadagno - https://www.linkedin.com/in/normanguadagno/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/

Get Jeff's book 'AI Revenue Architect' - https://www.pedowitzgroup.com/resources/ai-revenue-architect/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 14: Mastering the Modern CMO Toolkit: AI, Data, and Cybersecurity with Norman Guadagno, CMO, Mimecast